E L LY S C H O I C E

A new subscriptionmodel for eBooks in the Netherlands

An initiative by Digi-Muse in cooperation with Veen,
Bosch & Keuning Publishers and Dutch Media

W H AT W E S E E
The world of eBooks is trending
topic. Now more than ever people
are orientating on the internet about
music, movies and books.

THE MARKET
eBooks make 4.7% of the total book market in the
Netherlands
The eBook market grew 60% in 2013
37% of all books are also available as an eBook
There are 35.000 eBooks available
There are 1.200.000 e-readers and 7.400.000 tablets
sold in the Netherlands

THE CONCEPT
To inspire people about books

W H AT I S E L LY S C H O I C E
10 eBooks per month
Every eBook can be downloaded 3 times, every eBook is watermark protected
Monthly magazine with special Ellys Choice book reviews
eBook store with special member prices
Complete selection of all eBooks available in the Netherlands

W H Y E L LY S C H O I C E
You can download the eBooks (no Spotify)
Low subscription fee
Get inspired on new books and new talents
Discover the back list from your favorite author

MISSION
To accelerate the eBook market with
Ellys Choice

10 eBOOKS EVERY MONTH FOR 2.99

MEMBERSHIPS
TRIAL MEMBER

YEAR MEMBER

0.-

2.99 p.m.

Free Monthly magazine

Free monthly magazine

Access to the eBook store

Access to the eBook store

with membership prices
Every month 10 eBooks

GROWTH OF THE MARKET

New readers groups who read eBooks legally
Platform for backlist titles of bestseller authors and new talents
Cooperation with new parties (B to B)
Building a community via the website

CONVENIENCE
User-friendly
Suggestions from authors and readers
Always and everywhere available

QUALITY
Bestselling authors
Editorial board from the publishing companies
ellyschoice.nl

THE PLATFORM

W H O I S E L LY
Virtual friend who loves reading

QUOTES

SOPHIE KINSELLA

HERMAN KOCH

NICCI FRENCH

Im so pleased to be part of

Ellys Choice at last the ideal

Were excited by this

Ellys Choice from the very first

month, and I hope readers will
love this new way to discover
books!

digital book platform! Where

both readers and writers are the
beneficiaries.
Its just so simple!

imaginative new idea which will

encourage people to read books and to read books in new ways.

WHERE WE STAND
Within 24 hours thousands members
Partnerships with Samsung, Cheap Tickets, Fox
Media campaign with Vrouw
Social media campaign with authors
Members make members
Activitation campaign

PA R T I C I PAT I N G P U B L I S H I N G H O U S E S
Ambo Anthos
Atlas Contact
De Fontein
Dutch Media
Kosmos Uitgevers
Luitingh-Sijthoff

LAUNCH PARTY

Publicatie
Datum
cm2

Publicatie
Datum
cm2

: Reformatorisch Dagblad
: 29 aug 2014
Pagina
: 17
: 334
Advertentiewaarde : 1.640,00

: NRC Handelsblad
: 29 aug 2014
Pagina
: 34
: 188
Advertentiewaarde : 7.133,00

Regio
: Nederland
Frequentie : 6x per week
Oplage
: 50.248

Regio
: Nederland
Frequentie : 6x per week
Oplage
: 199.359

N AT I O N A L P R E S S

Publicatie
Datum
cm2

Publicatie
Datum
cm2

: Volkskrant
: 29 aug 2014
: 634

Pagina
: 21
Advertentiewaarde : 29.772,00

: Volkskrant
: 28 aug 2014
: 226

Pagina
:2
Advertentiewaarde : 11.166,00

Regio
: Nederland
Frequentie : 6x per week
Oplage
: 260.708

Regio
: Nederland
Frequentie : 6x per week
Oplage
: 260.708

Publicatie
Datum
cm2

Publicatie
Datum
cm2

: Nederlands Dagblad
: 29 aug 2014
Pagina
: 12
: 152
Advertentiewaarde : 1.189,00

: Vrouw
: 29 aug 2014
: 402

Pagina
: 32
Advertentiewaarde : 19.270,00

Regio
: Nederland
Frequentie : wekelijks
Oplage
: 683.466

Regio
: Nederland
Frequentie : 6x per week
Oplage
: 26.039

Publicatie
Datum
cm2

: NRC Handelsblad
: 28 aug 2014
Pagina
:4
: 184
Advertentiewaarde : 7.133,00

Publicatie : NRC Handelsblad

Datum
: 28 aug 2014
Pagina
:4
cm2
: 31
Regio
: NederlandAdvertentiewaarde : 1.783,00
Frequentie : 6x per week
Oplage
: 199.359

ELLY'S CHOICE - ABONNEMENTSMODEL/WEBSITE VOOR E-BOOKS

alleen voor intern/eigen gebruik

ELLY'S CHOICE - ABONNEMENTSMODEL/WEBSITE VOOR E-BOOKS

ELLY'S CHOICE - IVM BOEKEN
alleen voor intern/eigen gebruik
alleen voor intern/eigen gebruik

ELLY'S CHOICE - IVM BOEKEN

ELLY'S CHOICE - IVM BOEKEN

alleen voor intern/eigen gebruik

alleen voor intern/eigen gebruik

Regio
: Nederland
Frequentie : 6x per week
Oplage
: 199.359