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INFORMATION STYSTEMS DELIVERABLE2

INTRODUCTION
People are paid a certain amount of income. With this limited amount of money, a person
has to pay for university textbooks books, and all the other essentials that come with being
a student. Once necessities are accounted for, the surplus; which is generally a small
amount, can be spent on luxury items. Therefore, maximising discretionary income is
important. This problem led us to our solution of an application; smart saver. The app
compiles a list of all the current sales listed by different businesses, making it easy for
consumers to know when savings are available. From there, customers can then purchase
items directly from our app, or go to the stores website and make the purchase. The app will
categorise the different businesses.
3. BUSINESS SECTION
3.1 Vision
To save people time and money by providing a platform to access a list of sales anytime,
anywhere.
3.2 Industry Analysis: Mobile Savings Application Industry
Force: High/Low: Justification:
Buyer power: High There are many companies which have similar
purposes as smartsaver. It is a crowded industry
with companies such as 1day who also collate
information about products having sales.
Consumers have many options, making buyer
power high. (Apple, 2014)
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Supplier power: Low
There are many different potential suppliers
to smart saver. Companies such as Sun,
Microsoft, AT&T, UUNet are in the Active
server provider market. Therefore if one
company decides to increase its prices, smart
saver has many other options (Bianchi, 2014)
Threat of new entrants: High The barriers to entry are low. It costs $25 to
register as a developer with Googles Android
Application market. (Google, 2014). For Apple,
there is a $99 per year cost to develop an
application. (Apple, 2014)
Threat of substitutes: High There are many businesses which are concerned
with collating prices from different businesses.
While they may focus on individual industries, like
webjet, they still provide a similar service as
smartsaver. Customers could also simply find out
when sales are on through TV. TV advertising
allowes them to reach local, national and
international audiences (Fox Marketing, 2014)
Rivalry among existing
competitors:
High On the Apple market, there are over 100
applications that relate to listing sales. So there is
fierce rivalry in this industry. (Apple, 2014)
Overall attractiveness of the industry: The mobile saving application industry is quite a
competetive one. As you can see, Porters 5 forces analysis has shown negative results. The
business will therfore focus on ways to make their application stand out.
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3.3 Customers Needs
The application is targeted toward University students, but could expand to other cost
conscious consumers. While smartphone users aged from 25-44 use the greatest number of
apps, 18-24 year olds spend the most amount of time using them out of any demographic.
(Nielson, 2014) Students understand the benefits as it gives them the ability of a computer,
but with more practicallity. Using smartphones saves them time (faster access), and money.
Our product will align well with this as it saves them both time ( knowing when sales are
on), and money (they can now purchase goods when they are on sale).
3.4 Product and Service
In recent years, there has been a growing trend in the number of users of smartphones. In
New Zealand, there were up to 30% more internter connections through our smart phones
from 2011. (Statistics New Zealand, 2012). By creating a smart phone application, we are
tapping into this growing market, and satisfying their need for a quick and easy way of
making savings. A reason as to why people dont go out and buy goods while sales are on is
because they are unaware. By using an app, sales are literally in the customers hand. With
the popularity of apps incrasing, creating one becomes an easy decision.
3.5 Suppliers and Partners
Our partners would be the different companies which advertise their savings on our mobile
application. The Warehouse and New World as examples, gain advertising, by being
displayed to all of our customers, allowing them to reach a market which may have
previously been un accessible. While our business benefits from having popular names as
our listed businesses. Partnering with these businesses gives our company credibility, as
customers would feel more confident with using our application knowing we have
partnered with such popular companies. Another partner could be business who provide
electronic payment systems such as paypal. They would provide our customers a safe and
reliable way purchase goods online. To make the partnership worthwhile, we would offer
them a small percentage of sales revenue from each sale we make through the application.
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Suppliers to smart saver include mobile phone application hosting businesses. These
companies provide us a platform to display our applications through both Apples app store
and the Android market. We would pay these two companies to be able to list our
application on the market. Another supplier would be the company or person who develops
the application. App Developer, for example.
3.6 Strategy: Focused Low Cost
Seeng as our product is targeted towards university students, it would be narrow marke as
this is a relatively small proportion compared to the population.
Our application will be free, so is low cost. When $0.99 is attatched to applications, there is
significantly reduced demand for their products. (Gordon, 2013) As we are entering a
market which is already relatively crowded, attatching a price to the application would be
unwise.
3.7 Value Chain Activity: Service after the sal e
The vision statement states that people will be able to ...access savings anytime, anywhere.
Anytime and anywhere links to the accessibility of the application; time frames when the
system is operational. There will therefore need to be a sophisticated and reliable feedback
system, where consumers can rate the performance off the application in terms of how
reliable it is. Timeliness can be achieved through prompts from the app directly after the
customer has viewed the app, or purchased products through the app on sale.
3.8 Business Processes
3.8.1. CUSTOMER FEEDBACK PROCESS Feedback from customers is an essential process.
Their assesment of our product will be of vital importance to constantly improve the
product. We will upload regular updates of the product stemming from the customer
feedbac. Feedback would be analysed and placed in one of four different sections; high
need to reorganize, low value; high need to reorganize, high value; low need to reorganize,
low value; low need to reorganize, high value. The level of need of reorganization would be
determined by the amount of feedback related to the same point, and the amount of value
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would be determined by the customes. This feedback system would be simple and
inexpensive to run and make, aligning us with our focused low cost strategy.
BUSINESS PROCESS MODEL: CUSTOMER FEEDBACK PROCESS
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3.8.2. UPDATE UPLOAD PROCESS- After collating all of the feedback, udpdates will then need
to be uploaded to the application. Uploading them is a process of high importance, and
shouldnt disrupt the use of the application for long periods of time because that would
contradict the vision of anytime, anywhere. The updates would also contain maintenance
adjustments.
3.9 Functionalities
3.9.1. CUSTOMER FEEDBACK PROCESS
Feedack collection
Need/value analysis of feedback
3.9.2. UPDATE UPLOAD PROCESS
Update creation stemming from feedback
Update upload
3.10 Systems

3.10.1. REAL TIME SAVINGS INFORMATION SYSTEM The main proces of the
application will be uploading real time information about sales. Some sales go on for
a matter of hours, so timely information about them is imperative. Within minutes of
stores giving us information about their sales, smart saver will need to udate the list
of savings.
3.10.2. FEEBACK EVALUATION SYSTEM This system is important as it determines
which pieces of feedback need to be prioritised. The feedback which is determined
to be of high need to reorganize and will give high value are the ones which will be
completed first.
3.10.3. MAINTENANCE SYSTEM It is estimated that almost 80% of IT resources are
used on maintenance, so this will be an important part of smart saver. (Pettey, 2006)
Included in the regular updates, will be maintenance checks on the application. Our
application aims to be used anytime, anywhere, so maintaining availability is key.
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Summary Table

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
After The
Sale
1. Customer
Feedback
Process
1. Feedback Collection
2. Need/Value analysis of feedback
Feedback evaluation system TPS
2. Update
Upload
Process

1. Update creation stemming from feedback
2. Udpate Upload
Maintenance System



CRM
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CONCLUSION
Smart savers vision is, to save people time and money by providing a platform to access
savings anytime, anywhere. Through the customer feedback process along with the update
upload process, the business will make sure that our customer needs are met.

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