APPLE INC

SHIVAM MANDVIWALA





















INTRODUCTION
Apple Inc incorporated on January 3, 1977 and it sketches, manufactures and
marketplaces mobile contact and mass media mechanisms, confidential computers,
and handy digital music contestants, and sells a collection of connected multimedia,
services, peripherals, networking resolutions, and third-party digital content and
applications. The Firm proposals a scope of mobile contact and mass media
mechanisms, confidential computing produce, and handy digital music contestants, as
well as a collection of connected multimedia, services, peripherals, networking
resolutions and third-party hardware and multimedia products. In supplement, the
Firm proposals its own multimedia produce, encompassing iOS, the Company's
mobile working system; OS X, the Company's Mac working system; and server and
request software. The Company's main produce contain iPhone, iPad, Mac, iPod,
iTunes, Mac App Store, iCloud, Working Arrangement Software, Request
Multimedia and Supplementary Request Software.

Approximately 25 percent of iPhones are bought inside an Apple Store, up from an
guesstimate of 20 percent preceding this year. The bulk of iPhones in the United
States are yet vended across messengers alongside AT&T accountable for 21 percent
of sales and Verizon accountable for 18 percent. Best Buy's iPhone sales accounted
for 13 percent of finished sales, and Sprint, Amazon, and supplementary mass
retailers like Target, Walmart, and Costco accounted for 5 percent each. Messengers
additionally vend the most finished cell phones, but Apple, nevertheless it merely
sells the iPhone, reports for a finished of 11 percent of all retail phone sales.

SALES EFFORTS
As one of the top sales organizations in the world, the Apple Sales team is committed
to delivering products and solutions to consumers, businesses, students, educators,
and creative professionals everywhere. Sales representatives and their support teams
operate from corporate, retail, or field locations to sell great products, services, and
solutions.
Apple CEO Tim Cook notified that he should like to enhance Apple Store iPhone
sales alongside new promotional tactics. According to Cook, the iPhone is Apple's
central "gateway product" to supplementary mechanisms like iPads, that makes it
vital that users buy their iPhones whereas they can be exposed to supplementary
Apple products. To enthuse sales inside Apple retail locations, Apple dispatched new
features for its Apple Store app and debuted a transactions plan in the store itself in
August alongside the aim of enhancing the company's U.S. sales numbers.
Nevertheless Apple has perceived tiny improvements in in-store iPhone sales, more
rising iPhone sales inside Apple Stores stayed an uphill clash as Apple has roughly
250 retail stores in the United States that contest alongside extra than 10,000 third-
party retail outlets that proposal the iPhone.

Apple enhanced its revisit strategy, presenting faster refunds for clients who buy
items online. Apple was able to shorten the refund processing period from 10 dates to
less than a week by employing an expedited shipping method to dispatch mechanisms
back to the firm for return. Apple switched to FedEx 2Day ability across the
celebration shopping period and endured to use the abiility, even though the larger
upfront price associated alongside the faster shipping method.

FORECASTING
Apple chose to concentrate on the future through a series of on-going improvements
in the forecasting process. Moreover, it strives to monitor and meet market changes
using key indicators, according to which future modifications in existing forecasts are
made. The previous strategy used statistical models based on past activities to predict
accurate numbers rather than satisfy customer demand. Past activities were becoming
irrelevant due to changing market demands, such as shorter product life cycle,
demand for new products and demand for increased configuration variability. Apple's
process is being continuously improved to respond to the changing market. The
record sales and beefed-up forecast reinforced expectations of strong demand for
Apple's latest gadgets. Phones based on Android and made by the likes of Samsung
have steadily eroded its market share, as customers flocked to lower prices and larger
phone sizes proved popular. But forecasts for Apple's latest iPhone had proven
trickier than in the past because the company introduced two models simultaneously
in 11 countries including the Chinese market and Apple launched the iPhone 5 in just
nine countries.



COMPENSATION
A line workers bonus needs to be attributed to the job he is performing and the goals
which go along with that job. The Senior V.P. Secretary is getting his bonus because
the R&D team has spent 80 hours a week all year cranking out new ideas and
products. It doesnt seem fair that the rewards are not in line with the work done to
achieve them. Operational level divisions bonuses based on performance, length of
time with the company, end of year evaluations done by management. Upper
managements bonuses should be based on ACPIs as a cohesive whole since they are
responsible for the marketing and final decision making. The company should not cut
salary and switch to a commission based pay method. If the Apple wants to improve
their gross margin, they need to find other ways to cut costs rather than screw over
their employees. If employees feel like they are so far stretched beyond their means
and burnt out, they will lose their motivation and drive to do the job they love. This
can essentially push employees to stop caring about the end product and companys
goals because they are so burnt out from trying to reach these unattainable goals. If
you allow them to be creative and just give them simple structure and guidelines as
well as some direction, they will still be able to think freely and meet overall goals.
Apple offers above average pay well above the minimum wage of $7.25 and better
than the Gap, though slightly less than the yoga and athletic apparel chain, where
sales staff earn about $12 an hour. The company also offers very good benefits for a
retailer, including health care, contributions and the chance to buy company stock, as
well as Apple products, at a discount.


SALES FORCE MANAGEMENT
In 2003 Jobs acclaimed Salesforces incredible enterprise request and counseled to
dream bigger and contemplate concerning the wider ecosystem. Salesforce seized it at
face worth and crafted an app store of sorts shouted App Exchange. Though, they
loved the app store word so far that they bought a URL and trademarked it whereas
extra than a insufficient happy firms should discern a lawsuit opportunity. The firm
joined its education sales and marketing teams into one education company
constituent that numbers extra than 750. Apple events are concerning Apple. Even
operatives are given a front row. The Information Systems & Technology team
manages key business and technical infrastructure at Apple. They take an order
online, the experience with technology in their retail stores, how much network
capacity they need around the world, the processing of every credit card an iTunes
customer uses and closing the books. They need people who are well versed in the
fields of software development, network architecture and engineering, information
security, and systems engineering.

INFORMATION SYSTEMS
Apples intranet provides the required platform for undertaking this process and it
enables the employees to access all required information from the comfort of their
desktop whereas the company has an extranet which enables the company to interact
with the key suppliers and developers of mac based applications. This enables the
organization to build an unlimited value chain in the information domain by creating a
virtual link between the suppliers and the production units.

CUSTOMER RELATIONSHIP MANAGEMENT
Apple explain how they threat the information, how they collect it, disclose it and
what they do with it. CRM is a form of relationship marketing that is powered by the
customers because they are the source of Apple's success. Apple collects the customer
information in many different ways. The customers create an Apple Id, register your
products, online surveys, register for workshops at any of their retail stores and when
you apply for commercial credit. They collect information that ranges from the
name, address, phone number, and contact references, to social security number. They
store this information in databases that they use to research the market, analyze
market segments and target their advertising campaigns to the right target
market. Apple also uses this information to inform people about new products,
events, software updates and paperless receipts and also to deliver their products
when ordered online. The main idea behind Apple getting the information is
to develop new products that meet customers needs on a deeper level.

SALES AND MARKETING STRATEGY
The Firm is committed to carrying the best confidential computing, handy digital.
Music and mobile contact experience to customers, students, educators, companies,
and power associations across its innovative hardware, multimedia, peripherals,
services, and internet offerings. The Companys company strategy leverages its
exceptional skill to design and develop its own working arrangement, hardware,
application multimedia, and services to furnish its clients new produce and solutions
alongside superior ease-of-use, seamless integration, and innovative manufacturing
design. The Company trusts continual investment in scutiny and progress is critical to
the development and enhancement of innovative produce and technologies.

The Firm trusted that confidential computing is going in a new period in that the
confidential computer will purpose for both professionals and customers as the digital
hub for elevated new digital mechanisms such as digital music contestants,
confidential digital assistants, digital yet and movie cameras, CD and DVD
contestants, and supplementary electronic devices.

In supplement to evolving its confidential computers and connected resolutions, the
Firm endured to capitalize on the convergence of the confidential computer, digital
customer electronics and mobile contact marketplaces by crafting and refining
changes, such as the iPod, iPhone, iTunes Store, and Apple TV. The Firm wanted to
prop a area for the progress of third-party produce that complement the firm offerings
across its builder programs. The Firm presented assorted third-party multimedia
requests and hardware accessories for Mac computers, iPods and iPhones across its
retail and online stores, as well as multimedia requests for the iPhone period across its
iTunes App Store. The Companys strategy additionally encompassed increasing its
allocation web to efficiently grasp extra of its targeted clients and furnish them
alongside a high-quality sales and post-sales prop experience.
By 2011, the gadgets were to break free from the hub and advancing into Cloud. In
October 2011, the Firm dispatched iCloud, its new cloud abiility, that stores music,
photos, requests, contacts, calendars, and documents and wirelessly pushes them to
several iOS mechanisms, Macs and Windows-based computers. iClouds features
contain iTunes in the Cloud, Photo Stream, Documents in the Cloud, Contacts,
Calendar, Mail, automatic downloads and buy past for requests and iBooks, and
iCloud Backup. Users should signal up for free admission to iCloud employing a
mechanism running iOS 5 or a Mac running Mac OS X Lion. By 2012, iCloud had
safeguarded one hundred million users. For the moment in 2001, the digital hub
strategy was dominant.
The producer confronted the vintage dilemma of manipulating product, sales and
presentation at point of sale. Allocate of dealer mind, stock and floor space was
critical. Vertical integration into retail seemed the logical solution. Joined alongside
the online store and the iTunes store, own-retail should proposal a resolution to the
dilemma. There by now had been an accord alongside CompUSA to develop the
Apple shop in shop ideal whereby a little 15% of the store should be devoted to Apple
produce and merchandise. But the sales floundered to materialize. The shop in shops
were placed at the rear of the store were footfall and sales were lowest. Allocate of
mind was not secured. By the conclude of the 2011 commercial year, retail sales had
increased to above $14 billion. Across the year, the Firm had an average of 326 stores
contrasted to an average of 288 stores across 2010. The average revenue each store
increased 27% to $43.3 million in 2011 contrasted to $34.1 million in 2010. A sales
each square foot of nearly $5,500.


CONCLUSION
The firm has vended above 330 million iPods, nearly 200 million iPhones and 55
million iPads. Over 75% of sales are from produce that didnt continue at the coil of
the millenium. The iPod could have peaked in tems of Product Attendance Series but
the prospects for the iPhone and the iPad are huge. The raise of the iPhone was the
logical expansion of the enhancement process. Familiarizing connectivity, alongside a
digital camera (3.0) and a video camera (3GS) to music on the move. The iPad
pursued alongside larger connectivity and admission to apps growing larger cameras
and video in the process. Possessing crafted a vision of the digital hub, the product
proposal has been spread to furnish a Golden Staircase to fulfill duty and strategy.
In period the hub will yield to cloud, alongside 100 million cloud users by now, the
transfer is well underway. 575 million digital mechanisms vended, 585,000 apps
obtainable on the App store, 25 billion Apps downloaded, 100 million iCloud users
registered, above 10 billion songs vended, the digital strategy secured.