QSPM of Starbucks

QSPM
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Published by hannah_kris05
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7. Hot Doughnuts sign encouragespeople outside the store to make unimpulse purchase.0.07 4 0.28 3
0.21 3 0.21
W
EAKNESSES
1.

Return on equity assets andinvestments all negative; Skills of management is questionable.0.10 3 0.30 2
0.20 2 0.202.

Management states in struggling onhow to make the store profitable.0.08 3 0.24 2 0.16 3 0.243.

Product line slow to expand withnothing draw in health conciouscustomer.0.04 - - - - - -4.

Lack of advertisement in areas thewhere stores are located.0.03 2 0.06 2 0.06 2 0.065.

Single product focus; no other standout product0.04 - - - - - -6.

Competing against Starbucks andDunkin Donuts beverages. 0.04 2 0.08 1 0.04 2 0.087.

Shareholders have not receiveddividends recently. Stock price instate flux.0.08 - - - - - - -
TOTAL
1.00
3
.64
3
.12

2.91



4. Distinctive Company storesandConcentrate solely on buildingfranchisevia "hot shop" stores5.
continue slow and steadygrowth of company store andfranchise business.KEY FACTORS
OPPORTUNITIES
W
eights AS TAS AS TAS1. Industry stock price are improving 0.044 0.16 4 0.162.

Dunkin Donuts does not have hot doughnuts to sell.0.053 0.24 3 0.243.

Starbucks lacks a diversified and distinctive pastry line.0.11- - - -
4. Asian love sweets and are open to trying foreign foods. 0.061 0.06 1
0.065. Families crave convenience because of busy lifestyles. 0.09- - - -6.

Many children loves sweet treats0.04- - - -7.

South America, Africa and south Asia are markets toconquer0.074 0.28 2 0.14
THREATS
1.

People are becoming more health conscious, which doesnot bode well for high-sugar, high-fat
threats.0.091 0.09 1 0.092.

Dunkin Donuts presently dominates the doughnut marketdomestically and internationally.0.101 0.10 1
0.103.

Starbucks has approximately 25 times the amount of stores worldwide that krispy kreme donut
has.0.071 0.07 1 0.074.

Cultural differences among countries make operations anddoughnut consumption varied, which
makes thingsdifficult to control0.04- - - -5.

Lower price is offered by the other doughnut producingfirms than that of Krispy Kreme donuts.0.081
0.08 1 0.086.

Shareholders may sell Krispy Kreme Donut stock for lack of returns and dividends compared to other
similar firms inthe industry.0.081 0.08 1 0.08


7.

Restricted Cash flow from banks and massive layoffs havestifled the world economy decreasing
discretionaryincome.0.05- - - -
1.00
STRENGTHS
1. High quality douhgnuts with strong visual of a - - - -2. Krispy kreme has a
unique brand and variety of
freshlymade doughnuts. 0.09 2 0.18 1 0.093. Krispy Kreme has a high capacity to make 4000-
10000doughnuts daily.0.09 1 0.09 1 0.094. Krispy Kreme can offer customer to watch
product beingmade at the doughnut theater.0.08 1 0.08 1 0.085. Consistent Expansion; Exposure in
10 foreign countrieswith an on-going development of 200 additional stores inthe Middle East, Hong
Kong, Macau, Tokyo, the Philippinesand Indonesia 0.08 - - - -6. Vertical integreation helps the quality
of the product.0.08 - - - -7. Hot Doughnuts sign encourages people outside the storeto make un impulse
purchase.0.07 3 0.21 1 0.07
W
EAKNESSES
1.

Return on equity assets and investments all negative; Skillsof management is questionable.0.10 1 0.10 1
0.102.

Management states in struggling on how to make thestore profitable.0.08 1 0.08 1 0.083.

Product line slow to expand with nothing draw in healthconcious customer.0.04 - - - -4.

Lack of advertisement in areas the where stores arelocated.0.03 1 0.03 1 0.035.

Single product focus; no other stand out product0.04 - - - -6.

Competing against Starbucks and Dunkin Donutsbeverages.0.04 1 0.04 1 0.047.

Shareholders have not received dividends recently. Stockprice in state flux. 0.08 - - - -
TOTAL
1

1.97

1.6





7. Hot Doughnuts sign encouragespeople outside the store to make unimpulse purchase.0.07 4 0.28 3
0.21 3 0.21
W
EAKNESSES
1.

Return on equity assets andinvestments all negative; Skills of management is questionable.0.10 3 0.30 2
0.20 2 0.202.

Management states in struggling onhow to make the store profitable.0.08 3 0.24 2 0.16 3 0.243.

Product line slow to expand withnothing draw in health conciouscustomer.0.04 - - - - - -4.

Lack of advertisement in areas thewhere stores are located.0.03 2 0.06 2 0.06 2 0.065.

Single product focus; no other standout product0.04 - - - - - -6.

Competing against Starbucks andDunkin Donuts beverages. 0.04 2 0.08 1 0.04 2 0.087.

Shareholders have not receiveddividends recently. Stock price instate flux.0.08 - - - - - - -
TOTAL
1.00
3
.64
3
.12

2.91



4. Distinctive Company storesandConcentrate solely on buildingfranchisevia "hot shop" stores5.
continue slow and steadygrowth of company store andfranchise business.KEY FACTORS
OPPORTUNITIES
W
eights AS TAS AS TAS1. Industry stock price are improving 0.044 0.16 4 0.162.

Dunkin Donuts does not have hot doughnuts to sell.0.053 0.24 3 0.243.

Starbucks lacks a diversified and distinctive pastry line.0.11- - - -
4. Asian love sweets and are open to trying foreign foods. 0.061 0.06 1
0.065. Families crave convenience because of busy lifestyles. 0.09- - - -6.

Many children loves sweet treats0.04- - - -7.

South America, Africa and south Asia are markets toconquer0.074 0.28 2 0.14
THREATS
1.

People are becoming more health conscious, which doesnot bode well for high-sugar, high-fat
threats.0.091 0.09 1 0.092.

Dunkin Donuts presently dominates the doughnut marketdomestically and internationally.0.101 0.10 1
0.103.

Starbucks has approximately 25 times the amount of stores worldwide that krispy kreme donut
has.0.071 0.07 1 0.074.

Cultural differences among countries make operations anddoughnut consumption varied, which
makes thingsdifficult to control0.04- - - -5.

Lower price is offered by the other doughnut producingfirms than that of Krispy Kreme donuts.0.081
0.08 1 0.086.

Shareholders may sell Krispy Kreme Donut stock for lack of returns and dividends compared to other
similar firms inthe industry.0.081 0.08 1 0.08


7.

Restricted Cash flow from banks and massive layoffs havestifled the world economy decreasing
discretionaryincome.0.05- - - -
1.00
STRENGTHS
1. High quality douhgnuts with strong visual of a - - - -2. Krispy kreme has a
unique brand and variety of
freshlymade doughnuts. 0.09 2 0.18 1 0.093. Krispy Kreme has a high capacity to make 4000-
10000doughnuts daily.0.09 1 0.09 1 0.094. Krispy Kreme can offer customer to watch
product beingmade at the doughnut theater.0.08 1 0.08 1 0.085. Consistent Expansion; Exposure in
10 foreign countrieswith an on-going development of 200 additional stores inthe Middle East, Hong
Kong, Macau, Tokyo, the Philippinesand Indonesia 0.08 - - - -6. Vertical integreation helps the quality
of the product.0.08 - - - -7. Hot Doughnuts sign encourages people outside the storeto make un impulse
purchase.0.07 3 0.21 1 0.07
W
EAKNESSES
1.

Return on equity assets and investments all negative; Skillsof management is questionable.0.10 1 0.10 1
0.102.

Management states in struggling on how to make thestore profitable.0.08 1 0.08 1 0.083.

Product line slow to expand with nothing draw in healthconcious customer.0.04 - - - -4.

Lack of advertisement in areas the where stores arelocated.0.03 1 0.03 1 0.035.

Single product focus; no other stand out product0.04 - - - -6.

Competing against Starbucks and Dunkin Donutsbeverages.0.04 1 0.04 1 0.047.

Shareholders have not received dividends recently. Stockprice in state flux. 0.08 - - - -
TOTAL
1

1.97

1.6