Client & Creative Services

Ideation, Art Direction, Sales Response, In House Advertising

Filcro Media Staffing identifies client and creative services executives across multiple stand
alone and integrated media platforms.

Filcro Media Staffing identifies, recruits and attracts client and creative services employees and their leadership who
accommodate the in-house provisioning of traditional advertising agency based services for greater creative and financial
control. As well as those who support and provide sales, marketing and corporate communications with the tools they
need to be disseminated and assimilated across multiple media platforms for efficacy.
Filcro Media Staffing is capable of identifying, screening, recruiting and attracting client and creative services professionals
in every major media market in the United States, Europe, Asia, South America and The MENA.
The seamless integration of on-air, on line and mobile advertising proposals and RFPs is a process that requires special
talent. Filcro Media Staffing has the resources, presence, industry contacts and aggressive recruitment modality that has
proven efficacy in attracting these talented professionals.
From SVPs of Corporate Communications to manage these environments, to internal Executive Producers to rudimentary
Directors of Client and Creative Services to meet the diverse needs of a 100,000+employees multinational or a Cable TV
Network, Filcro Media Staffing has a long history of proven success.


A Filcro Media Staffing Digital Networks
Director Client and Creative Services Executive Search
Director Client & Creative Services
Client - Diversified U.S. based global media and entertainment conglomerate
Search - Director Online Client and Creative Services
Based - New York City, NY
Search Firm - Filcro Media Staffing
Officer in Charge - Tony Filson
Reporting to - Vice President National Sales, New York, NY
Client Situation
The Vice President of National Advertising Sales needed to add an additional layer of management and enhanced
functionality for clients, advertising agencies and internal cross platform advertising campaigns. The Vice President
identified Filcro Media Staffing based on the firms reputation in both digital and broadcast recruitment.

The Vice President required a person who could autonomously function as an in-house advertising agency at times to offer
clients a full cycle solution that could have TV, Motion Picture and Digital participation from the firms other operating
divisions. Management acumen was also required to mentor, train and hire additional staff to keep pace with a brand
approaching the billion dollar mark.
Universe Compilation - Industry and Sector Inclusions
National Cable TV Networks
Regional Cable Networks
Broadcast Networks
Advertising Agencies
Digital Networks
Internal Digital Resources in Film, Publishing and Radio
Filcro Media Staffing is Retained
Filcro Media Staffing proceeded to determine the needs of the Vice President form a compilation of
factors that were quite complex based on the number of entities that would be serviced by this client
and creative services group.
The client agreed with our desire to target eight environments and tier candidates based on
management capacity, compensation, technology acumen, operational experience, cross platform
exposure and corporate cultural respectively. This map established by Filcro Media Staffing and the
client brought about the consensus we required to proceed with universe compilation.
Some of the biggest challenges facing the new Director
Optimizing Current Resources
Building Internal Awareness of Digital and Creative Resources Across all Divisions
Becoming a Valuable Resource to Clients, Sales and Agencies
Mentoring, Hiring and Managing Staff
Optimizing Communication w/ Traffic and Inventory
Enhancing the Creative Impact of Cross-Platform TV, Interactive and Wireless Presentations
The Filcro Media Staffing Recruitment Solution
Filcro Media Staffing proceeded to identify "happily engaged" client services directors from the eight environments specified
by the Vice President.
It took approximately four weeks to Identify, recruit and qualify four ideal candidates who would be capable of meeting all
the current and future needs of the brand as they approached the one billion dollar mark. Keeping to the hierarchy desired
was extremely difficult with such a diverse group of candidates coming out of varied industries with different reporting
structures and modalities based purely in the content being distributed across each unique platform.
Our top four candidates were all capable of working autonomously and had strong management acumen enabling the six
direct reports to a have clear definition as to why this individual was picked to be the next Director.
The Vice President was extremely pleased with the quality of candidates and the cadence at which they were recruited and
presented. It was now a matter of cultural fit and the Vice President was certain that he could discern this with only a
brief meeting with each candidate.
Successful Director of Client and Creative Services Recruited
A motivated and detailed oriented client and creative services professional with 10+years of experience and a record of
excellence increasing productivity in growing environments.
His record with quality and customer satisfaction at high growth interactive companies was confirmed by those who worked
for him, his bosses and the ad agencies and clients that he collaborated with.
He was skilled at managing client relations and building this resource where it had not been before in substantial media
organizations. His project management experience and a proven ability directing highly complex projects from planning
through completion in fast-paced, time-sensitive environments was reiterated by everyone we came in contact. A high-
performing manager he was still hands-on with demonstrated abilities to lead teams and always achieving bottom-line
results.
His technology acumen offered a strong understanding of HTML, XML, J ava, J avaScript, AJ AX, Ruby, VB, UNIX and SQL.
Proficient with MS Office & Project, Photoshop, Illustrator, Dreamweaver, Ektron CMS, Vignette CMS, Omniture
SiteCatalyst, Open AdStream & DART and others.
Exhibiting growth in every work environment the candidate offered capacity, stability and a strong work ethic that could be
emulated in his staff.
Managing over 15 direct reports and overseeing a multimillion dollar client services budget in the past, the transition to the
new company was anticipated to go smoothly and it did.
This Director of Client Services has proven to be a vital asset to the company and those that utilize this environment
external to the organization. This search was extremely successful and the new Director has met every goal and continues
to perform in a manner that exceeds everyone's expectations.


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A Filcro Media Staffing Executive Search Case History
Executive Search review of a Sr. Art Director recruited by Tony Filson as OIC

Senior Art Director
Portland, OR - USA
Online interactive properties and off-line collaterals
Client & Creative Services

Executive Search Firm
Filcro Media Staffing with Tony Filson as Officer in Charge of Search reporting to the client President and Chief Creative
Officer
Client
Global U.S. based media organization utilizing technology and creative content to support:
Developing web-based online and wireless content.
Providing technology infrastructure and capacity to monetize content across multiple media platforms.
Assimilation and dissemination modalities for a sampling of the following
Search
Art Director of online properties, collaterals and corporate communications
Client Situation
The organization required an Art Director who be responsible for the design of new projects on various Web properties as
well as the additional tasks described below to work as part of the creative services group of the media division to design
concepts and templates for Web properties
Design assets that can be reused in multiple templates
Create interactive tools in Flash
Create identities for stand-alone online products and see them through production
Create online promotional materials for The Web Site and other Corporate online products
Design printed promotional pieces like posters, brochures, invitations and multi-page documents
Online Design and Production
Build page templates for Web Site sections
Create interactive tools for Web Site sections
Work within the existing information architecture to add new projects to the site
Help ensure usability and accessibility throughout the Web Site
Use the Corporate content management system to help update content on the Creative Web Site and the
Corporate site
Update content teasers and time sensitive stories on the home page
Producing Annual Report
Assist in pre-production planning of the annual report
Create complete ready-for-print design of the Annual Report
The ability to produce materials in multiple languages
Executive Search Committee Member Industry and Sector inclusion
Digital and Online Properties
Interactive Advertising Agencies
Interactive Design Studios
Corporate Design Environments
Subsequent to Filcro Media Staffing being retained
The Filcro Media Staffing Officer in Charge Tony Filson participated in a number of phone
conferences with the President and the senior most creative executive to establish current and
future objectives for the varied digital properties across multiple media platforms that this Art
Director would be responsible for.
Filcro Media Staffing established the required skills and and experience with a strong understanding of how graphic design
principles like balance, color, hierarchy and typography needed to be applied across multiple sites. These creative, skill
and experience means were established for portfolio reviews and interviews in New York.

Also established were priorities about desired new media projects to engage users without slowing loading times to offer
engaging experiences utilizing advanced CMS technology for mobile and broadband applications.
Some of the challenges facing the new Senior Art Director
The ability to take design ideas from concepts through production to the Web
The ability to apply audience research to their design work utilizing accurate media metrics
Organizational / Time Management & Workflow skills to work on and direct multiple concurrent projects to keep
work organized to meet project deadlines
Develop resources to offer proficiency in Dreamweaver and other HTML Authoring software, Flash and Flash
ActionScripting, Photoshop, InDesign and Illustrator.
The ability to produce materials in multiple languages and assimilate and disseminate in same.
Filcro Media Staffings Recruitment Solution
Filcro Media Staffing proceeded to Identify art directors with work and work histories that reflected the clients goals from a
business, creative and technical perspective. Filcro Media Staffing concentrated on (3) three national markets that based on
previous recruitment experience proved successful based on the clients budget, size and culture. Special consideration had
to be given to the extremely high corporate and creative standards of those supporting the organization:

Filcro Media Staffing - Broadcasting & Media Recruitment Practice Groups
Successful Art Director Identified, Recruited and Attracted
An Art Director who by trade is a print designer, interactive designer, animator and video editor.
The Art Director had over ten years of experience working for design firms such as Agile Industries,
Razorfish, Manhattan Transfer, Modem Media, and New Interactive. He has taught classes on art
direction and interactive video at the Savannah College of Art and Design and The Art Institute of
Portland. His television, interactive and print work includes clients such as IBM, The American Red
Cross, Wired Magazine, and Cisco Systems.
The new Art Director fluent in French, Spanish and English was able to work across many international business verticals.
His work has been exhibited at the New York International Independent Film and Video Festival, and his interactive work
has been featured in the book Portfolios Online: Digital and Graphic Designers Websites by Kathleen Ziegler and Nick
Greco. The Art Director received his B.F.A. in communications from American University in Washington, DC and his M.F.A.
in video from the Savannah College of Art and Design.
Executive Search Summary
The above Art Director above was successfully attracted. The goals and objectives of the client have been met and the
web properties and corporate communication areas reflect a honed, polished and effective environment utilizing
comprehensive technology to assimilate and disseminate information across all media platforms.
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