Senior Director

Human Resources
Based New York City - USA
Search Senior Director Employee Relations
Search Firm Filcro Media Staffing
Officer in Charge Tony Filson
Reporting to Vice President Human Resources
Media Human Resources
Recruitment Employee Relations Compensation
Succession Planning Training & Development Incentive Plans
Expatriate & International Work & Family Programs Pension Administration
Industrial Relations Diversity Health & Welfare
O&D Planning & Charting EAP & Wellness Non-Defined Benefits & Comp
Government & Legislative Workplace Safety HRIS & Technology
Filcro Media Staffing identifies human resource professionals for union, non-union and hybrid environments with global
broadcasting, multiplatform media and related telecommunications and technology industry interests.
Filcro Media Staffings understanding of the complexity and sophistication of the human resource function and the unique
skills, components and experience required in the media industries are distinct advantages offered by the firm.
Many media environments contain business, technical and creative environments that require human resource
professionals who can work effectively with diverse corporate cultures and needs contained in closely knit populations.
Filcro Media Staffings granular knowledge of specific HR skills and experience required to formulate, implement and
change human resource practices within business, creative and technical environments in the media and broadcasting
industries is unique. This industry specific knowledge is enhanced by our cultural and industrial understanding of specific
media and broadcasting organizations and structures. Vice Presidents, Directors, Managers and true Generalists are
identified in this search group.
When Filcro Media Staffing participates in human resource searches relevant to Growth, Change Management, Best
Practices, Diversity Initiatives or Succession Planning the firm utilizes proprietary O&D charting of every media,
entertainment and telecommunications environment in the United States since 1985.
Cablevision A Media and Entertainment Conglomerate
Human Resources - Employee Relations Executive Search Review





Client
A diversified U.S. based global media and entertainment conglomerate with television network, sports, MSO/ Cable TV,
radio, retail, venue, entertainment and advertising holdings. The firm operates businesses in 65 countries across the United
Sates, Europe, Asia Pacific, Africa, Mexico and South America.
Client Situation
The Vice President of Human Resources identified Filcro Media Staffing through the referral of another Senior Vice
President of Human Resources and Employee Relations at a competing media and entertainment conglomerate that
utilized Filcro Media Staffing for senior Human Resource searches in the past. Filcro Media Staffing had also completed
non-HR searches through line management in the clients Cable TV, Sports, Telecommunications and Venue business
groups in the past.

Industry and Sector inclusion
Television Broadcasting
Telecommunications
Cable TV
Radio
Sports
Entertainment and Entertainment Venues
Advertising
Filcro Media Staffing is Retained
The Filcro Media Staffing Officer in Charge of Search Tony Filson was asked to
commence a national search and establish guidelines to assure the implementation
of 360 methodologies; best practices; and management training programs for five
operating divisions of the company through the identification, recruitment and
attraction of a Senior Director of Employee Relations to be based in New York City.
Filcro Media Staffing was provided with O&D charting and succession plans for the
five operating divisions of the parent company. Clear definitions were established with HR in all (18) areas of concern.
Filcro Media Staffing already had a cultural understanding of the firm through prior recruitment assignments and understood
the sensitivities of inserting new and mandatory employee relations proactive policies across all lines of business. Union &
Non-Union.
The diversity of the five business groups posed an unusual challenge. Filcro Media Staffing established a hierarchy of
desired skill sets and industry experience to proceed with universe compilation and tiering. The fact that Filcro Media
Staffing reported directly to the hiring manager who was also the VP of HR offered many advantages as the VP HR was
clearly identifying an heir apparent should she choose to exit the company.
Due to direct and dotted line reporting issues the search offered many challenges. An executive had to be identified that
could function effectively where in some instances employee relations functions were handled by line management not
aware of or ever participating in formal HR instituted, ER policies in the past. The continuity of policies, training and the
desired empowerment of line management was going to offer many challenges in Union and Non Union environments.
Challenges Facing the New Senior Employee Relations Director (ERD)
Change Management
Training & Development
Cultural Reorientation
Empowering Management
Continuity Across Varied Lines of Business
Budget Controls for HR Programs
Common Goal - 360 Programs
HR Best Practices
Filcro Media Staffings Recruitment Solution
Filcro Media Staffing proceeded to Identify the "best in industry" employee relations executives who had implemented
similar programs in similar organizations in the media and entertainment industries. The sophistication and efficacy of the
programs had to be from the ground up with a proven increase in productivity, lowering turnover and litigation avoidance to
assure success.
An executive capable of focusing on line ownership of issues on a more proactive level was essential. With such diverse
cultures and varied lines of business there needed to be effective policies in place to put out small fires and even prevent
them in the first place by opening lines of communication above, on and below line.
With an unusual need for clear ER organizational goals and programs we needed a person who could educate an entire
population that reactive policies never work in an effective Employee Relations environment.
The VP of HR was receptive to varied approaches and gave Tony Filson autonomy during the search process to determine
the proper skill sets and experience required.
Successful Senior Director of ER Recruited
A Vice President of ER of a competing media and entertainment conglomerate was identified and hired as the new Director
of Employee Relations.
This new Director with an MBA had organized the entire Human Resource department for her
present entertainment conglomerate and instituted ER policies for 2,300 U.S. employees
located in diverse operating groups. She incorporated Human Resource Groups from
acquired companies into corporate units with decentralized field operations and designed
training programs for senior management and staff including Change Management,
Leadership Skills Development, Team Building, Stress Management and Building
Communication Skills. She conducted training in interviewing, hiring, firing, coaching and
motivating. Manage sexual harassment training programs, started the process of Wage and
Hour Audits to insure company-wide FLSA compliance and worked with the legal department in the writing of a corporate
handbook to establish consistent policies and procedures
She also developed and implemented a web-based recruitment strategy including a Internet job board, resulting in
improved employee retention and lower turnover rates. Her ability to conduct all internal grievance investigations and
handle all Employee Relations issues while educating line management. This was exactly what the hiring company VP HR
required. Her strong due diligence experience for all employment / benefit issues related to mergers and acquisitions was
also well suited to get people acclimated to the new ER programs
Prior to working at the entertainment company she had worked for one the World's largest
corporations in a Union / Non-union environment that was similar to our client company.
She handled all bargaining and non-bargaining personnel as she formulated strategic plans
for staffing initiatives to meet revenue objectives that were also similar based on a
franchise business model for one operating group.
The executive easily became acclimated within the new environment and even under the most stressful conditions put
forward by those who wanted to do things the old way, she proved highly successful. Her programs have change the
culture of the company, lowered turnover, reduced litigation and made the company a more productive place to work.

A Filcro Media Staffing Case History
Tony Filson reporting to the Vice President of Human Resources (VPHR)
Director Human Resources
Client
CBS is a leading global diversified media and entertainment conglomerate producing and
disseminating across multiple media platforms. Known as one of America's finest employers
devoted to comprehensive employee development CBS is respected for a tradition of corporate
excellence and philanthropically supporting the many communities it serves.
CBS Corporation (CBS Corp.) is a mass media company with operations in Television, Radio, Outdoor and Publishing
segments. The Television segment consists of CBS Television, which includes CBS Television Network, CBS Paramount
Network Television and CBS Television Distribution, Showtime Networks and CSTV College Sports Television. The Radio
segment owns and operates 140 radio stations in 30 United States markets through CBS Radio. The Outdoor segment
displays advertising on media, including billboards, transit shelters, buses, rail systems (in-car, station platforms and
terminals), mall kiosks and stadium signage through CBS Outdoor, and in retail stores through CBS Outernet. The
Publishing segment consists of Simon & Schuster, which publishes and distributes consumer books under imprints, such
as Simon & Schuster, Pocket Books, Scribner and Free Press as the Company completed the acquisition of CNET
Networks, Inc.

Search
Director Human Resources - New York City, NY - USA.
Client Situation
The Vice President of Human Resources was seeking an addition to staff based on a distinct need to service a growing
and diverse media population across multiple verticals and business units.
CBS is known for having outstanding human resource policies and leadership devoted to the needs of a diverse and
sophisticated media and entertainment population. It was important during this search to identify a Director of Human
Resources who could be effective with broad media constituencies and cultures in the company's business, technical and
creative groups.
The advent of CBS leading across multiple media platforms required distinct synergies of internal clients requiring
sophisticated talent acquisition and retention modality to maintain CBS as the leading provider of quality content in The
United States and international markets.
Industry and Sector inclusion for Universe Compilation
Broadcast Television
Cable Television Networks
Digital Media Networks
Motion Picture Studios
Advertising Agencies
Technology and Media Conglomerates
Selected Fortune 500 - 1000
Solution
Filcro Media Staffing proceeded to Identify Human Resource professionals with specific broadcasting experience in
organizations that mirrored The Networks structure, business units, technology, populations and cultures.
Directly recruiting from the identified media HR targets was the only modality that proved effective. Conventional
awareness through print and Internet sources was not effective. The Human Resource professionals we were seeking were
currently employed and happy in their current positions. Aggressively targeting a well researched media HR universe
ultimately brought this search to fruition.
Having a long standing relationship with CBS, Filcro Media Staffing utilized a professional relationship with a former CBS
employee to ultimately identify the ideal Director of Human Resources.
Successful Director of Human Resources Recruited
A former Manager of Broadcast Network TV Human Resources who was currently in a large multinational consumer
products company was identified and hired by the Vice President of Human Resources. The compilation of Network TV
and Fortune 500 Human Resources experience lent well to initiating new HR practices while providing sensitivity to existing
HR practices and cultures. Filcro Media Staffing was quick to capitalize on identification by expediting Filcro Middle
Staffings internal process and that of CBS to assure that the Network could attract the new Director.
Summary
Filcro Media Staffing - Broadcasting & Media Recruitment Practice Groups
Broadcasting and media executive search experience and skill set designations for clients and candidates

Accounting Advertising Sales Affiliate Sales Broadcast Operations
Business Affairs Broadband Closed Captioning Corporate
Creative Services Development Editorial Engineering
Facilities Finance Human Resource IT
Interactive Inventory Legal Marketing
Media On- Air Promotions Production / Post Program Practices
Programming Real Estate Research Sales
Sales Planning Systems Talent Payment Technology
Traffic TV / Radio GMs Our Industry Cares Home Page

The Human Resource executive was successfully attracted in New York and did not require relocation.
The new Director of Human Resources has proven to be a valuable addition to staff and made a smooth transition to
service a diverse population of clients across all business units and media platforms.
Filcro Media Staffings intimate knowledge of the broadcasting industry and over 25 years of exposure to broadcasting
Human Resource ultimately led to the successful completion of this search assignment. It was a privilege to fill this
executive search assignment. The new Director of Human Resources recruited and the Vice President we reported into are
both people we respect personally and professionally.
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