Mobile Cable TV & MSO Broadcast TV Digital Radio Online Multicast & OEM DOOH

Senior Vice President

Multimedia Network Sales Operations & Technology
New York, Los Angeles, Chicago - USA
Client Diversified U.S. multinational media and entertainment conglomerate.
Based New York, NY
Reporting Filcro Media Staffing with Tony Filson as OIC reporting to the President of TV Network Sales
Traffic, Inventory, Planning
Media and Broadcasting Platforms
Traffic, Inventory and Media Planning Recruitment
Filcro Media Staffing has extraordinary experience identifying Senior Vice Presidents, Directors and Managers who
steward inventory and traffic across multiple media platforms for international, national, regional and local broadcasters.
The firm recruits media executives in every large and small media market in the world to set strategic and tactical policy,
optimize process, refine technology and ultimately enhance revenue.
A solid relationship between sales, programming, planning, research, inventory and traffic is vital to a media broadcasting
organization. Every department benefits financially from the process, technology and support implemented by skilled
traffic and inventory leadership.
With the increased integration and consolidation of cross-platform media assets a firms broadcast TV, cable TV, satellite,
radio, mobile, OOH, gaming, interactive and wireless holdings can offer unique challenges for distribution, centralization,
monetization, optimization and accountability. Identifying the proper executives to transition, manage and optimize new
technology is a recruitment task for skilled recruiters with vast media industry experience.



At Filcro Media Staffing we identify, recruit, qualify and attract the proper inventory and traffic executives to assure the
operational success, technological efficacy and skilled management of your traffic, inventory, planning and IT staff devoted
to these vital functions.example 1 - example 2 - example 3 - Senior Vice President, Vice President, VP, Director and
functional Senior Manager level searches are the primary focus of this media recruitment group. For specific Harris,
WideOrbit and Invision see below,

A Filcro Media Staffing review of a SVP Sales Operations and Technology Executive Search





Search A Senior Vice President to lead all national sales operational infrastructure across all media
platforms for multiplex, multicast monetization optimization of the TV Network. Traffic, Inventory
and Sales Planning
Platforms On Air, Online, Mobile, OD, Sales IT, Planning, Traffic & Inventory Operations




Client Situation
The client through a multi-billion dollar acquisition of online and on-air media properties needed to upgrade infrastructure
to optimize revenue by upgrading all traffic, inventory, planning, sales and supporting front and back office associated with
all.
The objective was to have the Agencies, Clients, Network Traffic, Network Inventory, Network Sales Staff and Network
Planning across multiple platforms: On line, On Air, On Demand & Mobile all functioning seamlessly.
The multiple media groups wanted to be able to offer integrated revenue management optimization while reducing internal
redundancies when serving clients who were buying across multiple media platforms in a multicast, multiplex.
Industry and Sector inclusion for Universe Compilation
Broadcast Television
Cable Television
Satellite Networks
MSO Operators
Radio Broadcasting
Online Interactive
On Demand & Multiplex Broadcasters
Advertising Agencies
Technology & Media Management Consulting
Mobile Technologies & Providers
Subsequent to Filcro Media Staffing being retained
The Filcro Media Staffing OIC Tony Filson participated in a number of meetings with line
personnel and senior management to map out the media technology (IT) and human
resource (HR) objectives going forward. The OIC created a merged HR & IT org chart
for clarity on redundancy.
The redundancy to be eliminated and future hiring needs were agreed upon to support
the tactical and strategic autonomy that the new Senior Vice President would be
granted.
Filcro Media Staffings merged organizational charts and current technology overviews of traffic, inventory, sales planning
and the current metrics utilized for Analytics were key in proper universe compilation for identification, recruitment and
attraction.
New York, Chicago, Los Angeles, Washington DC and Detroit were analyzed individually to provide each key client and
agency's preferred modality and IT functionality during technology upgrades and operational improvements for Traffic,
Inventory, Sales, Sales Planning, Research and Client Services.
Some of the challenges facing the new Senior Vice President were
Change Management
Best Practices
Technology Integration Across Multiple Platforms
Directing IT with Off-theShelf Modifications and New Program Development
Training of Staff on New Systems and Software
Agency and Client Awareness of the Benefits and Advantages
Redundant Systems Operating Through Integration
Hiring of Additional Staff to Facilitate New Programs and IT Programming
CMS OD Content Sales System Integration w/MSO, Satellite and Mobile
Filcro Media Staffings Recruitment Solution
Filcro Media Staffing proceeded to Identify organizations with specific "best in class" reputations on individual platforms.
As this was a new initiative to the industry, no single executive to date had successfully implemented an environment with
such efficacy across these multiple media platforms: Broadcast, Cable, Satellite, Interactive, Mobile, OD/CMS, OEM,
DOOH.
Recruiting from the identified universe proved to be fruitful. The greatest challenge was having to determine capacity Vs.
experience as we were recruiting for a compilation of objectives that had never been fully realized in the industry before.
Successful Senior Vice President Recruited
Mobile Cable TV & MSO Broadcast TV Digital Radio Online Multicast & OEM DOOH
Location New York, NY - USA
Search Firm Filcro Media Staffing
Officer in Charge Tony Filson Reporting to Board of Directors, CEO, CTO & SVP HR
Client Diversified U.S. Global Media & Entertainment Conglomerate
Client Situation Succession Plan & Upgrade of Global IT Across all Media Platforms
A Vice President of Sales Technology from another multinational media and entertainment conglomerate.
This Vice President was responsible for global (IT) technology initiatives across TV, Radio, Interactive, Motion Picture,
Mobile and legacy platforms.
With 8 direct reports and a staff of 62 on a dotted line this VP had built and developed with internal and external
resources one the most respected technology environments in the media and broadcasting industries.
With broad experience in New York, Los Angeles and Chicago this executive welcomed the challenges in each location
across the United States to integrate systems and human resources to facilitate the clients business goals and the
optimization of revenue.
The timing of the search coincided with many of the executive's personal and professional desires to build a new
technology infrastructure that would allow for recognition throughout the industry. His current environment could not afford
him this opportunity based on the logjam of senior management he reported into, preventing him from from functioning
with the strategic autonomy he desired and deserved.
Summary
The Senior Vice President was successfully identified, recruited, attracted and relocated by Filcro Media Staffing with Tony
Filson as Officer in Charge of Search. Filcro Media Staffing also participated in the employment contract phase and the
Senior Vice President has proven to be a vital resource for current and future initiatives. A few additional related searches

A Filcro Media Staffing
Media Technology Executive Search Reviews for Related Traffic and Inventory Systems
Chief Technology Officer (CTO)
Global Broadcasting, Motion Picture, Cable & Interactive Networks







Executive Search Committee Industry and Business Sector Inclusion
Television Networks - Cable & Broadcast - International, National, Regional & Local
Radio Broadcasting Networks - International, National, Regional & Local
Wireless / Mobile Content Producers - International, National, Regional & Local
Online Interactive - International, National, Regional & Local
Network & Syndicated Programming Producers - TV, Radio, Interactive, Mobile, Film
Motion Picture Studios - Domestic & International
The executive search committee (ESC) of the client company was comprised of the President,
CEO, current CTO and SVP of Human Resources acting as the liaison for the (ESC). The
(ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in
Charge of Search (OIC) to conduct a national search to identify and review the proper
technology executive capable of facilitating the current CTOs succession plan and the board of
director's desire to enhance the global technological resources of their media holdings across all media platforms.
The CTO had a clear vision of where the diverse media holdings needed to be technologically in international, national,
regional and local markets and he was exceptionally articulate in what he was seeking strategically and tactically to
assure that his successor could manage this global media and entertainment conglomerate, well into the future.
The diversity of the company's global media portfolio would require Filcro Media Staffing to recruit a CTO with broad
media acumen and a sophisticated comprehensive overview of advanced multimedia, multicast and multiplex broadcast
technologies. For terrestrial distribution, MSO, OTA & Satellite relationships and FCC mandates this new CTO would
require exceptional hard and soft skills to evangelize technology internal and external to the organization. The new CTO
would review and manage many IT and broadcast vendor relationships across three continents; this would require a
fiscally mature media IT executive with extensive build-out, operations and maintenance experience globally.
With a large multinational and multi language IT engineering staff reporting into this technology executive, a noted and
adept mentor with the ability to manage soft and hard assets remotely would be essential. Media technology issues
associated with international government regulations, business affairs and monetization were complex and we required an
executive who could utilize the firms extensive legislative resources effectively to manage these areas with autonomy.
Some of challenges facing the new CTO
Global Dissemination Across Multiple Media Platforms
Optimizing and Upgrading Resources for TV, OD, Radio, Interactive and Wireless Normalization
Change Management
Vendor Management in International & Domestic Markets
Optimizing Sales Technology to Enhance Revenue Across All Platforms
Centralize Control of International Technology Assets
International Government and Domestic FCC Compliance
Management of a Diverse Multinational Staff
Attracting and Mentoring Staff to Facilitate Technology Initiatives
Implementing IT Best Practices Internal & External to the Organization for Assimilation, Dissemination &
Production
Integration of media platforms for monetization of multicast products and services
The Filcro Media Staffing Recruitment Solution
Based on Filcro Media Staffings recruitment experience with prior advanced media technology
searches and an awareness of other global media organization's technology infrastructures;
compiling, verifying and vetting the entire initial search universe and including the ESC in the
process took less than three weeks to complete. With a finite number of appropriate media
technology executives capable of moving the organization globally to their next generation of
technology across all their targeted media platforms it was apparent who was qualified from a
mechanical perspective well before the initial round of interviews in New York, Atlanta and California to understand each
executive's capacity strategically.
The OICs objective was to attract the proper media technology executives to fit well within the organizations unique
technology culture. Every ideal media technology executive identified was currently under contract, happy and well vested
within their respective media conglomerate. The current CTOs succession plan was essential while recruiting to attract
the ideals who were talented and well sought after Media IT executives. All exhibited the career progression and stability
sought in the new CTO to maintain continuity and facilitate growth in the clients global technology organization.
The current Chief Technology Officer CTO required extensive assurances that this incoming executive would assume the
initial transitional role prescribed before taking over the CTO position at the cadence prescribed. Maturity and sound
judgment during a brief transition alloted would afford the organization and their vendors and affiliates continuity during
the new CTOs ascension. An extensive round of interviews in New York with the CTO, CEO and other senior level
executive of the hiring company provided a unanimous consensus that the proper media IT executive to assume the
CTOs position had been identified and that he was indeed uniquely qualified and the single most qualified candidate for
the position.
Successful CTO Recruited and Attracted
The executive recruited and attracted for the organization was currently managing (7) seven major
TV broadcast and cable entities for one of the largest U.S. based multinational media and
entertainment conglomerates in the world. In his previous roles this technology executive managed
across every media platform relevant to the organizations diverse global media infrastructure to
include: Multicast of Cable TV, Broadcast TV, Radio, Interactive, On Demand, OOH, Mobile and
Wireless assets.
The executive was currently managing over 70 senior technology employees across The Americas, Europe and Asia with
total technology and financial controls within these geographics for global dissemination. His total reports on a dotted line
and vendor management exceeded that of any other candidate by two fold.
With a proven history of efficacy in managing and introducing new media technology from a hard asset and human
resource perspective he was respected below, on and above line by everyone who came in contact with him personally
and professionally. This level of respect by his peers and those who reported into him would also be an asset in
Mobile Cable TV & MSO Broadcast TV Radio Online Multicast & OEM DOOH
attracting and retaining highly valuable media technologists for the client company in the future.
One of the most challenging aspects of this media technology executive search was negotiating the timing of the
executive's release from his current contract due to a media industry merger. At all times, this media IT executive
exhibited traits inherent to someone with a fine character, intelligence and honor. It was a pleasure working on this
search with the current CTO and attracting such a fine senior media IT executive to carry forward the firm's reputation as
a leader in global media technology and broadcasting entertainment.
The incumbent CTO left the firm as designed in his succession plan and the new CTO apparent reported directly into the
new CEO.

A Filcro Media Staffing TV Technology Executive Search Review
First Tier U.S. Multinational Cable Television Network



Senior Vice President
Network Multicast Multiplatform
Sales Technology & Operations
Based New York, NY - USA
Search Firm Filcro Media Staffing
OIC Tony Filson as Office in Charge of Search
Reporting to Network COO and Network President, New York, NY - USA
Search Senior Vice President Network Sales Services Operations and Technology
Client
A global media and entertainment conglomerate seeking to upgrade their sales operational and sales IT information
technology infrastructure to optimize process and advertising dollars across all their media platforms.
This network with over 130,000,000 subs is advertising driven and is still growing based on branding and new
programming initiatives across a multiplex of offerings.
New York, Los Angeles, Chicago, Detroit and Washington, DC offices are AORs relevant to this search.
Client Situation
The Network President and Chief Operating Officer felt it was essential to upgrade the capacity of the Networks sales
operational function across TV, On Line, Mobile, Radio, Out of Home, OEM and On Demand.
Traffic, Inventory and planning functions needed to be centralized to optimize efficacy and lower sales operational costs
through retooling of hardware, software, process and human resources to facilitate multicast dissemination and
monetization.
Current IT systems and software required upgrading to integrate a (6) six platform plan that was seamless internal and
external to the Network.
Continuity and stability from an HR perspective were also needed as turnover was exceeding the industry mean. We
wanted an individual who could bring hard and soft assets together while assuring that IT and Sales were provided with
proper guidance to accomplish the Network's business goals. This new Senior Vice President would be tasked with
improving the culture and work environment to bring about stability and internal growth opportunities for employees
Industry and Sector inclusion
Broadcasting - Cable Television
Broadcasting - Network Television
IT Broadcast - Systems Providers
IT Broadcast - Software Providers - CONUS and OCONUS
The COO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search after
conducting their own internal and national identification efforts.
Filcro Media Staffing is Retained
The FMS Officer in Charge of Search Tony Filson and the COO verbally initiated and completed the
search document after one in person meeting and guidance from Human Resources. Based on Filcro
Media Staffings intimate knowledge of the space, along with extensive executive search experience
in Broadcast Sales Operations the firm was able to proceed with the search the following business
day. Tony Filson was asked to review the entire IT infrastructure related.
The Filcro Media Staffing OIC and client COO looked at ideals from a revenue, performance and IT
perspective and AORs that required immediate optimization servicing the Network Advertising Sales
organization front and back offices as well as client and advertising agency relationships. Reviews of
O&D charting also took place.
Some vendor (IT) relationships, succession planning issues and office relocation time lines were set
at a realistic cadence so day-to-day planning, traffic and inventory would not become secondary.
Filcro Media Staffing reviewed all (IT) hardware and software relevant to sales and sales operations along with client
supplied O&D charting to establish what hard and soft resources could be utilized as part of the consolidation while
upgrading traffic, inventory and planning across all the new multicast media platforms.
Understanding what changes and training had to be made from a Human Resource and IT perspective, directly or on a
dotted-line were important to determine at what stage(s) vendors would setup redundant systems, close down legacy
resources and initiate through IT and the NOC a seamless transition to sales multicast dissemination and monetization.
Challenges facing the new Senior Vice President
Network Advertising Sales Information Technology Adaptation - Hardware and Software
Change Management
Training & Development of TV Network Sales Front & Back Office
Consolidation of National Sales IT, Inventory, Traffic and Planning Resources to Network Sales in New York City
While Continuing Service East Coast, West Coast and Midwest Regions.
New Financial Reporting Guidelines
Adaptation of New and Old Technology to Client and Agency Needs
Continuity - Lowering Employee Turnover
New Agency Partnerships - Relationships Across Four Media Platforms
Adapting to a Newly Defined Multiplex
Technology to Address ADU Issues
Filcro Media Staffing Recruitment Solution
Filcro Media Staffing proceeded to Identify the "best in class" executives from TV
networks who presently exceeded or matched the SUB #s of the client company.
A real technologist with exceptional soft skills was required with below, on and above
line efficacy in a national broadcaster that disseminated across multiple platforms.
Our firms ideal was an executive who had built a new Network and or also guided a
large Network through the upgrade and consolidation process from an IT and Sales
Operational perspective.
An executive capable of maintaining day-to-day operations while transitioning the Network was essential.
Team development was essential with multiple offices located throughout the United States this executive would have to
guide IT, Traffic, Inventory, Sales, Sales Services and Human Resources
One part of our solution was to identify an executive who had also gone from a decentralized to centralized function in the
past. This would solve many issues from the onset and let us concentrate on other skill sets. The difficulty was that few
networks had integrated TV, Inventory, Wireless and OD to the extent planned for the Networks model. We needed a TV
Executive with exceptional IT and advertising sales operational management experience.
Successful Senior Vice President Recruited

Location Charlotte, NC - USA
Reporting to Senior Vice President Commercial Operations
Client Diversified U.S. based multinational media company
Search Sr. Manager - TV Broadcast Station Hub Traffic, Inventory & Technology
A Senior Vice President of Network Broadcast Operations based in New York City with everything required to meet the
client's business objectives and move them forward to compete with other Networks that had already monetized each
platform separately.
This executive was responsible for all functions in one the worlds largest media and entertainment conglomerates across
multiple networks and fit in well with the new company's multiplex ambitions.
The entity was a direct competitor of the client company down to the specific genres offered across their multiplex or
multiple Networks.
The new SVP facilitated similar technology, consolidation and optimization across four media platforms successfully
where others in the industry had failed. He was an exceptional technologist with strong management and soft skills.
As a mentor and builder of strong teams his identification caused highly skilled people to come forward with newly
needed skill sets to join him at the Network. This lowered hiring costs and allowed for an immediate adaptation to direct
IT and vendors to implement advanced broadcast sales technology for our client.
The SVP has made a smooth transition, is functioning with exceptional efficacy and exceeding the client's operational and
technology expectations mandated at the onset of the search.

A Filcro Media Staffing Sr. Manager Multi-Station TV Hub Traffic, Inventory, Logging & Technology Review
Senior Manager Hub Traffic





The Firm
One of Americas largest diversified multinational media companies with major interests in cable networks, television and
radio broadcasting, TV production and distribution, internet businesses, magazine, newspaper and business publishing.
Client Situation
Filcro Media Staffing was contacted by the firms human resource department to initiate the identification of (3) three new
employees to be based in Charlotte, NC.
The objective of these searches was to enhance the companys TV broadcast station holdings by centralizing and
optimizing traffic, inventory and logging along with their related technology.
Ideally those capable of managing, maintaining and overseeing the daily operation of the centralized traffic operation for
an assigned group of television stations would train and develop staff while supervising workflow between local stations
and centralized staff to ensure quality control and inventory maximization.
Industry and Sector inclusion
Broadcast TV
Cable TV
Local, Regional and National Broadcasters
Filcro Media Staffing is Retained
The client company was aware of Filcro Media Staffings reputation in the broadcasting businesses that provided the
organizations core revenue streams. Human resources was exceptional in articulating the companys needs strategically
and tactically. When granular information was needed pertaining to traffic, inventory and systems technology human
resources was exceptionally knowledgeable and responsive.
There was a clear commitment by the Vice President of Commercial Operations and Human Resources to find a search
firm they could partner with who had equal acumen and enthusiasm for this critical area of broadcast sales operational
responsibility.
After reviewing the clients O&D charts, Filcro Media Staffing proceeded to compile an extensive search universe that
would facilitate the firms ability to identify, recruit, qualify and attract traffic managers from all over the United States.
Some of the Challenges Facing the New Traffic Executive
Working with station, hub and Network engineering regarding automation needs as it relates to playlists, dublists,
and purge lists through the transition of new technology and vendors.
Training traffic, inventory and logging employees on new hardware and software systems through the
centralization process
Training sales personnel on new policies and procedures for broadcast sales systems that would be utilizing
traffic, inventory and sales planning software
Optimizing process to enhance revenue by allowing greater access to available inventory in real-time across all
station hubs.
Filcro Media Staffing Recruitment Solution
Filcro Media Staffing already compiled and had access to current O&D and technology overviews of every TV station in
the United States. Knowing the client company's objectives from a technology as well as the new vendors traffic and
inventory systems expedited universe compilation.
Concentrating on the clients primary competitors in (16) regional hubs across the Unites States, three (3) research
associates were assigned to managing the initial process guided by the Officer in Charge and the Director of Research. It
became apparent who our ideals were and all but two were receptive to having conversations with our firm.
Due the difference in titles from one broadcast organization to another those attracted had titles ranging from SVP, VP,
Director, Senior Manager to Traffic Assistant. It required a great deal of work to ascertain each targeted candidate's hard
skill sets prior to seeing if they had the soft skills required to train and mentor internal employees.
With three positions open we presented every qualified candidate as they were vetted. We were asked to expedite the
process and met the clients cadence at every step.
Transitioning media executive and their families nationally and internationally is something Filcro Media Staffing has been
doing for clients since 1987. Fortunately we were not confronted with any major relocation rejection as this issue was
covered extensively at the beginning of the recruitment process
New Traffic Executives Recruited
Attracting and relocating these executive was successful and the client company's consolidation process was facilitated.
As most case histories are more extensive in the New Executives Identified section we had to abbreviate things based
on the fact that (3) three executives were ultimately recruited vs. (1) one.
This Review: http://www.filcro.com/Filcro-Media-Staffing/Review/html/tv_traffic.html

Broadcasting
Cable Television Network - Filcro Media Staffing Case History
Vice President Network Traffic
TV, OD, Interactive, Mobile

Based Washington, DC - USA
Search Firm Filcro Media Staffing
Officer in Charge Tony Filson
Reporting to Executive Vice President, New York, NY - USA
Executive Search Vice President Network Traffic - All Platforms
Client
A U.S. Multinational Media and Entertainment Conglomerate seeking to upgrade their TV Network traffic infrastructure
from a management and technology perspective. This Cable TV Network with over 100,000,000 subs is advertising driven
and will enjoy substantial growth based on programming initiatives from the parent company.
Their facilities in Washington, DC will service all agencies as well as Network sales offices in New York, Los Angeles,
Chicago and Detroit.
Client Situation
The Executive Vice President of TV Network Sales felt it was essential to upgrade the traffic
function internal and external to the organization. There was a clear need to enhance synergy
of the multiplex properties to allow the network to have systems that they could grow into, as
opposed to out of. The Network needed to upgrade personnel, hardware and software along
with management and workflow procedures. This systemic reorganization would require change
management, formalized training and succession planning initiatives that did not exist before.
Executive Search Committee Member(s) Industry and Sector Inclusion:
Broadcasting Operations - Cable Television
Advertising - Agency Side - Media
Traffic, Inventory and Sales Planning Technology - Vendors
The EVP of Network Sales identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of
Search after conducting their own national identification efforts to identify the ideal traffic executive. The EVP wanted a
new and fresh perspective on the national media markets outside of their traditional recruitment resources.
Filcro Media Staffing is Retained
The Filcro Media Staffing Officer in Charge of Search Tony Filson and the Filcro Director of
Research with the EVP of TV Network Sales initiated and completed the search document
after two phone calls, the same day.
Based on Filcro Media Staffings intimate knowledge of the client company and parent,
along with extensive executive search experience recruiting TV Broadcasting Network
Traffic, Inventory, Planning and Operations executives, Filcro Media Staffing was able to
proceed with the search the following business day.
The Filcro Media Staffing OIC and the EVP of Network Sales felt that setting a new
standard for Network Traffic meant that current internal means were of no relevance to establishing new performance
criterion. Revised technology, management programs, workflow modalities did not currently exist that would be
acceptable in the NEWtraffic environment.
Tony Filson reviewed all hardware and software along with client supplied O&D charting to establish what resources could
be utilized as part of the new Inventory and Traffic infrastructure. Understanding what changes had to be made from a
Human Resource perspective, directly or on a dotted-line were very important as we needed to identify from the onset of
the search current strengths and weaknesses from a skill set and experience perspective prior to discussing change
management.
The intent was to train and upgrade as many current employees as possible prior to implementing any other changes with
the exception of a few employees who clearly did not have the skills or capacity to be part of the new Network traffic
infrastructure.
The Executive Vice President of Network Sales admired different characteristics of modality,workflow and efficacy from
other networks. Tony Filson established a search document that drew from multiple environments to set ideals that would
be used during universe compilation.
Some of the challenges facing the new Vice President of Traffic
Change Management
Training & Development
Budget Controls
Adaptation of New and Old Technology to Client Needs
Team Building - Sales - Sales Planning, Sales Services - IT - Traffic - Inventory
Agency Partnerships - Enhancing Relationships
Succession Planning
Workflow Adaptations
Filcro Media Staffings Recruitment Solution
Filcro Media Staffing proceeded to Identify the "best in class" traffic executives from TV Networks
and multiplex broadcasters who presently exceeded the SUBs of the client company. A proven
record of success in dealing with technical ecology in a growing Network was of primary interest.
Based on the clients current contractual hardware and software obligations, Tony Filson started
with a universe of TV Networks and media companies that were based on similar traffic, inventory,
sales planning and research infrastructures .
A broadcasting executive capable of focusing, while maintaining an open door, policy on a
holistic level would have to be identified. Employees, Clients and Vendors would all need
immediate access to Network leadership to properly implement the systemic positive changes
required just prior to an upfront.
Team development was essential and with multiple offices located throughout the United States this executive would have
to pull the respective Directors, Managers and line personnel of Inventory, Traffic, Sales, Sales Services, Broadcast
Operations and IT together seamlessly regardless of geography.
One part of Tony Filsons solution was to identify an executive who had gone from a decentralized to centralized NOC,
BO&E or Traffic function in the past. This would solve many issues from the onset and let us concentrate on other
experience and skill sets while recruiting the new VP. This D to C skill as we call it, usually requires a great deal of
evangelism leading and anyone who would be successful here, would have to be able to motivate many varied types of
constituents.
As the EVP of Network Sales was so intent on setting new standards, it was easy to identify who was appropriate based
on proven experience and success that coincided with his desired goals.
Successful Vice President Recruited
A Vice President of TV Network Traffic based in Atlanta, GA.
This VP of Network Traffic had Sales Services, Creative Services, Inventory, Programming, IT and broadcast engineering
and operations all falling under his umbrella for Network Sales Operations in-line with the growth required at the client
company.
This executive was responsible for all external and internal traffic functions for one of the most respected multiplex cable
television networks in the world. The Network as part of another major media and entertainment conglomerate was larger
then the client company and everyone viewed this as a positive to facilitate accelerated career growth for the identified
executive as he grew the Network's traffic and inventory functions.
The new VP had also facilitated similar technology and management changes in his previous environment. From above,
on, and below line everyone we spoke with viewed this executive as a catalyst who made things happen. A great number
of his staff in his previous environment(s) were promoted and he allowed those people to grow in and out of his
department which said a lot about his devotion to his employees, the company and his effective mentoring skills. This VP
also managed a larger staff in the past and his ability to manage people and technology was proven on every level of
concern to the Executive Vice President. The hiring of new staff and setting of new standards was something he enjoyed
and was successful with many times in the past.
Filcro Media Staffing - Broadcasting & Media Recruitment Practice Groups
Broadcasting and media executive search experience and skill set designations for clients and candidates

Accounting Advertising Sales Affiliate Sales Broadcast Operations
Business Affairs Broadband Closed Captioning Corporate
Creative Services Development Editorial Engineering
Facilities Finance Human Resource IT
Interactive Inventory Legal Marketing
Media On- Air Promotions Production / Post Program Practices
Programming Real Estate Research Sales
Sales Planning Systems Talent Payment Technology
Traffic TV / Radio GMs Our Industry Cares Home Page

This VP had a very skillful way of managing resources and work flow. His methodologies were sophisticated and he
understood development issues better than most Traffic executives. He was able to assimilate and disseminate
information in such a way that everyone felt included in the success of a project or simple everyday work flow. When he
was given multiple network (multiplex) responsibilities in his previous environment he was able to make technological,
training, budget and efficacy changes that increased performance allowing sales to sell more effectively. His ability to
manage budgets and increase revenue at the same time was an outstanding skill. As the new Network was also
becoming a consolidated multiplex this was an ideal fit.
The cultural fit was proper on every level and the transition from Atlanta, GA to Washington, DC was very easy for him
and his family.
Note: This VP has been promoted to Senior Vice President and continues to be a valuable resource to the continued
success of this multiplex now in 120,000,000 homes in the U.S. and additional subs OCUNUS.
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