Programming & Development

TV and Digital Network Programming

& Development Executive Recruitment
Programming and development executives are identified in this group across all media platforms, genres and geographics .
Programming Acquisition
Programming Development
Programming Research - Qualitative
Programming Strategy
Program Scheduling / Grids
Co-Production / Production
Research - Metric / Analytics - Quantitative
On Air - On Line - On Demand - Mobile - OEM - DOOH - Corporate
TV and Digital Media programming executives are identified with acquisition, development, planning, production, co-
production, scheduling, operations and budgeting experience to attract the most desirable demographic for your audience,
advertisers, agencies, affiliates and platforms.
Filcro Media Staffing will confidentially identify, recruit, qualify and attract TV programming executives with the talent and
proven experience to facilitate your creative, operational, business and technical functions within a layered or lean
programming environment.
From single to multiplex multicast networks or 3.X/ 2.X interactive sites to mobile devices for regional, national or global
distribution Filcro Media Staffing recruits and relocates TV programming executives within every media market in the United
States and Internationally. Music Programming, Strategy & Development searches are in such demand that starting in 2013
they will be listed in all related media platform recruitment groups.
News Sports Reality Home Shopping
Business Cultural Music Entertainment
Comedy Lifestyle Childrens Direct Response
Corporate Game Show Travel Social Networking
Media, Broadcasting & Sports Properties
Regional Sports Network, Sports Teams & Sports Venues Executive Search Reviews
Vice President
TV Programming and Production Operations
Search Vice President TV Programming, Production, Creative Development and Operations
Based Boston, MA
Search Firm Filcro Media Staffing
Officer in Charge Tony Filson, Reporting to TV Network President & GM
Client A noted regional sports network with cross ownership of a Major League Baseball MLB team and a National Hockey
League NHL team located in Boston, MA - USA.
The interests and corporate ownership of the Regional Sports Network RSN range from noted private entertainment
executives to a major international print and media conglomerate.
The firm enjoys regional market dominance with sports team(s), sports venue, sports broadcasting and newspaper holdings.
Through MSO, Satellite and Broadband distribution the client company was seeking to enhance and expand their National
presence through the development and production of additional sports and sports oriented television programming.
Client Situation The President / GM as well as the CFO of the Network proceeded to identify an executive search firm to
conduct a national search to identify a new Vice President of Programming. The President / GM based in Boston, MA met
with the Filcro Media Staffing Office in Charge, Tony Filson in New York prior to retaining the firm and subsequently invited
Filcro Media Staffing to Boston, MA to meet with the CFO and review the Network's facilities and relevant staff that would be
under the direction of the new Vice President of Programming.
Executive Search Industry and Sector Inclusion
Network & Cable Television Broadcasting
Regional Sports Network
Sports Venues & Sports Teams
Network & Syndicated Television Programming Producers
Domestic and International Newspaper Holdings
The President / GM and the CFO, with the President / GM acting as the point of contact, identified Filcro Media Staffing and
Tony Filson functioning as Officer in Charge of Search to conduct a national search to identify the proper Vice President of
Programming.
Filcro Media Staffing is Retained

Filcro Media Staffing Officer in Charge of Search Tony Filson met with the CFO and GM and commenced with the search by
first establishing a consensus of the CFO and GM as to the weighting of the operational, tactical, creative and strategic skills
required. Based on Filcro Media Staffings experience with similar programming and development searches it was the
opinion of Filcro Media Staffing that a proper pool of appropriate executives could be drawn from a multitude of National
competitors based on the experience required and the compensation being offered.
Filcro Media Staffings Tony Filson was provided with organizational charts and overviews of operations, production,
facilities, programming, budgets, marketing, sales and associated personnel in Boston, MA. The O&D Charting, budgets,
equipment lists and marketing materials provided by the CFO provided great insight into what synergistic changes would
need to be initiated by the new Vice President of Programming to meet projected programming goals.
The CFO and GM afforded Filcro Media Staffing autonomy during the initial phase of universe compilation and tiering The
established hierarchy of desired skill sets and industry experience during universe compilation and tiering only changed
once, with the key factors being a balance of development, operational, production, strategic and programming acumen that
could be attracted based on compensation. The fact that Filcro Media Staffing reported to a single GM and not the entire
ownership facilitated a clear line and the executive ultimately identified was presented during the first month of the search
assignment.
Filcro Media Staffing was fortunate to have such an active GM and CFO participate during the search. The GM had over 17
years of experience with the Network. The cultural awareness of every department was extremely helpful in determining how
effective this Vice President of Programming would be in an environment that was not heavily layered.
This senior most programming executive was being hired as one of the top 3 executives at this Regional Sports Network
(RSN) to function strategically across all lines of business.
Due to current programming and co-production issues the search required a very well rounded Vice President who would
play more of a strategic role then tactical with regard to creative development, production and branding of the Network as
they worked with Network Sales and The Teamsto leverage the MLB and NHL properties owned. On the tactical side this
person also had to function in Production, Operations, Post, Engineering and Traffic. A person with very diverse skill sets
and great scope would be required to handle all these responsibilities.
Some of the biggest challenges facing the new Senior Vice President were
Change Management
Best Practices
Mentoring
Production, Post & Operations Facilities Build-Out
Creative Development
Financial Management and Budget Controls of Programming and Production Costs
Internal and External Marketing and Sales Relationships with Programming & Production
Brand Development through On-Air Production Values
MLB and NHL Ownership
Optimize Sports Marketing Across Media Platforms
The Filcro Media Staffing Recruitment Solution
Tony Filson of Filcro Media Staffing proceeded to Identify the "best in industry" Vice Presidents of Programming, Production,
Operations and Senior Executive Producers with a proven record of success within and without of the Sports genre. Based
on the clients need for an executive who could function in a very hands-on environment it was essential that any myopic or
too specialized candidates be eliminated from the onset.
NOTE: One of the executives presented for this search are, as of 2013, considered the most profitable and prolific heads of
TV programming in the World.
An executive capable of focusing on operational issues while creatively developing different types of quality sports and
non-sports programming to strategically differentiate the Network from its competitors was essential.
The Regional Sports Network (RSN) was now looking to expand their affiliate relationships through enhanced programming
and needed an executive who was accustomed to viability and ROI factors being as important as creative considerations for
green-lighting programming, within a mature national broadcast company.


With such unusual access to two professional sports teams (MLB) & (NHL) along
with full production, operations and development autonomy, it was important that this new VP be able to mentor staff through
every phase of the process to institute Best Practices that would enhance the operational, production and creative staff to
the point that they could quickly become part of the enhanced product sought by management (Baseball and Hockey Team
Ownership). In order to convince the associated teams, owners, sales and marketing heads that cooperation on every level
would intimately benefit everyone concerned, it would take a mature broadcasting executive who could function tactically
and strategically in every function as they developed new synergies across varied business lines
With the Network about to initiate a new build-out of production and broadcast operation facilities, this executive also had to
have strong engineering and operations capabilities with regard to distribution, production and post-production facilities. The
recent addition of full HD capabilities and solid relationships with satellite and MSO distribution for same, required that this
executive be able to capitalize on this great expenditure going forward creatively and technically
Almost every Major TV Network, Cable Network and developer of sports programming was profiled for this search. This
search became the single most extensive recruitment effort the firm had conducted since 1985. Recruiting, screening and
profiling over 200 programming and production executives from every major media market in the United States was critical in
allowing this client to choose from a broad spectrum of competitors that already enjoyed the type of distribution and
programming initiatives they were looking to implement
The GM was setting exceptionally high standards for this person and wanted an executive who felt at ease with such a
broad scope of responsibility. The GM being an extremely talented marketing executive prior to becoming President & GM
always kept clear Sales and Marketing goals in mind through the entire identification process. The GM never wavered or
compromised in insisting that this new executive be as strong strategically as he was tactically and many talented sports
and non-sports programming and production executives and executive producers were passed over until his idealwas
identified.
Successful VP Programming Recruited
A Senior Vice President of Programming, Production and Operations form one of the worlds largest sports television
networks.



A 24-year veteran in the television broadcast and cable industry, this executive joined the new Network following a five-year
stint at Fox Sports Net in Los Angeles, California. While at Fox Sports Net, he served as Senior Vice President, Production.
He was responsible for the production and operational management of all live event programming for both the network and
its 10 owned and operated regional networks.
During this executive's tenure at Fox Sports Net, he oversaw the development and production of many of the network's
events, original program series and specials. Included were College Football Saturday, ACC Sunday Night Hoops, Sunday
Night Fights, Formula One's return to the U.S., Hardcore Football, Totally NASCAR, and the Toughman World
Championship series (for sister network FX).
Prior to Fox Sports Net, this executive spent 15 years with Tribune Broadcasting. At WGN he served as Director of
Production and Executive Producer for sports and specials. His work covering the six-time champion Chicago Bulls, Chicago
Cubs, original series, documentaries and specials earned him 17 regional sports Emmys. He began his television career at
KTLA-TV (Los Angeles) in 1982 as production manager and later also became producer/director for the station.
As well as being an exceptionally talented broadcast professional this individual is a fine gentleman. On every level people
spoke of his personal attributes along with his honed skill sets. This clearly is an executive who removed his ego from
situations and was capable of functioning with exceptional integrity as noted by those who worked with him over the past 24
years.



Mobie Cable TV & MSO Broadcast TV Radio Online Multicast & OEM DOOH
A Filcro Media Staffing Music Television Network Executive Search
Vice President of Music
Music TV Programming & Development
Executive Search Review by Filcro Media Staffing


Location New York, NY, USA
Officer in Charge Tony Filson reporting to CEO
Client Music TV Network - Multiplex, Multicast, Multi-platform
Search Vice President or Sr. Vice President - Music Strategy Label & Artist Relations
Client Situation The CFO, CEO and Chairman of the parent company had utilized Filcro Media Staffing in the past for
similar searches in and out of the music genre. As a former VIACOM executive, the CEO asked Tony Filson to function as
Officer in Charge of the search.
Executive Search Committee Member Industry and Media Sector Inclusion
Television Broadcasting
Music Publishing and Production
Online & Mobile Entertainment Programming
Search Engine
Social Networking
Music & Sports Venue Entertainment
The executive search committee (ESC) unanimously voted to retain Filcro Media Staffing (FMS).
Filcro Media Staffing is Retained

Filcro Media Staffing Tony Filson Officer in Charge of Search (OIC), met with the CEO and commenced with the search by
first establishing the immediate and long term business goals determined by the CEO and CFO.
Filcro Media Staffing was provided with a strategic overview to review of where the board would like to see the firm from a
structural and revenue perspective within 1-3 & 5 year increments.
Starting with (5) five diverse music genres as a multiplex broadcasting in over 100,000,000 million U.S. households as well
as additional international markets, this Vice President of Music & Artist Relations would be required to bring forward the
labels, artists and their management to participate in the TV programming required for each day-part as well as specials and
concert series.
The media diversity and entertainment acumen of the board of directors brought about a quick consensus as who to the
ideal Vice President or Senior Vice President would be. The board granted Tony Filson the financial latitude and autonomy
to attract the best executive for the position. Ultimately, the proper experience was identified in a VP vs. SVP allowing for
performance based incentives and assured continuity from an HR perspective so succession planning could take place as
the channels expand from the original O&D charting.
The Challenges Facing The New Vice President of Music Strategy & Artist Relations
Evangelizing the benefits of appearing in 100 million households in a competitive space
Going from (5) five to (20) twenty channels of music programming at the cadence prescribed by the CEO.
Hiring staff as Directors, Managers and Associates of each music genre and or channel to replicate the SVPs TV
programming and development strategy.
Establishing direct relationships for the Network with Artists, Artist Representatives, A&R, Product Management and
CMO/CSO/CRO level label executives
Creating an environment conducive to the music industry that fosters goodwill and immediate access for a diverse
and sometimes fragmented constituency
Assuring that independent and major labels are given equal access to the Network.
Keeping the fans entertained by a diverse and at times unique experience not available with others in the same
space
Assuring that sales has an opportunity to showcase and build sponsorships through access to artists and their
music.
Developing a yearly roster of top entertainment for the Network's upfront presentation
Understanding media and music dissemination for TV, Cable, Satellite, Mobile, Online, Social Networking and OEM
distribution and monetization.
Reviewing current music industry relationships for immediate TV appearances for affiliate sales and marketing
ideation and creative services.
Filcro Media Staffings Recruitment Solution
Filcro Media Staffing proceeded to Identify the "best in industry" music and music TV
executives with proven records of success in building similar organizations at the 3 to 5 year
marks proposed by the CEO.
It would be essential that this Vice President or Senior Vice President have the capacity to
exhibit the stability required to not only build but maintain continuity as the go-to person
required within the music and TV industry. Someone who could make the upfront presentations a success with national
advertisers and also fit in with with highly creative music industry artists and their representation.
From a management perspective we needed an executive who could manage teams and their support infrastructure while
working internally to meet all programming and sales goals. Strategic and tactical capacity would be essential as the
Network was being built-out.
As no single individual can be a musicologist across all genres the new VP could not be myopic in just urban, rock, Latin,
pop or country music. We needed a music executive who with equal aplomb would assure that each channel was being
contemporary to a demanding fan base across national geographics and diverse demographics.
Successful Vice President of Music Strategy Recruited
Filcro Media Staffing identified (5) five candidates based the CEOs criterion.
What ultimately differentiated the top two candidates were their entrepreneurial exposure as well as their
experience with the top two music companies in the world.
After a series of five total interviews with Filcro Media Staffing, the CEO and his staff, it was determined that
one executive clearly had the experience, skills and drive as well the capacity to express the growth and
longevity required to be a success.
From a cultural perspective the VP hired had worked in small and large music companies and understood the growth and
building process on a granular and strategic level.
With over 12 years of music industry experience working directly with artists and their representation she had a current
pulse on the market across 4 critical music genres that were directly related to the Network's launch.
As a manger she successfully built teams and mentored a number of talented people who grew substantially and became
part of previous succession plans very similar to the O&D chart collaboratively established by Tony Filson and the Network
CEO.
From live music in large venues to major music labels and TV Network appearances she had a known reputation for win-
win business deals that left the artists, labels, broadcasters and the fans all happy based on her dedication, interpersonal
skills and music industry acumen.
With a unique sense of business affairs she was able to articulate the finer points of contract negotiations in a manner that
facilitated quick turnaround time and prevented undo renegotiation of terms. Her clear capacity to conceptualize, formulate,
plan, execute and bring things to fruition were apparent to those who reported to her and to those she reported to.
Also as a senior marketing executive with a major music label she proved that she could create markets that were non-
traditional. This out of the box, entrepreneurial approach to business development impressed the CEO and CFO as they
grew to understand her thought process and modality. It was clear that she could emulate her process and instill these
characteristics in others as the Network grew.
A formal offer was made and accepted within five weeks of Filcro Media Staffing being retained. Candidates from New
York, Los Angeles and Nashville all enjoyed the executive search process and two of the second tier candidates are being
considered for other positions within the Network.
Mobile Cable TV & MSO Broadcast TV Radio & Music Online OEM & Multicast DOOH


This Case History URL: http://www.filcro-media-staffing.com/html/music_strategy.html
Home: http://www.executivesearch.TV
Filcro Media Music: http://www.tvstaff.com/media/Music/music.html






A Filcro Media Staffing Review
Corporate Communications Executive Search - Tony Filson Officer in Charge
Manager Strategic Global Television Programming
Corporate Communications
Memphis, TN - USA
On Air and Online
Executive Search Firm
Filcro Media Staffing reporting to the Director of Global Communications (DGC)
Client
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a
broad portfolio of transportation, e-commerce and business services. With
annual revenues of $30 billion, the company offers integrated business
applications through operating companies competing collectively and managed
collaboratively, under the respected FedEx brands. FedEx worldwide network
services links 220 countries.
Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 250,000
employees and contractors to remain "absolutely, positively" focused on safety, the highest ethical and professional
standards and the needs of their customers and communities.

Search
To identify, recruit, qualify and attract a Manager of Strategic Global Television Programming to produce compelling stories
across multiple media platforms about the FedEx organization and FedEx employees who make the company one of the
best to work for in the world. A creative media executive capable of finding common ground to build relationships with
employees, cultures, clients and shareholders of this Fortune 100 Company.
Client Situation
The Director of Global Communications had built a world class corporate communications
organization and was now looking to hire a talented producer of content that could serve
multiple corporate clients with varied messages to covey. Autonomy was key on a business,
technical and creative level.
Industry and Sector Inclusion for Universe Compilation (ISIUC)
Broadcast Television Network News
Cable Television Network News
Corporate Communications and Consulting
Public Broadcasting Documentary Production
Long Form Production
Press Agencies
NGOs
Independent Production Companies
Advertising Agencies
Technology & Media Management Consulting
Subsequent to Filcro Media Staffing being retained
Filcro Media Staffing with Tony Filson as Officer in Charge of Search participated in a number of meetings in New York City
with the Director of Global Corporate Communications who gave clear insights into the current and future plans for this
critical environment within FedEx.
The DGC being a noted talented executive producer was looking for a distinctive feel to the current body of work of each
candidate and provided reels of pieces in production currently that should be used as means while Filcro Media Staffing
reviewed each producer's work.
Over 80 talented programming and production professionals were profiled from all over the world by Filcro Media Staffing for
this Corporate Communications executive search. The search universe consisted of candidates from every ISIUC listed for
review. After extensive interviews in New York City and Memphis and compiling three tiers of qualified candidates, when the
top two candidates were placed side-by-side, it was difficult to choose just one, because both were a perfect fit from a
creative, business and cultural perspective.
Candidates were sourced from Asia, South America, Africa and the United States all relevant to FedEx from a business and
cultural perspective. The materials reviewed on each candidate were broad and included writing and production elements
plus strategic justification statements.
Some of the challenges facing the new executive
Serving a Large and Varied Internal Client Base
Disseminating to Varied Audiences
Conveying Information to a Global Community of Diverse Cultures
Adapting Programming to Diverse Media Platforms
Setting Global Production Standards
Making Media Resources Apparent and Available to The Organization
Hiring and Managing Staff to Facilitate Rapidly Changing Needs
The Filcro Media Staffing Solution
Filcro Media Staffing proceeded to Identify global organizations with specific "production" and programming environments
that produce quality content similar to the clients needs.
Recruiting from the identified universe in the United States proved to be more productive than any other market. Based on
the necessity of identifying an executive who could garner internal consensus and partner with those outside of media
environments who had media needs, we needed a person who could convey ideas in English and not Mediaat times.
The acceptance and assimilation into the corporate culture of a U.S. based Fortune 100 would make the balance of
business, technical and creative skills a delicate undertaking. Art versus science.
Successful Executive Recruited
A EMMY recipient and multiple EMMY nominee of work product directly related to the global interests of FedEx
with TV and long form experience that creatively told compelling stories regardless of geographic or culture.
Also, as the recipient of the NANCY REYNOLDS AWARD while at ABC 20/20 she proved to be an exceptional
talent who was recognized by her peers and the broadcasting community for her exceptionally high standards.
As Executive Producer she had extensive international, domestic, creative and business experience with: ABC,
Hallmark, MSNBC, History Channel, Discover Communications, Court TV, FOX and many others where her work was
respected and recognized.
Her experience in the United States, Asia and Europe enabled her to relate to a diverse global community of employees,
customers and cultures that make up the fabric of FedEx.
Her equal aplomb in a boardroom, production meeting or edit session made her a perfect fit for the demanding corporate
culture she would be functioning within serving a diverse constituency.
Filcro Media Staffing - Broadcasting & Media Recruitment Practice Groups
Broadcasting and media executive search experience and skill set designations for clients and candidates

Accounting Advertising Sales Affiliate Sales Broadcast Operations
Business Affairs Broadband Closed Captioning Corporate
Creative Services Development Editorial Engineering
Facilities Finance Human Resource IT
Interactive Inventory Legal Marketing
Media On- Air Promotions Production / Post Program Practices
Programming Real Estate Research Sales
Sales Planning Systems Talent Payment Technology
Traffic TV / Radio GMs Our Industry Cares Home Page

Executive Search Summary
The corporate communications executive was successfully attracted and relocated to Memphis. She has proven to be a
vital resource in the conveyance of ideas, concepts, feelings and important messages to shareholders, the public, and over
200,000 dedicated employees from varied cultures who work for this leading global corporation.

FILCRO MEDIA STAFFING - INTERACTIVE - BROADCAST - MOBILE - GLOBAL MEDIA RECRUITMENT

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