Accounting Advertising Sales Affiliate Sales Broadcast Operations

Business Affairs Broadband Closed Captioning Corporate Communications

Creative Services Development Editorial Engineering
Facilities Finance Human Resources IT
Interactive Inventory Legal Marketing
Media Music Production Post Production
Program Practices Programming Real Estate Research
Sales A / Sales B Sales Planning Sports Systems
Talent Payment Technology Traffic TV & Radio GMs
Employers
Mobile Cable TV & MSO Broadcast TV Radio & Music Online Multicast & OEM DOOH
Filcro Media Staffing - Broadcasting Recruitment Practice Groups

Filcro Media Staffing offers media industry specific executive recruitment of business, technical and creative personnel to
facilitate the management, operation and monetization of media properties for standalone and cross-platform media assets.



Hiring managers and human resource professionals are encouraged to review each media industry skill and practice group
corresponding to their recruitment needs. These media practice groups represent essential skill sets and experience
compilations specific to the media, broadcasting and entertainment industries.
The tactical and strategic weighting of corresponding executive search assignments are also exhibited in each practice group
with verbose recruitment modalities profiled in each case history.
The firms identification, recruitment, assessment and attraction methodologies utilize media industry standards and proprietary
modalities normalized by Filcro Media Staffing with proven efficacy.
Leadership requirements can vary greatly as well as the media platform synergies to be managed across broadcast, online,
mobile, print, telecom, OEM and DOOH holdings. Each recruitment practice group exhibits media terminology for clients who
are seeking guidance in articulating and establishing normalized nomenclature for media executive search assignments.
Clients seeking executive search reviews or references within context of their recruitment needs will enjoy each case history.
Understanding how Filcro Media Staffing consistently brings executive searches to fruition can be extremely informative to
hiring managers and human resource executives engaging Filcro Media Staffing for the first time.
Filcro Media Staffing encourages clients thinking of engaging the firm to first understand the specialized media and
broadcasting recruitment focus and specialized services offered.

Local, Regional, National and International
Media & Broadcasting Sales
Advertising - Direct Response - Sponsorship

Filcro Media Staffing provides international, national, regional and local market recruitment of CROs, CSOs, Presidents, Vice
Presidents, Directors, Managers and Account Executives of advertising, direct response and sponsorship sales. Sales Case
Histories - Sales Recruitment Group
Filcro Media Staffing recruits executives for any combination of media platforms, media assimilators or media disseminator to
create the ideal CXO or functional Manager for single or multicast media platforms and product monetization.
Broadcast TV Cable TV Mobile DOOH Gaming
Social Networking Radio Outdoor Online Music
Search Engine Print Satellite Place Based OEMs
Filcro Media Staffing headquartered in New York City can recruit a complete international, national, regional or local ad sales
force and their required sales support and back office services structure anywhere in the United States, Europe, Asia, South
America, Africa or the Middle East.
When identifying a single key sales executive or entire national sales force the firm utilizes proven methodologies to recruit and
attract advertising and media sales executives. A honed "media sales profile" combined with over twenty-five years of media
and broadcasting industry recruitment experience assures proper and timely identification. Hard and soft skill sets are analyzed
on three levels to determine current and future capacity for each sales executive. Filcro Media Staffing is one the most
effective media sales executive search firms in the world.
Filcro Media Staffing begins each media sales executive search with a complete understanding of a client's current markets -
local, regional, national or international. Filcro Media Staffing utilizes a client company's current media brand penetration of
markets through metrics such as SUBS, DMA's, uniques, category specific verticals, platforms and revenue to determine
recruitment strategies. The firm then relates current budgets to an "ideal" and identifies the sales executives with the proper
management skills, client relationships, agency contacts and industry experience to facilitate the growth desired. Talented
media recruiters that specialize in media sales compile extensive search universes to recruit, tier and present in an expeditious
manner.
When confidential change is a consideration, Filcro Media Staffing provides the sensitivities and experience to make transitions
seamless without industry or internal awareness.
Skilled sales executives are identified that manage entire sales organizations, the development of sales staff, sales training
programs, ad sales services, new business development, sales technology management, budget development, online and
multicast integration, sales planning, research, affiliate and digital / multicast network relationships and much more.
When Filcro Media Staffing identifies an advertising sales executive, they are uniquely qualified. We enhance revenue and
make positive changes from a tactical and strategic perspective by utilizing specialized recruitment methodologies that are
specific to the monetization of the media and broadcasting industries. Monetizing media assets links.
To browse through media and broadcasting advertising sales executive search case histories conducted by
the firm please utilize this link. For the Tony Filson OIC Roster this link
Media Technologies
Broadcast Operations, IT, Technology, Production, Post, Engineering,
Sales, Programming, Content Management, Workflow

Media Broadcast Distribution, Production and Post Operations, Workflow, Sales Operations, Facilities, Engineering and
Emerging Technologies. Media Technologies Recruitment Group
Filcro Media Staffing identifies specialized media and broadcasting technology executives with broad strategic, operational,
distribution, production, engineering, sales, programming and maintenance responsibilities from a software and hardware
management perspective.

Broadcast Operations and Engineering (BOE), Broadcast Operations Canters (BOC),Network Operations Centers (NOC) ,
Television Operating Centers (TOC), Electronic News Gathering (ENG), Video On Demand (VOD), Content Management
Americas U.K Australia Canada Singapore Hong Kong
India Indonesia J apan Philippines Napal Taiwan
Systems (CMS), Communications Security (COMSEC), High Definition (HD), 3D, Holographic Conversion (HC) , Digital Radio
(DR), In Band On Channel (IBOC), All TV & Radio Subcarrier, Broadcast Robotics and Automated Production (BRAP), Set Top
Box (STB), Workflow Automation, Multiplatform Automated Delivery, Library & Storage, MPEG(x) All Compression, Multiplex
Distribution, Encoding, CODEC Development, Broadcast Mechanical & Facilities Engineering, Broadcast HVAC, Telecom &
MSO Network Integration and all VoP, RTP, OTT, VOFR, ATM, BPL, and VTOA.
The media technology listed above is specialized broadcasting, MSO and Telecom technology nomenclature relevant to the
recruitment and executive search practices of Filcro Media Staffing.

This diverse technology subject matter reflects the scope and granular practical understanding that Filcro Media Staffing utilizes
to recruit media technology executives. Media and Communications companies seeking talented media technology leaders for
single platform or multinational multicast multiplex multiplatform entities are Filcro Media Staffings clients.
With the growing influence of IT facilitating the efficacy of convergence; telecommunications and broadcasting
interests experience similar benefits from implementing change management and succession planning through our
focused identification. Filcro Media Staffing as a media broadcasting executive search firm understands media
technology and media technology people from a tactical and strategic perspective.
Filcro Media Staffing has broad strategic and granular IT and engineering recruitment
acumen specific to the media industry. From actual code for custom programming and
systems environments that develop their own solutions for every facet of the broadcasting industry
to distribution and sales operational initiatives, Filcro Media Staffing offers highly specialized
technology recruitment. Traffic, broadcast operations, inventory, production, post production, library
management, sales, sales operations infrastructure, origination sales, distribution, research analytics,
NOC automation, satellite control systems, CODEC development for in-house and or off the shelf
box development are all areas relevant to Filcro Media Staffings technology clients and specific to the firms recruitment
proficiency on tactical and strategic levels.

Filcro Media Staffing is a global executive search firm and our clients utilize our global recruitment experience to attract talent
from the primary technology centers all over the world. Our capacity to identify, recruit and attract technology talent in not
limited by geographic boundaries. Some recent recruitment areas of exposure for the firm:


Software and hardware Engineers, Managers, Programmers, Directors, Sr. Directors, Vice Presidents, Scientists and CIO,
CTO, CXO level media technology executives are identified with the appropriate experience, acumen and skills. Our
commitment to "best practices" in this group and our ability to identify executives when "change management" is essential in
sophisticated technology environments is proven. Example of video normalization across five broadcast platforms
Filcro Media Staffing maintains up to date information from organizations like SONY,
Panasonic, GE, Harris, Scientific Atlanta, Lucent, Cisco, SUN, HP, Microsoft, Oracle,
INVISION, TRW, Pioneer, J VC, Grass Valley, Philips, Motorola / GI and others to establish
our own internal guidelines for hard skill sets for each technical search. When the firm
identifies and recruits a CIO, CTO, Senior Vice President of Network Broadcast Operations
or a Director of Network Distribution and New Technology for a Multi-Plex, single network or
their integrated x.0 compliant web property, Filcro Media Staffing assures that that individual's skills and business capabilities
are everything they should be now and going forward.

Global Broadcasting Executive Search
Filcro Media Staffing - Media Technology Search Group

Every search in this practice group is conducted by an Officer in Charge of Search (OIC) with a minimum of 15 years of
technical recruitment experience who is also a former Satellite, IT, MSO, TV Network, or technology sales executive with
extensive industry knowledge related to a clients needs. Theoretical and practical knowledge of current and future MSO /
network distribution, fiber, digital, production/post, mobile, OEM, satellite and RF technologies facilitates rapid and accurate
identification of talented technical employees in every media market in the United States or OCUNUS. The firm stays up to date
with legislative and technical FCC mandates for spectrum license allocations including wireless for private/public applications,
digital sub carriers and emerging BPL technology. COMSEC and INFOSEC searches are assigned to the appropriate search
executive based on the nature of the organization.



From initial build-out to recovery to security to operations to integrating legacy platforms for monetization with digital properties
and accommodating technological growth, Filcro Media Staffing is the most comprehensive broadcasting and media executive
search firm CONUS or OCONUS to identify and secure proven media information technology and engineering leadership. For
Tony Filson OIC Roster - For CTO / CIO
Programming executive searches for all operational, engineering and application development recruitment include but are not
limited to: SAP, ASP/ASP.net, VB/VB.net, .NET, Perl, Linux, C++, Oracle, UNIX, SAS, J ava/J 2EE, SQL Server. Please note
that Filcro Media Staffing only recruits programmers with related media, broadcasting, telecommunications and entertainment
experience. Also visit our specialized Media Technology Sales Group.
Media Human Resources
Recruitment Employee Relations Compensation
Succession Planning Training & Development Incentive Plans
Expatriate & International Work & Family Programs Pension Administration
Industrial Relations Diversity Health & Welfare
O&D Planning & Charting EAP & Wellness Non-Defined Benefits & Comp
Government & Legislative Workplace Safety HRIS & Technology
Filcro Media Staffing identifies human resource professionals for union, non-union and hybrid environments with global
broadcasting, multiplatform media and related telecommunications and technology industry interests. Media Human Resources
Recruitment Group
Filcro Media Staffings understanding of the complexity and sophistication of the human resource function and the unique skills,
components and experience required in the media industry are distinct advantages offered by the firm.
Many media environments contain business, technical and creative environments that require human resource professionals
who can work effectively with diverse corporate cultures and needs contained in closely knit populations.
Filcro Media Staffings granular knowledge of specific HR skills and experience required to formulate, implement and change
human resource practices within business, creative and technical environments in the media and broadcasting industries is
unique. This industry specific knowledge is enhanced by our cultural and industrial understanding of specific media and
broadcasting organizations and structures. Vice Presidents, Directors, Managers and true Generalists are identified in this
search group.
When Filcro Media Staffing participates in human resource searches relevant to Growth, Change Management, Best Practices,
Diversity Initiatives and or Succession Planning our firm utilizes proprietary O&D charting we have formulated of every media,
entertainment and telecommunications environment in the United States. example - Director Employee Relations. example -
Director HR. For Tony Filson OIC Roster

Media Real Estate and Media Facilities Management Recruitment
Operations, Leasing, Acquisitions, Security, Technology, Business Affairs

Broadcast, media, entertainment and telecommunications facilities require specialized real estate and facilities executives to
mange a single facility or a vast portfolio of global media real estate holdings. Media Real Estate Recruitment Group
Filcro Media Staffing has recruited for the real estate interests of the largest media and entertainment conglomerates in the
world. We have identified executives who now manage tens-of-millions of square feet of diverse global real estate from
traditional office buildings, raw land, entertainment venues, amusement parks, broadcast and telecommunications facilities.
From presidents of global real estate to facilities directors and lease negotiators; our firm has a solid record of identifying those
who can meet the special needs of our industry. From lease management and the negotiation of real estate holdings to
corporate facilities purchasing and the divestiture of real estate assets, our firm offers a unique and valuable perspective that
allows us to identify exceptionally capable media real estate executives anywhere in the world.
Our firm provides an extensive understanding of broadcast operations, television operations centers (TOC), headends, uplink
facilities, production studio operations and antenna issues. This combined with our ability to aggressively recruit and attract
passive real estate and facilities candidates from ideal environments is documented. example. Tony Filson OIC
Media and Broadcasting
Traffic, Inventory and Media Planning Recruitment

Filcro Media Staffing has extraordinary experience identifying Senior Vice Presidents, Directors and Managers who steward
inventory and traffic across multiple media platforms for international, national, regional and local broadcasters. Media Traffic
and Inventory Recruitment Group
The firm recruits media executives in every large and small media market in the world to set strategic and tactical policy,
optimize process, refine technology and ultimately enhance revenue.
A solid relationship between sales, programming, planning, research, inventory and traffic is vital to a media broadcasting
organization. Every component benefits from the process, technology and support implemented by skilled leadership.
With the increased integration and consolidation of cross-platform media assets a firms broadcast TV, cable TV, satellite, radio,
mobile, OOH, gaming, interactive and wireless holdings can offer unique challenges for distribution, centralization, monetization,
optimization and accountability. Identifying the proper executives to transition, manage and optimize new technology is a
recruitment task for skilled recruiters with vast media industry experience.
At Filcro Media Staffing we identify, recruit, qualify and attract the proper inventory and traffic executives to assure the
operational success, technological efficacy and skilled management of your traffic, inventory, planning and IT staff devoted to
these vital functions.example 1 - example 2 - example 3 - Senior Vice President, Vice President, VP, Director and functional
Senior Manager level searches are the primary focus of this media recruitment group. Tony Filson Roster.
Program Practices, Standards & Practices
and Closed Captioning Recruitment
Broadcast, Cable & Digital Networks

Filcro Media Staffing has had the privilege and honor of working with some of the most talented program practices executives
in the broadcasting industry today. Media Program Practices Recruitment Group
Identifying editors, closed captioning and editorial personnel in this area is always an honor for everyone here at Filcro Media
Staffing. Our firm has watched those who are talented editors and true wordsmiths flourish under the guidance of gifted
executives who are noted mentors, greatly esteemed amongst their peers in the broadcasting and advertising industries.
An example of one of these talented visionaries who has mentored and developed talented broadcasting professionals would
have to be Matthew Margo at CBS. His senior strategic leadership, insightful contributions and humanity are eloquently
expressed under his tutelage of CBS Television Programming and CBS Cares. Matthew Margo is a prime example of how one
talented broadcasting executive who is a compassionate man can make such a substantial contribution to a vast global
community.
Filcro Media Staffings recruitment experience for Major TV Networks in Broadcasting and Cable has been within numerous
program practices disciplines associated with the assimilation, editorial review, dissemination and promotion of this business
environment so vital to production, programming and advertising to diverse audiences across multiple media platforms.
With ever changing broadcast regulations from the FCC and increased revenue opportunities from digital TV, mobile, library
repackaging from CMS, educational, PSAs, reality and live TV, this is a dynamic environment that offers strategic positioning
and synergies for the monetization of B2B, B2C and C2C relationships.
Substantial revenue generation of this area is achievable with proper strategic leadership and cross platform acumen.
Searches are conducted for MSO, OTA, Cable, Mobile, Broadcast Network, Satellite and Digital Media Broadcasters for single
platform dissemination, multicast or multiplex broadcasting..
Media Accounting, Media Audit, Media Talent Payment, Media Finance
and Media Investor Relations Executive Recruitment

There are a multitude of industry specific media accounting and financial functions and leadership roles
that Filcro Media Staffing recruits for globally. Media Talent Payment Recruitment Group, Media Finance and Accounting
Recruitment Group
Filcro Media Staffing provides the identification, recruitment and attraction of accounting, finance, audit, treasury, mergers &
acquisitions, regulatory, compliance and investor relations executives with specialized media industry financial acumen and
experience.
TV broadcast networks, cable, station groups, radio, motion picture, music, broadband, mobile, MSOs, media technology,
telecommunications and media conglomerates are all supported for recruitment.
Filcro Media Staffing provides a global and domestic understanding of media finance and accounting from an industry and
financial perspective that facilitates the proper and expeditious identification of the experience and financial acumen required
when recruiting and attracting financial executives and senior financial leadership.
An SVP of Accounting and a VP of Finance may differ greatly in scope, duties or autonomy from company to company or they
can be unusually similar. Based on a media organization's size, revenue, ownership, structure, geographics, media platforms
and specific media businesses, Filcro Media Staffings experience allows firms to identify talented financial and accounting
executives with the specialized media experience required.
As diverse as Production Cost Accounting is from Corporate Treasury and Sales Finance is from Talent Payment there
are a multitude of unique accounting and financial practices that are essential to planning, optimizing, auditing and reporting in
the media industries that are common recruitment assignments for Filcro Media.
Filcro Media Staffing has exceptional media industry recognition and awareness to bring forward those who are passive job
seekers who require a direct, proactive and knowledgeable recruitment modality for identification, recruitment and attraction.
Talented financial executives tend to be stable professionals requiring assurances from industry knowledgeable recruitment
experts who speak their language.
Filcro Media Staffings media focused recruitment practice accompanied by tactical and strategic understanding of media
specific financial and accounting practices is extremely valuable, to every client of the firm.

From global corporate financial governance to national, regional and local media markets with departmental needs, Filcro Media
Staffing recruits and attracts uniquely qualified media financial and accounting executives with equal efficacy regardless of the
size of the organization, geographic or compensation.
Media business specialty financial recruitment in media sales, treasury, audit, talent, regulatory, production, affiliate and
licensing environments having unique accounting practices are commonplace in Filcro Media Staffings recruitment repertoire.
A history of meeting exact needs of media divisional and departmental recruitment goals is exhibited in the specialized
examples below.
example 1 , example 2 - For Tony Filson OIC Roster
Media Marketing Executive Recruitment


Filcro Media Staffings media marketing recruitment practices are devoted to the media and broadcasting industries. This
marketing recruitment specialization greatly enhances an organization's capacity to identify marketing executives with acumen
and experience directly related to cross-platform, multicast multiplex marketing functions to enhance and drive sales and bring
about greater product awareness. Media Marketing Recruitment Group
Diverse broadcast synergies driving successful marketing initiatives require executives with unusual resourcefulness that
understand nuance and strategic positioning and partnerships when driving sales, distribution, brand awareness, advertising,
affiliate relations, programming or a multitude of other areas across many platforms simultaneously .
At Filcro Media Staffing focus and understanding is TV Network, digital, telecommunications, mobile, MSO, radio, print, music,
multimedia, direct response, social networking, gaming, sports, on-demand, affiliate and related platform and media product
issues on a strategic and granular level. This extensive media recruitment experience offers the firms clients a distinct
advantage when competing for top talent in the marketplace.
Broadcasters seeking the enhancement or development of additional revenue streams from their core or ancillary businesses
will appreciate the understanding the firm brings forward during the identification, recruitment and attraction of talented tactical
and strategic media marketing executives. For Tony Filson OIC Roster
Media Public Relations
and Corporate Communications Executive Recruitment .

Filcro Media Staffing recruits talented writers, producers, human resource communications and shareholder relations executives
for domestic and global dissemination across all media platforms. Media Corporate Communications and Public Relations
Recruitment Group
Our guidance takes into consideration that each clients corporate communications function is unique contingent upon the size
and centralization of their current resources.

Every corporate culture has distinct needs and messages and the compilation of Filcro Media Staffings recruitment experience
in the media, broadcasting and communications industries offers many benefits to those utilizing the firms specialized
recruitment capabilities.
Our firm has staffed environments with over 100,000 employees and those as small as 150 with the same care and
understanding. We assure that the proper corporate communications executive is attracted no matter the size or location of the
organization.
Many non-media based corporations have global TV and digital networks that are highly sophisticated from a broadcast
operations, production and post production perspective. Filcro Media Staffing has been successfully staffing these
environments with talented executives since the firms founding in 1985. example - corporate communications. For Tony Filson
OIC Roster
Media Affiliate Sales, Affiliate Marketing
& Affiliate Relations Executive Recruitment

The affiliate market is exceptionally competitive and the variable dynamics of the affiliate relationship are constantly changing
based on media platform integration, technology, legislation, genre competition, subscriber / ratings fluctuations, multicast and
multiplex issues. Media Affiliate Sales, Marketing, Relations Recruitment Group
Filcro Media Staffing recruits the proper affiliate executives to represent affiliate relations, affiliate marketing and affiliate sales
interests to key decision makers essential to distribution, growing an audience and ultimately advertising sales, syndication and
subscriber growth. Filcro Media Staffing recruits honed affiliate sales, affiliate relations and affiliate marketing executives with
strong tactical and strategic capabilities, based on your specific needs.


Programming, syndication, business affairs, advertising sales, on-air promo, broadcast legislation and cross-platform
monetization are all synergistically tied to the success of affiliate monetization. Based on the strategic and tactical weighting
sought in the affiliate executive to be recruited, Filcro Media Staffing will identify, qualify, recruit and attract the proper affiliate
leadership to build and expand your media brands.

At Filcro Media Staffing we draw upon twenty-five plus years of media and broadcasting executive search experience across
multiple media platforms. MSO, Mobile, Broadcast TV, Cable TV, Satellite TV, Radio, Telco, Digital Networks, OEMs,
Syndicators, Producers and Digital Place Based broadcasters are all part of Filcro Media Staffings recruitment repertoire when
recruiting talented affiliate sales, marketing and affiliate relations executives who have the capacity to professionally enhance
your current relationships and open new distribution markets.
Filcro Media Staffing was established in 1985 and is highly specialized as a focused media and broadcasting executive search
firm that arranges rapid recruitment and confidential client-candidate introductions anywhere in the United States. The firm
recruits, relocates and bases affiliate sales executives in New York, Los Angeles, Chicago, Atlanta, Washington DC or Miami
with the same expediency and efficacy.

Affiliate relations, affiliate sales and affiliate marketing managers, directors and vice presidents are recruited within this group.
Affiliate marketing searches relevant to ideation and research are also facilitated.
Broadband, Mobile & Digital Media Integration
Broadcast Platform Development and Compliance

Filcro Media Staffing facilitates initial build-out, maintenance, development, integration, distribution, new revenue stream
establishment and FCC mandated compliance. This environment is for those seeking executives from within traditional
integrated media and convergent digital multicast multiplex media environments where Mobile, Online, OEM and OTT. become
relevant as standalone or parts of multiplatform initiatives.
Media Broadband, Gaming and OEM Recruitment Group
Our ability to keep pace with technology, FCC mandates, spectrum allocations and legislative initiatives enables Filcro Media
Staffing to play a vital role to those who choose to successfully implement and enhance "convergence". Intelligent
technologically savvy executives formulate many new delivery ideas but turning those ideas into viable revenue streams may
require new skill sets, operational protocols or change managers. Filcro Media Staffing's understanding of implementing media
technologies tactically and strategically is another benefit and advantage enjoyed by clients utilizing Filcro Media Staffing based
on highly specialized media specific executive search recruitment capabilities in each practice group. From CXO to New
Business Development to Chief Engineer our firm is capable of discerning the proper media experience and skills to manage
people and systems for current and future media platforms and broadcasting technologies. example
TV and Digital Network Programming
& Development Executive Recruitment

Programming and development executives are identified in this group across all media platforms, genres and geographics .
Media Programming and Development Recruitment Group
Programming Acquisition
Programming Development
Programming Research
Program Scheduling
Co-Production
Production
Research
On Air - On Line - On Demand - Mobile
TV Programming executives are identified with acquisition, development, planning, production, co-production, scheduling,
operations and budgeting experience to attract the most desirable demographic for your audience, advertisers, agencies,
affiliates and platforms.
Our firm will confidentially identify, recruit, qualify and attract TV programming executives with the talent and proven experience
to facilitate your creative, operational, business and technical functions within a layered or lean programming environment.
From single to multiplex multicast networks or 3.X/ 2.X interactive sites to mobile devices for regional, national or global
distribution Filcro Media Staffing recruits and relocates TV programming executives within every media market in the United
States and Internationally. For Tony Filson OIC Roster
News Sports Reality Home Shopping
Business Cultural Music Entertainment
Comedy Lifestyle Childrens Direct Response
Animation Game Show Travel Social Networking
TV, Mobile and Digital Media Sales
Sales Planning and Sales Revenue Management Recruitment

Filcro Media Staffing recruits Sales Planning Directors and Vice Presidents with the proper TV and Digital experience to
enhance planning, revenue management and sales reporting functions. We understand the analytic, people and media
technology skills required to be successful on a single platform or multi-cast multi-platform multiplex. Media Sales Planning
and Revenue Management Recruitment Group
Convergence has transformed the operational dynamics of sales planning for broadcasters who disseminate on multiple
platforms. The accurate integrated awareness of pricing and inventory across multiple platforms for sales personnel is now a
necessity to optimize revenue.
Traffic, Inventory, Planning, the Agency, the Client, the Account Executive and the Network as a whole all need to be on the
same page.
The success of planning and planning personnel is determined by their unique ability to assimilate media metrics and analytics
and disseminate data in such a way that your sales executives, agencies and clients can establish the optimal value of your
inventory.
Traditional succession planning in the industry has been focused on a Sales Planning to Account Executive pathing. Our firm
endorses establishing senior operational management roles for the specific purpose of enabling continuity of sales support staff,
sales planners and the associated sales technology and reporting functions.
Establishing operational means that are embedded facilitates a more productive sales environment and allows for greater
scrutiny and confirmation of how process is optimized for everyone. Filcro Media Staffing will recruit and bring forward those
who can function as needed change agents or additions to staff who formalize and enhance sales planning operations.
example1 Case History, example 2 Search Profiles. For Tony Filson OIC Roster - Sales Page
Senior Media Directors, Planners and Buyers
Agency, Broadcast & Client Media Executive Search

Filcro Media Staffing recruits advertising agency Media Directors, Media Planners and Media Buyers within every major media
center in the Americas, Canada, Europe, Asia and the MENA. Media Directors, Planners and Buyers Recruitment Group
Specialized industry vertical recruitment: Automotive, CPG, Pharmaceutical, Travel and Leisure, Beverage, Adult Beverage,
Gaming, Entertainment, Apparel, Footwear, Electronics, Financial Services, Food Services, Telecommunications, Education and
Luxury Goods. Modality.
Media platforms include: TV Broadcast, Cable TV, Radio, Interactive, Print, Mobile and Out of Home. For Tony Filson OIC
Roster - Media Director Executive Search Profile
Media Research
Media Ratings, Marketing, Programming, Affiliate and Sales Research

All research to include primary and secondary rating analysis, the formulation of modality in compiling media metrics, Nielsen
Data, Uniques, MSO - SUB (subscriber) - Social Networking usage assimilation and advertising research is identified by this
group. Media Research Recruitment Group
Category and industry specific research executives for client services, sales, sales planning and ratings analysis are staffed for
broadcasters, programmers, syndicators and advertising agencies. Category specific automobile, beverage, adult beverage,
travel, leisure, sports, entertainment, gaming, electronic, services, social networking apparel and even direct response (DR) are
all O&D charted. We provide developers, disseminators and advertisers of media product rapid identification of experienced
professionals in all of the above research environments primarily in New York, Chicago and Los Angeles.
For technical data assimilation and dissemination for STB, OD, wireless and online interactive platforms from an operational
perspective please refer to our Technology Group. For Tony Filson OIC Roster
TV On-Air Promotions Executive Recruitment
Fortunes are spent developing and acquiring TV and digital programming and all too often a primary or desirable demographic
still remains elusive. At Filcro Media Staffing we view On-Air Promotion as informative, enticing, exciting, stimulating and cutting
edge eye and ear candy. Winning at PROMAX is only half the battle. TV Network On Air Promotions Recruitment Group

Talented, Directors, Editors and Vice Presidents of TV and Digital On Air Promotions are all recruited here. At Filcro Media
Staffing we understand the OAP function and how important it is to drive new viewers through traditional and nontraditional
synergistic cost effective multi-cast broadcast methodologies. On and off air promotions are included within this recruitment
environment and reels are maintained for all our clients to enjoy during the executive search process. Every search conducted
in OAP is enhanced by Filcro Media Staffings understanding of the technical, business and creative acumen required in every
broadcast function across multiple media platforms associated with OAP. example For Tony Filson OIC Roster
Media and Broadcasting
Legal and Business Affairs Executive Search

Filcro Media Staffing recruits across the entire legal and media business affairs function. Legal staff is identified in royalty,
licensing, litigation, regulatory, SEC, FCC, legislative, real estate, copyright, compliance, co-pro, programming acquisition,
corporate housekeeping and M&A disciplines all related to media. Media Legal and Business Affairs Recruitment Group
Searches are conducted by skilled recruiters with extensive media industry recruitment experience in law firm and corporate
law environments. Based on our understanding of business, technical and creative functions inherent to the media and
entertainment industries we are uniquely qualified to identify media related business affairs executives on every level.
Filcro Media Staffing offers clients scope and specialization not offered by any other executive search firm. Our capacity to
synergistically staff the entire media business affairs function is quite literal and firms utilizing Filcro Media Staffing receive
unparalleled service. Law firms and broadcasters are serviced in every domestic and international media market.
We offer a tun-key recruitment solution to establish, enhance or move the business affair function anywhere in the United
States. For Client Rosters

TV, Digital and Print Production
Production, Development and Editorial Executive Search


Filcro Media Staffing recruits a multitude of TV production executives on varied levels from Executive Vice Presidents to
Executive Producers to Directors of Production Operations across every current media platform. Media Production Recruitment
Group. The firm also recruits print production writers, editors and editor-in-chief leadership for the integrated owners of print,
digital and broadcast properties.

The firms capacity to assure that a succession plan is in place to avert the need to identify external creative management in
the future is what we accomplish by replacing an incumbent or adding additional creative resources.
A Director of Production or Executive Producer or Vice President in Charge of Programming can have many similar strategic
and tactical responsibilities based on the size of an organization. The ideal is to identify production and development
executives and content creators across all media platforms who fit culturally and creatively to enhance infrastructure that is
productive in the current organization.
Filcro Media Staffing recruits for Children's Programming, News, Sports, Comedy, Drama, Animation, Business, Merchandising,
Music, Reality, Educational and Broadband production and development environments. We also staff Motion Picture Studios,
Syndicators, Public Radio, Magazines, Public TV and Corporate production as well as all Broadcast and Cable TV Networks.
Our recruitment experience and contacts within various production communities in New York, California, Canada, Chicago, DC,
Hawaii and even the Middle East allows us to function with the same efficacy throughout the entire United States and overseas
for our international clients.
Developing programming when the proper creative executives are in place is financially and creatively rewarding. With ancillary
revenue streams and multi platform distribution to include on-demand, broadband, print, wireless and satellite playing an even
greater role towards the bottom line we attract talented production and development executives with the experience to facilitate
programming, production, editorial and development goals across multiple platforms. Our clients enjoy a collaborative
environment dedicated to the search process where business, technical and creative considerations are always maintained.
Filcro Media Staffing facilitates production and development environments that create award winning, highly profitable
content. If your organization is a major international broadcaster, digital network or magazine publisher our search process will
provide access to talent that would not be available otherwise. example 1; example 2. For editorial content and searches
associated with Editor-in-Chief or Editor-in-Charge across digital and print platforms please see these references. For Tony
Filson OIC Roster - For SAG, AFTRA, AFM, ASCAP licensing and talent payment.
On and Off Air -
Post Production Recruitment and Executive Search

Filcro Media Staffings many years of TV broadcasting and motion picture recruitment experience has taught us that more
coffee and sandwich plates are allocated to this area than any other. Filcro Media Staffing understands the capabilities of
equipment and the ramifications of matching the right management and editors to your equipment, genre, culture and budget.
Media Post Production Recruitment Group

Technology and techniques change rapidly in post production and numerous generations of equipment stand side by side in
some organizations. Changes in software, HD and collateral usage of materials for off-air applications like broadband, On
Demand, mobile and DVD distribution put ever-increasing demands on your post production employees, equipment and
software. With enhanced CODEC development materials are now re-purposed successfully more than ever. Elephants can
now fit through straws. The talented media executives and editors that can transform and monetize a 90 minute product
suitable for 30 minute or 2 minute assimilation are talented and highly desired in today's market.
Post production environments are dependent on talented editors and technologists that facilitate long and short-form standards
for coloration, special effects, audio, conversion, standardization and distribution. Filcro Media Staffing has an intimate
understanding and relationships with the motion picture studios, TV networks, advertising agencies, production houses and post
production facilities and independents where some of the most talented post production editors and technologists reside.
Our understanding of business, creative and technical issues surrounding broadcast, advertising agency, broadband and motion
picture post-production enhance Filcro Media Staffings identification and attraction capabilities to assure that your firm has
exceptionally talented professionals in an expeditious manner. For Tony Filson OIC Roster
Interactive, Broadband, Mobile, Gaming & OEM
Business, Technical and Creative Recruitment

Filcro Media Staffing understands the tactical and strategic requirements to integrate On-Air, On-Line, Mobile, OEM, Print,
Multicast and DOOH Place Based media properties. 2014 will require clients to be proactive now with OEM and Mobile to
remain competitive. Media Interactive Recruitment Group - Zuus Media is a prime example of media organization that
integrates and monetizes across 9 media platforms.

The firm has identified varied levels of executives, experience compilations and skill sets required to assure the interoperability
and monetization of coupled, stand-alone and multicast multiplex digital media properties.
Filcro Media Staffing projects greater returns for those who retain Filcro Media Staffing and create increased cross platform
accessibility by mutiplexing and multicasting to their audiences and enabling verifiable accountability to their clients and
advertising agencies through enhanced digital media metrics and analytics by primary source assimilation.
Filcro Media Staffing is recommending that the clients of our firm lower future employment costs by eliminating redundancy by
centralizing resources that are cross-platform functional and take the same approach to succession planning.

Opportunities still exist to attract assets below what the market will demand in the coming year due to current conditions. We
suggest that clients position themselves for growth in the 2nd quarter of the coming year.
As compensation becomes more relative to revenue in these business groups many media entities will be vying for a smaller
pool of staff due to dilution across multiple media platforms; it is increasingly important that clients position their long term
interests while the market still offers value. Attraction and retention will require great financial resources beyond the dates we
note.
Sales Operations, Sales Planning, Advertising Sales, Product Sales, Traffic, Inventory, Production, Post Production, Operations,
Marketing, Affiliate Relations, Digital Ad Networks and Financial Reporting will need to make the required changes to keep pace
with demand or lose market share at an accelerated rate.
Media firms who are not traditional broadcasters but aredeveloping interactive products for online distribution and marketing,
gaming, music and social networking will find that enhanced skill sets are required to keep pace with technology and production
standards on the platforms they will be competing on.
Filcro Media Staffing identifies, recruits and attracts convergent media executives who facilitate digital business goals tactically
and strategically. Searches are conducted for regional, national and international markets. For Tony Filson OIC Roster
Client & Creative Services
Filcro Media Staffing identifies client and creative services executives across multiple stand alone and integrated multicast
media platforms. Media Client and Creative Services Recruitment Group

Filcro Media Staffing recruits and attracts creative employees who accommodate in-house provisioning of traditional advertising
agency based services for greater creative control and costing.
Our firms creative recruiters are capable of identifying, screening, recruiting and attracting client and creative services
professionals in every major media market in the United States, Canada, South America, Asia and the MENA.
The seamless integration of on-air, on line and mobile advertising proposals is a process that requires special talent. Filcro
Media Staffing has the resources, presence, industry contacts and aggressive recruitment modality that has proven efficacy in
attracting these professionals. . For Tony Filson OIC Roster

News, Journalism and NGO Press Services
Television, Radio, Online, Print and Mobile

Filcro Media Staffing since 1985 has been a trusted and reliable source to recruit news professionals all over the world.
FIlcro Media Staffing can staff an entire newsroom, broadcast studio, news network or news bureau.
From New York to Washington, DC and Kabul - MENA to Prague - EU, Filcro Media Staffing has recruited exceptional
leadership and news personnel with noted journalistic standards, who have made significant contributions as journalists and
news business leaders.
Recruited are TV, Radio, Print, Online, OTT and Mobile Media News Professionals.
Here are a few examples of news related executive searches:
http://www.executivesearch.tv/html/director_international.html
http://www.executivesearch.tv/html/gm_mena.html
http://www.executivesearch.tv/html/international_executive_produc.html
http://www.executivesearch.tv/html/news_anchor.html
http://www.filcro-media-staffing.com/html/coo_executive_search.html
Client: Letters and References
All rights reserved, Filcro Media Staffing 1985-2014
Practice Groups - Filcro Media Staffing Media & Broadcasting Executive Search Firms

Media and broadcasting executive search firms across multiple media platforms. Tony Filson Officer in Charge of Search Filcro Media
Staffing - 1985 - 2014 All Rights Reserved. http://www.ExecutiveSearch.TV Filcro Media Staffing, Inc.