VISITORS PROFILE

The (more than) 1,400 visitors are decision makers in

the business of steelconstruction and they would like to
be kept informed of trends, innovations, technology and
developments in their feld. They are actively involved in
the management, policy, production, sales and technical
issues. Alert to opportunities, all visitors orientate on
the conference program and the products/services of
exhibitors.
EXHIBITORS PROFILE
Service providers, manufacturers and suppliers of steel
fasteners (anchor systems, bolts, welding, etc), calculation
and design software, surface treatment (coating,
galvanizing, painting, etc), foors, walls, machinery (CNC,
cutting, cutting, sheet metal, etc), engineering frms,
employment agencies, tools, etc.
The National Steelconstruction Day connects all decision makers in the
wide Dutch (steel)construction. The steel industry has today interesting
challenges. By discussing mutual problems, solutions and oppertunities can
be found for the future. As an exhibitor, you have the option to engage
one-on-one dialogues with your existing customers and new prospects.
From your booth or as part of the discussion platform on the Bouwen met
Staal Square. Meet hundreds of clients/prospects in a day and utilize busi-
ness opportunities in an effective way!
Solutions, developments and meetings. That is what
the National Steelconstruction Day 2014 offers.
Clients, architects, consultants, engineers, contractors,
fabricators and students TU/HBO/MBO exchange
knowledge and visions for new and innovative
applications in steelbuilding. Sharing of knowledge,
innovations and techniques offers excellent options for
lasting relationships: to bind and connect.
FUNCTION BRANCHE
head department 141 contractor 112
architect 64 consultancy agency 161
building engineer 32 architect 114
managing director 394 engineering agency 176
teacher/professor 32 principal 48
structural engineer 96 supplier 144
manager 128 education 296
project leader 112 government 32
advisory 48 producer 43
students 264 project developer 42
designer 16 steel builder 224
technical advisor 128 steel trader 46
other 136 other 153
THURSDAY 2 OCTOBER 2014
During the National Steelconstruction Day, strong philosophies, concepts, products and projects in the feld of steel will be highlighted:
during the conference, the exhibition and off course the presentation of your company or organization on the annual day for steel loving
Netherlands. Reach your target audience on the largest steel trade fair in the Benelux.
UNIQUE TRADE EXHIBITION
As an exhibitor at the National Steelconstruction Day, you have
an excellent opportunity to present your company, your product
or innovation to your audience. This is the only trade exhibition in
the feld of steelconstruction with a strong and high-quality visitors
level.
MEETING PLACE FOR EXISTING AND NEW RELATIONSHIPS
In 2013, an exhibitor received 42 visitors (average) in their booth,
66% existing and 23% new customers & clients.
65% IS REAL DECIDER
The National Steelconstruction Day 2013 was attended by more
than 1,600 professionals, including more than 915 decision
makers such as managing directors (360), heads of department,
project managers, developers, technical consultants, engineers,
builders and architects/planners.
HIGH END QUALITY EVENT
The quality is very important: 93% of the visitors appreciated
the National Steelconstruction Day with a 8 out of 10 and have
indicated to visit the exhibition in 2014.
THE NATIONAL STEELCONSTRUCTION PROVIDES
1 Meetingplace for real decision makers
2 Dynamic range of approximately 65 exhibitors
3 Trends and developments in steel construction
4 Exchange of knowledge on a high level
5 Inspiration, information and interaction
More visitors expected due to the
National Steelprice 2014
2014
MARKETINGCOMMUNICATION
Over 12,000 persons and organizations are personally
invited by Bouwen met Staal, both through print and
digital. Additionally, we reach another 100,000
persons/organizations through various journals,
associations, websites, newsletters, social media, etc.
(indirectly). Think about:
- Contractors (o.m. NVB Building Netherlands)
- Consultants
- Architects (BNA)
- Investors (IVBN)
- Building Physics Advisors
- Constructors (KIVI / NIRIA and Fabricator Register)
- Services & Public Works provinc. traffc / transport
- Public Works
- (Project) Developers (NEPROM and NVB)
- Clients
- Producers
- Project Managers (COMOG, GBS and FMN)
- Editors of journals, websites, newsletters
(approximately 200 different media)
- Steel Construction
- Steel Traders
- Design offces
- Suppliers
Download here the marketingcommmunicatieplan.
YOUR FUTURE MAIN DRAWING OFFICE OR REGISTRY CONSTRUCTOR?
Every year, approximately 300 students (mostly colleges and universities)
visit the exhibition. The majority comes from the disciplines of Architecture,
Civil Engineering and Mechanical Engineering.
Bouwen met Staal offers companies the opportunity to meet this young
talent. Besides a booth participation, it is possible to get your name onto the
program or to meet individual students in person.
Companies that participate in the program gets the opportunity to present
themselves during the bustrip, on the exhibition foor and in the Steeltheater.
Guaranteed: you will meet interesting young talent for the future.
Download here the brochure of the Studensprogramm (Dutch).
STAND EXPOSURE MOGELIJKHEDEN (TARIEVEN ZIJN EXCLUSIEF BTW)
BOOTH
3.100
TOPPERS 2014
SPONSOR
3.850
TOPPERS 2014
WITH BOOTH
5.000
MAIN
SPONSOR
15.000
Booth with custom made wall to your own design and low sidewalls 3x3 meter - 3x3 meter 6x3 meter
Your company name in a lightbox on the side of your stand -
Including power and lighting -
Your logo and company name in the magazine Bouwen met Staal August edition
Your logo, company name and companyprofle on the website
nationalestaalbouwdag.nl (2,000 unique visitors p/month)

Interview by Dutch TV personality Mathijs Bouman in the Conferencehall (panel) -
During this interview your logo is displayed on the big screen in the Conferencehall -
Your interview published into the magazine Bouwen met Staal -
You become Sponsor of the Coffee/Tea -
Your logo at the catering (Staalbouwplein) -
Your logo printed on all 6.000 cups for coffee, tea, etc -
Your logo or company name is mentioned in all communications of Bouwen met
Staal (magazine, newsletters, pressreleases, websites). 12,000 people are repeatedly
reached directly by Bouwen met Staal; 100,000 via extern communicationchannels
-
Your logo on the welcome banner above entrance -
1/1 page company profle in the magazine Bouwen met Staal August (5,500 pcs) - - -
Banner and company profle on website Staalbouwdag (always on spot) - - -
Spread advertisement (2x 1/1 Page fc) in the magazine Bouwen met Staal October - - -
Your logo or company name in all manifestations of Bouwen met Staal in the context
of the visitor marketing. Your logo or company name is mentioned in all expressions
of Bouwen met Staal (magazine, newsletters, pressreleases, websites)
- - -
Your logo on large format on the screen in the congress hall, during the presentations
of the all (keynote) speakers!
- - -
TOPPERS SPONSORPACKAGE - TOPCOMPANIES 2014
The TOP Sponsorship at the National Steelconstruction Day offers your company the opportunity to distinguish yourselve in the steelbuilding
market. Partly as a result of this partnership, you will not only increase your brand awareness: the National Steelconstruction Day is a perfect
marketing tool for who you are, what you are doing and where you stand for (PR, HR, product, service, core values, vision, etc).
The National Steel Construction Day connects all decision makers in the wide Dutch (steel)construction. The steel industry has today interesting
challenges. By discussing the joint problems and possibilities, solutions and opportunities can be found for the future. This is what we want
to achieve in a panel discussion/interview in the conference room with the top of the (steel) construction. As a participant, you will have the
opportunity to share opinions and express your vision in dialogue.
To bring these wonderful developments into realisation, this interview is taken by Mr. Mathijs Bouwan (wellknown from the TV show DWDD,
the paper Financial Daily, Dutch economist and journalist) .
MAIN SPONSOR
The Main Sponsor of the National Steelconstruction Day is exclusive for one company that really want to extract and to leave a excellent
impression. You will understand that the Main Sponsorship is an exclusivity so that customization is concerned. Hopefully the above gives you
an idea what options are available. Of course we are open to other ideas. On top of this package, you can sponsor the keynote speaker,
your name will be linked to his lecture, your logo is shown all time on the big screen during the presenation of the keynote lecture. Perhaps
your customers want to shake the hand of the keynote speaker on your stand and have a chat with him over a drink?
OTHER SPONSOR OPPORTUNITIES (ALL PRICES ARE EXCLUDING VAT)
LANYARDS / LANYARDS 4,000
All visitors receive this lenyard at the registration desk. And if they
all walk around with your businessname around...
OUTDOOR EXPO 500 (EXHIBITOR) AND 2,000 (NOT EXHIBITOR)
Do you have something big to exhibit? Advertise your truck or
crane with your logo outside at the entrance. When booking a
booth, you invest only 500.
SPONSORING SPECIAL GUEST
Your logo on the white screen behind the keynote speaker and
Special Guest? Ask for the possibilities.
VIP LOUNGE DECK 10,000
Invite your customers in your own personal VIP room: discreetly
and in a casual setting. With a glass of champagne in their hands
and with an overview on the exhibitionfoor, you will highly
impress your clients and prospective clients.
SPONSORING LUNCH 7.000
Of course, lunch at any show cannot be missed. Besides the
broadcasters offered by, your logo is shown at the cateringpoint
at the Bouwen met Staal square. Your name will be seen several
times, depending on how often a visitor eats and drinkf. For
example, you can insert your own sponsored napkins.
SPONSORING DRINKS 5.000
This is the moment in which all decision makers in the
Steelconstruction industry and your potential clients toast and
refect on the economic developments & your company. Besides
the broadcasters offered by, your logo is shown at the Bouwen
met Staal square. A huge exposure which all visitors toasting on
you!
PLATTEGROND NATIONALE STAALBOUWDAG 2014
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SIGN IN
If you want to reservate a booth at the Expo or recieve more information,
please contact Erik de Jong via erik@bouwenmetstaal.nl or call
+31 (0) 87-8758965 or mobile +31 (0) 6-24685225.
NOTE
REGISTRATION IN ORDER OF
RESERVATION DATES!
NO INDUSTRY CLASSIFICATIONS SQUARES!
GENERAL INFORMATION
Donderdag 2 oktober 2014 | 09.30 uur 18.30 uur
Hangaar 2, Katwijk (former airfeld Valkenburg)
www.nationalestaalbouwdag.nl