Vocabulary Extra Photocopiable Cambridge University Press 2013
Advanced Unit 8, p77, pp154155 script 2.27: Image and qualities Review 1 Complete the peoples opinions with these words. accepted assurance infuence effect see difference enhanced defned identify Brand Thoughts 2 Cover exercise 1. Complete the sentences with one or more words where you see | marks. 1 Great clothing makes | difference | people think | us. 2 I | not worried | feeling accepted | others. 3 Everyones appearance can | enhanced | exercise | good diet. 4 Brands infuence most | us in | variety | different ways. 5 As for me, | dont identify | particular brand. 6 If | have nice things, it | positive effect | us. 7 Try not | allow yourself | defned | by famous brands. 8 She | lucky because | has | tremendous amount | self-assurance. 9 If | drive | Ferrari, it makes | see you | different way. Extension 3 Read the message from a personal image trainer. Find one or two words within the highlighted expressions that match the denitions: 1 give or provide: 2 a feeling or quality that someone seems to have: 3 develop or improve (something): 4 seem to be a particular type (of person): 5 an idea or belief that is not true: 6 send out or emit (a quality): 7 be much better than other similar people: 8 a piece of information or idea: 9 aware of and worried about (a particular thing): 10 show (an emotion or quality): present Many people believe their appearance 1 is by C1 expensive designer clothes and that wearing such exclusive items 2 makes a to B2 how others view them. I think it does 3 make people you B1 in a different way. And if they like the same brand as you, you 4 feel C1 by them as belonging to their club, so to speak. Jo To some extent, were all infuenced by brands and brand images. On the whole, I think brands 5 have a positive on B2 us providing we keep things in balance. It becomes a problem when we 6 with B2 a brand so much that we feel lost if we arent wearing or using their items. Macy21 If you have a lot of 7 self- C2, you wont let yourself 8 be by B2 a brand. Youll just enjoy it but it wont overly 9
B2 you. Chu Vocabulary Extra Vocabulary Extra Photocopiable Cambridge University Press 2013 4 Cover exercise 3. Complete the sentences with one or two words. 1 To me, he as a good-hearted and cheerful individual. 2 Shes very ambitious. In fact, she has deliberately that image since childhood. 3 I think Ive always had a profound desire to from the crowd. 4 What you choose to wear depends on the kind of youd like to present. 5 He absolutely strength and self-assurance. 6 I want to create an of mystery in the clothing I design. 7 Relax, you look fne. Try not to be so . 8 I always thought she had a wonderful of optimism. 9 That particular politician a strong image of money and power. 10 Their air of confdence is a powerful message to the other team. A Positive Image In the present-day competitive job market, you need to be image-conscious B2 . The way you look and behave sends a message B2 to the world so its important to get it right. You want to present an image of C1
a competent, desirable employee. You want to radiate self-confdence. You want to have an aura of strength and reliability. Remember, you cant just create an illusion of C2 having those qualities; you want to reveal and enhance the qualities you already have. Put on your work clothes and look in the mirror. Do you project an image of a well-dressed individual? Do you stand out from the crowd B2 by wearing well-maintained, stylish clothing and paying due attention to your shoes, neckties and other accessories? Do you come across as C1 someone who is self-assured and comfortable with their appearance? If so, youre on the right track. Continue to cultivate C2 that image.