Professional Documents
Culture Documents
Identify a client
Two interviews:
Gantt Charts
Risk Assessment
(Contracts) * not required in this instance
(Costs) * not required in this instance you may want to indicate the
potential costs
Section 5 Asset Production Selecting the correct media
Production Phase
Correcting faults
Does the artefact meet the needs of the client and user
Section
9
Signing Off the
project
(post implementation
review)
Agreeing the final project artefact with your client and ensuring it
meets the needs of the client and the user
Section
10
Final Completion Final written evaluation of the artefact and your Project Management
experience including the interaction with your client ! 1500 words
KNOW YOUR AUDIENCE
Definition of audience analysis: determining the important characteristics of an audience in
order to chose the best style, format and information/arguments when producing a project.
Understanding the identity, personality and characteristics brought to a situation by the specific type of
audience.
Purpose of audience analysis: having knowledge of a specific audience allows the producer
of a project to understand the social situation in which he or she is creating a project about. It allows
them to come up with a strategy to adapt arguments to best suit an audience. Conducting audience
analysis also informs the person about the people he or she is talking to. This is important because based
on what is found out in the audience analysis work can be adjusted to relate to an audience in the best
way possible. It allows for them to be able to succeed in their goal whatever that may be. If you want to
persuade, inform, motivate, excite, scare, warn or cheer up an audience, then analysing those people to
whom you are aiming for can allow you to pick the best words, stories, tone, style and delivery to use
when producing a project for that specific group of people.
Analysis! Who is the audience?
Understanding! What is the audience's knowledge of the subject?
Demographics! What is their age, gender, education background etc.?
Interest! Why are they looking at your project?
Environment! Where will this project be sent/viewed?
Needs! What are the audience's needs associated with your projects topic?
Customisation! What specific needs/interests should you the producer address relating to
the specific audience?
Expectations! What does the audience expect to learn from your project? The audience
should walk away having their initial questions answered and explained.
Start to think about your project and ask the following questions above.
Try to get through as much as possible.
You could also start to build in questionnaires or surveys to best understand your
audience and their needs in relation to your specific project.
MY FULL CONTACT DETAILS ARE:
Claire Sambrook
Senior Lecturer
University of Portsmouth
Faculty of Creative and Cultural Industries (CCI)
School of Creative Technologies
Eldon Building
Room 0.09
Winston Churchill Avenue
Portsmouth
P01 2DJ
Tel- 023 92845481
Mobile: 07843057897
Email - claire.sambrook@port.ac.uk
Creative Industries Project Management Blog
http://creativepm.tumblr.com/
Best way to contact me initially is by email.
Please try to let me know if you are having issues with this module and I would be more than happy
to help/discuss with you.
Do not leave it to last minute to get in touch and do try to keep on top of your project elements and
meet with your client and other collaborators as much as possible.