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Contents:

Unit Learning Outcomes


Marking Criteria
Examples of Previous Projects
Project Proposal
SWOT
Checklist
Audience Research
Contact Details
Hand!In: Friday 21st March by 3pm ! CT
Admin Office
Format:
Artefact 50% & Documentation 50%
Examples of previous projects:
Cookery Book
Album & Cover
Press Pack for local band
Website for photographer
Social Media campaign for design agency
Music video

DROP ! IN Sessions run by Claire Sambrook and Rob Luckins
Your project needs to be challenging and also in your area / discipline or an
added skill that your industry is looking for.
Make sure that it is a project that you can use in your showreel to best demonstrate your skills.
The workshops are designed to advise you on your project and troubleshooting.
Please come along to get your creative projects signed off.
We will also be able to help with making your project more challenging and really push the
professional outcome.
Creative Industries Project Management Blog
http://creativepm.tumblr.com/
Creative Industries Project Management
Process Workshops
Creative Industries Project Management
CIPM (20 Credits)
Abstract
To enable students to build up a body of professional work to focus on their skill set for employability. This unit will
consider critical analysis and project management and production techniques used in the creative industries. In the
past students have submitted web or graphic design projects, video productions, music recordings or performances
etc.
Aims
1 To develop the application of estimating and planning techniques for multimedia information systems, and hence
promote and encourage professional multimedia project management principles and practices.
2 To instil flexible project management models for the development of creative artefacts
3 To instil the project manager's responsibilities at each stage of the project life cycle.
Learning Outcomes
1 Describe and articulate the developing role that technology plays in the entertainment industries.
2 Differentiate the media production process including multimedia techniques, design processes, project planning
and production.
3 Design, plan, document and produce a creative artefact of a professional industry standard.
4 Review the requirements of the project design, development and evaluation process.
5 Implement and appraise work for specific contexts, audiences or events.
Syllabus Outline
1 Creative industries production processes, phases & environments, marketing and current legislation.
2 Project Management ! Traditional multimedia/Multi!Discipline project management models and their application to
a project.
3 Visual aesthetics, still and moving images, typography and layout
4 The human component in the design and production of multimedia/multi!disciplinary materials.
5 Key activities of a Project Manager in the creative industries.
6 Design, documentation and reporting
7 Careers and opportunities in the creative industries.
8 Individual skills development.
Scheduled Activities
1 2 hrs x 6 weeks 12
2 2 hrs x 18 weeks 36
Assessment Schedule and Strategy
Overall Assessment Strategy ! The strategy is based around the notion of students embedding the knowledge and
understanding attained during the unit delivery by means of application of the various principles and methods.
1. Artefact (50%) ! Students, individually will produce a self!designed artefact or event. The activity will be
unsupervised and assessed by the tutor. This will assess learning outcomes 1and 2. Marking Scheme !
Coherence (20%); Aesthetic & Technical Quality (50%); Appropriateness (30%).
2. Documentation and Evaluation (50%) ! Individual students will present a portfolio, which documents the
development of the work, including an evaluative essay (1500 words). The activity will be unsupervised and
assessed by the tutor. This will assess learning outcomes 1!7. Marking Scheme ! Description & Rationale (30%);
Context/Work with others; Evaluation (40%); Style (10%). Second Attempt: Repeat failed component, see
Moodle for further details.
CREATIVE INDUSTRIES PROJECT MANAGEMENT
Feedback and Mark sheet
ARTEFACT 50%
Coherence [20%]
Does the work demonstrate coherence or structure?
Aesthetic and Technical Quality [50%]
Have the appropriate technical and/or practical skills been used in the
production?
Does the work fit within the codes and conventions of existing practices
and/or genres?
Does the work demonstrate originality or an imaginative response?
Appropriateness [30%]
Does the work respond to the brief or chosen context?
Does the work address itself clearly to an appropriate audience?
Was the work economically sound and completed within the specified or
chosen time!scale?
DOCUMENTATION & EVALUATION 50%
Project management [60%]
Is the project clearly outlined in the blog and does it reflect the working
process.
Evidence of Scoping the project. Identification and use of project
management tools and procedures.
Evidence of monitoring the progress and control of the project.
Indication of appropriate testing and QA procedures.
Evaluation [40%]
Does the author describe the project clearly and concisely?
Does the author explain & justify the rationale for the work?
Does the author describe the group organisation or other participants
clearly?
Does the essay consider the merits and problems of the final artefact or
event?
Does this include possible future developments
Markers : Gary Bown and Claire Sambrook
SKETCHBOOK EXAMPLES - some of you might wish to keep a sketchbook and
this must be added to your blog and handed in at the end of the unit.
BLOG EXAMPLES
- excellent example of 2012 student project
http://jackdaly.me/#/
Jack designed a student cookery book
which was available online and printed.
Creative Industries Project Management
Project Proposal
This needs to be completed as much as possible BEFORE you start your project

Lecturer Sign!Off
Financial:
Price up the costs involved even if this is for free
Client Specifications:
List the priorities
Software/Hardware:
What will you be using?
Copyright Issues:
If any
Possible Risk:
What Skills do you need to complete
this project:
Time scale:
Name:
Client:
Brief Description:
Assessed artefact:

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Expected Layout for Project Management Elements
Title Content Check
Section 1 Identifying a Client
and initial Ideas

Identify a client

Identify the clients needs/ideas

Check this is suitable with Claire Sambrook before progressing

Fill in a client form and return to Claire Sambrook


Section 2 Scoping The Project
(Project Feasibility)

Meeting the client

Identifying clients previous multimedia experience

Understanding the breadth and depth of the project

Two interviews:

Developing a questionnaire (First Level)

Developing a questionnaire (Second Level)


(Initial costing) * not required in this instance
Section 3 Proposal (Project
Initiation)
A formal document but short document making and impact quickly and
clearly
Include:

General introduction summarising section 1 from the information


given by your client

Statement of what the client wants

Statement of what the users require/gain from this project

Description of the resources required


Section 4 Project Management
Methods and Tools
(Detailed Project
Specification)

Work breakdown and schedule (Gantt Chart)

Gantt Charts

Needs / SWOT analysis

Risk Assessment
(Contracts) * not required in this instance
(Costs) * not required in this instance you may want to indicate the
potential costs
Section 5 Asset Production Selecting the correct media

Sourcing the media where will it come from

Interface design storyboards, design drawings, Flowcharts

Lots of visual examples colours, fonts, styles


Section 6 Project Development

Learning software or equipment

Production Phase

Creating the artefact


Section
7
Project Delivery
(monitoring progress
and control)

Review the project with you client

Ensure the project is running to plan

Check your assumption made earlier are still valid


Section 8 Testing

Usability testing

Any errors or admissions

Correcting faults

Does the artefact meet the needs of the client and user
Section
9
Signing Off the
project
(post implementation
review)

Agreeing the final project artefact with your client and ensuring it
meets the needs of the client and the user
Section
10
Final Completion Final written evaluation of the artefact and your Project Management
experience including the interaction with your client ! 1500 words
KNOW YOUR AUDIENCE
Definition of audience analysis: determining the important characteristics of an audience in
order to chose the best style, format and information/arguments when producing a project.
Understanding the identity, personality and characteristics brought to a situation by the specific type of
audience.
Purpose of audience analysis: having knowledge of a specific audience allows the producer
of a project to understand the social situation in which he or she is creating a project about. It allows
them to come up with a strategy to adapt arguments to best suit an audience. Conducting audience
analysis also informs the person about the people he or she is talking to. This is important because based
on what is found out in the audience analysis work can be adjusted to relate to an audience in the best
way possible. It allows for them to be able to succeed in their goal whatever that may be. If you want to
persuade, inform, motivate, excite, scare, warn or cheer up an audience, then analysing those people to
whom you are aiming for can allow you to pick the best words, stories, tone, style and delivery to use
when producing a project for that specific group of people.
Analysis! Who is the audience?
Understanding! What is the audience's knowledge of the subject?
Demographics! What is their age, gender, education background etc.?
Interest! Why are they looking at your project?
Environment! Where will this project be sent/viewed?
Needs! What are the audience's needs associated with your projects topic?
Customisation! What specific needs/interests should you the producer address relating to
the specific audience?
Expectations! What does the audience expect to learn from your project? The audience
should walk away having their initial questions answered and explained.
Start to think about your project and ask the following questions above.
Try to get through as much as possible.
You could also start to build in questionnaires or surveys to best understand your
audience and their needs in relation to your specific project.
MY FULL CONTACT DETAILS ARE:
Claire Sambrook
Senior Lecturer
University of Portsmouth
Faculty of Creative and Cultural Industries (CCI)
School of Creative Technologies
Eldon Building
Room 0.09
Winston Churchill Avenue
Portsmouth
P01 2DJ
Tel- 023 92845481
Mobile: 07843057897
Email - claire.sambrook@port.ac.uk
Creative Industries Project Management Blog
http://creativepm.tumblr.com/
Best way to contact me initially is by email.
Please try to let me know if you are having issues with this module and I would be more than happy
to help/discuss with you.
Do not leave it to last minute to get in touch and do try to keep on top of your project elements and
meet with your client and other collaborators as much as possible.

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