Lovely Professional University, Punjab

Course Code Course Title Course Planner Lectures Tutorials Practicals Credits
MGN702 RESEARCH METHODOLOGY FOR BUSINESS 11374::Dr.Anand Thakur 3.0 1.0 0.0 4.0
Course Category Courses with Research focus
TextBooks
Sr No Title Author Edition Year Publisher Name
T-1 BUSINESS RESEARCH METHODS COOPER D. R. AND
SCHINDLER, P.S.
9th 2009 TATA MCGRAW HILL
Reference Books
Sr No Title Author Edition Year Publisher Name
R-1 MARKETING RESEARCH NARGUNDKAR,
RAJENDRA
3rd 2012 TATA MCGRAW HILL
R-2 MARKETING RESEARCH MALHOTRA,
NARESH,K
6th 2011 PEARSON
R-3 BUSINESS RESEARCH METHODS BAJPAI, N 1st 2011 PEARSON
Other Reading
Sr No Journals articles as Compulsary reading (specific articles, complete reference)
OR-1 Armitage, A. and Keeble-Allen, D. Undertaking a Structured Literature Review or Structuring a Literature Review: Tales from the Field. The Electronic Journal
of Business Research Methods Volume 6 Issue 2 2008, pp. 103 - 114, www.ejbrm.com (available in soft copy) ,
OR-2 Douglas Page,Systematic Literature Searching and the Bibliographic Database Haystack , Vol.6, No.2,www.ejbrm.com (available in soft copy) ,
OR-3 Erdogan H. Ekiz and Ali Bavik ,Scale Development Process: Service Quality in Car Rental Services, Vol.6, No.2,www.ejbrm.com (available in soft copy) ,
OR-4 John Mendy, Research Dilemmas in Management and Business Studies,The Electronic Journal of Business Research Methods, Volume 5 Issue 2, www.ejbrm.com
(available in soft copy) ,
OR-5 Teresa Smallbone and Sarah Quinton "Increasing business students Confidence in Questioning the Validity and Reliability of their Research" Electronic Journal
of Business Research Methods Volume 2 Issue 2 ,www.ejbrm.com (available in soft copy) ,
OR-6 Javed Iqbal, Learning from a Doctoral Research Project: Structure and Content of a Research Proposal , www.ejbrm.com (available in soft copy) ,
OR-7 Case : Yo Quiero Taco Bell,Parsuraman et al, Marketing Research, Biztantra, 1st Indian Edition ,
OR-8 Case: Nike Chainsaw Ad,Parsuraman et al, Marketing Research, Biztantra, 1st Indian Edition ,
OR-9 Case :B.K.Broiler Chicken,Parsuraman et al, Marketing Research, Biztantra, 1st Indian Edition ,
OR-10 Case: Consumer perception of High End IT education, Nargundkar R, Marketing Research- Text and Cases, Tata McGraw Hill, 3rd Edition ,
OR-11 Case: Lands End,Parsuraman et al, Marketing Research, Biztantra, 1st Indian Edition ,
OR-12 Case: Monsanto (Correlation),Nargundka r R, Marketing Research-Text and Cases, Tata McGraw Hill, 3rd Edition ,
Relevant Websites
Sr No (Web address) (only if relevant to the course) Salient Features
RW-1 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=990242 Relevant issues on Business Research
RW-2 www.spss.com Guidelines on use of software
RW-3 http://home.ubalt.edu/ntsbarsh/excel/excel.htm A detailed tutorial related to Excel is available on this link. This web link
enunciate the use of excel in business statistics
RW-4 http://home.ubalt.edu/ntsbarsh/stat-data/Topics.htm This site offers information on statistical data analysis. It describes time
series analysis, popular distributions, and other topics. It examines the use
of computers in statistical data analysis.
RW-5 http://papers.ssrn.com/sol3/DisplayAbstractSearch.cfm A database of free articles on business research
RW-6 http://www.writing.utoronto.ca/advice/specific-types-ofwriting/ literature-review Tips on how to conduct Literature Review
RW-7 http://www.socialresearchmethods.net/kb/design.php Detailed write-up on Research Design
RW-8 How to use SPSS (http://www.ehow.com/how_2173052_use-spss-analyze-data.html) Guidelines on use of software
RW-9 Harvard referencing (http://efn.hud.ac.uk/studyskills/referen.html) This Site offers useful guidance on article and research paper referencing
Audio Visual Aids
Sr No (AV aids) (only if relevant to the course) Salient Features
AV-1 Video on Obervation Research-Bunnyfoot It will enhance understanding about use of Observation Research
Software/Equipments/Databases
Sr No (S/E/D) (only if relevant to the course) Salient Features
SW-1 SPSS It enables the researcher in smooth staistical analysis of Business
Problems
Week
Number
Lecture
Number
Broad Topic(Sub Topic) Chapters/Sections of
Text/reference
books
Other Readings,
Relevant Websites,
Audio Visual Aids,
software and Virtual
Labs
Lecture Description Learning Outcomes Pedagogical Tool
Demonstration/
Case Study /
Images /
animation / ppt
etc. Planned
Live Examples
Detailed Plan For Lectures
LTP week distribution: (LTP Weeks)
Weeks before MTE 7
Weeks After MTE 7
Spill Over 3
Week 1 Lecture 1 Introduction to Business
Research(Basic Concepts
Related to Business
Research)
T-1:Ch 1 RW-8 Business Research
Terminology, nature,
scope and relevance of
course in Programme
Students will gain
insights on relevance
of course business
research in
programme and will
understand about
assignments and
learning outcomes.
Case on Fast Food
Chains, Part I,
Malhotra,Ref 2,
Application of
research in real
life (say, nuns
recruitment,
non-
performance of
specific sales
region etc)
Lecture 2 Introduction to Business
Research(Business Research
Process)
T-1:Ch 3 OR-4 Steps in Business
Research Process
Student will be able
to execute formal
business research
Research Paper Example on
Sales Pro
Organization
business
problem (low
sales
performance in
one of the
regions)
Lecture 3 Introduction to Business
Research(Research
Proposal)
T-1:Ch 4 OR-6 All dimensions of a
Business Research
Proposal
Students will be able
to draft Business
Research Proposal
Case on Research
Proposal, Part I,
Text
Mind Writer
Research
Proposal and
proposals sought
by Ministry of
Social Justice
and
Empowerment
Week 2 Lecture 4 Introduction to Business
Research(Language of
Research)
T-1:Ch 2 All Types of Variables
and interrelationships,
AT 1 Allotment
Students will be able
to identify the type of
variable and the
nature of
interrelationships
among them
Examples Variables in
Consumer Brand
Relationships
Lecture 5 Research Designs(Types of
Research Designs)
T-1:Ch 6 RW-7 Exploratory and
Conclusive Research
Designs, AT2 Allotment
Students will be able
to decide about type
of design suitable for
a specific business
problem
Case Yo Quiero
TacoBell,
Parsuraman
et al,
Marketing
Research,
Biztantra
New Financial
Scheme for
Senior Citizens
by Bank
Lecture 6 Research Designs
(Exploratory Research and
its Techniques)
T-1:Ch 6 Techniques of
Exploratory Research
Students will be able
to use exploratory
research techniques
in Business Problems
Case BKBroiler
Chicken,Parsurama
n et
al, Marketing
Research,
Biztantra
Nike Marketing
Research
Problem
Week 3 Lecture 7 Research Designs
(Descriptive Research and
Its Techniques)
R-2:Ch 6 Techniques Descriptive
Research
Students will be able
to use Descriptive
research techniques
in Business Problems
Case Nike
Chainsaw
Ad,Parsuraman et
al,
Marketing
Research,
Biztantra
Aleve medicine
survey
Week 3 Lecture 8 Research Designs(Causal
Research and Its
Techniques)
R-2:Ch 7 Techniques of Causal
Research
Students will be able
to use Causal
research techniques
in Business Problems
Case
Lands
End,Parsuraman
et al, Marketing
Research, Biztantra
Test and Control
Group formation
and
measurement for
patients in
physiotherapy
Lecture 9 Measurement and Scaling
(Measurement Scales)
R-2:Ch 8 OR-3 Use of Scaling Students will be able
to use scales in
Business research
Case Tamarind
Menswear,
Nargundkar
Jersey number
of runners in
tournament
Measurement and Scaling
(Primary Scales)
R-2:Ch 8 Four Primary Scales Students will be able
to identify scales and
use them in Business
research
Research Paper shopping
expenditure,
satisfaction for
products
Measurement and Scaling
(Comparative Scales)
R-2:Ch 8 OR-10 Use of Comparative
Scales in Business
Research
Students will be able
to identify
comparative scales
and use them in
Business research
Case from Ch3,
Bajpai, Ref 3
customer
feedback in
aviation industry
Measurement and Scaling
(Non-Comparative Scales)
R-2:Ch 9 Use of non Comparative
Scales in Business
Research
Students will be able
to identify non
comparative scales
and use them in
Business research
supervised
dissertation
scales used to
evaluate
banking services
Week 4 Lecture 10 Sampling Design(Steps in
Sampling Design)
T-1:Ch 15 Sampling Design
Process
Students will be able
to decide about
sampling design in
Business research
Case 5, Bajpai, Ref
3
sampling
designs of
supervised
dissertations
Sampling Design(Sampling
Techniques)
T-1:Ch 15 Random and Non
Random Techniques
Students will be able
to use relevant
sampling techniques
in Business research
Lecture 11 Data Sources(Primary Data) R-3:Ch 7 Relevance of Primary
data
Students will learn
about use of primary
data in Business
research and will
execute the same in
business research
Case Study Single cross
sectional
designs used in
marketing
research
Data Sources(Secondary
Sources of Data)
T-1:Ch 7 Relevance of Secondary
data
Students will learn
about use of
secondary data in
Business research
and will execute the
same in business
research
Case from Ch6,
Bajpai, Ref 3
published,
computerized
and government
databases
Lecture 12 Questionnaire Design
(Questionnaire Design
Process)
T-1:Ch 14 OR-5 Steps in Questionnaire
Design Process
Students will be able
to draft Questionnaire
for business research
problems
Case from Ch4,
Bajpai, Ref 3 and
Research Paper
Questionnaire
on satisfaction
from healthcare
services
Week 5 Lecture 13 Data Preparation(Data
Preparation and Description)
T-1:Ch 16 RW-2 Important
Considerations in Data
Preparation and
Description
Students will be able
to prepare and
describe data for
business research
problems
Case from Ch9,
Bajpai, Ref 3
Data from
NCRB
Data Preparation(Exploring
Data)
T-1:Ch 17 Important
Considerations in Data
Exploration
Students will be able
to explore data for
business research
problems
Demo through
SPSS
Data from
NCRB
Data Preparation(Displaying
Data)
T-1:Ch 17 Important
Considerations in Data
Display and
examination
Students will be able
to display and
examine data for
business research
problems
Demo through
SPSS
Data from
NCRB
Data Preparation(Examining
Data)
T-1:Ch 17 Revision of the present
topic along with
previous ones
To evaluate the
student learning from
previous lectures
Class Test (NE) From topics
covered till date
Lecture 14 Measures of Association
(Simple Correlation)
T-1:Ch 15 OR-12 Types and Use of
Simple Correlation in
Business Research
Students will be able
to use Simple
Correlation
techniques in
Business research
Practicals from Ch
15, Bajpai, Ref 3
Relationship
between self
concept and
brand loyalty
Lecture 15 Measures of Association
(Multiple Correlation)
R-3:Ch 15 Use of Multiple
Correlation in Business
Research
Students will be able
to use Multiple
Correlation in
Business research
Practicals from Ch
15, Bajpai, Ref 3
Relationship
between self
concept, brand
love and
attitudinal
loyalty
Week 6 Lecture 16 Measures of Association
(Simple Regression)
T-1:Ch 15 Use of Simple
Regression in Business
Research
Students will be able
to use Simple
Regression in
Business research
Practicals from Ch
15, Bajpai, Ref 3
Study on
Antecedents of
Trust and Online
Shopping
Lecture 17 Measures of Association
(Multiple Regression)
T-1:Ch 16 Use of Multiple
Regression in Business
Research
Students will be able
to use Multiple
Regression in
Business research
Practicals from Ch
16, Bajpai, Ref 3
Study on
Antecedents of
Trust and Online
Shopping
Lecture 18 Hypothesis Testing
(Parametric Tests)
T-1:Ch 18 Relevance of Parametric
Tests in Business
Research
Students will be able
to use Parametric
Tests in Business
research
Practicals from Ch
10, Bajpai, Ref 3
Average Life of
Electric Bulb
Week 7 Lecture 19 Hypothesis Testing
(Application of Parametric
Tests in Business Problems)
T-1:Ch 18 Use of Parametric Tests
in Business Research
Students will be able
to use Parametric
Tests in Business
research
Practicals Average life of
electric bulb
Lecture 20 Hypothesis Testing(Non
Parametric Tests)
T-1:Ch 18 Relevance and
application of Non
Parametric Tests in
Business Research
Students will be able
to understand Non
Parametric Tests and
use the same in
Business research
Practicals from Ch
13 and14, Bajpai,
Ref 3
Relationships
between age and
preferences
Week 7 Lecture 21 Hypothesis Testing
(Application of Non-
Parametric Tests in Business
Problems)
T-1:Ch 18 Revision of the present
topic along with
previous ones
To evaluate the
student learning from
previous lectures
Practicals Relationship
between usage
pattern and
income
MID-TERM
Week 8 Lecture 22 Discriminant Analysis
(Objectives of Discriminant
Analysis)
R-2:Ch 18 RW-4 Need and Significance
of Discriminant
Analysis
Students will
understand the
objectives of
Discriminant
Analysis and will be
able to use the same
in Business research
Practicals from Ch
17, Bajpai, Ref 3
Screening for
credit card
applications in
bank
Lecture 23 Discriminant Analysis(Some
Statistics Associated with
Discriminant Analysis)
R-2:Ch 18 RW-1 Useful terms in
Discriminant Analysis
Students will
understand the useful
terms of Discriminant
Analysis and will be
able to use the same
in Business research
Case on MBA
Entrance from
Nargundkar
Screening for
credit card
applications
Lecture 24 Discriminant Analysis(Steps
in Conducting Discriminant
Analysis)
R-2:Ch 18 Steps in Discriminant
Analysis Process
Students will
understand the steps
of Discriminant
Analysis and will be
able to use the same
in Business research
Practicals Local Vs
National Brands
Week 9 Lecture 25 Discriminant Analysis
(Using SPSS for
Discriminant Analysis)
R-2:Ch 18 Steps in using SPSS for
Discriminant Analysis
Students will
understand the use
SPSS for
Discriminant
Analysis in
Business research
Practicals MBA admission
process
Lecture 26 Conjoint Analysis
(Relevance of Conjoint
Analysis in Business
Research)
R-2:Ch 21 Need and significance of
Conjoint Analysis in
Business Research
Students will
understand the
significance of
Conjoint Analysis
and will be able to
use the same in
Business research
Practicals from Ch
17, Bajpai, Ref 3
Utility Matrix
for new paint
product
Lecture 27 Conjoint Analysis(Basic
Terms Used in Conjoint
Analysis)
R-2:Ch 21 Important terms used in
Conjoint Analysis
Students will
understand the
important terms in
Conjoint Analysis
and will be able to
use the same in
Business research
Practicals from Ch
17, Bajpai, Ref 3
Utility Matrix
for new paint
product
Week 10 Lecture 28 Conjoint Analysis(Steps in
Conducting Conjoint
Analysis (through SPSS))
R-2:Ch 21 Process of Conjoint
Analysis
Students will
understand the
process of Conjoint
Analysis and will be
able to use the same
in Business research
Practicals from Ch
17, Bajpai, Ref 3
Utility Matrix
for new paint
product
Week 10 Lecture 29 Factor Analysis(Relevance
of Factor Analysis in
Business Problems)
R-2:Ch 19 OR-10
RW-2
Need and Significance
of Factor Analysis
Students will
understand the
significance of
Factor Analysis and
will be able to use the
same in Business
research
Practicals from Ch
18, Bajpai, Ref 3
Psychographics
of rural
consumer
Lecture 30 Factor Analysis(Some Basic
Terms Used in Factor
Analysis)
R-2:Ch 19 Revision of the present
topic along with
previous ones, AT3
Allotment
To evaluate the
student learning from
previous lectures
Practicals from Ch
18, Bajpai, Ref 3
Psychographics
of rural
consumer
Week 11 Lecture 31 Factor Analysis(Process of
Conducting Factor Analysis)
R-2:Ch 19 Steps in Conducting
Factor Analysis
Students will
understand the
significance of
Factor Analysis and
will be able to use the
same in Business
research
Practicals from Ch
18, Bajpai, Ref 3
Expectations
from Organized
Retailing
Lecture 32 Factor Analysis(Using SPSS
for Factor Analysis)
R-2:Ch 19 L32 Steps in SPSS use
for Factor Analysis
L33 AT3 Test
L32 Students will
understand the use of
SPSS in Factor
Analysis and will be
able to use the same
in Business research
L33 To evaluate the
student learning from
the course
Practicals from Ch
18, Bajpai, Ref 3
Psychographics
of rural
consumer
Lecture 33 Factor Analysis(Using SPSS
for Factor Analysis)
R-2:Ch 19 L32 Steps in SPSS use
for Factor Analysis
L33 AT3 Test
L32 Students will
understand the use of
SPSS in Factor
Analysis and will be
able to use the same
in Business research
L33 To evaluate the
student learning from
the course
Practicals from Ch
18, Bajpai, Ref 3
Psychographics
of rural
consumer
Week 12 Lecture 34 Cluster Analysis(Relevance
and Basic Terms Used in
Cluster Analysis)
R-2:Ch 20 Significance of Cluster
Analysis in Business
Research
Students will
understand the
significance of SPSS
in Cluster Analysis
and will be able to
use the same in
Business research
Practicals from Ch
18, Bajpai, Ref 3
Profiling of
Customers in
Telecom
Industry
Lecture 35 Cluster Analysis(Process of
Conducting Cluster
Analysis)
R-2:Ch 20 Steps in Conducting
Cluster Analysis
Students will
understand the
process of Cluster
Analysis and will be
able to use the same
in Business research
Practicals from Ch
18, Bajpai, Ref 3
Profiling of
Customers in
Telecom
Industry
Week 12 Lecture 36 Cluster Analysis(Using
SPSS for Hierarchical and
Non-Hierarchical
Clustering)
R-2:Ch 20 L36 Steps in using SPSS
for Hierarchical
Clustering
L37 Steps in using SPSS
for Non Hierarchical
Clustering
L36 Students will
understand the use of
Hierarchical
Clustering in
Business research
L37 Students will
understand the use of
Non Hierarchical
Clustering in
Business research
Practicals from Ch
18, Bajpai, Ref 3
Profiling of
Customers in
Telecom
Industry
Week 13 Lecture 37 Cluster Analysis(Using
SPSS for Hierarchical and
Non-Hierarchical
Clustering)
R-2:Ch 20 L36 Steps in using SPSS
for Hierarchical
Clustering
L37 Steps in using SPSS
for Non Hierarchical
Clustering
L36 Students will
understand the use of
Hierarchical
Clustering in
Business research
L37 Students will
understand the use of
Non Hierarchical
Clustering in
Business research
Practicals from Ch
18, Bajpai, Ref 3
Profiling of
Customers in
Telecom
Industry
Lecture 38 Presenting Findings
(Research Report
Components)
T-1:Ch 21
R-3:Ch 19
RW-7
RW-9
Modules of Research
Report
Students will be able
to incorporate
research components
in final report
Case from Ch 19,
Bajpai, Ref 3
Supervised
Dissertation
Lecture 39 Presenting Findings
(Significant Considerations
in Report Writing)
R-3:Ch 19 L39 will be used for
Factors to be considered
during Final Report
Writing
L40 will be used for
demonstration on
sample report
L39 Students will be
able to consider and
draft all elements of
research report
effectively
L40 Students will be
able to draft complete
report incorporating
all elements of
Research Report
Research Paper Report on
Servqual in
Banking
Industry
Homework 3
Week 14 Lecture 40 Presenting Findings
(Significant Considerations
in Report Writing)
R-3:Ch 19 L39 will be used for
Factors to be considered
during Final Report
Writing
L40 will be used for
demonstration on
sample report
L39 Students will be
able to consider and
draft all elements of
research report
effectively
L40 Students will be
able to draft complete
report incorporating
all elements of
Research Report
Research Paper Report on
Servqual in
Banking
Industry
Lecture 41 Presenting Findings
(Significant Considerations
in Report Presentation)
R-3:Ch 19 Factors to be considered
during Final Report
Presentation
Students will be able
to present the
research report
effectively
Research Report Report on
Servqual in
Banking
Industry
Week 14 Lecture 42 Presenting Findings
(Presentation of Statistics)
T-1:Ch 21 Revision of the present
topic along with
previous ones
To evaluate the
student learning from
previous lectures
Class Test (NE) From topics
covered till date
SPILL OVER
Week 15 Lecture 43 Spill Over
Lecture 44 Spill Over
Lecture 45 Spill Over
Scheme for CA:
Component Frequency Out Of Each Marks Total Marks
Homework 2 3 10 20
Total :- 10 20
Details of Academic Task(s)
AT No. Objective Topic of the Academic Task Nature of Academic Task
(group/individuals/field
work
Evaluation Mode Allottment /
submission Week
HW1 To strengthen the
analytical skills of
students
Cases on important topics of the course will be allotted to
students in groups and will be analyzed by students in groups
Group Quality of Analysis
: 10 Presentation :
10 Question
Handling : 10
2 / 12
HW2 To strengthen the
writing and
analytical skills
A study will be attempted by students (based on survey) on which
they have to prepare a report with the following dimensions
;Introduction;Review of Literature;Research design /
Methodology; Analysis and conclusions
Individual Problem
formulation and
design : 12 marks
Questionnaire :5
Marks Data
Analysis and Report
: 13 Marks
2 / 11
HW3 To evaluate the
student learning
from the course
A Test based on 6 Questions of 5 marks each from entire course
will be conducted for each student in L33
Individual 0 6 Questions of 5
marks each (based
on DAA Policy on
HWs) will be
drafted and used for
Test
10 / 11
Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic
Type of pedagogical tool(s) planned
(case analysis,problem solving test,role play,business game etc)
Tutorial 1 Guidance on Case Study Analysis and Discussion Case analysis
Tutorial 2 Demonstration on SPSS use Problem solving
Tutorial 3 Case Study on Data Analysis, Nargundkar, Ch 7
(Crocin)
Case analysis
Tutorial 4 Case Based Presentation 1, Nargundkar, Ch 7
(Detergents)
Case analysis
Tutorial 5 Case Based Presentation 2, Nargundkar, Ch 7 (BPL) Case analysis
Tutorial 6 Case Based Presentation 3, Nargundkar, Ch 4 (Casual
Clothing Preferences)
Case analysis
Tutorial 7 Case Based Presentation 4, Ch 8 on Cross Tabs,
Nargundkar
Case analysis
After Mid-Term
Tutorial8 SPSS Use for Hypothesis Testing Problem Solving
Tutorial 9 Case Based Presentation 5, Ch 12 on Factor Analysis,
Nargundkar
Case analysis
Tutorial 10 Research Paper Discussion(Teresa Smallbone and Sarah Quinton
"Increasing business students Confidence in Questioning the Validity
and Reliability of their Research" Electronic Journal of Business
Research Methods Volume 2 Issue 2 )
Research Paper
Tutorial 11 Case Based Presentation 6, Ch 13 on Cluster Analysis,
Nargundkar
Case analysis
Tutorial 12 Case Based Presentation 7, Ch 11 on Discriminant
Analysis, Nargundkar
Case analysis
Tutorial 13 Doubt Clearing on AT2 and AT3. Problem solving
Tutorial 14 Feedback on AT1 and suggestions on final Research Report Problem solving
Case analysis
Problem solving
Case analysis
Case analysis
Case analysis
Case analysis
Case analysis
After Mid-Term
Problem Solving
Case analysis
Research Paper
Case analysis
Case analysis
Problem solving
Problem solving