Weekly Flyers

vs.

Online Price Tracking

Shoppers have Access to

10X More Sales

& Savings
By Shopping Online and Using
Price Tracking Technology

Weekly flyers have typically been the only way that

consumers become aware of whats on sale at stores
from week to week.
However, smart shoppers are using price
tracking tools that help them track products
they want and get alerts when they go on sale.

Doug Berg, founder and chief tracker for

TrackIf, is available for interviews and to
provide how-to homework tips for smart
holiday shopping.
If youre interested in speaking with Doug this
holiday season, please contact Danielle Pierce at
dpierce@tunheim.com or (952) 851-1602.

# Of products that
changed price

Single Weekly Flyer vs.

Price Change & Savings Online

Single Weekly Flyer vs.

Price Change & Savings Online

Product

Savings

232

Under $10

80

492

$10 - $25

41

781

$25 - $50

51

1195

$50 - $100

39

1297

$100 - $250

1504

$250 - $500

# Of products that
changed price

Single Weekly Flyer vs.

Price Change & Savings Online

1854

$500 - $1000

379

$1000+

Flyer

Total savings
possible

Online

Under $10

$10 - $25

Product

27

$25 - $50

78

$50 - $100

Single Weekly Flyer vs.

Price Change & Savings Online

84

$100 - $250

92

$250 - $500

145

$1000+

Flyer

Online

Under $10

$10 - $25

12

161

$10 - $25

262

$25 - $50

535

$50 - $100

663

$100 - $250

747

$250 - $500

# Of products that
changed price

76

$1000+

Flyer

Total savings
possible

6,751

185

778

$500 - $1000

Average Flyer Savings - $11.00 Average Online Savings - $14.67

Online

$1,238,051

$51,187

Product

26

155

Under $10

Savings

2344

$10 - $25

32

5746

$25 - $50

32

7019

$50 - $100

20

$100 - $250

11586

14834

$500 - $1000

Average Flyer Savings - $36.49 Average Online Savings - $30.55

Flyer

1869

$1000+

Online

$381,785

# Of products that
changed price

Product & Price Changes

from Stores Online

Total savings
possible

22,094

This graph shows the product & price changes from

the stores online site in a single week based on the
tracking activity of the users on trackif.com
Date: October 2014

Savings

9503

$250 - $500

$983

Product

75

$213,574

Product

Savings

How many products drop by

how much (price)?

How many products drop by

how much (price)?

81

Under $10

This graph shows the difference between a single

October weekly flyer versus the price changes &
savings from the stores online site in the same week
as the flyer. Date: October 2014

$500 - $1000

Total savings
possible

1,145

86

This graph shows the difference between a single

October weekly flyer versus the price changes &
savings from the stores online site in the same week
as the flyer. Date: October 2014

38

Savings

How many products drop by

how much (price)?

# Of products that
changed price

69

Single Weekly Flyer vs.

Price Change & Savings Online
Savings

Average Flyer Savings - $14.12 Average Online Savings - $13.42

14

$350

Product

$5,784

How many products drop by

how much (price)?

13

$508

431

37

This graph shows the difference between a single

October weekly flyer versus the price changes &
savings from the stores online site in the same week
as the flyer. Date: October 2014

$46,758

How many products drop by

how much (price)?

Average Flyer Savings - $84.00 Average Online Savings - $20.22

26

Total savings
possible

3,725

37

This graph shows the difference between a single

October weekly flyer versus the price changes &
savings from the stores online site in the same week
as the flyer. Date: October 2014

How many products drop by

how much (price)?

14

# Of products that
changed price

$149,793

$16,146

7,355

242

This graph shows the difference between a single

October weekly flyer versus the price changes &
savings from the stores online site in the same week
as the flyer. Date: October 2014

Total savings
possible

81

$25 - $50

125

$50 - $100

10

133

$100 - $250

190

532

$250 - $500

$500 - $1000

Average Flyer Savings - $52.48 Average Online Savings - $443.10

Flyer

51

$1000+

Online

1,183

3,822

3,986

4,518

4,650

2,030

1,905

1,221

Under $10

$10 - $25

$25 - $50

$50 - $100

$100 - $250

$250 - $500

$500 - $1000

$1000+

Average Online Savings - $17.85

Online