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Advertising
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Publisher
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BitTorrent, Inc. | Corporate Overview

August 2014

Overview

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Contents
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BitTorrent, Inc. | Corporate Overview

About BitTorrent Bundle

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What Makes BitTorrent Bundle Different?


The BitTorrent Media Network
Publisher Stories

What is BitTorrent Bundle?


An immersive experience that emphasizes the
human connection between artist and fan:
a social, creative object that becomes
more valuable, each time its shared.

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BitTorrent, Inc. | Advertising and Publisher Overview

For Internal Presentation Purposes Only, Not For External Distribution .

Guiding Principle No. 1

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Big ideas are not bound by pages, run


times, streams, or size limits.

BitTorrent Bundle is a revolutionary file format thats designed to restore digital


media to its experiential core. Think vinyl. Think box set. Think about the power of a
single download that can house the breadth of a project - from music, to film, to
handwritten notes, and experimental art. Big ideas dont come in boxes. Bundle is
built for creativity.

BitTorrent, Inc. | Corporate Overview

Guiding Principle No. 2

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You should be able to sell your art,


without selling your soul.

Every single piece of content has a different business model. BitTorrent Bundle is a
direct-to-fan engagement platform thats built to help you unlock to your individual
goals. Each Bundle can be embedded with calls to action and collateral that drive
back to value-generating artist properties: from iTunes and Amazon, to ticket
vendors and merchandise storefronts.

BitTorrent, Inc. | Corporate Overview

Guiding Principle No. 3

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Creative goods become more valuable,


each time they are shared.
Were human. Were hardwired to share. BitTorrent Bundle is designed to work the
way we do: to travel; to grow with, and over, connection. Each Bundle comes with an
email gate. Your content doesnt need to live in a store. Because with Bundle, the
store lives inside your content. That means your work becomes more valuable, each
time its passed on.

BitTorrent, Inc. | Corporate Overview

BitTorrent Bundle Is:

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A new file format for film, music, art and interactive storytelling
A direct-to-fan media network built for rich engagement

A global marketplace built to travel: the store is inside the content

BitTorrent, Inc. | Corporate Overview

This is the Internets Record Store

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10,000 publishers
2,000,000 titles
100,000,000 downloads

BitTorrent, Inc. | 2014 Artist Overview

For Internal Presentation Purposes Only, Not For External Distribution .

This is the Most Effective Way to Grow -- and Keep -- Your Fan Base

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Bundle was hands-down the most effective form of


promotion used to drive traffic to iTunes album preorder.
Zach Koche, Family Management (Hundred Waters)

60 - 90%
21 - 25%
10 - 15%
2 - 10%

BitTorrent, Inc. | Corporate Overview

conversion to download average


social share rate

conversion to paid artist properties

conversion to email subscription

BitTorrent Bundle Users Make Up a Massive, Influential Youth Audience


Monthly Active Users

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255MM

200MM

170MM

24MM

BitTorrent, Inc. | Corporate Overview

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41MM

70MM

175MM

Our Community is Young, Curious, and Tech-Savvy


BitTorrent users spend more money, and more time, on content
(online and offline) than their digital peers.

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Young Adults

Mostly Male

11% Female

<18

18%

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19%

25-34

35-44

17%

13%

45-54

65+

10% Grad School

26%

18-24

55-64

Tech-Savvy Students

6%

2%

BitTorrent, Inc. | Corporate Overview

89%
Male

39%
College
Grads

51%
HS
Students

Our Community is Passionate About Digital Content

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33%

more likely to buy albums online

34%

more DVD purchases

34%

100%

BitTorrent, Inc. | Corporate Overview

more in-theater movies viewed

more likely to have a paid music subscription

Our Community is Passionate About Gaming

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BitTorrent drives over 70M gamers per month


to gaming sites & apps, across genres:
Midcore
MMO
RPG

FPS desktop
Web-based

BitTorrent, Inc. | Corporate Overview

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Core
Behaviors
andstyle
Values

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Tech-obsessed and tech-influential


Passionate about entertainment
Lives
mobile,
lives connected
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Invested in creativity

Early adopters, social broadcasters

BitTorrent, Inc. | Corporate Overview

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What Makes Bundle Different?

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BitTorrent, Inc. | Corporate Overview

Built to Help Video Projects Find Fans


Bundle campaigns deliver more impressions for artists & advertisers than YouTube.

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Kaskade Tour Doc Preview X YouTube:


143K total streams.

BitTorrent, Inc. | 2014 Artist Overview

Kaskade Tour Doc Preview X Bundle:


More than 4.2MM total downloads / streams.
29X reach versus YouTube.

For Internal Presentation Purposes Only, Not For External Distribution .

Built for Bigger Stories


Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.

1.8MM
downloads

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5 of 2013s most downloaded


Bundles were 3GB or more.

1.2MM
downloads

1.3MM
downloads

2.9GB

Marc Ecko

BitTorrent, Inc. | 2014 Artist Overview

2.5MM
downloads

2.0MM
downloads

3.7GB

4.7GB

6.3GB

11.5GB

Pretty Lights

Tim Ferriss

Madonna

Berklee
For Internal Presentation Purposes Only, Not For External Distribution .

Built for Richer Experiences


Bundle is designed to let artists & advertisers broadcast stories that go beyond the screen. Its a distribution
platform for everything from film to photo, art, music, and merch discounts.

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De La Soul Bundle:
Album, clues to find vinyl in a global record store crate dig, photo set, documentary, and more.
BitTorrent, Inc. | 2014 Artist Overview

For Internal Presentation Purposes Only, Not For External Distribution .

Built for Control: Publisher-Owned Stats & Subscriber Lists


Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.

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BitTorrent, Inc. | 2014 Artist Overview

For Internal Presentation Purposes Only, Not For External Distribution .

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The BitTorrent Media
Network

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BitTorrent, Inc. | Corporate Overview

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The
Mediatitle
Network

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Our advertisers have seen 2-5x ROI with BitTorrent owned &
operated properties vs. working with other marketing channels.
Brands leveraging BitTorrent Bundle and the BitTorrent Media Network:

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BitTorrent, Inc. | Corporate Overview

Scale and Reach With BitTorrent Ads


Our advertising platform is built to scale, serving 10 Billion monthly impressions
across IAB-standard video, banner, and mobile ads.

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300x250 Video
& Display

BitTorrent, Inc. | Title

For Internal Presentation Purposes Only, Not For External Distribution .

IAB and Native Ads


In addition to IAB-standard ads, BitTorrent offers prominent native ad
placements that deliver strong performance.

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300x250 Video
& Display

BitTorrent, Inc. | Title

Featured Web
Text + Banner
Unit

For Internal Presentation Purposes Only, Not For External Distribution .

Pre-Roll Video
Large-format video advertising to drive pre-roll engagement
for brand and gaming advertisers.

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Mobile Advertising
Reach your mobile users on the #3 ranked app in Google Play store.
Mobile banners and interstitial inventory with high tablet adoption.

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BitTorrent, Inc. | Title

For Internal Presentation Purposes Only, Not For External Distribution .

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Publisher Stories

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BitTorrent, Inc. | Corporate Overview

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Moby:
Launchtitle
Campaign

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To launch his 2013 album innocents,


Moby created an interactive remix
project, delivered via BitTorrent
Bundle.

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Fans used stems to create 68K new


versions of tracks from the original
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album.
RESULTS

8.9MM downloads
138K iTunes impressions
68K remix interactions
BitTorrent, Inc. | Corporate Overview

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Cut/Copy:
Music
Video

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BitTorrent Bundle delivered the


first-ever 3D printed, open sourced
music video to support the launch of
Cut/Copys We Are Explorers music
video.

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The BitTorrent Bundle included the


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files andtitle
filming instructions from the shoot.
RESULTS

2.6MM downloads
408K streams
51K email subscribers
BitTorrent, Inc. | Corporate Overview

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VICE
Social
Good Initiative

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BitTorrent Bundle partnered with


Madonna and VICE to launch a
global freedom of speech initiative:
Art For Freedom.

The BitTorrent Bundle contained a


20-minute film, photoset, and call to
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contribute to the cause.
RESULTS

1.2MM downloads
84K supporters enlisted
170 countries reached
BitTorrent, Inc. | Corporate Overview

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Drafthouse
The
Act
of Killing OSCAR Promotion
In partnership with Drafthouse Films,
we delivered a download as digital
testimony: a behind-the-scenes look at
The Act of Killing to mark the films
2013 Oscar nomination.

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The Bundle contained exclusive


content from the filmmakers -reaching
in Indonesia,
Clickaudiences
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where the doc was censored.

RESULTS

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3.5MM downloads
51K iTunes impressions
45K Indonesian impressions
BitTorrent, Inc. | Corporate Overview

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title style
Curren$y:
Mixtape
Campaign
Curren$y used BitTorrent Bundle
to reinvent the mixtape: the old
school, immersive, multimedia
experience of opening an artistcrafted cassette, or an art-heavy
vinyl.

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The BitTorrent Bundle contained


12-tracks, a documentary, tour art,
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ticket links, and print-able
coupons.
RESULTS

4MM downloads
30% increase in ticket sales
500% growth in merch traffic
BitTorrent, Inc. | Corporate Overview

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Thank You

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BitTorrent, Inc. | Corporate Overview