BRAINSTORMING

SUBMITTED BY:- SIMRAN BINDRA

ROLL NO.:- 3042

WHAT IS BRAINSTORMING?
Brainstorming is a
group or
individucreativity
technique by which
efforts are made
tofind a conclusion
for a specific
problem
bygathering a list
ideas
spontaneously
contributedby its
members.

BRAINSTORMING
to attack the problem with the
ideas as much as possible

Programmed thinking
versus lateral thinking
Another way to think of brainstorming is to understand
what its not and how it differs from something we do
often in our day to day jobs programmed thinking.
Programmed thinking is using a structured or logical
framework to create a product, system or service. GS
Method, general project management, information
design, and quantitative and morphological analysis all
represent programmed thinking.
Lateral thinking is about jumping outside of traditional
patterns that we use to solve problems.
Brainstorming is different from the structural process that
we often use on projects, but both methods have a time
and place in our toolkit when used correctly.

Where programmed thinking

works
In the analysis or research stage
of a project
In the detailed design of a
product, service or system that
has been identified
Root cause analysis

Where Lateral thinking works

In improving an existing concept
Generating radical ideas
Making creative leaps
What are some areas in your company
where you can use lateral thinking?

Types of brainstorming :
1. Individual brainstorming:It is the use of brainstorming in solitary.
Problem :
Presentation
Paper
assignment

2. Group Brainstorming
It can develop ideas in more depth
thanindividual brainstorming.Problem :
something that needs discussion.

Tips for Group Brainstorming

1. Have a clear objective
2. Record your ideas
3. Never interrupt peoples idea.
4. Hold off on criticism or judgment.

Brainstorming
Three Activities
Clustering
Listing
Freewriting

Brainstorming
Clustering:
1.Start with the main topic of
your essay. Write that word
in the center of your paper.
2. Write down any sub-topics
that are connected to that
main topic. Draw arrows to
the sub-topics from the
main topic.
3. If you have new ideas,
connect those words to the
appropriate sub-topic.

Brainstorming
Listing
1. Start with the main topic of your
essay. Write that word or words at
the top of your paper.
2. Write down any word or phrase that
might relate to your main topic
underneath. Dont worry about
spelling or grammar. Your goal is to
write down as many ideas as quickly
as possible.

Brainstorming
Listing
Why I Want to
Become a Nurse
Like science

Challenging job

Like problem solving

Opportunities for promotion

Many jobs available in nursing

Interested in study of
diseases

Good salary
Like working in a hospital

Interested in study of human

body

Want to help other people

Flexible hours
Will always learn something
new

Brainstorming
Freewriting
1. Start with the main topic of your essay.
Write that word or words at the top of your
paper.
2. Freewriting is like talking to yourself on
paper. Write as much as you can in connected
sentences (not lists) about your topic. Write as
quickly as you can without stopping to think
about grammar or organization.

Brainstorming
My Favorite Book

My favorite book I dont know where to start. I read so many

books that are interesting that its hard to choose just one. I
guess I could start by talking about the kinds of books I really
like. I like biographies and autobiographies the best. I really
enjoy reading about another persons life. One of my favorite
books is called Roots by Alex Haley. How the author was able to
trace his family history all the way back to Africa was amazing!
Another book I really enjoyed was Carl Sandburgs biography of
Abraham Lincoln. What an incredible president! There are also
some very interesting books about leaders like Napoleon,
Churchill, and Stalin. Well, I guess that gives me a few ideas
about where I can start on my topic.

The advantages of Brainstorming :

1.
2.
3.
4.

Encouraged Creative Thinking

All ideas are accepted
Makes everyone part of team
Exciting and Easy

The Disadvantages of Brainstorming

Only works when everyone in the room has
something to say.
Without strict control or leader present, the
group may take a long time to get the
solution.
Group with a large members will not effective.
People with high emotion are not allowed.