SN6000 Director Alternative - 14dec2010

HP StorageWorks SN6000
Stackable 8Gb Fibre Channel

Switches in the Enterprise
Directors are facing new competitive pressure in
mid-sized SAN accounts
How/When should you use this deck?

Field teams have had some recent success positioning our
stackable switches against HP competitors low-end directors.
However, this should NOT be your main sales focus. Use it
as opportunity presents itself or perhaps as a reason to go
back and talk to an HP partner or customer.
End user might be a
candidate if
Needs port density
Needs scalability
Needs performance
Needs modular convenience
ANDare cost-sensitive
End user probably not

a candidate if
Strict internal multi-protocol requirement
Strict VSAN requirement
Entrenched policy of deploying directors
Not particularly cost-sensitive
Incorporate one or two slides in your standard pitch. Mentioning that some
customers can deploy the SN6000 as a Director alternative helps portray the
SN6000 switch as an enterprise-class solution in many situations.
2
Congratulations on your business growth!

Successful mid-size enterprises typically enter a
phase where a higher port count SAN is required to
meet an expanding set of objectives & demands.
SAN infrastructure vendors will often suggest a
Director switch, which in the past has been the only
reliable, manageable solution to maintain
performance and manageability at high port counts.
Unfortunately, Directors are very expensive

to purchase and own compared with the
SN6000 solution. Director deployment can
represent a significant portion of your IT departments
total budget.
Is a Director your only option?

3
Considering a Traditional Director?

Traditional directors offer lots of features
Mainframe support (FICON)
Soup to nuts management platform
Redundant components
Modular convenience
Specialty blades
for a very high price
Huge startup cost
Software cost/complexity
Power consumption
Footprint
Is it more than you need?
Why an SN6000 stackable solution may be

better than a director!
50% or more lower start up costs and lower lifecycle costs
True end to end SAN management with HP StorageWorks
SSCM enterprise software and HP StorageWorks Enterprise
Fabric Management Suite (EFMS) software
Efficient scaling with stacking ports
Excellent port density
Efficient power usage

Simplified deployment and management
HP differentiation that makes you more competitive in SAN
deals
5
General Comparisons (1)

Requirement
Port Density
Entry-Level Director
SN6000
Very poor at low port counts
Excellent density at all port counts
Huge footprint, whether or not you

need the ports
Does not consume rack space until you need

the ports
Power
Consumption
High, especially at low port

counts
Starts low, scales predictably with

network growth
Scalability
16 to 256 device ports per

chassis, depends on blade
size
120 device ports per stack
Link multiple chassis for port counts >

700 ports
8 port (4-port increments to 20) and 20port more granular!
16-, 32-, 48- or 64-port increments
Performance
Link multiple stacks for port counts

> 500 ports
Transparent Router for investment protection

if addition to existing HP solution
Excellent with smaller blades,

larger blades are
oversubscribed
Excellent at all port counts

inter-switch bandwidth expands as
switches are added
4Gb or 8Gb backplane
Auto-trunking 20Gb ISL backbone
Blade-to-blade traffic goes through

chassis ASICs (latency impact)
Direct switch-to-switch connections (no

intervening ASICs, lower latency)
General Comparisons (2)

Requirement
Resiliency
Entry-Level Director
Redundant components
(chassis level)
SN6000
Redundant power supplies
(switch level)
Stacking architecture allows any-toALL switch ISL redundancy without
using device port as ISLs, modular
stability during expansion.
Manageability
Large, complex software

platforms
Modular architecture, easy as

blades
Pay for features you dont need
Manage multi-switch stacks as a

single entity
No integrated storage
management must use
separate app
No integrated HBA
management must use
separate app
Cost
High initial and lifecycle cost

Difficult to repurpose later
SSCM = Switch and HBA

management plus storage
provisioning from a single
interface
EFMS (site license)
Affordable throughout
lifecycle
Easy to repurpose in future topologies
Price Per Port Comparison
Includes 8 Gbps optics

16 ports to over 256 ports, the director is always more expensive than the
SN6000 solution
IBM $/port varies because of the chassis overhead coupled with blade
cost sweet spot is +200 ports (fully populated), BUT not as sweet as the
SN6000 solution!
SN6000 $/port remains relatively constant at all port counts
8
Specific Comparisons (1)

Feature
IBM SAN 384B
Minimum ports
16
Max ports
64, 128, 192 or 256 per chassis
120 per stack
Rack space
9U per chassis
1U to 6U per stack
Density
(Device ports per U)
2
4
5
7
20
Expansion increments
16-, 32-, 48- or 64-port blades
4-port licenses (single power)

24-port switches (dual power)
Switches per stack
NA
Slots per chassis
NA
Bandwidth per slot
256 Gbps (shared by up to 64 device ports)
NA
ISL bandwidth per switch
NA
102 Gbps (shared by 20 device ports)
Oversubscription ratio
when going off-blade or
off-switch
32-port blades: 1 to 1
48-port blades: 1.5 to 1
64-port blades: 2 to 1
1.6 to 1
(depends on blade size, > 700 in multi-chassis

configurations)
to
to
to
to
7 (w/16-port blades)
SN6000
(>500 in multi-stack configurations)
Specific Comparisons (2)

IBM SAN 384B
SN6000
Power
Configuration
Dual power supply, hot-swappable per

chassis
Dual power supply, hot-swappable per

switch
True Power
16-port config
363 Watts
20-device port
config
80 Watts*
192-port config
753 Watts
Range
Range
(22.7 watts/port)
(3.9 watts/port)
(3.4 watts/port)
BEST Case
WORST Case
(3.4 watts/port)
16-port config
1,239 BTU/hr
192-port config
2,570 BTU/hr
20-port config
273 BTU/hr *
120-port config
1,638 BTU/hr*
(77.4 BTU/port)
(13.4 BTU/port)
(11.4 BTU/port)
(11.4 BTU/port)
WORST Case
Heat
Dissipation
120-device ports
config*
480 Watts*
BEST Case
Power consumption and heat dissipation of directors can be significant - especially at low port
counts. Per-port consumption gradually decreases until sweet spot at fully-populated chassis.
SN6000 power consumption starts low and stays low, scaling predictably with the network.
SN6000 per-port numbers are similar to Director best-case but are achieved at every port
count.
10
*Power and BTU calculations include four stacking (ISL) ports per switch.
100-port Solution Price Comparison
IBM SAN 384B
IBM SAN 384B
(Solution 1)
SN6000
(Solution 2)
Ports
96
112
100
Method
(3) 32-port blades
(1) 48-port blade

(2) 32-port blades
(5) Switches
Rack space
9U
9U
5U
~ True Power
~ Heat Dissipation
540 Watts
1,844 BTU/hr
576 Watts
1,966 BTU/hr
400 Watts
1,365 BTU/hr
IBM Solution Price

Without 8Gb SFP
With 8Gb SFP
$285,184
$299,484
$307,344
$324,004
$97,379*
$119,667*
Price / Port
Without 8Gb SFP
With 8Gb SFP
$2,971
$3120
$2,744
$2,893
$973*
$1197*
11
* Includes HP StorageWorks Simple SAN Connection Manager

(SSCM) enterprise software, includes HP StorageWorks
Enterprise Fabric Management Suite (EFMS) software, includes
20 Gbps stacking (ISL) upgrade
What to buy
80-ports
(4) HP StorageWorks SN6000 Stackable 8Gb 24-port Dual Power FC Switch (AW576A)
(80) HP 8Gb Short Wave Fibre Channel SFP+, 1 Pack (AJ718A)
(3) HP 3-inch 10/20Gigabit XPAK Copper Cable (AW581A)
Optional and recommended - (4) SN6000 Stackable 20Gb ISL Upgrade LTU (TA822A)
Optional and recommended - (1) H-series Enterprise Fabric Management Suite LTU (TC321A)
100-ports
120-ports
12
Backup
13
SN6000 Stackable Solution Summary

B
A
C
K
B
O
N
E
Exclusive features
14
Expandable backbone
20Gb ISL speed
Adaptive Trunking
SSCM software
Modular, pay as you

grow architecture
Half the price of a director
spend your IT $$ elsewhere!
Scalable / dense footprint

Easy to deploy / manage
Easy to repurpose
Top performance
Power frugal
Resilient
SN6000: The affordable, flexible

alternative to low-end Director
products
What are you actually looking for?
Port density / Scalability?
Performance?
Modular convenience?
Manageability?
High availability?
Security features?
Ultimately, simple port count is the

#1 reason most companies buy a
Director-class switch product.
B
A
C
K
B
O
N
E
15
SN6000 offers all these

advantages PLUS over
50% lower initial cost
and lower lifecycle costs;
reference slide #8!
Get the benefits of a

modular chassis switch
without the cost
overhead of a hardware
chassis!
Cant ANY Edge Switch be Used in this Way?

No the SN6000 is a unique solution. Other edge switches
do NOT have the same advantage verses Directors.
Exclusive 20Gb ISL bandwidth
Stacking port total
4 x 25.5 Gb =
102 Gb
Over 100Gb of bandwidth dedicated for

switch-to-switch connections. Plus, links
trunk automatically to optimize
performance!
To achieve a similar performance
ratio, non-stacking edge switches
would have to dedicate over 1/3 of
their ports for ISLs!
EASY stacking architecture

B
A
C
K
B
O
N
E
16
SN6000 provides the convenience, stability and

performance of a modular chassis switch
without the cost overhead of a chassis!
Other edge switches require 3x the cable complexity
for ISLs (and 3x the optics to purchase) and they can
NOT be managed as a single entity.
Similar scalability architectures

Oversubscription depends on the ratio of device ports serviced to
available off blade or off switch bandwidth.
Director
Device ports
Device ports
48-port blade
48-port blade
64-port blade
32-port blade
Chassis
backbone
ASICs
Each slot has a

limited amount of
bandwidth for
going off blade
Stackable Switches
Device ports
Device ports
20-port switch
20-port switch
20-port switch
20-port switch
DIRECT backbone
stacking links
17
Each switch has a

limited amount of
bandwidth for
going off switch
Oversubscription Comparison
Off-blade / Off-switch
bandwidth ratio
IBM SNA 384B
1 to 1
1.5 to 1
2 to 1
SN6000 performance is similar to

IBM SAN 384B with 48-port
blades
Device port total: 272Gb
32-port blade
48-port blade
64-port blade
272Gb slot
bandwidth
(per blade, for
connection to other
blades)
SN6000
1.6 to 1
102Gb ISL bandwidth
20 device ports
18
(per switch, for connection to

other switches)
The Value Leader H-series SANs

From 8 ports to 80+ ports, HP StorageWorks H-series switches offer lower
price and more value than the competition
Single
Power
Supply
Dual
Power
Supply
Device
Ports Total
Dedicated
Stacking
(ISL) Ports
8 Device
Ports
16 Device
Ports
20 Device
Ports
26 Device
Ports
40 Device
Ports
80 Device
Ports
HP 8/20q
20
N/A
N/A
HP SN6000
20
EMC300B
24
N/A
IBM 24B
24
N/A
20
HP SN6000
IBM MDS
9148
48
N/A
EMC MDS
9148
48
N/A
EMC 5100B
40
N/A
IBM SAN 40
40
N/A
EMC 5300B
80
N/A
10
10
IBM SAN80
80
N/A
10
10
10
Software for EMC and IBM is not included; SSCM management software for H-series (8/20q and SN6000 included.
SFP Prices, trunking licenses and port upgrade licenses included.
19
For QLogic, HP and HP Partner Use Only
Lowest
Priced
Medium
Priced
Highest
Priced
Rankin 1 to n; lowest to highest

price; 1 is lowest price
Exclusive Management Advantage

Director-class features without the price tag!
Simple SAN Connection Manager (SSCM)
Single pane of glass for your entire infrastructure!
3-step switch setup including zoning!
Why use 3 separate applications? SSCM can

provision LUNs from HP storage
manage switches
manage HBAs
Enterprise Fabric Management Suite (EFMS):

Granular control of multiple switch fabrics
Transparent Router:
Deploy H-Series seamlessly with B- and C-Series SANs

without impacting your existing management
Adaptive Trunking, I/O StreamGuard:

Performance optimization for no extra charge
Guaranteed uninterrupted dataflow for streaming
applications like tape and video
20
Save time and $$$
Deploy SANs in hours, not

days. Reduce ongoing
tasks to minutes, not hours!
For all its software

breadth and
complexity, the IBM
384B does NOT include
these features to
simplify your workload
and neither do EMC

and Dell
IBM Entry Level Director Offering

IBM SAN384B offers
good performance
and scalability but
it may be too
expensive for pricesensitive customers.
IBM solution is OVER 8 times more expensive at minimum port configuration

Prices assume the least expensive combination of blades (16-, 32-, 48- or 64port) necessary to achieve indicated port count
21
Retain customers with SN6000 alternative

Now you can offer an 80-port HP
solution for less $$ than IBM while
consuming HALF the rack space and

lower power consumption!
All solutions include SFPs and stacking cables

HP StorageWorks 8Gb Stackable SN6000 is more affordable
at every port count!
22
Port Density
Device
Ports >
Bars represent every available port configuration for each switch

SN6000 always provides 20 ports per U of rack space
Slightly lower after 120 ports to account for ISLs between stacks
IBM director does not approach SN6000 port density until well over 120
ports
23
Outcomes that matter.
24

SN6000 Director Alternative - 14dec2010

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SN6000 Director Alternative - 14dec2010

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HP StorageWorks SN6000

Stackable 8Gb Fibre Channel

How/When should you use this deck?

End user probably not

Congratulations on your business growth!

Unfortunately, Directors are very expensive

Is a Director your only option?

Considering a Traditional Director?

Mainframe support (FICON)

Soup to nuts management platform

for a very high price

Huge startup cost

Is it more than you need?

Why an SN6000 stackable solution may be

Efficient power usage

General Comparisons (1)

Very poor at low port counts

Excellent density at all port counts

Huge footprint, whether or not you

Does not consume rack space until you need

High, especially at low port

Starts low, scales predictably with

16 to 256 device ports per

120 device ports per stack

Link multiple chassis for port counts >

8 port (4-port increments to 20) and 20port more granular!

16-, 32-, 48- or 64-port increments

Link multiple stacks for port counts

Transparent Router for investment protection

Excellent with smaller blades,

Excellent at all port counts

4Gb or 8Gb backplane

Auto-trunking 20Gb ISL backbone

Blade-to-blade traffic goes through

Direct switch-to-switch connections (no

General Comparisons (2)

Large, complex software

Modular architecture, easy as

Pay for features you dont need

Manage multi-switch stacks as a

High initial and lifecycle cost

SSCM = Switch and HBA

Price Per Port Comparison

Includes 8 Gbps optics

Specific Comparisons (1)

IBM SAN 384B

64, 128, 192 or 256 per chassis

120 per stack

16-, 32-, 48- or 64-port blades

4-port licenses (single power)

Switches per stack

Slots per chassis

Bandwidth per slot

256 Gbps (shared by up to 64 device ports)

ISL bandwidth per switch

102 Gbps (shared by 20 device ports)

(depends on blade size, > 700 in multi-chassis

(>500 in multi-stack configurations)

Specific Comparisons (2)

Dual power supply, hot-swappable per

Dual power supply, hot-swappable per

100-port Solution Price Comparison

IBM SAN 384B