An Organization Study at

Excel Glass Industries LTD

Submitted in partial fulfillment for the requirement for the award of the
degree

MASTER OF BUSINESS ADMINISTRATION

M G UNIVERSITY
KOTTAYAM

Submitted by
Register No:

Under the guidance of

Mr.:
Faculty Member

MBA Department, BSS IT MISSION THYACDU

DECLARATION

I declare that the project report entitled An organization study on Excel Glass
Industries LTD Submitted by me for the award of Master of Business
Administration of M.G University is my own work. The report has not been submitted
for the award of any other degree of this university or any university.

Place: Aluva
Date:

ACKNOWLEDGEMENT

First of all I wish to express my deep gratitude and thanks to God who helped
us in completing the organization study successfully.
I shall remain grateful to. Mr.:BSS IT MISSION
THYACDU for his amble guidance and encouragement for completing the
organization study. I am also extremely grateful to faculty member for their valuable
suggestions and advice regarding this work. I also express my profound gratitude to
project guide .,Sr. Manager, HRM for his valuable guidance and
timely advice and well-wishers for Encouragement given to us during the course of
the project. It is my pleasure to express a deep sense of grateful to
.,
Sr. Manager, Safety & Environment Department & MIS without his
untiring efforts and tremendous background information this work would not have
materialized. I express my sincere
Thanks to all the staff of Excel Glass Industries LTD for their co-operation
during my study in the company. Last but not least we thank my parents and for all
their moral support and help, they Had given to me.

CONTENTS

Introduction
Industry Profile
Company Profile
Product Profile
Customer Profile
Departmentalization
Human Resource department
Finance department
Production department
Planning department
Commercial department
Purchase department
Marketing department
Quality Control department
Research and Development department
Store department
Safety department
SWOT Analysis
Findings
Suggestions & Recommendations
Conclusion
Bibliography

INTRODUCTION

O r g a n i z a t i o n s t u d y d e a l s w i t h c r i t i c a l e v a l u a t i o n a n d a n a l ys i s
of

all

the

aspects

of

particular firm. It gives a clear idea about the functions and

p r a c t i c e o f v a r i o u s department heads and operational efficiency of the
department as a whole. This particular study gives a clear idea about the
functions, practices and the delegation of authority of Excel Glass
Industries

Industries Ltd, Aluva. With this, study gives an overview about

the practical situations, which a company is functioning According to Allen Kelly

an organization

is

the

process of

identifying

and

grouping

of w o r k t o b e p e r f o r m e d d e f i n i n g a n d d e l e g a t i o n o f a u t h o r i t i e s a n d
responsibility ande s t a b l i s h i n g t h e r e l a t i o n s h i p o f p e o p l e e f f i c
i e n t l y t o w a r d s t h e a c h i e v e m e n t o f organizational goals. So it is
very much important to study the organization structure. The organization
study will help us to reveal the how things are coordinated in real time
situations. The personnel function is really all about motivation. It is
agreed that

unless

i n d i v i d u a l s a r e m o t i v a t e d t o p e r f o r m e f f e c t i v e l y, t h e y m a y
n o t a c h i e v e t h e l e v e l o f performance that is desired to them. Managerial
people

are

always

facing

their subordinates to release their

the

problems

potential more

motivating
effectively

and thereby permit the desired goals of the organization and the needs of
employees to be achieved. The purpose of motivation is to create conditions which
people are willing to work with zeal, initiative, interest and enthusiasm so that the
goals of an organization are achieved effectively. L e a d e r s h i p i s m e a n s o f
directing. It is the ability to influence a group towards the
achievement of goals. It is the human factor that helps a group identify where it is
going and then motivate it towards its goals. Without leadership, an organization
would be only a confusion of the people and machines. Training makes a very
important contribution to the development of the organizations Human
Resources and hence to the achievement of its aims and objectives. To achieve its

purpose, training needs to be effectively managed so that the right people,

in the format right time and at the right costs.

OBJECTIVES OF THE STUDY

To find out how the managerial functions are done in an organization.
To have a close look on various departments functioning in an organization.
To understand the strength, weakness, opportunities and threats of the
organization..
To understand the functioning of each and every department
To study about the employee employer relationship
To make an evaluation of the performance or the organization

METHODOLOGY
The study was conducted using the method of interview and observation and
also made use of the primary and secondary data

Primary data
Primary data is collected through observation or through direct communication
with reoidentsin one form or another or through personal interviews.
The formal and informal interviews with Managers and Department heads,
employee
Direct observation

Secondary data
Secondary data are those which have been collected by someone else and
which have already been passed through statistical process. The secondary data were
collected from.

Company records
Journals
Annual report.
Website

SCOPE OF THE STUDY

The study restricted to the functioning of, Excel Glass Industries

LTD. The

study gives a detailed knowledge about the different functional areas like finance,
marketing, operations and their functions
The study covers the various aspects of Excel Glass Industries
different functioning of Excel Glass Industries

LTD .The main topic include the

following
Profile of the Excel Glass Industries LTD industry
Company profile
Product profile
Functioning of various departments
Findings, suggestions
SWOT analysis

LTD the

LIMITATIONS OF THE STUDY

The study was limited, because the time period allotted was not sufficient to
conduct a thorough study on the functioning of the organization. The employee of the
various departments was not able to spend enough time in explaining the functions of
their department, as it affected their work schedule. Respondents were reluctant to
reveal complete details. This lack of knowledge of the respondents and the bias of
them has acted as a hindrance to the study.

INDUSTRY PROFILE

Indias casting industry 19.2 billion by 2016

The industry is making a contribution of Rs 7,000 per ton produced to the national
exchequer by way of excise and other levies. The sector exports touched $215 million
in 2010/11The year 2011 augured well for the Indian foundry industry as it has been
acknowledged as the worlds second largest producer of castings (7.4 million tons per
annum - mtpa) based on tonnage in the year 2009.
They were placed second only to China (35 mtpa). The tempo was maintained
in the year 2010 as well. The large gap between India and China, along with the fact
that the foundry industry is not able to keep up with local demand both in terms of
quantity and quality have compelled them to go in for a detailed analysis of the sector.
The compounding factor is the visible impasse in the investments in the
foundry sector, especially in comparison to the planned investment in the user
industry, that is, auto and auto parts.
This aspect warrants detailed examination and study. Towards that direction,
the following content describes the present status of the sector and the issues that are
facing this industry. sector producing 80.3 million tons. The global production had a
roller coaster ride during the period 2008 to 2010 93.5, 80.34, 83.55 mmt in 2008,
2009 and 2010 respectively. It is expected to bounce back to 93.5 mmt by 2015/6.
Global scenario
It is estimated that in 2009 there were 46,906 foundries globally in the organised
Important findings of diagnostics study
The pos i t ion of foundr ies i s of conflicting importance among the manufacturing
industries. The castings alone account only for 0.31 per cent of the world GNP and 5
per cent of the world metal production. Thus foundries do not rule the world economy.
But as main inputs into nearly all industrial products and daily life, this casting
industry is indispensable.
A major happening in the global scenario is the shift and moving of manufacturing
bases from developed countries (Europe and US) to third world countries especially in
Asia. Also China, the number one producer in the world, is now focusing on domestic
demand created by its recent 1.5 trillion U.S. dollar investment in the infrastructure
development. This temporary diversion of Chinese output has created a vacuum in the
international market to be taken up by upcoming foundry producers like Mexico,
Turkey, Poland, Czech Republic, and Russia, apart from India,
Indian scenario

India has 4,600 foundry units, 80 per cent of them in the SME sector. Annual
production is 7.4 million tons, approximately valued at $8 billion. The sector employs
0.5 million people directly and an additional 1.5 million people indirectly.
The industry is making a contribution of Rs 7,000 per ton produced to the national
exchequer by way of excise and other levies. The sector exports touched $215 million
in 2010/11. The manufacturing units are located in 12 identified and recognised
clusters and in 20 other clusters.
Projected market size
While there is a growth expected in the auto-sector and the casting sector alike, the
domestic market is set to surge at least three times by 2016. The auto sector alone
should go up to $10 billion by 2016 and the casting industry is projected to be a $19.2
billion industry by 2016.
The global growth rate for castings follows approximately twice the global growth
rate in GDP in absolute terms. So apart from the domestic demand, Indias exports are
to go up to $3 billion with a 20 per cent growth in direct exports.
Projected demand-supply gap
While there is a clear picture of demand side, the supply side is not prepared to make
pro rata investments to take up the opportunity arising out of growth.
Even assuming that the past growth rate would continue, there will be a large demandsupply gap in excess of 11 million TPA by year 2016.
Diagnostic study of foundry sector
The data collected (from the 325 units and 100 personal interviews) are analysed with
a diagnostic tree and the key findings based on them are summarised in the table
below.
Determination of level of foundry
The industry has five distinct levels of units based on the size and sophistication each
having its own dynamics of growth and plans. The market has also has four tiers and
each level of unit has found its own market segment.
The foundries and markets are nicely dovetailed to each other in terms of price. But
there is a disparity in terms of quality and quantity between the market expectation
and the supplies.
Project Supply / Demand Gap for Auto Casting

COMPANY PROFILE

Established in 1984, Excel Glass Industries Ltd is fully equipped to

manufacture all kinds of Ferrous Castings weighing from 20 kg to 8000 Kg single
piece. The present annual production capacity is 6000 Metric Tons. Excel Glass
Industries produces and markets different grades of Grey Iron and SG Iron Castings
for the domestic and international markets. In fact Excel Glass Industries can produce
Quality Castings in all grades of Grey Iron and SG Iron. An expansion proposal to
include
Steel
Castings
is
on
the
anvil.
Range of Alloys manufactured at present include FG-200 to FG-300, SG-400/12, SG500/7, GGG.40.3
grade,
Grey
Iron
With
2%
Nickel.
An ISO 9001-2008 Company Excel Glass Industries has different production lines
each of which caters to different market segments

We are one of the best Manufacturers of Quality Fibre Glass Insulating

Sleevings in Chennai, India.

Our speciality is :

Silicon rubber coated fibre glass sleeves (Class 'H') [Normal & Flame retardant
grades as per UL 94 norms].

Polyurethane coated fibre glass sleeves (Class 'F') [Normal & Flame retardant
grades as per UL 94 norms].

Our company has been awarded

for Quality Manufacture & Supply of Fibre Glass Insulating Sleeves for
Automobile, Electrical and Electronic Industries.

Mission
To become the number one supplier of Orthopedics s market in India by
ensuring customer satisfaction of its product and services and continuous
improvement.

Vision
It describes Excel Glass Industries products and services which delight
customers by helping them see more in comfort, safety and security.
It defines the qualities of Excel Glass Industries people to want to see, learn
and do more, in depth and in detail.
To transcend the ordinary.

Quality Policy
EXCEL GLASS INDUSTRIES and its employees are committed to develop,
manufacture and marketing of Its Products ensuring customer satisfaction of the
products and services through continual improvement of the effectiveness of its QMS
achieved by setting and reviewing quality objectives.

Quality Objective
EXCEL GLASS INDUSTRIES shall establish quality objectives at relevant
functional levels which will bring continual improvement in the functions and thereby
in the organization. The quality objectives focus on strategic advantage to the
department as well as performance improvement. The quality objectives established
are realistic, quantifiable and shall set suitable action plans. Also the management will
assign responsibilities to the concerned managers for achieving the objectives as
targeted in the MPRM.

PRODUCT PROFILE

Varnished Fiber Glass Sleevings

Description :
Fibre glass braided sleevings coated with polyurethane varnish.
These sleeves are particularly flexible, tough and resistant to most solvents.
Construction :
Fibreglass braided sleevings reinforced with polyurethane varnish
Features :
-- Continuous working temperature of -10*C to +155*C
+180*C

with peaks of

-- Compatible with most impregnating varnishes

-- Good resistance to moisture, mould growth and humidity
-- Very high flexibility
-- Di-electric strength from 2.0 KV and depending on thickness ordered with
very good insulation resistance
-- Good tensile strength

Polyflex class " F " polyurethane coated fibre glass sleevings :

Standards :
--Conforms to B.S. 2848 and I.S. 11654
--Flame Retardant variety conforms to UL94 vertical and horizontal burn tests
Availabilty :
-- In standard one meter lengths
-- In smaller lengths as desired by customer
-- In colours of your choice
Application :
For use in coils, motor windings, transformers, generators, alternators, wiring
harnesses, relays, inductors, carbon brush leads and appliances where heat and
electrical insulation are needed.

Silicon Rubber Coated (Sylastomer) Fiber Glass Sleevings Class 'H' :

This is a very flexible Insulating sleeving and can operate over a wide temperature
range between -55 * C to 200 * C. It can also take short bursts up to 250 * C for close
to an hour. Naturally resistant to Ozone, Acids, Alkalis and Solvents.
Inert to mold growth and fully moisture resistant.
Retains original properties after years of use in equipments and sub-assemblies. It has
Good Insulation Properties with excellent BDV (Breakdown Voltage).
Can be supplied in various colors and wall thicknesses to suit individual requirements
and applications.
The above sleeve is also available in Flame Retardant grade, conforming to UL 94 Vo,
V1 & V2 norms. Possible uses include motors, transformers, coils, generators, wiring
harnesses, carbon-brushes and brush-assemblies and a host of products where high
temperature flexible "lead end" insulation is needed with superior properties.

Flame Retardant Fibreglass Sleevings

Flame Retardant Fibreglass Sleevings are an improvement over conventional
Fibreglass Sleevings used by the Electrical & Electronic Industry. In the sad event of a
fire or a short circuit in the electrical/electronic equipment or subassembly where
sleeves are used the glass sleevings self extinguishes itself instantly, thereby localizing
fire damage to the costly equipments where it is used, saving vital costly parts and
money.

These sleeves conform to UL 94, UL 746 A, B & C standards of the UL Laboratories.

They easily pass the strict V-o, V-1 & V-2 tests for flame resistance stipulated by UL
Labs at our factory. Under stiff international competition our Flame Retardant Sleeves
have been approved by an American multinational motor manufacturer in India and is
being used in their washing machine motor line.

Flame Retardant Fibreglass Sleevings

Increasingly the world over, the emphasis is to design and introduce consumer
durables and gadgets, which are high on product safety and customer friendliness. Fire
being a destroyer, unless effectively tackled, will lead to ruin of costly assets and
equipments and is s threat to human safety.

All Manufacturers, Government Agencies, Lawmakers, Environmentalists, Consumer

activists and Awareness Groups are increasingly seeking fire retardancy
characteristics in all the equipments that are being manufactured and introduced in the
market.

This is also a norm now with all manufacturers with a deep commitment to customer
friendliness and an eye on the global market. Our sleeves are an instant answer to a
designer woe to tackle this problem, if used intelligently in any electrical/electronic
equipment. The physical dimensions are the same as applicable to Conventional
Sleeves. These can be manufactured in any colour and can also be cut to sizes as
required for just in time manufacturing.

ORGANIZTIONAL
CHART

DEPARTMENTS

 Human Resource department

Finance department
Production department
Planning department
Commercial department
Purchase department
Marketing department
Quality Control department
Research and Development department
Store department
Safety department

HUMAN RESOURCE DEPARTMENT

Human Resource Department is concerned with the peoples dimension in the

organization. Here in Excel Glass Industries , Personnel officer is the head of Human
Resource Department Under him there is the Personnel Office, Time Office, and an
Establishment Section.

Personnel Office
The Personnel Office deals with recruitment. Wage administration, promotion
and industrial relations, disciplinary actions etc. The employees are appointed through
Pecan employment exchanges. The additional employees required are taken as
apprentice or on contract basis. Selected persons could get 6 months training
efficiency in concerned on the supreme quality while selecting managerial staffs.
Presently there are145 permanent employees including the managers and engineers.

Out of which 131employees are presently working and the rest 14 are on deputation
and on long leave. The temporary posts consist of more than 100 apprentices and
contract based workers. Contract based workers consist of former employees who
took VRS from the company and external persons who are expert in this field. The
peoples recruited could get training and also various seminars and classes are
conducted.

Functions
To recruit right kind of persons for the right job at the right time.
To arrange for training programmers.
To evaluate performance of the employees.
To the handle the grievances of the employees.
To provide welfare facilities to the employees.
Provide and maintain safety measures.

Formulating policies
Statutory Labor Welfare Facilities provided (Personnel Office) in EXCEL
GLASS INDUSTRIES

Canteen Facility
The Company provided a canteen for its members. Here foods are provided at a
rate of Rs 8 per day for permanent employees. Working time of canteen is 8 hours.

Rest Rooms & Lunch Rooms

Adequate suitable rest rooms and lunch rooms (with provisions for drinking
water) where workers can eat their meals brought by them are provided

Facilities for Sitting

Company offers very good sitting facilities for employees in their working spot

Medical Facility
The company arranges medical checkups for all employees once in a year.
Health data cards are then issued to all the employees. The medical facilities are
provided to employees as well as his/her family members.

Risk Allowance
When an employee meets with an accident, during employment for the
disablement compensation is paid as per the rules of the Workmen Compensation Act.
In addition to the EXCEL GLASS INDUSTRIES allows an excreta payment of loss
of wages i.e., 50% of the (basis DA) due to such accident.

Drinking Water Facility

An effective arrangement of drinking water for the workers in each section or
department is available. Also arrangements are made for cold drinking water.

Recreational Facility
Recreational club is organized in the company premises and Rs 10/- per month
are revised from each employees.
A well functioned time keeping system is used by EXCEL GLASS
INDUSTRIES Ltd for proper time keeping. For this purpose an electronic punching
system is maintained by the Time Office.

Statutory Labor Welfare Facilities Provided (Time Office)

Working Hour
a) First Shift6.30 am to 2.30 pm
b) Second shift2.30 pm to 10.30 pm
c) Third Shift10.30 pm to 6.30 am
d) General Shift8.30 am to 5 pm

Overtime Allowance
Overtime will be paid at double the normal wages. (Basic + DA) to all the
eligible staff and workers for those who are engaged in overtime

Leave Facilities
a)Casual Leave-15 days in a year b)Earned Leave-30 days in a year c)Medical
Leave-7 days

Conveyance Allowance
Officers who have put in a minimum of 15 days attendance in a month will be
eligible for getting an conveyance allowance amount of Rs 400/-

First aid Appliances

First aid boxes or cupboards equipped with the prescribed contents is provided
and maintained in EXCEL GLASS INDUSTRIES . This is readily accessible during
all working hours.

Establishment Section
All the wages, salary, administration and labor welfare facilities are controlled
by establishment section in EXCEL GLASS INDUSTRIES .

Statutory Labor Welfare Facilities Provided (Establishment Section)

Wages and Salaries

To provide wages and salaries to the employees

Gratuity
The payment of gratuity act 1972 has been amended by the payment of gratuity
(amendment) act 1987. This came into force from 01-10-1987. Maximum salary taken
will be Rs 3500 for gratuity calculation. In the amendment act of 1987, the maximum
amount of gratuity payable to the employees will be Rs 3.5 lakhs. It is given for good
faithful service and efficiently rendered to whole time employees of the company.

E.S.I
The employee of the EXCEL GLASS INDUSTRIES covered by the ESI Act
and contribution is deducted from the employees salary since 01-11-1992.
Employees whose salary does not exceedRs10000/- per month are covered under this
act. When employees are registered with ESI, they are entitled to get the following
benefits from ESI:-

Sickness Benefit
7 days full pay or 14 days half pay sick leave can be availed by the employees
at any time. If more than 30 days leave is required, medical certificate from an
authorized medical attendant should be produced.

Disablement Benefit
An injured person is given free medical treatment and all the expenses incurred
by him. The total expense in connection with the treatment will be reimbursed.

Dependent Benefit
Legal heirs of the employee get the dependent benefit after his death. Main
dependent are job and compensation.

Maternity Benefit
Women employees shall be allowed maternity leave with full pay for 90 days
after the date of confinement. In addition, one month leave with wages is also allowed
to the employee who suffers diseases arising out of delivery.

Funeral Benefit
For the funeral of employees, the funeral benefit provided is Rs 1000/-

Provident Fund
According to employees Provident Fund Act 1952, the employees of the
company are entitled to contribute a certain percentage of salary or wages to this fund.
The rules followed in EXCEL GLASS INDUSTRIES are known as Employees
Provident- Fund Rules. The fund shall deem to have been established on and from
16th
February 1956. A worker is eligible to get Piffle he had completed continuous
six months of regular service or 120 days during the period of 12 months. Under this
scheme, repayable loans are available to employees in liberal terms. As the scheme is
recognized, employees get benefit in income tax also.

Bonus
Bonus is paid in accordance with the guidelines issued by the government from
time to time. An employee whose salary is less than Rs 2500/- per month is eligible to
get bonus. 8.33% of the total salary is the minimum bonus to be paid.

House Rent Allowance

House rent allowances are allowed at the following rates.

A) Salary less than Rs 2500/- is eligible to get HRA = RS 145/-

B) Salary less than Rs 3000/- is eligible to get HRA = RS 165/-

C) Salary above Rs 3000/- is eligible to get HRA = RS 185/-Uniform

Allowance

Uniform allowance
Provided to workers is Rs 525/-, once in 2 years.

Footwear Allowance
Footwear allowance is provided to the workers in the spot welding shop, paint
shop, mechanical maintenance shop etc. is Rs 425/- in every 2 years

FINANCE DEPARTMENT

Finance refers to money or funds available to a firm. A business needs at every

step to start a business, to operate it and to expand or modernize its operations.
Finance is required to bring a business into existence, to keep it alive and to see it
growing. The management of finance is essential for the success of the business.
Finance manager is the head of the finance department. He looks after the budget,
finance posting and audits of accounts. The senior officer accounts takes charge to
look into the day today affairs of the financial of the company. The senior officer
establishment deals with calculating employees wages provide provident fund, ESI
etc. The cost section prepares cost sheet and evaluate job card. There is an internal
audit section that deals with verification of accounts.
The EXCEL GLASS INDUSTRIES Ltd has an initial capital
a m o u n t t o 4 c r o r e s . I t s products are sold to its main customer KSEB. It also has
other domestic customers.

TAX:
EXCEL GLASS INDUSTRIES Ltd has to pay the following taxes:Income tax.
Sales tax.
Excise duty.
Educational cess.

The sales tax charged per meter in Kerala is at the rate of 12.5%, whereas, if
sold to other states outside Kerala, the rate is only 4% per meter (i.e., Central Sales
tax). Educational cess is 2% on the excise duty. Presently, the excise duty is 16% on
one meter and the educational cess 2% of the 16%.

Job Card:
It is used to calculate the quality of products individual production time. The
important registers maintained by the finance are given below:
Purpose Journal.
Sales Journal.
Payroll.

Sections of Finance Departments:

The various sections under finance department are:

Book and Budget.

Sales
Priced Stores Ledger.
Costing.
Establishment.

Book and Budgets:

Collection of accounts from different sections.
Preparation of trial balance and final accounts.
Coordination with auditors.
Helps statutory auditor.

Sales:
Invoice generation.
Billing
Collection
Debtors ledger.

Price Store Ledger:

This section is responsible for maintaining accounts for the stores in monitory
items.

Costing:
Each product is having a separate section. It sets the cost of that which issued
by commercial group to add profit margin to set the price.

Establishment:
This section is responsible for cash disbursements and payment. It handles all
the payment said to the employees.

Benefits:
Medical reimbursement

Provident Fund

Incentives

Loans and advances etc.

Bills payable:
This section handles the payment to be made to the suppliers once the SRV
(Store Receipt Vouchers), PO (Purchase order) and invoice are received, cross
verification of the PO terms, quality and quantity assurance with the SRV and invoice.
Once all the claims are found satisfactory, the payment is issued as per the terms.

Other Important Functions

Payment to establishment
Wages
Salary

Payment to suppliers
Indigenous Purchase
Important Purchase (Purchase, Bills)

Terms of payment for purchase are

Letter of credit (L/C)
Advance (DD)
Cash and delivery (COD)
Site Draft (SD) (If suppliers are not familiar)

Service Bills
This section maintain bills for payment of
Factory service
Maintance (Civil and mechanical)

Internal Audit
The main function of internal audit are
Fault recognition
Suggestion for improvement
Assisting working level people
Internal audit conducts site audit, once in a year.

PRODUCTION DEPARTMENT
Structure of Production Department

Excel Glass Industries Ltd has a fully equipped Production Facility and state of
the art equipment and highly trained personnel for its production.

DETAILS OF PRODUCTION ARE NOT DISCLOSED DUE TO COMPANY

POLICY

Objectives
To achieve monthly production target as per customer requirement
To improve quality by reducing process rejection below 3%
Increase productivity by effective utilization of resources
Maintain production and discipline in the section
Coordination of workers and shop floor activities
Share information

PLANNING DEPARTMENT
Structure of Planning Department

The objective of this department is to achieve monthly target as per production

program issued from marketing department. SMW has the overall responsibility of
this department. He is responsible to the following:
Ensuring targeted production.
Authorization of annual/monthly production plan based on budget. The
responsibilities of SEW are:
Preparation of annual/monthly production plan.
Planning, scheduling and dispatching of job cards.
Identifying the gap in the implementation process.
Responsibilities of other functionaries involved are given against individual
activities.

The scope of this department is:

Planning in respect of components relating to the production of products.
Testing the products
Finishing and packing the products
Scheduling of operations in respect of manufacture of components.
Assembly of part and finished products.

COMMERCIAL DEPARTMENT
Structure of Commercial Department

Overall responsibility for marketing policy rests with GM. Coordination commercial
function including marketing. Commercial Department include sales department also.
Procedures
The company markets its products in 3 ways. Firstly, responding to tenders and
quotations as per customer requirement and specification. SMM shall consolidate the
requirements of the product, taking into consideration the customer requirements,
stated or unstated, statutory and regulatory requirements or any other additional
requirements determined by the company, if any, including requirement. He shall
prepare note incorporation the above requirements and submit the same to the Apex
Management for review and approval. Secondly, through approved dealers or
distributors. Order for EXCEL GLASS INDUSTRIES
standard products are
normally handled through dealers. Changes occur in the case of specifications
additional features or standard products.
Thirdly, its through counter sales. When a customer approaches directly to
purchase the product of the company, he has to fill up the order format and if his
requirement is in line with the company specification, company registers the order and
sales is affected.
The function of this department also includes handling, storage, packaging,
preservation and delivery of finished products.

Materials and Planning control (MPC)

This department plays a strategic role in materials management. MPC
is the prime agency responsible for the availability of any material,
required for production and hence constantly keep track of material status. It is the
department which receives the material is made available to the manufacturing
section. As this department has the major responsibility of the stock in store and
for allocation and coordination with the purchase department procuring right material.

PURCHASE DEPARTMENT
Structure of Purchase Department

This department deals with the purchase of raw materials from various sources.
In Elite, raw materials are purchased through inviting tenders from suppliers 100% of
raw materials are purchased from outside suppliers. Production department gives
order to the purchase department to purchase raw materials. The main raw materials
are aluminum sheets, aluminum road, steel sheet, steel parts, copper sheets and copper
parts.

Purchase Policy:
EXCEL GLASS INDUSTRIES Ltd has a purchase policy to purchase raw
materials in right quantity and quality aright time, at right place from a right source.
The source of materials is selected by checking the samples collected from different
suppliers. Acceptance of sample can be done as per the recommendations from the
quality assurance department. If the samples are qualified, the criteria the suppliers
can be included in the list of qualified suppliers. Tenders should be sent to qualified
suppliers only. They only have the ability to provide bulk of raw materials of the
company. Raw materials required for the company as follows,

Raw materials.
Components.
Consumables.
Tools.
Stationeries.
Capital goods.
Sub-assemblies.
Services.
Spare parts.

The responsibility of purchasing material rests on the SO purchase. He is

responsible for procurement, components and raw materials.

Purchase procedures:
All the purchase shall be made by purchase department.
Bill of materials shall be given by the production department.
Material intends in forward to purchase department against each projects.

Other items except capital goods required by various departments are intimated
to store who prepares purchase intend and forward the same to giving full
specification, samples of necessary requirement of capital goods is identified in
various departments and set to purchase department often getting approval from the
competent authority. Some of the major suppliers are:

Indian Technological Products Private Limited.

Delhi Electronic Products Limited, Chennai.
Sermet electronics, Pune.
NSP, Bangalore.
Konark Industries, Bangalore.

MARKETING DEPARTMENT
Structure of Marketing Department
The scope of this department is to cover all the products of the company sold
directly to customers against order or through approved dealers/distributors appointed
by the company. Overall responsibility for marketing policies rests with GM,
coordination of commercial function including marketing. This function rests with
SMM.

Duties of SO-marketing:
Now the EXCEL GLASS INDUSTRIES produce motor starter and meters.
The responsibility of marketing of motor starters and other products rest with SOmarketing. The responsibility of the SO-marketing is to maintain and promote dealers,
preparation and providing production programmer to workers, arranging dispatches as
per schedule, payment follow up, customer coordination scrap sales and other
assignments given by SOM.

Duties of SO-sales
The responsibility of marketing of meters and contractors rests with the section
officer-sales. The responsibility of the section officer-sales is to assist SMM in
achievement of departmental objectives and record keeping, tendering and other
assignments given by him.
The other duties of section officer-sales are as follows:
Preparation and providing production program to works.
Arranging dispatches a per schedule.
Payments follow up.
Customer coordination.
Compliance of excise formalities.
Stock maintenance.
Arrange packing.
Invoicing.
Payment collection and filing excise return in respect of meters and contractors.
Payments follow up in respect of starters, scrap and other products.

QUALITY CONTROL DEPARTMENT

Structure of quality control department

This department is concerned with checking the quality of products made in the
company. At each and every stage of production, the quality of the product is checked.
Before it becomes the final product, it is cross checked.

Quality Policy:
EXCEL GLASS INDUSTRIES and its employees are committed to develop,
manufacture and market house service energy meters and motor control gears,
ensuring customer satisfaction of its products and services through continual
improvement of the effectiveness of its OMS achieved by setting and reviewing
objectives.

Quality Objectives:
Top management of EXCEL GLASS INDUSTRIES establishes implements
and communicates operational measureable quality objectives at all relevant
functional levels. The achievement of the same is measured monthly through MPRM.

Quality Management Principles:

EXCEL GLASS INDUSTRIES has framed its quality policy and manages its
quality policy manage its quality system following the eight management principles of
ISO: 9000:2000, listed below.
1) Customer Focus:
EXCEL GLASS INDUSTRIES meets customer requirements and strives
continuously to meet customer expectation by determining and reviewing customer
requirements and measuring customer satisfaction.
2) Leadership:
Top management of EXCEL GLASS INDUSTRIES
establishes and provides
leadership and unity of purpose and direction through management review meetings
and provision of resources.
3) Involvement of People:
EXCEL GLASS INDUSTRIES
believes that involvement of all employees is
essential for the better functioning of the organization. This is achieved by planned
training as given in the guidelines for training.
4) Process Approach:
The departmental guidelines of major functions follow a process approach and include
PDCA cycle, which provides proper direction for achieving results when resources are
managed as a process. It also helps to provide direction in taking planned corrective
actions.
5) Continual Improvement:
Continual improvement of QMS is achieved through measurement of quality
objectives achieved, measurement of customer satisfaction.
6) Factual Approach in Decision Making:
EXCEL GLASS INDUSTRIES takes effective decisions based on results of analysis
of data. This is achieved through the interactions in the management meeting on the
performance of individual departments.
7) Mutually Beneficial Supplier Relationship:
EXCEL GLASS INDUSTRIES
relationship with supplier.

tries to maintain beneficial and a mutual

Quality Assurance
The SE Quality Assurance is in charge of quality checking of the raw material
samples. The quality assurance department also checks quality of incoming raw
materials and the products in process. Inspections of finished goods are done by AE
inspection. All meter products in the company are handed over to sales department.
The sales returned meters are checked and corrected heres a commitment toward
Total Quality Management in line with CII/EFQM guidelines, annual improvement
action plans are being implemented involving techniques like
Benchmarking.
Business Process Re-Engineering.
Six sigma.
Kaizen

These are resulting in cycle time reduction for further improvements in delivery
and technological process up-gradation, leading to improvement in quality profit to
products and enhanced customer focus on a continuous basis.
To fulfill its role as a corporate citizen towards protection and conservation of
the environment and ensuring that its products and systems also meet such
requirements, EXCEL GLASS INDUSTRIES has finalized a Corporate Environment
management Policy for ISO 14002 Certification.
For ISO 9001 certification, the International Audit is done once in six month by
the EXCEL GLASS INDUSTRIES personnel independent of their functions and
External audit is done by Bureau Verities Quality International

Management Responsibilities Regarding Quality

Management must define and document its policy objectives and
commitment to quality.
Ensure that it is understood and implement at all levels.
Define responsibilities and authorities.
Identify verification and assign to competent personnel with adequate
resources.
Appoint management representatives.

Quality System Standards

ISO - International Organization for Standardizations

Series of Standards. ISO 9000:

ISO 90001:2000.

ISO 90001:
Covers management responsibility, contact review, control of design, purchase,
testing storage, etc.
All units of EXCEL GLASS INDUSTRIES
are ISO: 9001 certified.
Certification Agency BVQ1 (by Bureau VERITAS Quality International).
International audit once in 6 months
ISO: 9000-2000 Version Brief Overview:
Revised standard is compatible with principles of ISO 14000 andTQM. It centers on results
achieved through P-D-C-A (Plan, Do, Check, Act) and processed approach.
Focus on business needs, continue improvement through measurable performance parameters
leading to customer satisfaction.
Mandatory documentation requirements simplified required in 6 of the following areas:
1) Documentation control.
2) Quality records.
3) Internal audit.
4) Control of non-conforming products.
5) Corrective action.
6) Preventive action.

ISO 14000 (environment management system)

1) Converts Statutory, Regulatory Acts (pollution, chemical treatment, discharge etc.)
2) Energy consideration, resource utilization.

Quality issues faced by EXCEL GLASS INDUSTRIES :

1. Performance/Function.
Input to output performance.
2. Dimensional.

3. Completeness.

Mounting.
Fitting.
Connections.
Layout.
Foundation etc.

Incomplete suppliers.
Incomplete finish.
Incomplete spares.
Incomplete tools.
Incomplete documents (drawings, test reports/certificate).
Inadequacy (technical information)
Not clear/legible

4. Quality documentation.
Inadequacy (technical information)
Not clear/legible.
5. Delivery.
Not in sequence as required by site/customer.
6. Others.
Finish.
Alignment.
Appearances.
Ease of handling/maintains.
Ergonomics
7. Response time, behavior and attitude of EXCEL GLASS INDUSTRIES
personnel towards customers.

TQM Model: The Ten Essential Steps:

Management readiness.
Customer Supplier partnership.
Environment scanning.
Existing system.
Strategic planning
TQM training.
Disciplined system implementation.
Process enhancement.
Performance evaluation.
Continuous improvement.

RESEARCH AND DEVELOPMENT

DEPARTMENT
Structure of Research and Development Department

Purpose of R&D Department

The scope of this department is the design and design modification of the
following products manufacture in the company:

Responsibilities and authorities of R&D department:

The apex management team holds the responsibility for the final approval of
the technical specification of the product, which is to be taken up for design and
development.

SMW holds responsibility to convene the core committee for reviewing the
design at various stages. He is also authorized to approve the various design outputs
such as bill of materials, drawings, flow charts of the project, approving brand etc.

SMR & D holds the responsibility of preparing the product flow chart, bill of
materials, design drawings, wiring diagrams, etc.

STORE DEPARTMENT
Structure of Store Department

SMW is the overall charge of stores. Store assistants have the individual
responsibility relating to all operations of the respective sub-stores and to keep the
records properly. The duty of assistants is to count the quantity of goods. There are
also trainees.

Functions of Store Department

Receiving material/accounting.
Issue of materials.
Items of repair/rectification/calibration/refilling sub assembly/receipt of item
for outside issue.
Inventory management.

Procedure:
For making the function of store department more effective, the store is divided
into different sub-stores, namely:

General store.
Raw material store.
Electronic store.
Starter store.
Tool store.

Stationary store. The main objective of store department is the materials to be

stored in proper places with proper accounting. Storage is done under preserved
condition whenever necessary. Identify items, which deteriorate quality from past
experience.

SAFTEY DEPARTMENT
Structure of Safety Department

Every organization must have a safety department for the safety of workers.
Though the frequency rate of accidents is comparatively low, the management is keen
to take interest to reduce the accidents as far as possible by engineering methods and
personnel equipments at inevitable stages.

Safety precautions at EXCEL GLASS INDUSTRIES :

For making the functions of the safety department, EXCEL GLASS INDUSTRIES
takes the following steps:

Safety committee.
Safety steward committee.
Safety training for executive supervisor and artisans.
Accidents investigation reporting system.
Issue of safety equipment.

Objectives of the Safety Committee:

Objectives of the safety committee are as follows:
Control of accidental hazards.
Promote safety consciousness among employees.

Communicate to the top management regarding safety aspects. Safety steward

will entrusted with the responsibilities of continuous watchfulness. Persuasion and
correction of fellow employees to enable safe methods of work being is adopted. In
addition to the above, award of rolling shield for safety and cleanliness was introduced
during the year 1983 in this unit. The rolling shield will be awarded to sections that
maintain goods, safety conditions of working and maintain cleanline

SWOT ANALYSIS
SWOT Analysis of a company reflects the effectiveness of the functions of the
company in each and every department. Brainstorming technique was adopted to find
the SWOT. It is a group creativity technique designed to generate a large number of
ideas from a group of employees. Suggestions are evaluated and the analysis is made.

STRENGTH:

Quality of Products: The products of EXCEL GLASS INDUSTRIES possess high

quality. It is an ISO 9001:2000 certified company. The company offers 15 years
warranty for its products. Before getting approval. The company products pass
through different types of tests.

Customer Focus: The Apex Management Team of EXCEL GLASS INDUSTRIES

shall determine, understand and try to satisfy the needs and expectations of customer
with the aim of enhancing customer satisfaction. The Marketing Department has the
primary responsibility and Quality control has the secondary responsibility and all
other departments have the responsibility for commitments for ensuring customer
satisfaction.

Involvement of workers is high: EXCEL GLASS INDUSTRIES believes that

involvement of all employees is essential for the better functioning of the
organization. This is achieved by planned training as given in the guidelines for
training. Top management of EXCEL GLASS INDUSTRIES
establishes and
provides leadership and unity of purpose and direction through Management Review
Meetings, Monthly Performance Review Meetings and provision of resources.

Process Approach: The departmental guidelines of major functions follow a process

approach and include (PDCA- Plan, Do, Check, Act) cycle, which provides proper
direction in taking planned corrective actions.

Continual Improvement: Continual Improvement of Quality Management Systems

is achieved through measurement of quality objectives achieved, measurement of
customer satisfaction, resolution of departmental non-conformances, implementation
of corrective and preventive actions and internal audits. These are reviewed in the
management review meetings.

Mutually beneficial supplier relationship: EXCEL GLASS INDUSTRIES tries to

maintain beneficial relationship with suppliers and thereby enhance ability of both to
create value. The organization continually measures the performance of supplier sand
gives them feedback and possible help to improve performance. It also gives them
chance to assess the organization on the above chance.
Skillful workforce:
EXCEL GLASS INDUSTRIES
shall determine the
competency of the personnel performing the work affecting the Quality Management
Systems on the basis of assessment done by immediate superior. The identified needs
shall be consolidated for preparation of the training plan for satisfying the training
needs. A yearly Competence Improvement Plan covering training, exposure visits,
self-learning etc. shall be prepared. As a result the workforce has expertise in the
respective areas.
Good Industrial Relations: The relation with the top management and workers are
cordial. Not a single working day was missed due to labor unrest in the past 30 years.

WEAKNESS:
High employee turnover: With the introduction of VRS, the person shaving
experience left the company. This resulted in the reduction of experience hand in the
company.

Inadequate Performance Appraisal: The prevailing system of performance

appraisal is inadequate in the present scenario.

Lack of Motivational Techniques: The Company provides mandatory welfare

measures to its employees. But motivational technique like promotion takes too much
time.
Time consuming policy decisions: EXCEL GLASS INDUSTRIES is a government
company. So the decisions related to policy takes comparatively longer period.
Poor financial stability: For years, the company depended on only one customer and
the customer gained high bargaining power. The government policies also affected the
performance of the company. This lead to financial instability.
Inadequate R&D: Due to poor financial stability, company could not set aside much
fund for R&D purposes. This prevented the company from introducing new products.
Because of this, the competitors which were established after EXCEL GLASS
INDUSTRIES overtook the company in many areas.

OPPORTUNITIES:
The Indian glass market has grown exceptionally in the past few years due to
the much awaited thrust in the real estate developments in the country. The growth of
Indian glass market is dominated by container glass segment, which accounts for
majority of the sales in terms of volume, while majority of the sales in terms of value
are
generated
by
float
glass
segment.
The growth in the container glass segment will be sluggish in the years to come as
float glass segment will increase its share both in terms of value and volume. The
specialty glass segment will grow enormously in the next five years along with the
fiber glass segment due to huge demand from fiber glass end users. The Indian glass
market is poised to grow at the compounded annual growth rate of 14.7% for next five
years on the sidelines of growth in real estate sector, infrastructural development,
retail sector, automotives sales and food & beverages sector. The report Indian Glass
Market, Forecast & Opportunities, 2017 includes:
Global Glass Market Statistics and Forecast
India Glass Market Statistics and Forecast
India Glass Market Share By Segment, By Region, By Applications
Drivers, Challenges, Opportunities and PEST Analysis
Competitive Landscape and Strategic Recommendations

Threats:
Competitions: the company is facing tough competitions from the private and public
sector undertakings

Emerging of modern technology: Due to globalization modern technology were

available in the market. The competitor make s of that.

FINDINGS & SUGGESTION

FINDINGS:
The major findings are:
Good reputation of the company: Quality products and the government brand
name is a major advantage for the company. It as a wide acceptance among the
customers since it possesses a good customer handling and great quality products.

Well-disciplined staff and employee: The work force is the strength of the company.
All the workers work whole heartedly for the progress of the company even in bad
times. There was no labor conflict in the past 30 years.

Hard working skilled labor force: The labor force is very skilled. The company
recruit fresh technicians and give extensive training to them.

Good management employee relationship: The grievance re addressable system is

very effective in the company. The company believes in the policy Prevention is
better than cure, and it results in a good employee employer relationship.

Effective attendance system: The company follows a punch card system. By which,
the company can find out the total hours an employee spend in the working place.

Harmonious Industrial Relations: The HR department makes sure that every

reasonable need of the employee is met. The company considers employees as their
greatest wealth.

Maximum capacity utilization: The company plan their personnel needs very
effectively and recruits the correct number of persons. This ensures the maximum
utilization of resources.

Regular feedback system: The feedbacks from the customers are collected in time
with a view to improve the operational efficiency. For this the customers are contacted
personally after a certain period of delivery. The company provides feedback forms to
the customers.

Good HR planning: HR planning is excellent. The company calculates the personnel

requirement well in advance and act accordingly. Most of the time their planning is
accurate. This ensures the effective utilization of resources.

Solvency: Solvency of the company is good. It maintains a favorable solvency ratio.

SUGGESTIONS:
The major suggestions are:
Employee Turnover should be minimized: In the long run, this may seriously affect
the company. So the real reasons behind this should be found out and corrective
measures should be taken
Performance appraisal system should be improved: At present the companys
performance appraisal system is not up to the mark. The companys techniques are
little outdated. A 360 degree appraisal system can be introduced.

Improve the motivational techniques: The motivational techniques need a revision

on the grounds of increased employee turnover. The company should make the
employees more loyal to the company. For this timely promotion, incentives and plans
like ESOP (Employee Stock Option Program) may be introduced.

More marketing efforts should be made: The new technologies in the information
technology can be utilized for that. The website of the company should be converted
into an E-commerce portal. All the companys products should be listed with pictures
and all the specifications and facilities for online trade should be made.

Infrastructure should be developed for improving the output.

Technology transfer should be established with some reputed organization.

Company should appoint marketing executives.

CONCLUSION
In our project Determination of Service Indicators for Service Departments,
We have finalized the service indicators for all the service departments of Excel Glass
Industries

Industries limited. Today is the buyers market. In the world of

globalization, by ensuring merely the customer satisfaction, the organization can

survive but it cannot flourish and compete with the competitors. For that, it is
important to move from customer satisfaction to customer delight and ultimately to
customer obsession, only then the organization can rule the market. There are both
external and internal customers whose attitudes, opinions and behavior affect the
organizations day-to-day success:
External customers- external customers exist outside the organization. This type that
comes to mind are end-use customers, the ones who use or consume the product or
services of the organization for their own purposes or production.
Internal customers- employees of the organization for whom the service departments
provide product, services or servicing.
Stakeholders- are those whose interests are linked with the organization. It includes
employees, stockholders, community leaders.
If the internal customers are satisfied, then only it is possible to attract and retain
the external customers. Service indicators are basically framed to ensure the
satisfaction of internal customers and developing the culture where the organisation
can ensure the best many features and functions of the organization.

Quality of services provided by the service departments to the employees.

BIBLIOGRAPHY
Books & Journals
Harte John (1997) Management Crisis & Business Revolution,Transaction
Publishers.
Pandey.I.M (2006) Financial Management, New Delhi, VikasPublishing
House Pvt Ltd.
Kotler Philip, Lane Kevin, Jha Abraham and Mithileswar(2007)Marketing
Management- South Asian Perspective, New Delhi, PearsonPrentice Hall.
Sekaran and Uma(2007)Research Methods for Business- A SkillBuilding
Approach, New Delhi, Wiley India.5.Company Journals.
ISO 9001:2000 Quality System Files

Websites
www.Excel Glass Industries.com
www.quote.com
www.areweb.com
www.tradeindia.com
www.surfindia.com