Asian Paints Limited

Type

Public

Traded as

BSE: 500820

NSE: ASIANPAINT
Industry

Chemicals

Founded

1942

Headquarters Mumbai, India

Area served

Global

Key people

K.B.S. Anand (MD & CEO)[1]

Products

Paints and Specialty products

Revenue

INR101 billion (US$1.6 billion)(2012)[2]

Profit

INR9.88 billion (US$160 million) (2012)

Employees

4,937 (2012)

Website

www.asianpaints.com

Asian Paints Limited is an Indian chemicals company headquartered in Mumbai, India.[3] It

manufactures paints for decorative and industrial use. Asian Paints is India's largest paint company and
Asia's third largest paint company, with a turnover of Rs 96.32 billion. Besides Asian Paints, the group
operates around the world through its subsidiaries Berger International Limited, Apco Coatings Limited,
SCIB Paints and Taubmans

Vision
Asian Paints aims to become one of the top five decorative coatings companies world-wide by
leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to
build long term value in the industrial coatings business through alliances with established global
partners.

History
All great things start small. The company has come a long way since its small beginnings in 1942. It was
set up as a partnership firm by four friends who were willing to take on the world's biggest, most famous
paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a
corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative
spirit, the company has been the market leader in paints since 1967. Today, it is double the size of any
other paint company in India. Asian Paints manufactures a wide range of paints for decorative and
industrial use.

Supply Chain
Asian Paints has harnessed the powers of state-of-the-art supply chain system using cutting edge
technology to integrate all its plants, regional distribution centres, outside processing centres and
branches in India. All the company's paints plants in India, two chemical plants, 18 processing
centres, 350 raw material and intermediate goods suppliers, 140 packing material vendors, 6
regional distribution centres, 72 depots are integrated.
The supply chain runs through a wide spectrum of functions right from materials planning to
procurement to primary distribution. It has played a pivotal role in improving operational
efficiencies and creating agile procurement, production and delivery systems. It has also
enhanced the flexibility of operations, lowered output time and reduced delivery costs, while
improving customer-servicing levels and profitability.
The Supply Chain Management is backed by IT efforts that help the company in demand
forecasting, deriving optimal plant, depot and SKU combinations, streamlining vendor
relationships, reducing procurement costs and scheduling production processes for individual
factories.

International operations
Asian Paints operates in 17 countries across the world. It has manufacturing facilities in each of
these countries and is the largest paint company in eleven of these markets. Asian Paints operates
in five regions across the world viz. South Asia, Southeast Asia, South Pacific, Middle East and
Caribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIB
Paints, Apco Coatings and Taubmans. The countries that Asian Paints has presence are as
follows:
1.Asian Paints in South Asia (India, Bangladesh, Nepal and Sri Lanka).

2.SCIB Paints in Egypt.

3.Berger in South East Asia (Singapore), Middle East (UAE, Bahrain and Oman), Caribbean
(Jamaica, Barbados, Trinidad & Tobago).
4.Apco Coatings in South Pacific (Fiji, Tonga, Solomon Islands and Vanuatu).
5.Taubmans in South Pacific (Fiji and Samoa).
The company has a dedicated Group R&D Centre in India and has been one of the pioneering
companies in India for effectively harnessing Information Technology solutions to maximize
efficiency in operations.

Major products and services

Asian Paints manufactures and markets industrial and decorative coatings. Along with that the
company also provides home painting services and solutions. The company's key products and
brands include the following:
Decorative paints: Interior wall paints, Exterior wall paints, Wood surface paints, Metals
surface paints.
Industrial coatings: Protective coatings, Floor coatings, Road markings
Ancillaries: Wall primer, Acrylic Wall Putty, Exterior Wall Putty, Wood Primer.
Asian paints made a foray in automotive paints in the year 1997 with a joint venture with ppg
industries . The joint venture is called PPG Asian paints. The company manufactures body
coatings and plastic coatings.
Paint brands owned by the company are: Ace & Apex, Apcolite, Apex, Apex Ultima, Asian
Paints, Colour Next, Premium Gloss Enamel, Royale, Royale Play, Touchwood, Tractor
Emulsion, Utsav.