Professional Documents
Culture Documents
“You can be the smartest person in the world, you can have the
very best ideas, but if you can’t sell them and you can’t get other
people to work with you, you’re not going to succeed.”
Hank Paulson
Treasury Secretary (former CEO Goldman Sachs)
The TribeQa Group
Marketing Strategies
Successful people always understand the How!
February 2008
Version: 1.0
Confidentiality: Level III
Content
- a new vision
- the Wisdom of the Crowd
- a Collective Brain
- investigative, unbiased attitude
- strong defense interest members
- members having substantial power
Emotional traits
Positive; stimulating; ambitious;
competitive; fair; original, independent
thinking; open; confident; protective
Rational traits
Strategic, analytical; organized;
leadership; solution minded; conceptual
Spiritual traits
International, unifying force, diversity,
teacher, guide, level playing field
There is only one problem. Our competitors say the same thing.
Probably they are even more convincing, because they are big,
have cool commercials and advisors with nice ties. But think
again! The important difference is not what we all do, but How
we do it! Successful people always understand the How!
b. Discretion
Indexed Portfolio and use of Alias in Rankings
c. Reliability
Our commitment to defend consumer interest
d. Availability
A website 24/7 with 99% uptime.
g. Prestige
We offer the prestige of the Smart Crowd
i. Web safety
Hacker proof web environment
j. Investment Plan
The plan that describes strategy, goals, etc
Brand drivers
3. Collective Brain
Collective knowledge, experience, info and insights collected in
one intelligent dbase creating the ultimate insider.
Need for unbiased advice ‘proven’ by Testimonials RVT
4. Group Validation
A Top15 Selection has to pass several rounds of approvals of the
Group,
Need for reduced risk ‘proven’ by the process itself
5. Pro/Contra Research
Our investigative attitude we uncover the hype of mediocre
products.
Need for reduced risk ‘proven’ by TribeQaTV
Brand drivers II
6. Revenue Sharing
Members who work with us share in the revenues.
Need for partnerships ‘proven’ by legal contracts.
7. Power Sharing
Members have strong conrol on matters through RVT and voting.
Need for control ‘proven’ by legal contracts.
8. Easier decisions
The process of selections begets Top15 Lists.
Need for timesaving/ reduced risk ‘proven’ by testimonials press
9. Pricing- Value for money
A premium service for a fair and 100% disclosed price. Active
members receive discounts.
Need for cost reduction ‘proven’ legal contracts
10. Micro-Loans & Investment Plan
All Prizes are invested funds, micro-loans and young, starting
companies. Cashflow is paid out the members.
Need for socially relevant investing ‘proven’ legal contracts
11. Big Prizes
Win prizes like a $1.000.000 investment portfolio for one year.
Need for the Greed Factor ‘proven’ by legal contracts
Brand drivers III
12. Liquidity
TribeQa will run ‘ Book’ on VIP Specials.
Need for reduced risk ‘proven’ by legal contracts
13. Partners co-invest in Top15
Disclosing (%) partners investments through Collective Brains.
Need for Validation ‘proven’ by RVT
Darwinplantsoen 5,
P.O.Box 3743
1001 AM AMSTERDAM
Cell +31-6-51.11.43.25
Fax +31-20-46.39.249
E-mail rle@tribeqa.com