WIDGET DYNAMICS INC.

ReStore ENERGY WIDGET PROPOSAL

2.07.2009
WHAT’S SO SPECIAL ABOUT WIDGETS?
Today’s consumers expect interactivity from brands. While a few years ago the staple of inter- THE WIDGET ADVANTAGE:
net advertising was the banner, with the advent of blogs and social portals (what is commonly referred PERSONALIZED ENGAGEMENT
to as Web 2.0) a significant shift has been made towards widgets. A widget is portable piece of con-
BRAND AFFINITY
tent that non-technical users can add to their webpage, personalized homepage, desktop, blog, social
network or mobile device. Typically, it takes on a graphical form and will work like a mini application
DIRECT CONSUMER RELATIONSHIP
or program. Some display content, while others provide services or share data from another website. OUTLIVE TRADIONAL ADS
Widgets extend the brand, improve customer engagement and can be distributed virally, turning the INCREASE CONVERSION RATES
customer into a re-advertiser. They are taking social media by storm and becoming a valuable online VIRAL NATURE
marketing platform for interaction with consumers. Recently, comScore estimated that widgets reach
300 million people every month. Widgets offer an opportunity to create a positive brand experience
and help reinforce the brand promise over the long term.

Graphical
Wrapper
The widget
disributes its
own code

The widget
Option to interacts with
recommend the user
the widget

Elements of a widget
Example of widget placement in a blog
OUR APPROACH
We strive to create the most engaging widgets that go above and beyond. We believe that truly successful widgets let the user DO something.
Beyond an appealing graphical package their functions should allow social engagement and utilitarian use. Our widgets improve the quality of a
consumer’s online experience, and in return the consumer recommends and propagates the widget and the brand it represents. Our widgets are flexible
and customizable: the ability to change colors, shapes, and sizes allows us to appeal to the users’ personalization desires and expectations. Our widgets
are simple, efficient, bug-free and platform independent. The code is easy to copy and integrate. This approach maximizes adoption and consequently
the reach of the brand message. We are always innovating and pushing the envelope, connecting your brand and value proposition to your customers’
areas of interest. We enable them to do something they couldn’t do before, enhancing their online and offline experience.
A great widget should not live in a vacuum, and we have tried and true strategies for reaching critical mass. We actively promote our widgets
to increase their find-ability and share-ability. We deploy fast and often targeting early adopters, and follow up by evolving the widget and upgrading its
functionality.
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WIDGET À LA CARTE
Your brand is unique, and so should be your widget. After an extensive survey of the lay of the land, we came to a conclusion that widgets and
their functions fall into three categories: Marketing, Social, and Utility. Each category contains a list of things that a widget can do. The goal is to achieve
successful combination of these “ingredients” in just the right quantity, then present it in the most appealing and user-friendly manner. Take a look at our
“menu”, and remember the chef is in the kitchen and can always accommodate if you’re looking for something that’s not on the list. Your choices will be
put together into a nice branded wrapper or skin.

MARKETING SOCIAL UTILITY

Product Info Join a Group Information

Special Offers Chat/Post Research

Advertisements Invite/Recommend Store Data

Questionnaires Calendar Track

Contests Message Boards Transform Data

Press Releases Share Media Schedule

Share Information Watch/Listen

Blogs VoIP

Help and Charity Customize

Business Card Play

RETURN ON INVESTEMENT
One of the most alluring aspects of widgets from an advertising and marketing stand point is that they are completely trackable. Our reports let
you know how the widgets are performing. We measure how often your widget is viewed, how people interact with it, where it’s installed, how it spreads
and more. We are also able to measure and calibrate the widget’s viral effectiveness by identifying sites that are “hubs” or centers that the widgets
spread from as well as the sties where they are copied to. The reports are user friendly and fully customizable.

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THE ReStore ENERGY WIDGET
ReStore’s brand message centers around improving consumer’s quality of life and well being by giving them access to a portable source of
energy. It goes without saying that the widget will be highly portable, it can go on your blog, your mySpace profile, your Yahoo! start up page, your
computer’s desktop or on your mobile phone. Just as you can take a pack of ReStore physically anywhere and give it to physically anyone, so in the
online world you can place the widget wherever you’d like and share it with whomever you wish. The more challenging task of incorporating the brand’s
ENERGY message into the widget. We propose several scenarios for the deployment of the message. They can be implemented individually, en masse
or in a predetermined sequence.

SCENARIO I - “WHAT IS YOUR ENERGY LEVEL?”

In this scenario we seek to engage the consumer in a dialogue with the brand. The simple branded widget will present them with a question
“What is your energy level?” and a gradient slider where they can select on a scale from 0 to 100 how they feel subjectively. Depending on the answer
the widget will make a suggestion, if say they’re feeling 100% the widget will congratulate and encourage to keep up, if they feel 90% it might tell them
to go for a run, 40% it might ask them to eat their breakfast, there will be random placing of ReStore brand messages, say 100% “You’re drinking your
ReStore aren’t you?” and 40% “Did you ReStore today?” The widget will be visually appealing and can be deployed as a simple badge. It will direct
traffic to the ReStore site where consumers can receive additional information and order the product.

SCENARIO II - “MY ENERGY LEVEL IS X, WHAT’S YOURS?”

Here we allow for consumer differentiation. The owner of the profile, blog or site will broadcast the level of their subjective well being, and in
return ask users to their site to share theirs. The customization will allow the hosting user to enter their own “suggestions” to offer to their visitors.
The “I feel ___, how about you?” will be at the core of the widget’s value proposition. Around that question and at this phase we can attach additional
modules like Chat, Blog, Product Information, Special Offers. In the previous phase we engaged the consumer with the ReStore brand message, now
it’s time that they use it to engage each other!

SCENARIO III - “ReStore LETS ME CONTROL MY ENERGY!”

This is the ultimate widget that has moved on beyond novelty and has utilitarian value. The ReStore widget will become a diabetes managing
application, in addition to being a community portal for diabetics. Consumer’s will be able to enter their insulin and glucose levels, track them, record
their diet and physical activity, receive the news about latest medical developments pertinent to their condition, and of course share all that information
with their ReStore brand centered community.

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 ReStore ENERGY WIDGET MOCKUPS

SCENARIO I SCENARIO II SCENARIO III

SHARE WIDGET DISCUSS RESEARCH SHARE
CHAT BLOG SPECIAL OFFERS
emails code + info
ReStore
MORE INFO/
ENERGY
ABOUT ReStore
WIDGET
COMMUNITY
GET WIDGET ReStore
prints code to paste TRACK
COMMUNITY
INFO
ORDER ReStore DIARY
ReStore DIABETES ReStore
ReStore
MANAGEMENT ENERGY OFFERS
PRODUCT PITCH SHARE WIDGET VISUAL PRODUCT
SUITE CONTROL
and OFFER emails code + info
ReStore SHARE NEWS
MORE INFO/
ENERGY
ABOUT
WIDGET
GET WIDGET
prints code to paste

PRODUCT PITCH
and OFFER
ReStore HOMEPAGE
and WEBSTORE
ReStore HOMEPAGE
and WEBSTORE

ReStore HOMEPAGE
and WEBSTORE

Energy for Living,

Stamina for Life

WHAT’S YOUR ENERGY LEVEL?

ReStore, Energy for Living, Stamina for Life ReStore, Energy for Living, Stamina for Life

Energy for Living,

Stamina for Life
Monday Jan 22nd, 5:49 Exercise of the Week: The Boxing Workout
MY ENERGY LEVEL IS
Brad Hill
Click Me! glucose:
Sep 17, '07, 05:39 PM
insulin:
There's a workout, and then there's a Work Out.
GET WIDGET
And THEN, there's a BOXING WORK OUT. Trust
WHAT’S YOURS?
me, there's a reason why boxers are able to spend

over a half an hour in a ring exchanging punches

and not go into cardiac arrest. It's because these

guys and gals have trained their butts off for months

* BONUS AFFILIATE WIDGET Hmmm... Did you drink your

before ever stepping foot in that arena, let alone

ReStore TODAY? that ring.

Energy for Living, more...
Stamina for Life SHARE WITH A FRIEND

MONITOR NEWS ORDER MORE GET WIDGET

SPECIAL ReStore SALE!!! GET WIDGET GET WIDGET

y

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