Nguyen !

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Kristina Nguyen
December 2, 2014
UWRT-1102-020
Professor Voltz
Annotated Bibliography
Anker, Thomas B, Peter Sande, Tanja Kamin, and Klemens Kappel. "Health Branding Ethics."
Journal of Business Ethics. 104.1 (2011): 33-45. Web. 20 Nov. 2014.
This is an article from the Journal of Business Ethics that names potential ethical
problems in the business of marketing foods. It also includes some benefits but most
benefits are linked back to a potential moral issues. This article then goes to explain
claims used in advertisements, stereotypes often portrayed, and brand extensions. More
detail is included on each to describe the possible ethical issues when each is used.
I will use this resource to describe the marketing techniques often used to target
adults. It will tie into the information that I learn about child oriented advertising to
explain how these tactics are different than the tactics used to persuade children. While
different, it'll will still explain how marketers are able to sell childrens food products
either way. Further details will be included from real life examples to compare the two
methods of advertising.
This resource is a credible source in many ways because it was published in the
Journal of Business Ethics; and it was also written by authors each with backgrounds in
business, food economics, psychology, or media. In combination, these authors are
reliable as sources of information in the topic of health branding ethics. They are slightly

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bias since they lean more towards the negatives of health branding but do include benefits
of branding such as being an easy access to nutritional information.
Cottineau, Julie. "Branding vs. Advertising: Know the Difference to Grow." BrandTwist.
BrandTwist LLC, 28 Feb. 2014. Web. 20 Nov. 2014. <http://brandtwist.com/advertising/
branding-vs-advertising-know-the-difference-to-grow/>.
This resource breaks down down the difference between advertising and branding.
It explains that branding is a combination of logo/name, atmosphere, community
outreach, and work environment. It then contrasts advertising as the portrayal of all these
branding aspects. It further incorporates how advertising and branding work together by
giving examples in which the reader should examine to see them work together.
This article will be use as my introduction paragraph because it is important to
understand the difference between branding and advertising before reading further in my
essay. It is also important for my personal use when researching because knowing the
difference allows me to better analyze the other sources I used. It was just a good
foundation to start with to understand the jargon of marketing and break down the
difference aspects of branding.
This source is quite credible because the author, Julie Continaeu, is a Founder and
CEO of a branding consultancy. She knows the difference from advertising and branding
because it is her job. It was also a very factual based article which leads me to believe
that there wasnt any noticeable bias. The only doubt I would have with this article is that
is a sort of marketing advertisement for her consultancy.

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Haefner, Margaret J. "Ethical Problems Of Advertising To Children." Journal Of Mass Media
Ethics 6.2 (1991): 83.Communication & Mass Media Complete. Web. 20 Nov. 2014.
This article, from the Journal of Mass Media Ethics, explains the psychological
aspect of marketing specifically for children. It breaks down theories on child
development and how advertising plays on the areas of which are not yet developed. It
then includes instances in which other organizations have questioned these uses and the
arguments thats advertising agencies use to defend themselves. It goes into further detail
in explaining how industries have changed themselves to please the public and settle
these claims but are still standing strong for their freedom of speech/advertising rights.
This article will be used in my essay to explain psychological marketing ploys. It
will also provide facts for me to explain childhood vulnerabilities towards direct
advertising. Some topics, such as the cultivation theory, will be broadened to explain that
marketing tactics can effect people of all ages. It will also be a great source to pull
possible arguing points businesses could use so that I can rebut them in my essay.
This resource is credible because it has been publish in the Journal of Mass Media
Ethics and was written by an author that has published other articles on child psychology.
The issue that I have with the publication is that it was published originally in 1991; but
since it is on psychological claims, I thought it was still credible since our mind
development as a species does not change that rapidly. It was slightly bias because it
wrote of negative ethical issues but it was supported by facts from past philosophers thus
making it factual enough for me to use.

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Silverglade, Bruce, and Ilene R. Heller. Food Labeling Chaos. Rep. Washington, DC: Center for
Science in the Public Interest, 2010. Food Labeling Chaos. Center for Science in the
Public Interest, Mar. 2010. Web. 20 Nov. 2014. <http://www.cspinet.org/new/pdf/
food_labeling_chaos_report.pdf>.
This resource points out the logical structure of nutritional labels and packaging
claims. It then goes into detail explain the misleading issues with how the labels and
claims are organized. This report goes as far as to pointing out better, more reliable ways
in which nutritional labels and claims should be rearranged and possibly expanded on.
This report will be useful in explaining how childrens food products (and others)
can mislead adults. This is the more factual way in which advertising companies make
you believe you are making purchases on quality instead of branding. It will most likely
be used at the end of my essay to wrap up on how children dont just suffer from direct
advertising but also from indirect advertising towards their parents. It will back up my
opinion of how childrens products should be advertised in more sensitive ways than it is
currently.
I had doubts about this resources credibility because of the way it was published
online without seeming to go through a publishing agency. I wanted to believe it was
credible because it was sponsored by the Center for Science in the Public Interest but I
was not sure. What really pushed me to believe that it was credible was the copyright
page (that I didnt spot at the beginning) and the side notes at the bottom of some pages.
Each side note referenced other credible sources, such as the FDA, to back up the facts
included.

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Story, Mary, and Simone French. "Food Advertising and Marketing Directed at Children and
Adolescents in the Us." International Journal of Behavioral Nutrition & Physical
Activity. (2004). Web. 20 Nov. 2014.
This resource includes statistical information on the different forms of advertising
used on children and the marketing practices used in each form. The forms of advertising
included were: television ads, in-school ads, product placements, internet ads, and
product promotions. It then explains how marketing practices can effect eating behavior
and the steps taken in the past to prevent these ethical issues. Regulations previously
passed are explained with a small comparison piece between American regulations and
other countries regulations.
This article will be used mostly to explain the statistics of each form of
advertising - such as frequency of use - and the regulations put into place over the years.
It will show that legal action has been put into place because other organizations have
also seen the ethical issues in child oriented advertising. It will also highlight how
saturated our society is with advertising and the qualities it is bring out of societies
health-wise (in relation to food advertising).
This resource is credible because it was published in the International Journal of
Behavioral Nutrition & Physical Activity. Is was also published recently, in 2004, which
means the statistics and regulations are still up to date for my essay. Both authors are
reliable authors because they are professors at the University of Minnesota with
backgrounds in relation to this topic.