A

PROJECT REPORT
ON
AXIS BANK
PROJECTS AND SERVICES

SUBMITTED TO UNVERSITY OF MUMBAI

INPARTIAL FULFILLMENT FOR THE AWARD OF
THE DEGREE OF BACHELOR OF COMMERCE
(BANKING AND INSURANCE)
SEMISTER V 2014-2015
SEAT NO (1083179)

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A
PROJECT REPORT
ON
AXIS BANK
PRODUCTS AND SERVICES

SUBMITTED TO UNVERSITY OF MUMBAI

INPARTIAL FULLFILLMENT FOR THE AWARD OF
THE DEGREE OF BACHELOR OF COMMERCE
(BANKING AND INSURANCE)
SEMISTER V
(SEAT NO:-1083179)

BY
PRATAP .D. MEDATIYA
THE S.I.A COLLEGE OF HIGHER EDUCATION

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The SIA College Of Higher Education.

P88, MIDC Residential Area Dombivli Gymkhana Road,
Near Balaji Mandir, Dombivli (East).421 203.
Email: sia.college@yahoo.com

CERTIFICATE
This is to certify that,
Mr. Pratap .D. Medatiya
Student of TYBCOM (Banking and Insurance V) 2014-2015
Seat No.1083179 has successfully completed his Project
Work ON PRODUCT AND SERVICES OF AXIS BANK under
the guidance of PROF. BABITA NAGDEV as per Mumbai
University syllabus.

COURSE CO-ORDINATOR

EXTERNAL EXAMINER

PROJECT GUIDE

PRINCIPAL

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INDEX OF AXIS BANK

CHAPTER NO

CONTENT

01

INTRODUCTION OF AXIS BANK

History

PAGE NO
11-12
13-14

Vision & mission

15

PRODUCT AND SERVICES OF AXIS

16

BANK
PERSONAL BANKING

17-50

AGRICULTURAL BANKING

51-56

NRI BANKING

57-64

02

RESEARCH METHODOLOGY

65-68

03

DATA ANALYSIS &

69-75

INTERPRETATION
04

CONCLUSION

76-77

QUESTIONAIRE

78-79

BIBILOGRAPHy

82

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About the project

Title of study
The present study titled is financial services provided by bank .The study is
made by reference to Axis Bank and its product and services given to
customer

Object of the study

To study the financial product provided by bank.
To study the customer satisfaction relation to financial product provided
by bank.
To study awareness of financial services among the customer of the
bank

DATA AND METHODOLOGY

For the purpose of the present study both primary as well as secondary data
are used .primary data is collected through questionnaire .secondary data is
collected through books, website, journal, Magazine etc.

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PREFACE

Axis Bank is today one of the most competitive & profitable banking
franchise in India as can be clearly depicted by the analysis of its portfolio of
banking services. The bank has launched several for various categories of
consumers to enhance its deposit mix. This project deals with this aspect
especially product and services.

The project has been prepared and is presented under various heading
as introduction, organization profile, research objective & scope of research
project etc.

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ACKNOWLEDGEMENT
I would like to take this opportunity to express my gratitude towards our
principal DR. Padmaja Arvind. Project guide Prof. BABITA NAGDEV all those
who have, in various ways, helped me in the completion of this project. For
guiding me right from the inception till the successful completion of the
project.
I sincerely acknowledge her for extending her valuable guidance, support for,
our college librarian Mrs. Bharathi Rao for her support in issuing reference
materials .I am grateful and earnestly express my heartfelt thank to my parent
and friend who have helped me any manner.

Signature of student

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Declaration

I, Mr. pratap medatiya student of T.Y.(BBI) presenting the viva presentation of

semester v (2014-2015) of The S.I.A. COLLEGE OF HIGHER EDUCATION
hereby declare that ,I have completed the project work titled
Axis Bank and its product and services as a part of my academic fulfillment.
The information satisfactory in this project work is true and original to the best
of my knowledge and belief.

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Logo of Axis Bank

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CHAPTER 1
Introduction

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INTRODUCTION OF AXIS BANK

Axis Bank was the first of the new private banks to have begun operations in
1994, after the Government of India allowed new private banks to be established.
The Bank was promoted jointly by the Administrator of the specified
undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of
India (LIC) and General Insurance Corporation of India (GIC) and other four
PSU insurance companies, i.e. National Insurance Company Ltd., The New
India Assurance Company Ltd., The Oriental Insurance Company Ltd. and
United India Insurance Company Ltd.
The Bank today is capitalized to the extent of Rs. 359.76 corers with the
public holding (other than promoters) at 57.79%.The Bank's Registered Office
is at Ahmadabad and its Central Office is located at Mumbai.
The Bank has a very wide network of more than 853 branches and Extension
Counters (as on 30th June 2009). The Bank has a network of over 3723
ATMs (as on 30th June 2009) providing 24 hrs a day banking convenience to
its customers. This is one of the largest ATM networks in the country. The
Bank has strengths in both retail and corporate banking and is committed to
adopting the best industry practices internationally in order to achieve
excellence.

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HISTORY OF AXIS BANK

Axis Bank established in 1993 was the first of the new private banks to have
begun operations in 1994 after the Government of India allowed new private
banks to be established.
The Bank was promoted jointly by the Administrator of the specified
undertaking of the Unit Trust of India (UTI I), Life Insurance Corporation of
India (LIC) and General Insurance Corporation of India (GIC) and other four
PSU insurance companies, i.e. National Insurance Company Ltd., The New
India Assurance Company Ltd., The Oriental Insurance Company Ltd. and
United India Insurance Company Ltd.

The Bank as on 30th June, 2011 is capitalized to the extent of Rs. 411.88
crores with the public holding (other than promoters and GDRs) at 52.87%.
Axis Bank Ltd. has been promoted by the largest and the best Financial
Institution of the country, UTI. The Bank was set up with a capital of Rs. 115
crore, with UTI contributing Rs. 100 crore, LIC Rs. 7.5 crore and GIC and
its four subsidiaries contributing Rs. 1.5 crore each
.
The Bank's Registered Office is at Ahmadabad and its Central Office is
located at Mumbai. The Bank has a very wide network of more than 1281
branches (including 169 Service Branches/CPCs as on 31st March, 2011).

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The Bank has a network of over 6270 ATMs (as on 31st March, 2011)
providing 24 hrs a day banking convenience to its customers. This is one of
the largest ATM networks in the country. The Bank has strengths in both
retail and corporate banking and is committed to adopting the best industry
practices internationally in order to achieve excellence.

Axis Bank entered a deal in November 2010 to buy the investment banking
and equities units of Enam Securities for $456 million.

Axis Securities, the equities arm of Axis Bank, will merge with the investment
banking business of Enam Securities. As per the deal, Enam will demerge its
investment banking, institutional equities, retail equities and distribution of
financial products, and nonbanking finance businesses and merge them
with Axis Securities.

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VISION OF AXIS BANK

To be preferred financial solutions provider excelling in customer delivery
through in sight empowered employees and smart use of technology

Mission of Axis Bank

Customer service and product innovation tuned to diverse needs of

individual and corporate clientele.

Continuous technology up gradating while maintaining human values.

Progressive globalization and achieving international standards.
Efficiency and effectiveness built on ethical practices.
Customer Satisfaction through providing quality service effectively and
efficiently.

Core Values OF Axis Bank

Smile, it enhances an individuals face value is a service quality

stressed on Periodic Customer Service Audits.

Maximization of Stakeholder value.
Success through Teamwork, Integrity and People.

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Axis Bank offers its Services

Majorly in Three parts:
01:- Personal Services

02:-Agricultural services

03:-NRI Services

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01:-Personal Banking services

provide by Axis Bank
Axis bank offers various services for individual domestic customers, which
includes services like
1. Accounts

2. Deposits

3. Loans

4. Cards

5. Forex

6. Investments

7. Payments

8. Other service

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01:-The Accounts offered by

Axis Bank for its customers are:
SAVING ACCOUNT OFAXIS
BANK:1. Easy Access Savings Account:Easy Access Savings Account gives instant access to customers money
anywhere, anytime. Possessing a range of unmatched features, it has
been devised to better suit the convenience of our eclectic client base.
These services can be availed with a minimum quarterly average balance
of Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urban centers
and Rs. 1,000 in rural centers

2. Prime Savings Account: At Par Cheque Facility with an enhanced limit up to Rs. 1,00,000
Free cash withdrawal up to 5 transactions at other bank ATM's.
Free monthly statement of account
Free DD/PO (drawn on Axis Bank Centers)
Free Passbook

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 International Debit card with an Accidental Insurance cover up to Rs. 2

lakhs (Issuance charge waived) [To keep personal accident insurance
cover activated customer should have made a purchase transaction in 365
days prior to the day of the incident & should have maintained an average
quarterly balance of Rs 5,000 (urban & metropolitan branches) or Rs
2,500 (rural & semi-urban branches) as the case may be in the two
quarters before the date of the incident.]*
Increased cash deposit/withdrawal limits at non home branches
Option of automatic movement of excess funds in the savings account to
higher earning fixed deposits
Access through more than 1000 offices & 4055 ATMs
24*7 Telebanking, Internet banking and Mobile Banking
Free monthly e-statement

3.Womens Savings account (smart privilege account):In today's busy world it's tough being a working woman. Right from
shuttling between a job and family to taking care of her finances she has to
be on her toes all the time. Keeping this in mind, Axis Bank have designed
a savings account best suited for the woman of today.

With the Smart Privilege Account, customer can manage their money and
their life and as well as enjoy a host of lifestyle privileges. Furthermore
Axis Bank's Smart Privilege Account ensures that customer have enough
time for all the important things in life.

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4.Trust/NGO Savings Account:Axis Bank's Trust Account is an effort to offer thoughtful banking for people
who spend their lives thinking of others. It is a complete banking solution
for Trusts, Associations, Societies, Government Bodies, Section 25
companies and NGOs, so that the organisations can devote all of their
time to their noble motivations.

5.Pension Savings Bank Account :This account from Axis Bank, is specifically, designed for Pensioners
(Existing & Prospective) of Central Govt. Civil Ministries/ Departments &
Defence Ministry keeping in mind the fact that a Pensioners banking
requirements are wholly different and requires special consideration.

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CURRENTACCOUNTOF
AXIS BANK:FOR NORMAL CONSUMER
1. NORMAL CURRENT ACCOUNT:Axis Bank have normal current account gives customer
the optimum For their money. At monthly average
income (MAB)of RS 10000*,customer account
balance takes you into new world of banking .

2. LOCAL CURRENT ACCOUNT:Small business rising on the growth graph needs the right kinds
of nurturing and appropriate solution for growing balance
requirement .Recognizing the needs .Axis Bank geared
to answer all kinds local business requirements.

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CURRENT ACCOUNT FOR

INDUSTRY

1. Current account for Govt organization:The government organization /bodies (central Gov/state Gov/local Gov) are
offered current account with no minimum balance stipulation and host of
other services without any charge as under.

2. Current account for capital market:-

The current account product for broker comes with wider choice of variants
and customer may choose the variant which suits you the best.

3. Business global current account: Current account for exporter /importer with dynamic features that satisfies
their banking needs for both domestic & foreign transaction.
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4. PHARMA for current account: With a combination of high quality medicine production & competitive
costs, the Indian pharmaceutical industry continues to clock records
growth levels among its peer market .In order to services the banking
needs key player of this unique industry Axis Bank brings customer the
current account for pharma ---a one of its kinds banking product for the
following entities in Indian pharmaceutical industry.
Distributors
C& f agents , wholesaler , stockiest
pharmacists

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Get Salary Account for consumer

1. Easy to access salary account:Easy to access salary account power your payroll account with the benefit of
easy access with a hoist of benefit provided by this account
Zero minimum opening deposit and zero quarterly balance
requirement.
4%rate of interest on daily balance, paid quarterly.
Internet and mobile phone access (on mobile phone )

02. Defence salary account:Axis Bank is proud to be the banking partner of the brave men and women
who defend our nation. Especially for them, Axis Bank has created a salary
account that understands their life in defence forces
Zero minimum opening deposit and zero average quarterly
balance requirement
4% rate of interest on daily balances, paid quarterly
Access to over 11,500 Axis Bank ATMs and 2300 branches free
of cost
Internet and Mobile Banking access (on all mobile phones).
Unlimited free cash withdrawals on Axis Bank ATMs and Other
Bank ATM
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02:-Deposits offered by AxisBank:

1.Fixed Deposits:Axis Bank offers simple reinvestment Fixed Deposits (at very
competitive interest rates), which can be opened with a minimum
investment of Rs 10,000. Customers can make additions to customer
deposit in multiples of Rs 1,000 each. The tenure of their deposit must
be a minimum of 6 months.

2. Recurring Deposits
Axis Bank's Recurring Deposit scheme will allow customer with an
opportunity to build up your savings through regular monthly deposits of
fixed sum over a fixed period of time.
Features
Recurring deposits are accepted in equal monthly installments of
minimum Rs 1,000 and above in multiples of Rs 500 thereafter.
The fixed numbers of installments for which a depositor can opt are
12, 24, 36, 39, 48, 60, 63, 72, 84, 96, 108 and 120 months.
Transfer of Accounts - a recurring deposit account can be transferred
from one office of the Bank to another branch.
The amount of installment once fixed, cannot be changed.

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 Installment for any calendar month is to be paid on or before the last

working day of the month. Where there is delay in payment of
installment, one can regularize the account by paying the defaulted
installment together with a penalty (at present it is @ PLR plus 4 % for
the period of delay).Fraction of a month will be treated as full month
for the purpose of calculating the penalty.
The total amount repayable to a depositor, inclusive of interest,
depends on the amount of monthly installments and the period of
deposit.

3. Encash 24
The Encash 24 (Flexi Deposit) gives the liquidity of a Savings
Account coupled with high earnings of a Fixed Deposit. This is
achieved by creating a Fixed Deposit linked to your Savings Account
providing you the following unique facilities:

Maximum Returns:
Customers money is no longer idle. As soon as the balance in
customer Savings Account crosses over Rs 25,000, the excess, in
multiples of Rs 10,000 will be transferred automatically to a higher
interest earning Fixed Deposit Account. The maturity of fixed or term
deposits formed as a result of transfer of money from the Savings Bank
account will be for a maximum period of 181 days and the interest will
be calculated on simple interest rate basis.

Maximum Liquidity:

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The money parked in Fixed Deposits as a result of the above

mentioned sweep out from customer Savings account can be easily
accessed by issuing a cheque, withdrawing through ATM etc. This
amount is automatically reverse swept from the most recently formed
Fixed Deposit in units of Rs 5,000 to the Savings account whenever the
balance in your Savings account falls below Rs 25,000. The amount
broken form customer Fixed Deposit will earn interest rates at the
applicable rate for the period that the deposit was held with the Bank.
The remaining amount of Fixed Deposit will continue to earn the
contracted rate of interest.

4. TAX SAVER DEPOSIT

In the Finance Bill of 2006, the government had announced Tax
benefits to Bank Term Deposits which are of over 5 year tenure u/s 80C
of IT Act, 1961 vide Notification Number 203/2006 and SO1220 (E)
dated 28/07/2006.
The salient points of the scheme notification are;
(a) Fixed tenure without premature withdrawal.
(b) Year is defined as a financial year.
(c) Amount limited to Rs. 100 minimum and Rs. 100,000 maximum.
(d) Bank will issue a Fixed Deposit Receipt that shall be the basis of
claiming tax benefit

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03:- Loans Offered by Axis Bank:

1. Home Loan:Axis Bank offers affordable and flexible housing loans that can turn your
dream of owning a home into reality
Axis bank gives home loan with attractive interest rates and minimal
processing fees make our home finance product a first choice for customer
Axis Bank have product to suit ever budget, taste and needs
Features: Axis Bank provides attractive interest rates that make customer
hoi hosing loans affordable and easer on customer pocket every
month. floating rate options depending on which way customer
think interest rates are moving.
Customers dont have to go the bank for Home Loans; the bank
will come to your doorstep.
=

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Sr. No

Type

Loan

Base Rate Effective

Loan
amofunt

+ Mark Up Rate Of

amount

Interest
1

Floating

Loans up to

Base Rate + 10.25% p.a.

Rate

Rs.75 Lac

0.00%

Loans

Base Rate + 10.50% p.a.

above Rs.75 0.25%

Lac
Top Up

Base Rate + 12.25% p.a.

2.00%

BASE RATE - 10.25

2. Car loan
Axis Bank offers uniquely tailored Car Loan products that take the pain
and hassle out of buying a car. Flexible, transparent, quick, and costeffective, our Car Loans put the joy back into owning a car
Axis Bank, customer realizes that owning a car has increasingly
become a necessity. Customer also realize that the price tag of
customer dream car may be just outside his reach . Axis Bank's Auto
Loans are just what customer need to bridge the gap. Loans offered
from Rs. 1 Lakhs onward.

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Features of car loan

Calculate customer Car Loans tenure from 1 year to 7 years
Monthly outgo with our Car Loan EMI Calculator\
Attractive interest rates on Car Loans
Interest charges CAR LOAN INTEREST RATE
The Axis Bank interest rates are among the most attractive Car Loan rates in
India today. Our auto loan rates ensure that you have to pay less every
month.

Rates of Interest

Processing Fee*

Documentation
Charges*

11.50%

Rs. 3500 to Rs. 5500

Rs.300/-

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3. Loan against Gold

Loan against Gold Ornament
Same Day Loan Disbursement Safety of Gold at Axis bank vaults
Rate of Interest - 14.5% - 15.5%

Options

Processing / Renewal

Fore closure charges

Fee
Option 1

1%

Nil

Option 2

0.50%

1%

Processing fee and foreclosure charges

Valuation charges

Valuation charges

0.25% of loan amount for

fresh cases
NIL for renewal cases

Other Charges
Part Payment charges

NIL

Penal Interest

2% On overdue amount

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4.Loan against Property:-

Apply for Axis Bank's Loan Against Property. Axis bank will give customer a
loan against your property. Be it commercial or residential. Customer can
also apply for this loan if they need funds to acquire new property.
Attractive interest rates
Door steps services
Loan against property residential
Loan against property - Commercial
Loan for purchase of commercial property.
Take-over of existing loan with additional refinance (Balance Transfer)
Lease rental discounting
Interest charges

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INTEREST RATES:
** Base Rate - 10.25%, effective from 23rd August, 2013
Base Rate + Markup

Effective ROI
(floating)

Loan Against Property

Base Rate + 3.00%

13.25%

Purchase Of

Base Rate + 3.00%

13.25%

Base Rate + 4.00%

14.25%

Base Rate + 3.25%

13.50%

Reverse Mortgage Loan Base Rate + 1.75%

12.00%

Commercial Property
Overdraft Facility
Against Property
Lease Rental
Discounting

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04:- Cards Offered By Axis bank

Credit Cards
Debit cards
Prepaid cards

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Credit cards provided by Axis Bank

1.Platinum Credit Card:Highest Level of security Enjoy unrivaled safety with EMV certified chip credit
card which reduces the possibility of counterfeit and skimming fraud. Now
customer card is Chip & PIN protected to give him additional security.
25% Cash-back on movie ticket booking Now watching movies is all the more
fun with your Platinum Card. Enjoy 25% Cash back on online and box office
movie ticket purchases on all days of the week. Now get a 2.5% fuel
surcharge waiver on all fuel transactions with your Axis Bank in India.

2. Shriram credit card:Shriram Axis Bank Credit Card is a co-branded credit card launched by Axis
Bank in association with Shriram Transport Finance Company Ltd (STFCL). It
is the first credit card to be issued to transport operators in the country
The Shriram Axis Bank co-branded credit card is exclusively for the
customers of STFCL having a good track record

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This co-branded credit card will be very useful to the transport operator in
meeting his day-to-day working capital requirements and provide him safety
and convenience of plastic money
By using this co-branded credit card, the transport operator can withdraw
cash from the ATM, buy fuel, tyres, oil, and batteries as well as make
purchases at any VISA merchant outlet in the country

3. MY Choice credit card:Presenting, Axis Bank MY Choice Credit Card, a card that allows customer to
personalize customer card design and choose your benefits. Customer can
now customize features and benefits according to customer spending and
saving needs, so that customer get the best out of every transaction
customer make
Be the craftsman of your own card with MY Choice Credit Card - a card
customer want.

4. Miles & More Credit Card

Axis Bank has partnered with Miles & More to launch two credit cards
especially to offer customer benefits far more than just travel. These cards
enable customer to earn award miles on all eligible spends and redeem your
award miles for exciting products and flight awards, upgrades and much
more.
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Debit cards provided by Axis bank

1. Priority Debit Card:The Priority Platinum Debit Card designed just for our Priority
customers, comes with the following features and benefit
Enjoy enhanced daily cash withdrawal limit of Rs. 1 lakh and purchase
limit of Rs. 4 lakh on customer Priority Debit Card subject to the
balances held in customer account. Enjoy free ATM withdrawals from
any bank ATM anywhere in India
Enjoy Issuance and Annual Charges waiver on your Axis Bank Priority
Platinum Debit Cards

2. Gold Debit Card:Axis Banks Gold Debit Card is more than just a debit card. It comes with
a host of enhanced benefits and reward program
Enjoy enhanced daily cash withdrawal limit of Rs. 50,000 and
purchase limit of Rs. 1.75 lakh on your Gold Debit Card subject to the
balances heald in customer account
Enjoy free ATM withdrawals from any bank ATM anywhere in India.
Swipe your debit card at petrol pumps without any fuel surcharge on
your cards
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3. Classic Debit Card: Axis Bank's MasterCard Classic Debit Card is more than just a debit
card. It comes with a host of enhanced benefits
Transaction limit of 1,00,000 for purchase transactions and 25,000 for
ATM withdrawals
Enjoy 5 free ATM withdrawals from any bank ATM anywhere in India
on your MasterCard

4.Youth Debit cards: The Visa Youth Debit Card is meant exclusively for youth customers
from the age of 18 to 25 years
Especially for Axis Bank Priority Platinum Debit cardholders, the daily
ATM Cash withdrawal limit has been enhanced to Rs. 40,000 per day
at all Bank ATMs
As an Axis Bank Debit Card customer, customer will be insured for
risk of loss due to fraudulent use of a lost or stolen or missing debit
card. All you need to do is communicate the loss of customer card by
calling our 24-hour customer services number

We

regularly

tie

up

with

leading

restaurants,

shopping

establishments, hotels, resorts etc, to bring customer exclusive

discounts and offers from time to time. These offers would be valid
only when you utilize your Youth Debit Card to make the payment
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Prepaid Cards offered by Axis bank

1. Gift Card:- The Axis Bank Gift Card is suitable for gifting for all
purposes. So be it festivities like Diwali, Christmas or New Year or
occasions like marriages, birthdays, anniversaries or special days like
Mother's Day, Valentine's Day, etc, the Axis bank Gift Card is the perfect
gift .
The Axis Bank Gift Card comes in a unique Gift Wrap shape thus making
it more adorable as a gift.
Load any amount between Rs. 1000 up to a maximum limit of Rs 5000 it
works in the same way as a Debit Card for purchase transactions at
merchant outlets including hotels, restaurants.

2. Smart pay cards:-The Axis Bank Smart Pay is a rupee

denominated card for disbursing your employees salaries in a more
simpler and systematic manner. Now no need to issue cheques or pay
cash, a single loading instruction to the Bank is all you need for making
your employee payments.
The Axis Bank Smart Pay is an innovative and extremely convenient way
to disburse salaries to your employees. By facilitating cash withdrawal
and point-of-sale transactions at merchant outlets, the Smart Pay
eliminates the need for a separate salary account.
No bank account or average quarterly balance maintenance is required.
Daily cash withdrawal at Axis Bank ATMs RS 20000.
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 Daily POS transaction limit: Rs 20000.

3. Rewards Card
The Axis Bank Rewards Card is a prepaid reloadable card which can be used
for cash withdrawals at all Axis Bank ATMs as well as Visa enabled ATMs or
making purchases at the numerous merchant outlets across India, thus
making anytime, anywhere access of funds to mour employees / customer.
The Rewards Card can be used at all Axis Bank ATMs and Visa enabled
ATMs as well as at any Visa enabled merchant outlet anywhere in India.

Purpose Payment instrument for disbursement of benefit like

Incentives
Rewards
Bonus
Commission
Payment instrument for reimbursements and perquisites like
Medical reimbursement
Bills credit

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05:-Forex offered by Axis bank

1.Travel Currency Card:The Travel Currency Card gives its customers a 24-hour access to
money. Withdraw funds in the local currency from any Visa or Visa Plus
ATM's (Automated Teller Machine) as well as pay for all customer
purchases in any country you visit, anywhere in the world.

2. Outward Remittances:Axis Bank offers Outward Remittance facilities enabling its customers to
remit money abroad through reliable and quick transactions. They can
send money abroad for reasons more than one: education, medical
purpose, gifting, and maintenance for loved ones or donation for a cause.

Advantages:
01:-Faster and hassle free remittance solutions
02:-Wide distribution network of Axis Bank Branches in India
03:-Arrangements with Correspondent Banks across the globe
04:-Competitive foreign exchange rates & charges
05:-Facilities for non-Axis Bank customers also

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3. Foreign Currency Travelers Cheques:American Express Traveler's cheques are widely accepted globally as a mode of
payment in many parts of the world. It is always worthwhile taking some of
customer foreign exchange in travelers' cheques as it is a great backup to cash
and cards.

4. Foreign Currency Cash:Carrying small amount of local currency or internationally acceptable

currency variants in wallet while travelling overseas is reassuring and
convenient - especially to make payments for the services customer may
require on your arrival at the destination.

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06:-Investment Services offered by

Axis bank

1. Gold mohurs Investment:Thought to be one of the first known metals, gold has been coveted
throughout history for its beauty, scarcity, malleability, and uncanny
resistance to rust and corrosion. Centuries ago, gold's unique
combination of properties -- its sun-like color, its soft hardness and
especially its imperviousness to decay -- imbued it with magical
associations in the eyes of many. Because of these unique properties,
gold has traditionally been the currency of choice for much of the world's
population
Features
Axis Bank brings to customer Gold Mohurs in the purest form.
Made in Switzerland, Gold Mohurs carry the Assay certification of being
24 carat, 99.99% purely.
It comes to customer in a specialized packaging that is tamper proof so
that its purity is preserved
Available in 2 gms, 5 gms, 8 gms, 10 gms, 20 gms, 50 gms & 100 gms.
Gold Mohurs of 5 gms denomination have Goddess Laxmi embossed on
them.

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 Gold Mohurs can be bought over the counter in over 1400 branches of
Axis Bank

2. Demat Account :Axis Bank is a registered member (Depository Participant) of NSDL. In

this system, physical security holdings are converted into electronic (or in
other words, dematerialized) holdings. Axis Bank has been enrolled as a
Depository Participant by the NSDL - India's first depository.
If customers are selling securities then it has to be a delivery instruction
slip. If customer is purchasing securities it has to be a receipt instruction
slip or one time standing instructions for credit.
Even securities entitlements like bonus and rights can be credited to
customer demat account electronically
At customer request we arrange to convert customer physical holdings
into electronic form. To do this customer would be require to open a
demat account with NSDL through us called "Beneficiary Owner
Account" in the name and style in which the shares are held by customer
customer have the option to convert customer electronic shares back to
physical shares.

3. Mutual funds:A Mutual Fund is a trust that pools the savings of a number of investors
who share a common financial goal. The money thus collected is then
44 | P a g e

invested in capital market instruments such as shares, debentures and

other securities. The income earned through these investments and the
capital appreciation realized is shared by its unit holders in proportion to
the number of units owned by them.
Thus a Mutual Fund is the most suitable investment for the common man
as it offers an opportunity to invest in a diversified, professionally
managed basket of securities at a relatively low cost.
As Axis Bank Financial Advisory team, we adopt a strong research driven
recommendation model to help customer choose the best funds based
on qualitative and quantitative parameter.
Apart from this, a dedicated Relationship Manager can also be assigned
to customer to ensure that your investment requirements are taken care
of, smoothly and efficiently. Our advisors understand customer profile
and lead you through a structured financial planning process to devise
financial solutions best suited to customer. The advisors will also help
customer choose the right investment products in line with customer
investment goal.

4. Silver Mohur:Silver has always been considered auspicious, good luck & fortune
bringer. It is often used as a token of good luck to mark important
occasions like the birth of a new born baby or purchase of a house.
That's why Silver is great for every Shubh Mahurat, to mark every new
45 | P a g e

beginning. Customer can consider buying it or gifting on several

occasions like.
Birth of baby child
Purchase of new car
Passing of boards exam
Special features of Axis Bank Silver Mohurs
Tamper proof packed with special Banyan Tree design on the bar .
99.99% pure
24 caret assay certified
Imported from Switzerland.

08:- Payments services offered by

Axis Bank:
Bill Pay
Axis Bank's Bill Pay service enables customer to make secure
payments from the comfort of your home or office. So its time to say
goodbye to late payment fines, long queues, lost bills, and commissions
paid to local errand boys.

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 ECS
It is an electronic clearing system that facilitates paperless credit / debit
transaction directly linked to your account and also provides for a faster
method of effecting periodic and repetitive payments.
Through

ECS

(Debit),

you

can

pay

all

your

Utility

bills

(electricity/telephone/Mobile bills, credit cards, etc), Mutual Fund (SIP),

Insurance Premium, Loan Installments, credit card payments, payments
of donations and other bill payments.

Tax E -payments
In this service, Income / Other Direct Taxes, as well as Central Excise &
Service Tax* through iConnect can be paid from account online and
can get on-line acknowledgement of the payment by way of a Cyber
Receipt, including Challan Identification Number (CIN) immediately
after making the payment.

Direct tax Payment

The Bank is authorised for Collection of Income or Other Direct Taxes
on behalf of Central Board of Direct Taxes (CBDT) i.e. 1 October, 2003.

Pension Disbursement
The Bank is authorised by RBI and Ministry of Defence for
disbursement of Pension to Armed Force (Army, Navy and Air Force)
personnel through its 151 authorised branches across the country.

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09:-Other Services offered by Axis

Bank to its individual customers
MOBILE REFILL : RECHARGE AT THE ATM
An individual can recharge his mobile talk time at any of our ATMs. He
doesnt even have to be an Axis Bank customer. All his need is a VISA debit
or credit card. If he is an Axis Bank customer, then he can also use his Axis
Bank debit card (both VISA as well as Master card).

LOCKER (Unmatched protection for your valuables)

A Safe Deposit Liker with Axis Bank is the solution to an individuals
concern. Located at select branches in cities all over the country, our lockers
ensure the safe keeping of an individuals valuables.
Advantages
Wide Availability: As on March 31, 2010 lockers are available at 944
branches and extension counters.
Lockers available in various sizes.
Direct debits for locker rentals from your account rid you of the hassle in
writing out cheques.
Extended banking hours to operate lockers.
Competitive rentals.

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 ONLINE SHOPPING (Safe and Secure internet Payment)

Axis Bank offers an individual the convenience of shopping at many
major Online stores from the comfort of his home or office. All he need is an
Internet enabled PC. He can choose & then get he items delivered at his
doorstep. He can also avail of numerous online services, get to know about
the current special offers/discounts and get a preview of the new items added
on to the shelves by these online retailers/service providers. He can shop as
much as he like and conveniently make instant payments by debiting his
account through the secured payment channel, iConnect Our Internet
banking platform.

IPOSMART (Now invest in IPOs without letting go of your

funds!)
An individuals Axis Bank savings account now makes IPO application a
seamless and hassle-free process. Instead of moving out funds from his
account for application to an IPO, the amount can now simply be blocked.
Which means as long as the IPO shares are not allotted, the funds stay with
him and he also gain interest on them? Plus he gets the security of having
the refunds directly unblocked and made available to you, in his account
itself!

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The above service is being made available in accordance with the SEBI
guidelines on ASBA (Applications Supported by Blocked Amount).
Benefits
Interest on funds which otherwise would have moved out of your
savings account.
No need to write cheques or make demand drafts.
Convenient and transparent management of funds.
Instant release / unblocking of funds after allotment / non- allotment of
shares.
E-Statement
Axis Bank offers the facility of E-Statement. E-Statement are secure and
electronic way to receive statement of accounts from the Bank.

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Agricultural services

With the advent of Information Technology and latest

development in agriculture and marketing, it was felt necessary
that farmers should also be provided with the available latest
technology in the banking industry to provide them Anywhere
Anytime Banking

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1.Saving Account for Agricultural sector

1. Krishi Saving Account:Axis Bank offers a unique savings account which is easy to operate and
allows customer to transact immediately. This product has been specially
designed keeping in mind the unique requirements of a farmer and others
employed in the allied agricultural activities sector. Thus this product has
been called the Krishi Savings account
The Krishi Savings Account has also been extended for the below given
"Allied Agricultural activities. Fishery & agriculture sector. Fruits and
Vegetable Vendors {Corporation license, or letter from the Govtauthority).
The Krishi Savings Account entitles customer to a Debit Card with which
customer can access customer account anytime through the Axis Bank ATM
network
This card comes with:

A cash withdrawal limit of Rs. 40,000 per day

Accident Insurance cover of Rs. 2 lacs

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2.Current Account for Agricultural

sector

2.Krishi Current Account:The product with half yearly average balance requirements captures the
seasonality nature of agriculture based businesses and is packed with host of
powerful features and incentives for higher balance .s.
Features
There are different Half Yearly Average Balances (HABs) for different
category of locations. (Urban - Rs. 10,000, Semi Urban - Rs. 5,000,
rural 2500 )
Enjoy Anywhere Banking with Axis Bank from more than 800 branches
/ service are their. .
Upto 50% rebate on charges for maintaining higher balance

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3.Agricultor loans provided by Axis

Bank

1. Tractor loan:Axis Bank brings to customer easy and hassle free Tractor Loans. customer
realize how imperative tractors are to your livelihood and so, with our Tractor
Loans, customer are assured one of the best deals in the market along with a
range of attractive
Features
Zero foreclosure charges.
Flexible repayment option.
Special interest rate for farmers with multiple sources of income.
Repayment period up to 7 years
Quick processing and doorstep services

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2 .Commodity power:Commodity Power is a scheme offered by Axis Bank Ltd. which aims at
financing the pledged stocks of agro commodities store various godowns
/warehouses/cold storages managed by CWC/SWC/Private warehouses,
(under the supervision of the empanelled Collateral Managers of Axis Bank
Ltd.) through a unique customer friendly credit facility.
The intention is to avoid the distress sales at the time of harvest, neutralize
the seasonality factor in pricing and enhance income for farmers by providing
liquidity at times when cash flow dry out
features
A wide plethora of agro-commodities are financed from more than 85
designated branch location .
Swift loan processing and disbursement
Commodities will remain under safe supervision of professional
Collateral manager.
Attractive Rates of interest.
Prompt customer services through our exclusive Commodity Officers at
each designated branch location.
Axis Bank is one of the prominent banks for commodity based financing
in the country.

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3. Kisan power
Kisan Power aims at providing adequate and timely credit to farmers for
meeting cultivation needs including purchase of inputs, investment needs
like purchase of agricultural implements, land development, purchase of
bullocks and carts, two/three/four wheelers, repair of farm machinery or
any other needs including domestic needs like expenditure on account of
sickness, children's education and family functions etc. The product gives
the farmer the flexibility to choose between cash credit and term loans with
friendly repayment terms.
Eligibility
Farmer who is an owner cultivator, a tenant cultivator or a sharecropper is
eligible for these loans. Minimum landholding should be two acres
Loan amount
Minimum: Rs 25,001
Maximum: Rs 25,000
Repayment
Loan tenure is fixed by allowing reasonable period for marketing the
agricultural produce after harvest of the crop, subject to maximum of 1 year
in case of cash credit, to 7 years for term loan .
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NRI (Non Resident of India)

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1.NRI SAVING ACCOUNT

01:-PRIME SAVING ACCOUNT:As customer move up the ladder of progress in life, along comes with it a lot
of expectations and aspirations. To achieve them requires the able support of
a willing partner, ever ready to lend a helping hand in customer every quest,
willing to walk that extra mile to make sure all your aspirations are turned in to
reality With Axis banks NRI Prime Saving Account customer may find the
perfect partner in your journey .
Benefits of NRI Prime account : With our NRI Prime Savings Account, customer are now free from the
age-old single branch banking. This gives customer complete freedom
of operating your NRI saving account from any of the Axis bank
With NRI saving account you can now deploy your funds far and wide
across the horizon through inward remittances and fast-track realisation
of Foreign Cheque / DD collection.

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 As a Prime Savings Account holder, you not only enjoy access to a

wide network of branches but also at your disposal will be one of the
largest ATM networks in India giving you easy access to your account
from almost any corner of the country
Features
Free At-Par Chequefacility.
Get a Free International Debit Card with Accident Insurance cover of Rs. 2
lakhs with your NRI prime saving account
Telebanking, Internet Banking and SMS

02:-ISNAAN NRI PERSONAL ACCOUNT:Enjoy personal banking benefits without the encumbrance of earning interest
with the Axis Bank Inaam NRI Personal Account for NRI customer .
Made especially for customer Accelerated EDGE Loyalty Rewards points
Presenting EDGE Loyalty Rewards our bank wide loyalty program where you
can earn points on a host of transactions on your bank account and debit
cards.
Personal banking benefit
Internet Banking: Transfer Funds, Pay bills, and view Account Summary on
internet banking
Mobile Banking: customer can check balances, transfer funds, request for
cheque books and make bill payments using customer mobile phone with the
new axis mobile app
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3. Non-Resident (external) NRE Saving Account

Any person resident outside India may open NRE account. This account
permits a NRI to hoed and maintain foreign currency earnings in Indian
rupees. The Principal and interest earned on these balances are freely
reportable.
Whether an individual are a student, a professional, a salaried
employee or an entrepreneur, this account will meet all an individuals
banking need.
Features
Low minimum balance requirement of Rs 5,000
Multicity cheque book which will permit An individual to make
payment via cheque across multiple locations
Mandate or Power of Attorney facility available so that in An
individuals absence from the country An individual can authorize his
relative or friend to operate conduct banking transactions on his
behalf.
Free I Connect: 24 X 7 account access through secure internet
banking facility from anywhere and anytime.
Online shopping mall and utility bill payment facility be using Axis
Banks Internet based I Connect banking login.

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NRI
2.NRI Deposit:-

1.NRI-Pro Foreign Currency Deposit:NRI-Pro Foreign Currency Deposit is a NRE deposit linked forward cover
product that is designed to earn higher yield in Foreign Currency. It locks in
the exchange rate to convert the Rupee funds into Foreign Currency at the
end of the tenure
Get the advantage of higher returns by hedging the exchange rate fluctuation
Attractive Returns: Combines attractive interest rates with the added
advantage of rising exchange rates No Capital Risk:No capital risk involved
as money is invested in Fixed deposit
Forward Contract: Forward can be booked on existing Fixed Deposit or
fresh Fixed deposit.
Minimum Deposit: Start depositing from as low as Rs. 500,000 or
equivalent.

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2. NRE Rupee Deposit

Maintain your foreign currency in Indian rupee denominated deposits and
enjoy the benefits of higher interest rates and seamless repatriability.
Principal and interest are freely repatriable. Deposits can be held for a period
of 1 to 10 years.
The depositor who returns to India for good will be allowed to continue the
deposit till maturity of the deposit at the contracted rate of interest, if desired.
However, except the provisions relating to rate of interest, such deposit
would be treated as resident deposits from the date of return of the account
holder to India and taxed accordingly for all other purpose.

62 | P a g e

3.NRI Home loan:If customer is planning to purchase a home back in India, there is good
news for customer. AXIS bank NRI Home loans enable customer to buy a
home in customer own country. Axis Bank offer home loan for NRIs in
order to facilitate their investment in the booming Indian property market.
With us getting a NRI home loan is a simple and hassle-free process
designed in a way to provide highest level of customer satisfaction.
AXIS bank NRI home loans gives multiple reasons why our home loans for
NRIs are the first choice for savvy buyer
Attractive Interest rates
Minimal Processing Fees
Flexible Tenures
Transparent Processing
Quick Service

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NRI home Loan details

Loan Tenure - 1 to 25 years.

Margin

For NRI Housing Loan up to Rs.20 Lacs - 15%

For NRI Housing Loan above Rs.20 Lacs - 20%

Interest Rates and Charges: Please click here for the latest

rates and charges

Repayment - Electronic Clearing System (ECS) / Standing

Instruction (SI) or PDC from NRE/ NRO a/c

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CHAPTER 2
Research methodology

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SCOPE OF STUDY
Axis Bank is one of the most famous banks in India. The various products
and services offered by it include:
PRODUCT
Deposits (Saving account and current account)
Loans
Card
SERVICES
ATM
Mobile Banking
Internet Banking
Payment
Other Services
The deposit mix of an organization especially the Saving accounts are
the backbone of every bank as an ordinary man is most inclined to invest in it
due to its convenience and easy availability.
This project deals with the various customer concerns regarding these
and tries to suggest appropriate suggesting based on conclusions. I hope that
this report would be able to suggest some measures and draw attention of
bank towards the area of improvement.
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Limitations of Study
The study was based on a very modest sample size hence cannot be
called as a representation of the views and opinion of the majority.
In a rapidly changing industry, analysis on one day or in one segment
can change very quickly. The environmental changes are vital to be
considered in order to assimilate the findings.
The conclusion arrived at are based on a very less experience of
researcher in this field.

SAMPLE SIZE AND METHOD OF

SELECTING SAMPLE
I chose a sample size of 40 respondents consisting of based on judgment
sampling All respondents were the customers of Axis Bank. The method was
simple random sampling.
Data Source
For this project both primary and secondary data were valuable sources
of information.
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Secondary data
Secondary data provides a starting point for any research and offers
valuable sources of already existing information. Secondary data are the
easiest to gather and the cost of collecting this data is also very low. For my
project work it was collected through the help of various associations,
magazines, newspapers, websites etc.
Primary data
Primary data are data freshly gathered for a specific purpose. For my
project work the primary data was collected by means of survey though
questionnaires.

1.

Personal interview:-This method was the most appropriate way

of survey, because by personal interview .I came to know about
their feeling for Axis Bank.

2.

Telephone:-This method was also used by me once or twice,

keeping in mind the busy schedule of a few respondents.

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CHAPTER 3
DATA ANALYSIS AND
INTERPRETATION

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Q.1 What kind of account do you have in Axis Bank ?

20%
20%

50%

Saving Account
Current Account
Fixed Deposits

30%

Interpretation:
50% of the respondents have saving bank account in Axis Bank, 30% of the
respondents have Current Account and 20% are

using Fixed Deposit

Account.

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Q.2Which features/attributes, do you expect from bank while opening

an Account?
40%
35%
30%
25%

Quick Services

20%

Variety of products

15%

Less formalities of documents

10%

Working hours

5%

Proper information

0%
Quick
Services

Variety of
products

Less
formalities
of
documents

Working
hours

Proper
information

Interpretation:
40%of respondent prefer quick services, 25 % of the respondents want less
documentation formalities and 15% of people prefer extended working hours
of the bank and 20% respondents said that proper information is needed of a
bank in which they want to open an account.ss

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Q.3 what made you to open an account in Axis Bank?

45%
40%
35%
30%

BANK EMPLOYEES

25%
20%

PROSPECTUS

15%
10%
5%
0%

ADVERTISEMENT
FRIENDS AND RELATIVE WOULD
YOU RECOMMEND

Interpretation:
15% respondents have opened account because of co-operative bank
employees, 30% send that by seeing advertisement of bank they have
opened an account in Axis bank. 40% said that bank prospectus made them
to open an account in bank and 15% said that because of their friends and
relatives they have opened account in Axis bank.

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Q.4 How would you rate the products of Axis Bank?

40%
35%
30%
EXCELLENT

25%

GOOD

20%

AVERAGE
15%

POOR

10%
5%
0%
EXCELLENT

GOOD

AVERAGE

POOR

Interpretation :
40% says that services of axis bank are excellent, 20% of them feels
that services are good, 35% of respondents find the services of bank as
average and 5% of respondents feel that services need to be improved.

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Q.5 In comparison to other bank how would you rate Axis Bank?

10%

15%

35%

EXCELLENT
GOOD
AVERAGE

40%

POOR
CAN'T SAY

Interpretation :
35% of the respondents feel that Axis bank services are excellent when
compared with the other bank, 40% say that services are good, 15% feel that
services are average in comparison with the other banks. While 10%
respondents have not given any reply.
Q.6 Whether you wait in a queue to get services of Bank?

40%

60%

YES
NO

Interpretation: 60% of the respondents said that they have to wait in queue
to get the services of Axis bank, while 40% said that they get quick services
in a bank,
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Q.7 Do you think the number of counter available issufficient?

40%
60%

YES
NO

Interpretation:- 40% respondents are satisfied with the number of counters,

while 60% said that counters need to be increased.

Q.8 Suggestion if any for improvement of bank services?

Most of the customers feel that services are good, employees are cooperative, however they have to stand in queue to get the services of bank,
so counters need to be increased and also branches of the bank need to be
increased so as to give services to many people.

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CHAPTER 4

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CONCLUSION
In this time of economy slump, where all options of Investment lacks the
interest of people for one or other reason, FD still remains at the top in the
mind of people as a known convenient and reward earning option for
investing their hard earned savings. However falling banks rates have
certainly lessen the faith of people in it, but still it remains the first choice of
small investors because it is synonymic with safe and fixed return giving
alternative for investment of savings. The need of the hour is safety and
security, high risk is out. Recent global economy slowdown has made
negative influence on let investor perception of security. And savers are
looking much more closing at investment avenues in order to optimize their
returns at least risk.
We found that:- Savings from the backbone for FD market. Savings of people
are mainly affected by three factors.
1. Income higher the income, higher the savings.
2. Consumption higher the consumption, lower the savings.
3. Inflating higher the inflating rate, lower the savings.
Axis Bank saving product is highly popular due to its various facilities,
anywhere banking with ATM and Debit Card.
In case of special saving Account, if bank provides the cheques pickup
facility then it can tap out more number of trusts and society.

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78 | P a g e

QUESTIONNAIRE
Dear sir/madam I am Banking and Insurance student conducting a survey on
Axis Bank, Dombivili shall be very thankful, if you give your few minutes to
me for answering few questions given below. Every information given by you
will be only for academic purpose.
Name.Gender
Address ................
...
Annual income ..Occupation

Q.1 specify the type of account you have in Axis Bank?

a)

Saving Account

b)

Current Account

c)

Fixed Deposits

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Q.2 Which features/attributes, do you expect from bank while opening an

Account?
a)

Quick Services

b)

Variety of products

c)

Less formalities of documents

d)

Working hours

e)

Proper information

Q.3 What made you to open an account in Axis Bank?

a)

Bank Employees

b)

Prospectus

c)

Advertisement

d)

Friend and Relative would you recommend

Q.4 How would you rate the products of Axis Bank?

a)

Excellent

b)

Good

c)

Average

d)

Poor

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Q.5 In comparison to other bank how would you rate Axis Bank?
a)

Excellent

b)

Good

c)

Average

d)

Poor

e)

Cant Say

Q.6 Whether you wait in a queue to get services of Bank?

a)

Yes

b)

No

Q.7 Do you think the number of counters available is sufficient?

a)

Yes

b)

No

Q.8 Suggestion if any for improvement of Bank services.

.
.
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BIBLIOGRAPHY

Websites

www.axisbank.com

www.google.com

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