Business Planning Contents

Page
1. Introduction
2. Executive Summery
3. The Business in detail
3.1 Business Overview
3.2 Vision Statement
3.3 Mission Statement
3.4 Corporate Values
3.5 Business Goals and Objectives
3.6 Business Strategy
& Keys to success
3.7 Risk Management and Business Continuity
3.8 Succession Planning
4.

1
2
5
8
9
9
9
10
11
13
14

Organizational Structure and Management

15

4.1 Management Profile

18

4.2 Board Of Directors

25

4.3 The Companys Successes

27

4.4 SWOT Analysis Company

4.5 Non Current Assets Relating to the Admin

30

4.5.1 Existing Non Current Assets

31

4.5.2 Non Current Assets - proposed

33

5.

4.6 Monthly and Yearly Depreciation

34

4.7 Maintenance Cost of Non Current Assets

36

4.8 Other Maintenance cost relating to the Admin

37

4.9 Admin related staff

38

4.10 Admin Related Staff Salaries (Monthly/Yearly)

40

4.11 Monthly /Yearly Total Admin cost

42

4.12 Monthly and Yearly Cash Flow

44

4.13 Admin staff Roles and Responsibilities

46

4,14 Action Plan- Overall

47

4.15 Management and Admin based Assumptions

4.16 Observations . Suggestions and Recommendations

50
53

Marketing Plan

54

5.1 Detailed description of the product/service

55

5.2 Product Life Cycle

57

5.3 Non Current Assets Relating to the Marketing

59

5.3.1 Existing Non Current Assets

61

5.3.2 Proposed Non Current Assets

63

5.4

65

Monthly and Yearly Depreciation Cost

5.5 Maintenance cost Relating to the N/C/A

67

5.6 Other Maintenance cost

68

5.7 Marketing Related Staff

69

5.8 Marketing Related Staff salaries & Other

71

5.9 Monthly/Yearly Marketing Related Total Cost

73

5.10 Monthly/Yearly Cash Flow

75

5.11 Copy rights, Patents and secret Informations

78

5.12 Competitor Analysis

79

5.13 SWOT Analysis- Competitors

81

5.14 Market Analysis

83

5.15 Market Segmentation and Positioning

84

5.16 Location

85

5.17 Main Customers

86

5.18 Total Demand for the particular Product

87

5.19 Aggregate Demand

88

5.20 Market Share

89

5.21 Selling

90

Price

5.22 4ps of Marketing

91

5.23 Break Even Analysis

92

5.24 Monthly and Yearly Sales Forecasting

93

5.25 Marketing Promotional Methods

94

5.26 Overall Marketing Strategies

95

5.27 Market Penetration

96

5.28 Strategy for growing the Business

97

5.29 Channel of Distributing Strategy

98

5.30 Marketing Research and Development

99

5.31 Communication Strategy

100

5.32 Overall Sales Strategy

101

5.33 Marketing Budget

102

5.34 Marketing Related Assumptions

104

5,35 Observations, Suggestions and Recommendations

105

Production /Operational Plan

106

6.01 Production Process

107

6.02 Non Current Assets Relating to the production

110

6.02.1

Existing Non Current Assets

111

6.02.2

Proposed Non Current Assets

113

6.03 Monthly and Yearly Depreciation Cost

114

6.04 Life Time of the fixed assets

115

6.05 Repairing cost of Machineries

117

6.06 Sources of purchasing of Machineries

119

6.07 Expected Capacities

120

6.08 Capacity utilization plan

122

6.09 Production Targets and Incentive Schemes

123

6.10 Existing Costing Methodologies

125

6.11 Terms and conditions of purchasing of Machineries 127

6.12

Factory layout

128

6.13

Raw material requirement

130

6.14

Direct cost of Raw materials

132

6.15 Availability of Raw materials

134

6.16 Skill Labor Analysis

135

6.17 Un Skill Labor Analysis

137

6.18 Direct labor cost

138

6.19 Indirect Labor Cost

139

6.20 Skilled Labor Cost

140

6.21 Unskilled Labor Cost

141

6.22 Labor availability

142

6.23 Labor Productivity

143

6.24 Production Staff Organization Structure

144

6.25 Production Staff Role and Responsibilities

145

6.26 Other Maintenance Cost

146

6,27 Existing Technology and Technology Development Plan147

6.28 Daily/Weekly/Monthly Repairing and Maint. Time Plan

148

6.29 Overhead cost Allocation Methods and Assumptions 150

6.30 Monthly and Yearly Cash Flow

151

6.31 Direct Cost Analysis

152

6.32 Overhead Cost Analysis

154

6.33 Direct Cost Per Unit Calculation

156

6.34 Break Even Production Analysis

158

6.35

Total Production Cost

160

6,36

Cost per unit calculation

162

6.37 Action Plan Relating To the Production

163

6.38 Production Related Assumptions

164

6.39 Observations, Suggestions and Recommendations

165

7 Financial Plan
7.01 Existing Non Current Assets Details
7.02 Proposed Non Current Assets Details
7.03 Existing Working Capital Details
7.04 Proposed Working Capital Details
7.05 Total Capital Structure(Existing and Proposed)
7.06 Depreciation and Accumulated Depreciation Details
7.07 Section Related Overhead Cost Analysis
7.08 Manufacturing Account

166
167
169
171
173
175
177
180
182

7.09 Break Even Analysis

7.10 Trading Profit and Loss Account
7.11 Cash Flow Statement
7.12 Balance Sheet
7.13 Ratio Analysis and key performance indicators
7.14 Action Plan Related to the Finance
7.15 Finance related Assumptions
7.16 Observations , Suggestions and Recommendations
8 Annexure
8.01 Photograph of Products
8.02 Sales and Profitability Objectives
8.03 Market Surveys
8.04 Production Flow Charts
8.05 Marketing Materials
8.06 Advertisements
8.07 Press releases
8.08 Historical Financial Statements
8.09 Table of Current Profit and Loss Statement
8.10 Projected Profit and Loss Statements
8.11 Current Cash Flow Statement
8.12 Projected Cash flow Statement
8.13 Balance Sheet
8.14 Projected Balance Sheet
8.15 Key Contracts

Developed By Dr. Premasiri Gamage

Chairman Business Development Centre
premasirigamage@yahoo.com

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