Initial Report: # Answer Bar Response %

Initial Report
Last Modified: 09/20/2014
1.
Age
Answer
1
2
3
Bar
Response
18-21
18%
22-25
17
77%
25-27
5%
Total
22
Statistic
Value
Min Value
Max Value
Mean
1.86
Variance
0.22
Standard Deviation
0.47
Total Responses
22
2.
Gender
Answer
Male
Female
Total
Bar
Response
19
86%
14%
22
Statistic
Value
Min Value
Max Value
Mean
1.14
Variance
0.12
Standard Deviation
0.35
Total Responses
22
3.
Family income
Answer
Bar
Response
1-2 lpa
5%
2-6 lpa
14%
6-12 lpa
18%
Above 12lpa
14
64%
Total
22
Statistic
Value
Min Value
Max Value
Mean
3.41
Variance
0.82
Standard Deviation
0.91
Total Responses
22
4.
Education
Answer
1
2
Bar
Response
Pursuing Graduation
14%
Completed Graduation
18%
Pursuing Post Graduation
14
64%
Post Graduation and above
5%
Total
22
Statistic
Value
Min Value
Max Value
Mean
2.59
Variance
0.63
Standard Deviation
0.80
Total Responses
22
5.
Rate IPhone 4S onwards on the following aspects. (It is totally possible that
you are a non-IPhone user. If that is the case, please rate the following on your
perceptions and what you have learnt from interacting with IPhone users)
Question
Strongly Disagree
Disagree
1
2
Neutral
Agree
Strongly Agree
Total Responses
Mean
The phone is brilliant to hold in the hands
The screen size is just right
14
22
3.55
10
22
The phone operates smoothly
2.91
22
4.09
The phone is good looks wise
22
3.95
Statistic
The phone is brilliant to hold in the hands
The screen size is just right
The phone operates smoothly
The phone is good looks wise
Min Value
Max Value
Mean
3.55
2.91
4.09
3.95
Variance
1.21
1.13
1.13
1.57
Standard Deviation
1.10
1.06
1.06
1.25
22
22
22
22
Total Responses
6.
Do you think an IPhone is worth the price?
Answer
Bar
Response
Yes
9%
No
20
91%
Total
22
Statistic
Value
Min Value
Max Value
Mean
1.91
Variance
0.09
Standard Deviation
0.29
Total Responses
22
7.
If the answer to the above question is no, what is the ideal price range you are
willing to pay for an IPhone?
Answer
1
2
3
Response
25000-35000
18
90%
35000-45000
10%
45000-55000
0%
Total
Bar
20
Statistic
Value
Min Value
Max Value
Mean
1.10
Variance
0.09
Standard Deviation
0.31
Total Responses
20
8.
Answer this question if you are an existing IPhone user. What about Apple's
promotion got you to the buy the product?
Answer
Bar
Response
Buying an IPhone is a lifestyle choice for you. It shows you've made it IN life. You want to own the best
products.
50%
IPhone has the best features and its competitors don't even come close to offering the same
38%
It just looks better than all other phones. Its the most ergonomic phone too
13%
Total
Statistic
Value
Min Value
Max Value
Mean
1.63
Variance
0.55
Standard Deviation
0.74
Total Responses
9.
Answer this question if you are a non IPhone user. Why are people such fans
of IPhones? Why is there almost a religious fervor among IPhone users?
Answer
Bar
Response
Once you've used an IPhone, nothing comes close to matching the experience. Hence existing users
want to buy more and more of the newer models of IPhones
12%
They've been played well by Apple. Apple has been able to convince them that an IPhone is the most
superior product in this product space
35%
Bandwagon effect. More and more people associate using an IPhone with high status in society
53%
Total
17
Statistic
Value
Min Value
Max Value
Mean
2.41
Variance
0.51
Standard Deviation
0.71
Total Responses
17
10.
Given the choice, would you choose any of the following products over an
IPhone
Answer
1
2
Response
Samsung S5
9%
LG G3
0%
HTC One
18%
Nexus 5
12
55%
I would stick with an IPhone
18%
Total
Bar
22
Statistic
Value
Min Value
Max Value
Mean
3.73
Variance
1.16
Standard Deviation
1.08
Total Responses
22
11.
Do you think IPhones are easily available?
Answer
1
2
Response
Yes
17
77%
No
23%
Total
Bar
22
Statistic
Value
Min Value
Max Value
Mean
1.23
Variance
0.18
Standard Deviation
0.43
Total Responses
22
12.
If the answer to the above question is No, what can Apple can do to improve
the same?
Answer
1
2
Bar
Response
Open more exclusive stores
60%
Give more incentives to retailers to stock larger quantities of IPhones
40%
Total
Statistic
Value
Min Value
Max Value
Mean
1.40
Variance
0.30
Standard Deviation
0.55
Total Responses
13.
Are you excited about the IPhone 6 and IPhone 6plus launch?
Answer
1
2
Bar
Response
Yes
23%
No
17
77%
Total
22
Statistic
Value
Min Value
Max Value
Mean
1.77
Variance
0.18
Standard Deviation
0.43
Total Responses
22
14.
Do you think Apple has lost the edge in being able to innovate and release
really meaningful newer versions of the IPhone ?
Answer
1
2
Response
Yes
18
82%
No
18%
Total
Bar
22
Statistic
Value
Min Value
Max Value
Mean
1.18
Variance
0.16
Standard Deviation
0.39
Total Responses
22
15.
Do you think its larger screen models would do anything to improve its
sales?
Answer
1
2
Bar
Response
Yes
11
50%
No
11
50%
Total
22
Statistic
Value
Min Value
Max Value
Mean
1.50
Variance
0.26
Standard Deviation
0.51
Total Responses
22

Initial Report: # Answer Bar Response %

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Initial Report: # Answer Bar Response %

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Initial Report

Last Modified: 09/20/2014

Pursuing Post Graduation

Post Graduation and above

The phone is brilliant to hold in the hands

The screen size is just right

The phone operates smoothly

The phone is good looks wise

The phone is brilliant to hold in the hands

The screen size is just right

The phone operates smoothly

The phone is good looks wise

Do you think an IPhone is worth the price?

I would stick with an IPhone

Do you think IPhones are easily available?

Open more exclusive stores

Give more incentives to retailers to stock larger quantities of IPhones

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