SQUARE PHARMA

Mission: Our Mission is to produce and provide quality & innovative healthcare relief for
people, maintain stringently ethical standard in business operation also ensuring benefit to the
shareholders, stakeholders and the society at large.
Vision: We view business as a means to the material and social wellbeing of the investors,
employees and the society at large, leading to accretion of wealth through financial and moral
gains as a part of the process of the human civilization.
Five competitive forces:
Threat of new entrants:
Bangladesh has already six giant mobile companies. They have created significant brand
positioning and economies of scale in network coverage. Which also act as entry barrier?
Government and rules and regulations like imposition of huge tax on Sims card, strong tariff
control by the authority, can also create difficulties to entrants. But some companies are finding
other ways to enter the industry. Example airtel bharati acquired 70% stake of warid telecom as
airtel enter to Bangladesh market. Hence it seems that the threats of new entrants in mobile
industry are moderate to week.
Threat of substitutes:
Mobile telecommunication is a high tech industry. The substitutes that would replace the
products or services of today are strongly related to the factor of innovation. Substitutes of
Bangladesh mobile companies are PSTN operators, VOIP service, skype, google talk, wimax and
etc.So the threat of substitutes is weak in Bangladesh.
Bargaining power of buyers:
Buyers have six mobile telecom operators in Bangladesh. Which are trying to offer cheaper rate
compared to other? There is opportunity for buyers to select the best company. Bangladesh
buyers get the most priority in telecommunication industries.
Bargaining power of suppliers
The bargaining power of suppliers in the mobile industries varies depending on the brand name
and strategic importance of the supplies as well as the size of the company. Such as Ericsson
Nokia Siemens in the mobile telecom machinery industries that type of suppliers who enjoy
strong power in the industry. Its major clients included Grameenphon, Banglalink airtel, citycell,
Robi, Teleitalk and BTCL.Recently Huawey technology played an important role in.
modernizing network infrastructure on the new 3G platform. Therefore, the bargaining power of
suppliers in the industry is moderate to weak.

Threat of rival:
Bangladesh has also six big mobile companies. Each company is trying to increase the market
share by lowering call rate, superior network coverage and better value added services. The
competition has driven the industrys average revenue per share to a very low
level.Grameenphone is leading the industry and standing in an advantages position than others.
The rivalry among existing competitors is very high.
Internal business environment:
Internal business environment refers to internal factors and resources that affect the running of
the business. This primarily includes the workforce. The employees play a vital role in affecting
the companys performance. If you have well trained, motivated employees, you are more likely
to get good output from them. However, if you have unmotivated employees who dont work
hard or dig in their heels when a new plan is proposed, this will definitely affect your companys
production levels.
Another factor is the company assets available, such as plants and machinery, motor vehicles,
and any other equipment used in production. If you have adequate assets in good condition, your
production will be better than if you dont. Another component of the internal business
environment is your available finances. This includes your capital, if youre just starting out. In
an established business, this includes all the money available to facilitate the day-to-day running
of the business.

Political factors:
How and to what degree a government intervenes in the economy. Specifically, political factors
include areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and
political stability. Political factors may also include goods and services which the government
wants to provide or be provided (merit goods) and those that the government does not want to be
provided (demerit goods or merit bads). Furthermore, governments have great influence on the
health,
education,
and
infrastructure
of
a
nation.
Economic factors:
Include economic growth, interest rates, exchange rates and the inflation rate. These factors
have major impacts on how businesses operate and make decisions. For example, interest rates
affect a firm's cost of capital and therefore to what extent a business grows and expands.
Exchange rates affect the costs of exporting goods and the supply and price of imported goods in
an
economy.
Social factors:
Include the cultural aspects and include health consciousness, population growth rate, age
distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand
for a company's products and how that company operates. For example, an ageing population
may imply a smaller and less-willing workforce (thus increasing the cost of labor). Furthermore,
companies may change various management strategies to adapt to these social trends (such as
recruiting
older
workers).

Technological factors:
Include ecological and environmental aspects, such as R&D activity, automation, technology
incentives and the rate of technological change. They can determine barriers to entry, minimum
efficient production level and influence outsourcing decisions. Furthermore, technological shifts
can affect costs, quality, and lead to innovation.
Environmental factors:
Include weather, climate, and climate change, which may especially affect industries such as
tourism, farming, and insurance. Furthermore, growing awareness to climate change is affecting
how companies operate and the products they offer--it is both creating new markets and
diminishing or destroying existing ones.
Legal factors:
Include discrimination law, consumer law, antitrust law, employment law, and health and safety
law. These factors can affect how a company operates, its costs, and the demand for its products.