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LEADing Practice 3.

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FAQ Frequently Asked Questions
These frequently asked questions (FAQ) around the LEADing Practices are listed as the most
commonly asked questions and the answers are provided with the intention of giving an
overview of the LEAD Frameworks, Methods and Approaches and all that is connected to
them.

TABLE OF CONTENTS
LEADing Practice FAQ FREQUENTLY ASKED QUESTIONS ................................................................................ 4
Question: What is LEADing Practice? ............................................................................................................ 5
Question: Where does LEADing Practice research and analysis come from? ............................................... 6
Question: How is the Global University Alliance Organized? ........................................................................ 6
Question: What are the areas and status of research of the Global University Alliance? ............................ 7
Question: What is LEAD? ............................................................................................................................... 8
Question: What is the difference between the LEADing Practice concept and traditional EA concepts? .... 8
Question: Is LEADing Practice an Open Standard and Open Architecture? .................................................. 9
Question: Why is LEADing Practice the fastest growing development framework today? ........................ 10
Question: What are the LEAD Frameworks? ............................................................................................... 10
Question: What are the LEADing Practice Methods?.................................................................................. 11
Question: What are the LEADing Practice Approaches? ............................................................................. 11
Question: Which aspects can be modelled with the LEAD Frameworks, Method and Approaches? ......... 11
Question: Why do frameworks, methods and approaches matter?........................................................... 12
Question: How do the LEADing Practice layers work? ................................................................................ 12
Question: What is Decomposition & Composition? .................................................................................... 15
Question: Why is Decomposition & Composition so important in layered architecture? .......................... 17
Question: What are LEADing Practice Tools and Templates? ..................................................................... 18
Question: What is a LEADing Practice Map, Matrix and/or Model and how are they used? ..................... 18
LEADing Practice Map.............................................................................................................................. 18
LEADing Practice Matrix .......................................................................................................................... 18
LEADing Practice Model .......................................................................................................................... 18
Question: How do LEADing Practice Map, Matrix and Model work together?........................................... 18
Question: How do practitioners work with the LEAD Frameworks, Methods and Approaches? ............... 20
Question: What is the LEADing Practice Way of Thinking? ......................................................................... 20
Question: What is the LEADing Practice Way of Working? ......................................................................... 20
Question: What is the LEADing Practice Way of Modelling? ...................................................................... 21
Question: What is the LEADing Practice Way of Implementation? ............................................................ 21
Question: What is the LEADing Practice Way of Governance? ................................................................... 21
Question: Can LEADing Practice connect to other frameworks, methods and approaches? ..................... 22

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Question: How is the LEADing Practice concept being further developed? ............................................... 24
Question: Are there industry-specific LEADing Practice versions? ............................................................. 25
Question: Who is using LEADing Practice? .................................................................................................. 25
Question: What does the LEAD Frameworks, Methods and Approaches cost? ......................................... 25
Question: What are the conditions for using the LEADing Practice assets and tools? ............................... 25
Guidelines for LEADing Practice community members using the IPR material ...................................... 25
Guidelines for non-LEADing Practice community members using the IPR material ............................... 26
General guidelines that apply for all LEADing Practice IPR material ....................................................... 26
Question: What is the cost associated with implementing LEADing Practice assets and artifacts? ........... 26
Question: What are the different LEADing Practice certification paths? .................................................... 27
EXPERT CERTIFICATION ........................................................................................................................... 27
ARCHITECT CERTIFICATION ..................................................................................................................... 28
LEAD ARCHITECT CERTIFICATION ............................................................................................................ 28
CHIEF ARCHITECT CERTIFICATION ........................................................................................................... 28
INDIVIDUAL PERFORMANCE COACHING ................................................................................................. 28
Question: What makes LEADing Practice certification unique? .................................................................. 28
Question: Can we get practical help in implementing LEADing Practice in our organization? ................... 29
Question: How can we get started with LEADing Practice? ........................................................................ 29
Question: Is there a LEADing Practice User Group? .................................................................................... 29
Question: Are there any LEADing Practice events and/or conferences? .................................................... 30
COPYRIGHT NOTE ON INTELLECTUAL PROPERTY (IP). ALL RIGHTS RESERVED. ...................................... 31
Trademark ............................................................................................................................................ 31
Copyright ............................................................................................................................................. 31
Guidelines for LEADing Practice community members using the IPR material ...................................... 31
Guidelines for non-LEADing Practice community members using the IPR material ............................... 32
General guidelines that apply for all LEADing Practice IPR material ....................................................... 32

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LEADING PRACTICE FAQ FREQUENTLY ASKED QUESTIONS


Question: What is Enterprise Modelling?
Answer: An Enterprise Model is the abstract representation, description, and definition of the structure of
an enterprise. It is the discipline of representing and replicating the area that is being captured and
described using a standard representation of the elements and relationship making up the real enterprise
business. Then it provides a means to sculpture, form, and design/redesign the specific area that is being
documented so as to improve its performance.
Question: What is Enterprise Architecture?
Answer: Enterprise Architecture is the organization, administration of conceptual, logical and physical
relationships and connectivity of specific objects and artifacts which contain aspects of the enterprise
structure and behaviour to each other (and the environment) so as to understand the complexity and
provide insight to manage its structure thus enabling transformation or innovation, and leading to
performance or value creation.
Question: Why should Enterprise Modelling and Enterprise Architecture have interaction points?
Answer: Enterprise Modelling and Enterprise Architecture consist of several disciplines with common
objects e.g. process, service, measure, reporting etc., that they touch and work with.
Without realizing it, the biggest challenge of most organizations is actually based on the fact that not
understanding these common objects creates double work, mismatches, confusion, siloed thinking, low
standards, lots of discussions, bottlenecks, and unnecessarily high cost. The benefits of understanding the
interaction points and having common standards do not only enable performance and value creation, but
also the acceleration of transformation and innovation.

Figure: Example of disciplines in Enterprise Modelling and Enterprise Architecture

Question: What kinds of objects are common between Enterprise Modelling and Enterprise Architecture?
Answer: The common objects between Enterprise Modelling and Enterprise Architecture, are at all levels
starting from strategy, goals, objectives, and measurements,and covers the full gambit of things of interest

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to the execution of the business including reporting, real world business objects, information objects as
well as data objects. While two different disciplines, they have very many objects in common where there
should be defined interaction points, common object standards, artifact sharing and it should be ensured
that each group builds on the object work of the other group.

Figure: Example of common objects between Enterprise Modelling and Enterprise Architecture

Question: What is LEADing Practice?


Answer: LEADing Practice is a collection of the disciplines that the leaders and thereby outperformers in
the industry and market are applying and have mastered in order to keep or develop their competitive and
or differentiated aspects. It is from the leaders we learned where to apply the leading practice, industry
best practice, and standard market best practice (not specific to ones industry) that sharpen value
creation or can result in effective and appropriate cost cutting. These LEADing Practices are gathered in the
fields of business competencies, value modelling, services, processes as well as information automation in
applications, data, platform and infrastructure and organized into a coherent whole.

Figure: The basis of the LEADing Practice, Industry Best Practice and Standard Best Practice

Question: Where does LEADing Practice research and analysis come from?
Answer: Based on university research and analysis of organizations and international standards, LEADing
Practice is a collection of leading organizational practices.
Beginning in 2004, universities, professors, lecturers and researchers in the field of business models,
services, value management, process modelling, and Enterprise Architecture recognized the need to create
a platform where universities and research thought-leaders could interact to conduct research, compare
and explore LEADing Practice of the outperformers of the market; many Universities have since joined our
Global University Alliance and today the areas of research have become broader.
Question: How is the Global University Alliance Organized?
Answer: The governance of the Global University Alliance is split between a Board and regional
representatives. The Global University Alliance Board consists of the following members:
Prof. Mark von Rosing, Global University Alliance Board Chairman
Prof. Chris Starr, Global University Alliance Co- Chairman
Prof. Simon Polovina, Global University Alliance Board Co- Chairman
Henrik von Scheel, LEADing Practice, Research Advisory Group
To manage the size and better network across universities, lecturers and researchers, we have regional
contact people. It is the aim that this regional representation can provide a local and international platform
where universities and thought leaders can interact to conduct research, compare and explore leading
practices, best practices as well as to work to identify and improve the specification and use of the
practices.

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Name

Region

Prof. Simon Polovina

UK, Ireland

Prof. Hans Scheruhn

Germany

Prof. Mark von Rosing

Nordics (Scandinavia)

Prof. David Coloma Guerrero

Spain, Portugal & South America

Prof. Wim Laurier

Benelux & France

Prof. Marlon Dumas

Baltic (Latvia, Lithuania and Estonia)

Prof. Maxim Arzumanyan

Russia

Prof. Venky Shankararaman

Asia

Prof. Glenn Stewart

Australia

Prof. Paul Buhler

USA, Canada

Question: What are the areas and status of research of the Global University Alliance?
Answer: The Global University Alliance conducted an extensive and wide-ranging research work comparing
existing Enterprise Modelling (Business Modelling, Strategy Modelling, BPMN, VM, PM, Prince2, PMBOK,
SOA, ITIL, COBIT, VALIT,) and Enterprise Architecture frameworks, methods and approaches e.g. Zachman,
DoDAF, HP architecture, SAP EAF, Oracle EAF, IADS (IBM Architecture Description Standard), Gartner EA
(GEAF), AGATE, Agile EA, CEAF, FEAF, FSAM, TOGAF, GERAM, IAF and TEAF. The research analyzed and
ranked good and bad practices and identified interlinks, connectivities, best practice and gaps, realizing
after intensive research the need for a fundamental shift. We believe we have something unique
forUniversity teachers or researchers with interests in these or related areas and welcome you into the
program
Driven by passion and love for Enterprise Modelling and Enterprise Architecture, we started to address
what we saw as gaps and missing aspects within existing architecture practice with respect to both the
work of framework vendors like TOGAF, as well as with companies like IBM, Oracle, CapGemini, HP, SAP,
etc.
The modelling principles captured by the Global University Alliance are now being adopted by software
vendors including SAP AG, Software AG (IDS Scheer and ARIS), as well as IGrafx and included in their
methods and/or meta models or tools. Overwhelmed by the speed of adoption, and surprised by
recognition as an Enterprise Modelling and Enterprise Architecture paradigm shift by leading companies
and the IT community at large, we have begun to realize just how important and unique this work is.
Since 2010, both the LEADing Practice concepts and the Global University Alliance research and curriculums
, although interlinked, are not the same and are developed separately.
Question: What are the LEAD Frameworks, methods and approaches?
Answer: In 2004, the first version of LEADing Practice (LEAD 1.0) was based on the university research,
analysis, and comparison, as well as direct, practical work with client companies. With our background of
the university alliance and Enterprise Modelling and Enterprise Architecture research, analysis and
comparison, our principle led to the creation of LEAD 2.0 (2009). In 2013 LEAD 3.0 was rolled out and
remained that of collaborative knowledge sharing as a community-driven open architecture and open
standard framework. The Best and LEADing Practice from thousands of companies has been integrated and

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standardized, and currently LEADing Practice version 3.0 consists of 10 frameworks, 6 methods, and 4
approaches. The supporting templates in terms of maps, matrices, and models can be used for all aspects
of Enterprise Modelling e.g. business model, competencies, value, services, processes, information,
applications, data, platforms, infrastructure, as well as Enterprise Architecture e.g. business architecture,
process architecture, application architecture, data architecture and technology architecture, thereby
enabling all organizations to build on common principles.
Question: What is LEAD?
Answer: LEAD is trademark protect term, often used by the practitioners to refer to the entire LEADing
Practice concepts, thereby the LEAD Frameworks, LEAD methods, LEAD approaches with supporting LEAD
Templates e.g. maps, matrices, models and tools. Certified practitioners are called LEAD EeXperts and LEAD
Architects. Hence LEADing Practice is known in the market as LEAD as well.
Question: What is the difference between the LEADing Practice concept and traditional EA concepts?
Answer: LEAD Frameworks are widely recognized by the business and IT communities as representing a
significant paradigm shift to the traditional Enterprise Architecture (EA) frameworks and EA governance
disciplines. There are distinguishing differences between the LEAD Frameworks and traditional EA
frameworks. Some of these unique differences are:
It is based on university research and analysis. The EA university curriculum for both Bachelor and
Master level are research and academic-based modules developed by the Global University Alliance.
The first version of LEADing Practice was based primarily on this university research, and analysis and
is a hybrid of best practices as well as with practical hands-on working experience with companies.
Since they interlink, one might argue that these conflict; we however believe that academic theory
goes or could go hand in hand with practice. While the LEADing Practice concept and the university
curriculum are interlinked in sharing research, knowledge and development in parts, they are
however not the same, and are being developed separately
Community Driven open architecture and open standard. With our university background, our
principle remains that of collaborative knowledge sharing and gaining. LEADing Practice is therefore a
community-driven open architecture and open standard Enterprise Architecture framework.
Therefore LEADing Practice is 100% free and requires no license or maintenance effort for anybody
who is part of a LEADing Practice community. There are absolutely no hidden license or maintenance
fees.
Comes with industry-specific versions that are fully customizable to the needs, wants, objects and
artifacts of your company.
It has been developed by EA practitioners for EA practitioners, thereby making the entire LEADing
Practice concepts not only a theoretical EA discussion/approach, but also a hands-on way of thinking,
working and modelling to identify, create and realize the needed business performance and business
value.
Connects the elements of the enterprise directly to strategy and the critical success factors: other
frameworks are either domain-specific or work only vertically within the enterprise (within
structure). LEADing Practice works horizontally and interlinks to the strategic business objectives and
critical success factors of your organization.
Is built on full value perspective and modelling principles: All LEADing Practice modelling concepts
from service, process, and application to data modelling interlink with full value management and

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value modelling principles. Thereby ensuring value identification, creation and realization in all of the
enterprise modelling disciplines.
Comes with performance measures to demonstrate the business value of enterprise architecture.
Includes tools for verifying the completeness and quality of business, application and technology
designs.
Works in layers, not only in domains. The most notable difference is the concept of building and
structuring objects within a framework of interconnected layers of Business (business competencies,
processes, services and value), Application (application and data) and Technology (platform and
infrastructure). Solution and Domain Architects can therefore ensure the full connection of all the
other domains.
Fully integrated frameworks, methods and approaches with supporting maps, matrixes, models,
assets and tools work throughout their associated layers to ensure continuous improvement
throughout the enterprise.
Integrates its modelling principles to all other existing frameworks, methods and approaches such
as ITIL, COBIT, TOGAF, Zachman, ASAP, BPMN, etc.
Modelling principles are integrated and interlinked. The main principles of LEADing Practice and the
interconnected layers are integrating and thereby interlinking the different modelling principles. For
this, the concept of decomposition and composition is built into the layers and is not considered
done in the same way as traditional Enterprise Architecture as, for example, value and performance
management as well as continuous improvement.
Complete enterprise modelling. The fully integrated frameworks, methods and approaches can be
used for complete enterprise modelling e.g. business model, all value aspects, services, process,
information, applications, data, platforms, infrastructure and cloud as well as for transformation and
innovation modelling.
Cross-disciplinary concept. The enterprise modelling concepts have not only been developed for full
Enterprise Architecture modelling, but for all the different types of enterprise modelling experts such
as strategists, business analysts, process professionals, service experts, value engineers, application
experts, data specialists and technology (platform and infrastructure) experts.
A consolidated and harmonized Way of Thinking, Working, Modelling, Governing, Training and
Coaching. This gives business and IT experts and architects the ability to work, design and build in a
common way of thinking, working and modelling.
Has a fully integrated built-in continuous improvement approach. This means that all of the more
than 2500 practitioners are taking an active part of the feedback loop to improve current aspects,
suggesting new aspects, adding artifacts and contributing to shape new ways of linking different
industry requirements with how to model them more efficiently.

Question: Is LEADing Practice an Open Standard and Open Architecture?


Answer: LEADing Practice is a community-driven open architecture and open standard Enterprise
Architecture framework. Although the development cost for LEADing Practice has been significant, we have
managed to keep it free for community members. Free actually means free. There are no membership,
license or maintenance costs associated with LEADing Practice for any member. Access to all assets,
templates, tools and artifacts is granted to certified practitioners, thereby ensuring that modelling
principles are applied correctly.

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As a community-driven open source, LEADing Practice has a built-in continuous improvement approach.
Hence, each practitioner takes an active part in the feedback loop to improve, suggest, add artifacts and
contribute to shaping new ways of linking different industry requirements with how to model them more
efficiently. The success of LEADing Practice is rooted in the uniqueness of the concept and the vital role that
the practitioner plays within the community and their own organization. Many practitioners are often
regarded and acknowledged as both pioneers and thought leaders within their field of expertise. To ensure
the open architecture and open standard principles and continuous improvement of the LEADing Practice
concepts and material, the following conditions apply to the LEADing Practice Intellectual Property:
1. Practitioner has to be certified in one of the LEADing Practice areas (see LEAD Career Path).
2. Company usage: to ensure quality and consistency of the LEADing Practice assets, usage within an
enterprise/department has to be agreed upon (LEADing Practice company agreement contract). This
includes both active members of the User Group and Industry Focus Group. This is part of the
LEADing Practice continuous improvement.
3. Partners: Selected LEAD Partners that support code ethics of community driven open-source and are
certified to support organizations applying LEAD.
4. Strategic Partnership: Recognized for our thought leadership, our concepts have been incorporated
into software and solutions of IBM, SAP, Software AG, TOGAF, IGrafx, IBM, Open Roundtable and
universities curricula around the world.
If you want to use the LEADing Practice repository tools in terms of either the architecture drawing and
modelling repository, the object relationship repository, the modelling rules repository or the enterprise
modelling repository (which consist of enterprise modelling principles within value, competencies, services,
process, application, data, platform and infrastructure), then the following conditions apply:
1. Same as point 1 and 2 (see above).
2. For correct implementation, the LEADing Practice Tool must be implemented and integrated by the
LEAD Team.
3. To ensure correct usage, the practitioners who will be working with the modelling principles and
rules need to participate in the LEADing Practice tool training.
Question: Why is LEADing Practice the fastest growing development framework today?
Answer: LEADing Practice has a built in continuous improvement approach; this means that the +2500
practitioners are actively part of the feedback loop to improve new aspects, adding artifacts and new ways
of linking industry requirements and how to capture and represent them more efficiently. This innovative
open source and community development has led to significant and growing interest and penetration of
LEADing Practice.
Question: What are the LEAD Frameworks?
Answer: An enterprise architecture framework defines how to organize the structure, views and objects
associated with an enterprise, which may be one or more organizations operating together in a larger
environment. An architecture framework serves as guiding principles to establish a common practice for
creating, interpreting, analyzing and using architecture descriptions within a particular domain and or
layers. The framework structures the practitioners way of thinking in the specific area with supporting
maps, matrices and models. Examples of Architecture Frameworks: Zachman, MODAF, TOGAF, or LEAD

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(LEADing Enterprise Architecture Development), providing the mechanisms for communicating information
about the relationships that are important in the architecture.
LEADing Practice 3.0 currently consists of 10 frameworks, 6 methods and 4 approaches that are all
integrated with each other and with supporting maps, matrices and models. The LEAD Frameworks consists
of the following:
1. Competency/Business Model Reference Framework
2. Process Reference Framework
3. Value Reference Framework
4. Service Reference Framework
5. Cloud Reference Framework
6. Information Reference Framework
7. Application Reference Framework
8. Data Reference Framework
9. Platform Reference Framework
10. Infrastructure Reference Framework
Question: What are the LEADing Practice Methods?
Answer: A method is a discipline where it gathers and organizes the phases in a construct that helps the
viewer and user to ensure integrity, accuracy and completeness of the task. A method is thereby a series of
phases with a collection of activities that the user of the method needs to follow and undertake in order to
reach a specific goal. There can be multiple methods within either a framework or any other given
discipline or field of inquiry. A method should structure the practitioners way of working within a specific
area with supporting techniques, tools, principles, rules, procedures and practices. The LEADing Practice
Methods consist of the following:
1. LEADing Practice Lifecycle Method
2. Layered Architecture Method
3. Decomposition & Composition Method
4. Maturity Reference Method
5. Requirement Reference Method
6. Business Innovation & Transformation Enablement (BITE) Method
Question: What are the LEADing Practice Approaches?
Answer: An approach is a way of dealing with something, it is a series of steps to be taken in order to
produce a desired pre-determined, sought-for result. The LEADing Practice Approach structures the
practitioners way of modelling in the specific areas with a supporting scope, concept, roadmap and
conceptual model. The LEADing Practice Approaches consist of:
1. Blueprinting Approach
2. Build Approach
3. Run &Maintenance Approach
4. Continuous Improvement Approach
Question: Which aspects can be modelled with the LEAD Frameworks, Method and Approaches?
Answer: The LEAD Frameworks have proven to help companies with some of the most common and
complex advanced modelling principles, dilemmas and challenges that companies have to confront today:

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Link to strategy.
Mapping of Business Model domains.
Capture Service Model.
Map and model processes and activities.
Identification of value and performance drivers.
Capture the many diverse and different workflows such as, e.g. business workflows, service
workflows, process flows, application system flows, data flows, reporting flows, etc.
Model value and performance aspects, recognize and categorize measurements and reporting.
All aspects of information architecture in terms of information object modelling, information
measurements and reporting, etc.
All aspects of application modelling and application architecture in terms of application components,
modules, functions, tasks, services, flows, events, measurements and reporting as well as application
standardization and integration.
Analyze and develop maturity levels and all aspects of data modelling and data architecture in terms
of data components, data entities, data services, data flows, measurements, and data reporting as
well as data harmonization and consolidation.
Technology standardization and integration (application, data, platform and infrastructure).
Cut costs.
Introduction of new solutions (BPM, SOA, Cloud, etc.).
Business Transformation & Innovation Enablement.

All of the above mentioned aspects can be modelled through all the layers of the LEAD Frameworks,
Methods and Approaches (e.g. business, application and technology).
Question: Why do frameworks, methods and approaches matter?
Answer: Today, 72% of all business transformation projects fail because of flawed and siloed frameworks,
approaches, and methods that yield bad answers and results, or only siloed solutions that don't necessarily
work, but instead waste valuable time and energy in fruitless exercises with no lasting impact.
Integrated frameworks, methods and approaches matter, because they create structure and align the way
of thinking, working and modelling, creating the opportunity for shared insight into the nature and issues of
a business and therefore faster and better decision making. Leading companies adapt to the constant
changing internal and external requirements by adopting new ways of thinking and working that give them
the flexibility to model their organization across business units and multiple modelling disciplines.
Question: How do the LEADing Practice layers work?
Answer: As mentioned the main principle behind the LEADing Enterprise Architecture Development (LEAD),
the decomposition and composition method, integrates effortlessly across the different layers so as to
connect the full range of modelling principles. Each layer of business, application, and technology requires
different models and modelling principles appropriate for handling the different tasks, and these have
more correlations, relationships and connections than what currently exists in other approaches to
Enterprise Architecture. The LEAD concept is built upon the argument that the different layers and objects
may have different modelling principles, but still have correlations, relationships and/or connections with
each other and that these need to be, as described below, connected in a sound manner:
Business competencies create and work with business objects to execute the defined goals.

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Business goals define the reason and purpose of the business object.
Rules are set in place to govern the business, information and data objects (the different rules are,
however, defined differently for the different objects and areas).
When business competencies deliver business services, they have activities (business processes)
which interact with the business objects as well.
Business competencies/functions and processes have business roles.
Business roles work with both business objects as well as information objects.
Business objects may contain information objects.
Applications can automate one or more processes (business processes), which interact with the
business objects, information objects and data objects.
An application is decomposed into one or more application component(s).
Application components host data objects.
Data objects are called upon and used,. and thereby processed, within information objects.
An application component is decomposed into one or more application module(s).
An application module is decomposed into one or more application function(s).
An application function defines (a part of) an application service flow (that supports the business
service flow).
An application service is related to one or more application function(s).
Application functions work through information objects with business objects.
An application function is decomposed in multiple application tasks.
Application service can also be decomposed in application tasks.
Application tasks create, read, update and delete data and therefore work with data objects.
The application task triggers one or more application features.
An application feature is related to one or more application function(s) and thereby application
features work with information objects.
Application tasks work through the application functions with the information objects and thereby
the real-world business objects.
Application users have roles that use the application functionality that call upon information objects.
In an application, the information objects called upon by a user are processed data objects.
All objects use both media and channels.
Business roles interact with both manual and automated processes and deliver both manual
(business) and automated (IT) services.
As we can see from these associations and correlations, the different modelling principles have not only
one, but multiple interaction points. To identify and capture all of these objects and their relations
correctly, the LEADing Practice way of working and modelling recognizes that it is necessary to decompose
the different entities and objects within the area they are connected with (e.g. competency, function,
process, service, role, flow, application, media, channel, etc.).
As shown in the below information example, each layer's functions are defined by its needed task and
objects (that are requested) "nth layer protocol" (1st layer, 2nd layer, etc.). The functions that a layer
provides can be seen as the layer's services since a layer provides a set of functions and tasks and thereby
services to its upper layer. In turn, the upper layer uses the lower layers services (functionality and tasks)
to achieve its own functions (services). A higher layer can therefore be seen as a service user since it uses

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the services provided by its lower layer. A lower layer can therefore in the layered architecture approach be
seen as a service provider.

Figure: Basic examples of how layered services interact with different objects.

To achieve the right alignment between layers such as business and IT, one would have to decompose the
business and compose into IT the right way. Working on attaching the different layers and their objects in
the right way is a challenging task and this is where the LEADing Practice Framework uses decomposition
and composition principles among the layers and its specific objects.

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Figure: Example of how the layers could and should interact with different objects.

Question: What is Decomposition & Composition?


Answer: Decomposition is the process by which the objects are broken down into simpler forms of objects.
For example, an application is decomposed into one or more application component(s), while an
application component is decomposed into one or more application module(s) and an application module is
decomposed into one or more application function(s). The application function can, however, be
decomposed into multiple application tasks and furthermore an application function defines (a part of) an
application service flow. The application service can then be decomposed into application tasks. This simple
application decomposition example shows the relevance of decomposing the wanted modelling objects the
right way. However, once an object is decomposed it needs to be connected to the right areas. For
example, a business normally needs within their application the use of one or more application services,
which consist of application tasks and application functions. The business sets the purpose for the
application and sets the requirements to which the application has to adhere. An application has an
appointed owner of the business and rules are set up to govern the application. Any application task,
service or function may be subject to measurement.

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Application tasks, services, or functions frequently are required to be compliant to specific conditions or
tests. Several business competencies use applications to facilitate the automation of one or more of the
activities or steps in their processes. The application flow determines the flow of an applications tasks,
services and functions. One or more business roles call or deliver input to the applications tasks, services,
and functions. Within the tasks, services and functions of applications business, information and/or data
objects are being used. Application tasks, services and functions use, modify, delete and/or produce data.
Usually the application will be delivered through a channel and application tasks, services and functions
may interact via different media. Application tasks, services and functions are hosted by platforms and the
execution of the application service is enabled by infrastructure.

Figure: Basic example of Application Decomposition & Composition.

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Question: Why is Decomposition & Composition so important in layered architecture?


Answer: Aligning Business and IT is a challenge, mainly because they have a different scope and they work
with something different.
The scope of business: Business strategies and goals define the reason and purpose of the business area
and competencies (resource and capabilities). Business competencies deliver the business functions
and tasks to execute the defined goals and objectives. When business competencies deliver these
business services, they have activities (business process). Rules are set in place to govern the business
function and the services delivered.
The scope of IT: IT is all about automation to enable the business. Applications can automate one or
more processes (business process) which interact with the business objects, information objects and
data objects. An Application is decomposed into one or more application component(s) and functions.
An application function defines (a part of) an application service flow (which support the business
service flow). Application users have roles that use the application functionality that calls upon
information objects. Applications are deployed on platforms that reside within an infrastructure.
The challenge is therefore, that business interacts and works in a different way than IT. The only common
point is a business process. Since business competencies, have business functions and task that deliver
business services, in this there are activities (business processes) that an application/system can automate.
This is both the right interlink, but the root cause of the challenge as well. Process models don't catch the
business competencies, business functions and business services, they capture the process task, gateways
and process services (in terms of input and output), hence discrepancies of value creation and realization.
Getting the right alignment between business and IT, one would have to decompose the business and
compose into IT the right way. Therefore the importance of decomposition and composition principles in
Blueprinting, Design and Build are vital aspects of the LEADing Practice approach:

Figure: LEADing Practice Blueprinting Method with Decomposition & Composition principles.

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Question: What are LEADing Practice Tools and Templates?


Answer: The LEADing Practice tools and templates consist of maps, matrices, and models that capture the
objects, which are instrumental and an essential part of the supporting frameworks, methods and
approaches. Each of them supports a particular value identification, creation and realization in achieving
the outlined enterprise modelling goal.
Question: What is a LEADing Practice Map, Matrix and/or Model and how are they used?
Answer: LEADing Practice has fully integrated maps, matrices, and models that work with and integrate
with the frameworks, methods and approaches, and work throughout all of the layers.
LEADing Practice Map
Within the LEAD Frameworks, a LEADing Practice Map is an accurate list and representation of the
decomposed and/or composed LEADing Practice Objects. A LEADing Practice Map is often in the form of a
list that can be in a simple row as well as a catalog, and has the purpose of building an inventory or index
list of the objects that are to be decomposed and/or composed in the different LEADing Practice Layers
(e.g. Business Layer, Application Layer and/or Technology Layer).
LEADing Practice Matrix
Within the LEAD Frameworks, a LEADing Practice Matrix is a representation that accurately shows the
relationship between specific decomposed and composed LEADing Practice Objects. The core idea of a
matrix is that it typically consists of aspects of one idea each in a list of rows, another idea as a set of
columns and a third as the cross product between the rows and columns. This allows the LEADing Practice
Matrix to relate the unfamiliar to the familiar objects in the different layers (composition) usually through
the form of a table or chart e.g. rows and columns in a matrix, thereby outlining direct connection points
and showing a common pattern of the LEADing Practice Objects.
LEADing Practice Model
Within the LEAD Frameworks, a LEADing Practice Model is a representation that graphically shows the
relationship and the interconnection of specific composed LEADing Practice Objects. The key idea of a
model is that it is a graphical representation, an illustration, of a composition of information intended to
represent an aspect of an enterprise (e.g. business, application and/or technology) using a specific set of
rules which express logic or grammar. Based on already acquired information from either a LEADing
Practice Map or a LEADing Practice Matrix (or both), a LEADing Practice Model is usually crafted to enable
complex information to be communicated more easily to stakeholders, management and leadership within
their domain through the use of a more detailed, graphical illustration and/or depiction.
Question: How do LEADing Practice Map, Matrix and Model work together?
Answer: A LEADing Practice Matrix is the continuity of and interconnection between a Map (a
representation of decomposed and/or composed Objects) and a Model (a representation of interconnected
and related Objects). Therefore LEADing Practice Maps, LEADing Practice Matrices and LEADing Practice
Models are needed in the decomposition and composition work. The LEADing Practice Map (which lists the
objects in order to capture the decomposed objects) is vital as well as the LEADing Practice Matrix (which
composes in terms of relating specific objects together) and the LEADing Practice Model (which graphically
represents the decomposed and composed objects) are both critical and an essential part of the LEADing
Practice Way of Thinking, Working and Modelling as well as Governance and Continuous Improvement.

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Figure: How LEADing Practice Maps, Matrices & Models connects to the LEADing Practice Objects and LEADing Practice Artifacts.

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Question: How do practitioners work with the LEAD Frameworks, Methods and Approaches?
Answer: In order to combine such complex disciplines into a manageable approach and to allow all the
different architects and experts to work effectively and efficiently, the LEAD Practioner works through all
the layers and within the decomposition and composition of the many different artifacts with the same
structural approach: Way of Thinking, Way of Working, Way of Modelling, Way of Implementation and Way
of Governance.

Figure: The LEADing Practice structural approach.

Question: What is the LEADing Practice Way of Thinking?


Answer: The Way of Thinking, the so-called welt anschauung, is essential and the starting point of the
LEADing Practice eXperts structural approach. Each LEADing Practice eXpert has to be able to have an
abstraction level which can analyze, appraise, approximate, assess and capture objects and/or artifacts
idea, design, plan, scheme and structure in order to understand the underlying thought, view, vision as well
as perspective, philosophy and belief. The Way of Thinking enables the LEADing Practice eXpert, to have
structural approach around strategic definitions (wants, needs, direction, issues and problems).
Question: What is the LEADing Practice Way of Working?
Answer: The Way of Working is important and the point where LEADing Practice eXperts begin to structure
their approach to addressing a specific problem or set of problems. Each LEADing Practice eXpert has to be
able to translate the Way of Thinking into a Way of Working, thereby organizing, classifying, aligning,
arranging, quantifying, recommending, and selecting objects and/or artifacts in the systemized and
categorized way they need to be decomposed or composed together. This enables the LEADing Practice
eXpert to structure the arrangement of effort and work.

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Question: What is the LEADing Practice Way of Modelling?


Answer: The Way of Modelling is the approach which provides uniform and formal descriptions of the
objects and artifacts to represent the insight into the business. Thus any problem may be addressed using
one or more different model types which apply the decomposition and composition modelling techniques
at the different layers e.g. business, application, technology. Each LEADing Practice eXpert has to be able to
translate the Way of Working into a Way of Modelling, which primarily includes the need to recognize:
Expressiveness: the degree to which a given modelling technique is able to denote the models of any
number and kinds of layered domains (business, application, technology).
Arbitrariness: the degree of freedom one has when decomposing and composing different models on
one and the same domain
Suitability: the degree to which a given modelling technique is specifically tailored for a specific kind
of desired output/result.
Comprehensibility: the ease with which the way of working and way of modelling are understood by
participants.
Coherence: the degree to which the individual sub models of a way of modelling constitute a whole.
Completeness: the degree to which all necessary concepts of the application domain are represented
in the way of modelling.
Efficiency: the degree to which the modelling steps (e.g. LEADing Practice Lifecycle, as well as
LEADing Practice Blueprint and Implementation steps) use resources such as time and people.
Value Audit: the degree to which the end result of the models achieve its goals.
Question: What is the LEADing Practice Way of Implementation?
Answer: The LEADing Practice Structural Way of Implementation combines the Enterprise Modelling and
Enterprise Architecture principles in an order to apply the way of working and modelling into the physical
and thereby the execution and concrete relevant aspects of transformation and innovation:
Most implementations fall short of transforming the business and creating real value due to the fact
that they automate the existing Way of Working,. thereby actually reinforcing a siloed and ineffective
way of automation. Hence, the LEAD way of implementation approach is not only about identifying
and minimizing duplication of an organizations business functions, roles in terms of employees,
processes, services and many other cost cutting potential. It is, in addition, about the possibility to
totally rethink the information workflow, the service flow, the process flow as well as the
measurement and reporting flow. It can fundamentally rethink and transform the different
organizations.
It has been developed as a fully integrated part of the modelling and architecture concept and details
a series of steps to be taken in order to produce a fully integrated concept.
It provides a uniform and formal implementation description of the specific 17 LEAD meta objects
and artifacts by using decomposition and composition modelling techniques within the
implementation method and the different layers (business/application/technology).
Question: What is the LEADing Practice Way of Governance?
Answer: The Way of Governance - the word governance is derived from the Greek verb
[kuberno], which means to steer and was documented for the first time in a metaphorical sense by Plato.
It then passed on to Latin and then on to many languages. In Enterprise Architecture, governance is the act

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of governing what exists or is in the process of being developed/deployed. In the Way of Governance it
relates to decisions and guidance that define expectations and direction, grant power, or verify and ensure
value identification and creation.

Figure: The LEADing Practice Way of Governance.

A reasonable or rational purpose of governance might aim to assure, (sometimes on behalf of others in
terms of stakeholders) that an organization produces a worthwhile pattern of good results while avoiding
an undesirable pattern of bad circumstances. Therefore, the enterprise architecture governance and
continuous improvement processes and systems are typically administered by a governance body. The daily
enterprise architecture project governance consists of assuring, on behalf of those governed, the desired
business innovation, transformation and value creation while avoiding an undesirable pattern of high cost,
ineffectiveness and inefficiency (low performance). Enterprise architecture governance consists of the set
of architectures, regulatory requirements, processes, authority structure, solutions, organizational
standards/rules and guidelines as well as service level agreements/operating level agreements, affecting
the way people direct, administer or control a corporation.
Enterprise architecture governance also includes the relationships among the many players involved (the
stakeholders) and the business goals. The principal players include the CIO, CTO, shareholders, business
management, and the EA governance board. Other stakeholders might include the employees, suppliers,
end-consumers, and the IT community at large.
Question: Can LEADing Practice connect to other frameworks, methods and approaches?
Answer: Yes, as LEADing Practice works in layers and decomposes the objects through the layers it can be
(and already has been) connected to all the major existing frameworks, methods and approaches such as
TOGAF, Zachman, FEAF, ITIL, Prince2, COBIT, DNEAF, etc.
Below is a set of tables showing the connection points from LEAD to other frameworks, methods, and
approaches:

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Figure: LEADing Practice integration and connection to other Enterprise Architecture Frameworks and Methods.

Figure: LEADing Practice integration and connection to Process Methods.

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Figure: LEADing Practice integration and connection with common IT standards and approaches.

This connectivity is seen as one of the strengths of the LEADing Practice concepts and today, our
community of over 2500 certified practitioners are not aware of any framework, method or approach that
LEADing Practice does not connect and integrate to. (and were we to become aware of such a gap, it would
be our goal to address this shortfall immediately.)
Question: How is the LEADing Practice concept being further developed?
Answer: LEADing Practice is continuously being developed and improved by the LEADing Practice User
Group and the LEADing Practice Community Open Source network, as well as development partners and
LEADing Practice members around the world.
Whats important to note is that the LEADing Practice development is client-driven and not consultancy
firms or vendor-driven. LEADing Practice members are required to build the competency and apply the
LEAD Frameworks. The proposed LEADing Practice artifacts are sent to the LEADing Practice Quality
Assurance team, consistent of the following 13 members:
Mark von Rosing Founder and main developer of LEADing Practice.
Henrik von Scheel - Co-developer of LEADing Practice and Head of Business Innovation &
Transformation Enablement (BITE) Method.
Maria Hove - Co-developer of LEADing Practice. Responsible for the Business Model Reference
Framework and Head of Business Architecture.
Ulrik Foldager - Co-developer of LEADing Practice. Responsible for the Process Reference Framework
and Head of Process Architecture.
Georg Etzel - Co-developer of LEADing Practice. Responsible for the Service Reference Framework
and Head of Service Architecture.
Cay Clemmensen - Co-developer of LEADing Practice. Responsible for the Value Reference
Framework and Head of Value Architecture.
Joshua von Scheel - Co-developer of LEADing Practice. Responsible for the LEADing Practice Key
Models.
Freek Stoffel LEADing Practice Development Partner. Co-responsible for the Application Reference
Framework.

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Neil Kemp - Co-developer of LEADing Practice and responsible for LEADing Practice Modelling Rules
and Head of EA Tools & Repository.
Henk Kuil, LEAD Enterprise Architect, Air France/KLM. Co-developer of LEADing Practice and LEADing
Practice User Group Chairman.
Bas Bach, LEAD Enterprise Architect, NS Rail (Dutch Railway). Co-developer of LEADing Practice and
LEADing Practice User Group Co-Chairman.
Victor Abele, LEAD Business Architect, Senior Director, Government of Canada. LEADing Practice User
Group Co-Chairman.
Question: Are there industry-specific LEADing Practice versions?
Answer: Yes, the LEAD Frameworks, Methods and Approaches can be tailored to any specific industry or
organizations requirements. The LEADing Practice industry-specific versions currently include Airline,
Aerospace, Banking, Defense, Government, Oil & Gas, Chemicals and Railways. The next industry-specific
versions being developed are Insurance, Retail, and Postal.
Question: Who is using LEADing Practice?
Answer: The LEAD Frameworks, Methods and Approaches are some of the most applied principles today.
Among the users are most of the fortune 500 companies and leading government organizations that either
use them directly or indirectly through, for example, ASAP (SAP implementation method) and with ARIS and
iGrafx. The principles are taught at over 100 Universities around the world via the BPM and/or Enterprise
Architecture university curricula.
Question: What does the LEAD Frameworks, Methods and Approaches cost?
Answer: There is no cost for the LEAD frameworks, method and approaches. It is 100% free for community
members. However the LEAD assets cannot be shared with non-community members.
Question: What are the conditions for using the LEADing Practice assets and tools?
Answer: Selected LEADing Practice descriptions, artifacts and documentation are, for information
purposes, freely available online.
Individual LEADing Practice practitioners automatically become a community member by following one of
the LEADing Practice certification paths. For a company to be granted complete access to the LEADing
Practice artifacts, assets and tools requires LEADing Practice User Group community membership with a
registered license. In either case, NO parts of the LEADing Practice Intellectual Capital may be reproduced,
stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical,
photocopying, recording, or otherwise, for any other purpose including, but not by way of limitation, any
use for commercial gain, without the prior permission of the copyright owners (LEADing Practice ApS). To
ensure quality and IP control, the following condition of use, copyright and limitations apply to the reuse of
the LEADing Practice Intellectual Capital:
Guidelines for LEADing Practice community members using the IPR material
As a LEADing Practice member comes greater personal responsibility and the following intellectual property
conditions apply:
Can be used free of charge for LEADing Practice certified practitioners.

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Cannot be shared, copied or made available for non-community member, who are not LEADing
Practice certified practitioners.
When using any materials, it must include a source notice either in an adjacent area or as a
footnote to indicate the source. The source should be specified the following way: Source: A part
of the LEAD Frameworks and possibly indicate the LEADing Practice work product family, such as
Part of LEADing Practice Process Framework.
Cannot be systematically given away do not download all our content and simply hand it over to
other colleagues or clients that are not trained and certified.
To ensure correct usage, any company usage of the LEADing Practice material e.g. templates and
tools has to be tailored and agreed upon by LEADing Practice ApS.
LEADing Practice ApS may, in appropriate circumstances and at its discretion, terminate the
access/accounts of users who infringe the intellectual property rights, and pursue legal action.
Guidelines for non-LEADing Practice community members using the IPR material
The following conditions apply to use of the LEADing Practice Intellectual Property for non-community
members:
Can be used free of charge for lecturing and research at any University and Business School
Material available at www.LEADframeworks.com can be used in a non-commercial way for
knowledge sharing. When using any materials, it must include a source and should be specified the
following way: Source: A part of the LEAD Frameworks and possibly indicate the LEADing Practice
work product family, such as Part of LEADing Practice Process Framework.
General guidelines that apply for all LEADing Practice IPR material
Any use of original texts, graphics, images, screen shots, and other materials from LEADing Practice
sources must be approved by LEADing Practice ApS.
No material can be generally distributed to colleagues, clients and or an undefined audience without
written permission from LEADing Practice ApS.
Cannot be altered or changed (the using company) in any way without explicit written permission
from LEADing Practice ApS.
In most cases, the LEADing Practice ApS acts as a distribution channel for the Publisher(s) and
Author(s) of the material provided.
Question: What is the cost associated with implementing LEADing Practice assets and artifacts?
Answer: The costs associated with implementing LEADing Practice are:
Certification cost. A LEADing Practice Certification (depending on the area of work) is a requirement
in order to ensure that the LEADing Practice principles, assets and tools are fully understood and
applied correctly.
LEADing Practice tailoring to your organizations specific needs and wants. The tailoring of the
LEADing Practice artifacts (depending on the objects focused on) is a requirement in order to ensure
that the LEADing Practice principles, assets and tools are applied to the company in the right way and
are applied correctly to your industry and organization.
If desired, coach and train teams across projects via our LEAD Partners to build competencies. As
we believe that the key for innovation and transformation is already embedded in ones

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organization, our LEAD Partners are specialized in the training, to coach and consult organizations to
apply the frameworks, methods and approaches.
Question: What are the different LEADing Practice certification paths?
Answer: LEADing Practice Certification curriculum offers the opportunity to become an eXpert, Architect,
LEAD Architect, or even a Chief Architect. Each certification path includes training and coaching in day-today projects to ensure skills are applied in real-world projects.

Figure: The LEADing Practice Professional Career Path

EXPERT CERTIFICATION
In order to build a strong foundation, participants must select at least one of the following LEAD eXpert
specialization tracks. An eXpert certification program costs 6,900 Euro (excl. VAT) and includes 10
classroom training days, 1 day of Individual Performance Mentoring and 1 certification:
Value eXpert
Service eXpert
Process eXpert
Information eXpert
Technology eXpert
Enterprise Architecture eXpert
Transformation eXpert

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ARCHITECT CERTIFICATION
To become a certified Architect, participants must choose between any of the Business, Value, Process,
Information, Technology, Service and Transformation eXpert tracks and combine any one of them with the
Enterprise Architecture eXpert tracks into a single discipline (Architect). An Architect certification program
costs 13,900 Euro (excl. VAT) and includes 20 classroom training days, 2 days of Individual Performance
Mentoring and 3 certificates:
Business Architect (Value + Process)
Value Architect (Value + EA)
Process Architect (Process + EA)
Information Architect (Information + EA)
Technology Architect (Technology + EA)
Service Architect (Service + EA)
Transformation Architect (Transformation + EA)
LEAD ARCHITECT CERTIFICATION
To become a certified LEAD Architect, participants must choose between either of the Enterprise
Architecture or Transformation paths that are available. A LEAD Architect certification program costs
23,900 Euro (excl. VAT) and includes 35 classroom training days, 3 days of Individual Performance Coaching
and 5 certificates:
LEAD Enterprise Architect (EA + Value + Process + Information)
LEAD Transformation Architect (Transformation + Value + Service + Process)
CHIEF ARCHITECT CERTIFICATION
The pinnacle of all LEADing Practice certification is the Chief Enterprise Architect certification program that
has been specifically designed to meet todays corporate challenges across all industries. A Chief Enterprise
Architect certification program costs 29,900 Euro (excl. VAT) and includes 40 classroom training days, 3
days of Individual Performance Coaching and 6 certificates:
Chief Enterprise Architect (EA + Value + Process + Service + Information + Transformation)
INDIVIDUAL PERFORMANCE COACHING
The Individual Performance Coaching (IPC) is an integrated element of the LEAD eXpert tracks and will take
the participants on a journey of personal and professional development through all the different aspects of
Value, Process and Enterprise Architecture. For each module consisting of 5 training days you will receive
0.5 days of additional IPC and an additional 2 days of coaching to support you in the practical case you will
be working on.
Question: What makes LEADing Practice certification unique?
Answer: Our experience, from training and coaching thousands of people in over 45 countries, has taught
us that: it is only through coaching, that competencies are gained and applied. We specialized in training
and coaching departments with a specific result-oriented project such as blueprint, transformation,
requirement management, cost cutting, etc.

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The LEADing Practice Certification curriculum emphasizes on value, services, processes and Enterprise
Architecture. The program provides profound knowledge of the LEAD Frameworks, Methods & Approaches
and its specialist areas links to:
Business Strategy
Business Model Domains e.g. revenue, service, value, performance, cost and operating model
Business workflow & process flow
Business Innovation & Transformation
Value drivers (Strategic Business Objectives and Critical Success factors)
Business competencies & business function
Core differentiating & competitive competencies
Enterprise Architecture (EA)
Goal Chain & Pain Chain
Information Model
Application Functionality & Task
Application Service
Application & System Flow
Data Entities, Components, Services & Flow
Platform Components, Devices and Services
Infrastructure Components and Services
Cloud Strategy, Concept, Roadmap & Implementation
Question: Can we get practical help in implementing LEADing Practice in our organization?
Answer: We specialize in supporting new or already started transformation projects with our dedicated
project angels. Our focus lies on tailoring the LEAD Frameworks, Methods and Approaches to organizational
needs and wants in order to kick-start, unfold, enable and support you in the development phases from
value planning, identification, creation, audits and realization.
Question: How can we get started with LEADing Practice?
Answer: To get started we suggest that you get acquainted and comfortable with the LEADing Practice
concept of working in layers, the decomposition and composition principles and the way of thinking,
working, and modelling. You should also selecting a certification path and enroll in one (or more) of the
courses at www.LEADingpractice.com so as to gain more experience and understanding of what LEAD is all
about.
If you are considering pplying or adopting LEAD in your organizations based on an existing projects contact
Henrik von Scheel, CEO of LEADing Practice ApS at email hvs@ LEADingPractice.com or Skype: vonScheel
Question: Is there a LEADing Practice User Group?
Answer: Yes. The LEADing Practice User Group is a non-profit organization that provides a global platform
for leading companies, faculty, academics, thought-leaders, LEADing Practice practitioners and researchers
to share best practices, conduct research and explore new ideas to continuously improve LEADing Practice
assets and tools for the future, and how to apply them
The LEADing Practice User Group is led by a board, which consists of:
Chairman Henk Kuil, LEAD Enterprise Architect, KLM/AirFrance

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Vice-Chairman Victor Abele, LEAD Business Architect, Government of Canada


Vice-Chairman Bas Bach, LEAD Enterprise Architect, Dutch Railway
Henrik von Scheel, CEO of LEADing Practice
Question: Are there any LEADing Practice events and/or conferences?
Answer: There are two annual LEADing Practice User Group events and open LEADing Practice conferences,
which are held with the objective to share information, knowledge and experience on applying LEAD
Frameworks, Methods and Approaches.
The next LEADing Practice Conference is on the 5th-6th of March 2014 in Charleston - South Carolina,
United States .The LEADing Practice Conference is open for anyone with an interest in the LEADing Practice
concept. The conference participation cost is $499 USD +VAT and includes materials, poster(s), tools and
handouts.
It is strongly recommended to register early and/or as a group, if you wish to bring your team and save a lot
of money. You can read more about the upcoming LEADing Practice Conference by following this link:
www. LEADingPractice.com /events/

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COPYRIGHT NOTE ON INTELLECTUAL PROPERTY (IP). ALL RIGHTS RESERVED.


LEADing Practice ApS respects the intellectual property of others, and we ask others to do the same.
Trademark
LEAD and LEADing Practice is a registered trademark. The trademark includes logos, illustrations, designs,
symbols or slogans used to distinguish LEAD Frameworks, LEAD Methods, LEAD Approaches and supporting
LEAD Tools and LEAD Templates, LEAD Conference, LEAD Research, LEAD Education, LEAD Titles and LEAD
Practitioner Titles such as LEAD Enterprise Architect, LEAD eXpert, etc.
Copyright
All information and materials contained in the LEADing Practice frameworks, methods and approaches with
associated tools and templates, such as maps, matrices and models is Intellectual Property (IP) of LEADing
Practice ApS and limitations apply to the reuse of this IP. The Intellectual Property Rights (IPR) consists of
information, knowledge, objects, artifacts, experience, insight and/or ideas, that are structured to enable
reuse to deliver value creation and realization.
The LEADing Practice ApS intellectual property is protected by law, including, but not limited to,
internationally recognized United States and European Union IPR copyright law. Except as specifically
indicated otherwise in writing, LEADing Practice ApS is the owner of the copyright in the entire LEADing
Practice content (including images, text and design attributes) and LEADing Practice ApS reserves all rights
in that regard. Use or misuse of the IPR, the trademarks, service marks or logos is expressly prohibited and
may violate country, federal and state law.
LEADing Practice ApS is an open architecture and open standard community and therefore provides open
access to all deliverables for certified LEADing practitioners, thereby ensuring that modelling principles are
applied correctly. An open architecture and open standard community has been set in place to encourage
sharing, learning and reuse of information and thereby increase knowledge among LEADing practitioners,
and with this ultimately improvement of ones project, engagement and the LEADing Practice development.
Use of the LEADing Practice frameworks, methods and approaches is restricted to certified LEADing
Practice community members, in good practitioner standing, who are able to use these items solely for
their non-commercial internal use. Legal access to the detail of LEADing Practice will be provided to you
with your membership. Members are prohibited from sharing the LEADing Practice material in its entirety
with other parties who are not members of LEADing Practice community since the concepts and models are
protected by intellectual property rights.
For guidelines on the IP usage, please see the following information:
Guidelines for LEADing Practice community members using the IPR material
As a LEADing Practice member comes greater personal responsibility and the following intellectual property
conditions apply:
Can be used free of charge for LEADing Practice certified practitioners.
Cannot be shared, copied or made available for non-community members, who are not LEADing
Practice certified practitioners.
When using any materials, it must include a source notice either in an adjacent area or as a
footnote to indicate the source. The source should be specified the following way: Source: A part

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of the LEAD Frameworks and possibly indicate the LEADing Practice work product family, such as
Part of LEADing Practice Process Framework.
Cannot be systematically given away do not download all our content and simply hand it over to
other colleagues or clients that are not trained and certified.
To ensure correct usage, any company usage of the LEADing Practice material e.g. templates and
tools has to be tailored and agreed upon by LEADing Practice ApS.
LEADing Practice ApS may, in appropriate circumstances and at its discretion, terminate the
access/accounts of users who infringe the intellectual property rights and pursue legal action.
Guidelines for non-LEADing Practice community members using the IPR material
The following conditions apply to use of the LEADing Practice Intellectual Property for non-community
members:
Can be used free of charge for lecturing and research at any University and Business School.
Material available at www.LEADframeworks.com can be used in a non-commercial way for
knowledge sharing. When using any materials, it must include a source which should be specified the
following way: Source: A part of the LEAD Frameworks and possibly indicate the LEADing Practice
work product family, such as Part of LEADing Practice Process Framework.
General guidelines that apply for all LEADing Practice IPR material
Any use of original texts, graphics, images, screen shots, and other materials from LEADing Practice
sources must be approved by LEADing Practice ApS.
No material can be generally distributed to colleagues, clients and or an undefined audience without
written permission from LEADing Practice ApS.
Material cannot be altered or changed (by the using company) in any way without explicit written
permission from LEADing Practice ApS.
In most cases, the LEADing Practice ApS acts as a distribution channel for the Publisher(s) and
Author(s) of the material provided.
LEADing Practice ApS may, in appropriate circumstances of infringement of the intellectual property rights
pursue legal action. For questions, please get in touch with at contact@leadingpractice.com.

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