Professional Documents
Culture Documents
AS A FREE
APP?
ByTedJanusz
a professional
Media Marketing
Guide for Parking
Professionals,which
is a free publication
for lPl members and
can be downloaded
from parking.org/
UDIDs
as a
Appthority discovered
that the new rule is only enforced on devices which are
running the latest version of iOS.
means to track and identifi, users,
What lnformation?
User location is tracked by 82 percent ofthe top Android
januspresent*tien*.
cnm or 614.440.7487.
socialmediaguide.
He can be
reached at tr:d@
14
whv?
"One of the main reasons app developers initiate app
tracking is to generate supplementary revenue by sharing
app user data with advertising networks and analyics
companies. In some cases, particularly with free apps,
developers are paid based on the amount of data they
collect and share about users," says Appthority.
TED JANUSZ is
OrCrVerR
zOra
What's Collected?
The Wall Street Journal analyzed the data collected
and shared by 101 popular apps on iPhone and Android
third parties.
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