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Whats your sustainable idea to make a brighter future?

At Unilever, we want to double the size of our business while reducing our environmental footprint and increasing our positive
social impact, by 2020.
To bring this vision of ours alive, we have incorporated sustainability at the heart of our business model.

In making sustainability core to our business we have formed the Unilever


Sustainable Living Plan which governs the brands and companys growth
journey. Our plan looks into 3 areas where our brands can make a positive social impact and increase business at the same time.
The ambition for our plan is to,

Our plan is unique in three ways


1.
2.

3.

It spans all our brands in all the countries where we sell them, not just a few specialist niche products.
We take responsibility of the cost to environment, not just for the direct impacts of our factories but across the lifecycle
of our products from the sourcing of raw materials all the way through to the energy and water needed by people to
cook, clean and wash with our products.
Sustainability isnt just about the environment. There are social and economic dimensions too. Our products make a
difference to peoples health and well-being and our supply chain supports the livelihoods of millions.

The business case for the Sustainable Living Plan


3 years into our Plan we are more convinced than ever that there is no difference between sustainable and profitable growth.
We have learned that companies which address both the needs of the environment and the concerns of citizens will prosper
over the long term. In three years our Plan has helped us,

Avoid costs of over 400 million euros by being more eco-efficient in our factories and reducing waste.
Reduce risks to the brands and to sources of raw materials as brand equity strengthened and sustainable sourcing reduced
risk of disruption in supplies.
Increase sales as brands that have made sustainability central to their brand proposition or product innovation grew by
double digits

Current Sustainable Living Plan Projects


At Unilever Bangladesh we have a number of brands driving sustainable living projects. A brief synopsis of each is given below.
Brand

Project

Impact

Lifebuoy Lifesaver teaching handwashing to


school children and families.

Reach:
1.1 million people with lifesaver
0.5 million people treated and 7500 surgeries conducted
on board the floating hospital.
Sharp spike in Brand Equity
Double digit growth

Lifebuoy Friendship Hospital floating hospital


providing healthcare services in hard to reach
char areas.
Pureit Devices - provide safe drinking water to
people.
Establishing Pureit as gold standard of safe
drinking water.
Pepsodent Dentibus mobile dental chamber
providing free oral checkup in remote rural areas
Pepsodent School Program raising oral hygiene
awareness in schools through education.

Reach:
1.3 million people
Over reaching growth targets with consistency

Reach:
0.4 million through Dentibus
4.1 million children through school program
Sharp increase in Brand Equity making Pepsodent the
number one oral brand of the country

Fair & Lovely Foundation Providing vocational


and financial aid to women, helping them obtain
livelihoods.

Reach:
Over the years around 3000 women received training
and over 2000 women obtained scholarship through FAL
Foundation.
Significant Increase in advocacy of the brand.

Self Esteem project educating young women


about body image issues through awareness
sessions.

Will be initiated for the first time from October, 2014

There are many other projects and activities under the Plan, both locally and globally such as,

Pollydut: a unique distribution system for hard to reach rural areas where unemployed rural youth are provided with our
products and a bicycle to distribute to rural shops
Aparajita: using rural women to conduct door-to-door selling, increasing sales while providing a livelihood
Waste Reduction: innovations such as Mucell Technology which reduces plastic usage in Dove bottles by more than 40%

For the full report on the Unilever Sustainable Living Plan please visit our websites ( http://www.unilever.com.bd/) Sustainable
Living section.

Your Task
Choose one of the 19 brands that Unilever Bangladesh sells and prepare a proposal for a new project which would complement
the selected brands unique selling point (USP) and one of the three pillars of our sustainable living plan.
Your Proposal must show;
1.
2.
3.
4.
5.

A clear objective/outcome of the project


Alignment to the brands USP with your project
Impact on Unilever Sustainable Living Plan of your project
Return on Investment (ROI) of the project
A detail 360 degree marketing campaign

Your idea must be unique!


This means you can only score higher by not replicating any existing local or global project.
Instructions
The solution has to be exhibited in the form of a video (max five min and max 5 MB). The presentation slides (max 5 slides)
have to be submitted along with the video. Please note there will be no additional marks on the image quality of the video.

Apart from the 5 slides of your main presentation you can add maximum 2 slides as appendix to include necessary
calculations you have done
Teams will have 48 hours to solve the case. The presentation & video has to be emailed to
nd
weare.bizmaestros@unilever.com on or before 22 August, 2014 8: 30 pm. Please note the submission timeline will be
strictly followed.
Along with the solution please email us your Team Details in an excel file separately. The file must include the following
information:

Team name/ title:


Team Leader's name:
Members Details
Sl. No.
1
2
3

Name

Contact number

Email address

Team Photo (Group)

If the team is selected then they will be communicated through email and over phone for the next round within the next four
working days.
You must have a 3 member team. Less or more than 3 members in a team will be disqualified.
For Queries/concerns
Please call us at 9888669 or email to weare.bizmaestros@unilever.com (along with your contact number) during office hours,
i.e. 10.00 am to 6.00 pm, if you have any queries or questions.
You can also inbox us at http://www.facebook.com/UnileverCareersBangladesh
Important:

Do not circulate this document

Do not make your solution or any other document related to Bizmaestros public

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