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At Unilever, we want to double the size of our business while reducing our environmental footprint and increasing our positive
social impact, by 2020.
To bring this vision of ours alive, we have incorporated sustainability at the heart of our business model.
3.
It spans all our brands in all the countries where we sell them, not just a few specialist niche products.
We take responsibility of the cost to environment, not just for the direct impacts of our factories but across the lifecycle
of our products from the sourcing of raw materials all the way through to the energy and water needed by people to
cook, clean and wash with our products.
Sustainability isnt just about the environment. There are social and economic dimensions too. Our products make a
difference to peoples health and well-being and our supply chain supports the livelihoods of millions.
Avoid costs of over 400 million euros by being more eco-efficient in our factories and reducing waste.
Reduce risks to the brands and to sources of raw materials as brand equity strengthened and sustainable sourcing reduced
risk of disruption in supplies.
Increase sales as brands that have made sustainability central to their brand proposition or product innovation grew by
double digits
Project
Impact
Reach:
1.1 million people with lifesaver
0.5 million people treated and 7500 surgeries conducted
on board the floating hospital.
Sharp spike in Brand Equity
Double digit growth
Reach:
1.3 million people
Over reaching growth targets with consistency
Reach:
0.4 million through Dentibus
4.1 million children through school program
Sharp increase in Brand Equity making Pepsodent the
number one oral brand of the country
Reach:
Over the years around 3000 women received training
and over 2000 women obtained scholarship through FAL
Foundation.
Significant Increase in advocacy of the brand.
There are many other projects and activities under the Plan, both locally and globally such as,
Pollydut: a unique distribution system for hard to reach rural areas where unemployed rural youth are provided with our
products and a bicycle to distribute to rural shops
Aparajita: using rural women to conduct door-to-door selling, increasing sales while providing a livelihood
Waste Reduction: innovations such as Mucell Technology which reduces plastic usage in Dove bottles by more than 40%
For the full report on the Unilever Sustainable Living Plan please visit our websites ( http://www.unilever.com.bd/) Sustainable
Living section.
Your Task
Choose one of the 19 brands that Unilever Bangladesh sells and prepare a proposal for a new project which would complement
the selected brands unique selling point (USP) and one of the three pillars of our sustainable living plan.
Your Proposal must show;
1.
2.
3.
4.
5.
Apart from the 5 slides of your main presentation you can add maximum 2 slides as appendix to include necessary
calculations you have done
Teams will have 48 hours to solve the case. The presentation & video has to be emailed to
nd
weare.bizmaestros@unilever.com on or before 22 August, 2014 8: 30 pm. Please note the submission timeline will be
strictly followed.
Along with the solution please email us your Team Details in an excel file separately. The file must include the following
information:
Name
Contact number
Email address
If the team is selected then they will be communicated through email and over phone for the next round within the next four
working days.
You must have a 3 member team. Less or more than 3 members in a team will be disqualified.
For Queries/concerns
Please call us at 9888669 or email to weare.bizmaestros@unilever.com (along with your contact number) during office hours,
i.e. 10.00 am to 6.00 pm, if you have any queries or questions.
You can also inbox us at http://www.facebook.com/UnileverCareersBangladesh
Important:
Do not make your solution or any other document related to Bizmaestros public