Lateral Value Consulting

We Engineer the Market for you

How certain are you

if you are strongly positioned in the market and hold a
preferred position among your key customers and
cannel partners, vis--vis your competitors, today
and tomorrow?

if you are able to maximise your reachability and

visibility across the total addressable market (TAM) to
generate maximum enquiries?

if you are able to attract and retain the best talent

that will enable you to achieve your big goals?

What we do
Marketingrequirements
Message broadcast
Raise awareness

Our Expert
Solutions

Reposition the company

Brand recognition
Product launch
Expansion
Increase online & offline presence

Outcome
Increase in sales lead
Media Coverage
Enhanced traffic to website
Message reaches up to key decision maker
Healthy relationship with the
stakeholders
Increased visibility and reachability in
target market

How we do

Our Marketing Solutions Capability:

A team of seasoned professionals forming an advisory board, available for
strategic analysis of clients problems and breaking down into executable
marketing solutions
A diverse team of marketing professionals bringing together functional and
domain expertise
A strong network of media houses in the B2B industry
A team of analysts, capable of writing research driven market insights, articles,
blogs, press releases, product reviews, and create targeted web-content for
industrial magazines and other industry participants, with a focus on SME
industries.

Why you need us

Its getting harder and harder just to continue your business, let alone take it to
new highs.
More and more
companies fighting
for the same business

Raw material
supplies are limited,
of which, a major
chunk is taken by the
large companies

Increasing
competition
for business

Increasing
competition
for raw
materials

Economic
uncertainties

Increasing
competition
for talent

Economic
uncertainties can
destabilize any
business

Talent pool is limited

and highly mobile

Positioning
among
suppliers

Positioning
among the
customers

Positioning
among
your
employees

Recipe to succeed in todays highly competitive market

Case Study (Virtual)

Objective: To position the company an industry thought leader and ongoing go-to source
An independent residential real estate company in Mumbai, appointed Lateral Value Consulting
(LVC) to raise the company profile.

Solution:
LVC worked with client to produce a podcast and news releases with intent to educate customers
and competitors about Real Estate market trends. Using blogs and corporate pages on LinkedIn,
Facebook and Twitter, LVC promoted clients news and other educational information through
social media channels. Several articles were published in primary journals.

Result:
Clients name regularly appeared on local and national media to provide insight into regional
real estate trends
Strong brand awareness
Increase in lead generation
------------------------------------------------------------------------------------------------------

Objective: Brand recognition & increase enquiries

Lateral Value Consulting (LVC) was brought in to assist its client a commercial and passenger
car chassis maker to raise its profile in the industry.

Solution:
In order to achieve the objective, LVC chose upcoming annual Auto Ancillary Show, to be held in
Pune, as the best platform that can serve the purpose. Apart from having a prominent exhibition
space in the show, LVC helped in organizing a conference to be addressed by the clients
Technical Director, Mr. Ameya Sakhrdande, on the effects of light weight on vehicle performance.
Keeping in line with the shows theme of Light Weighting, LVC showcased the clients past work,
which captured considerable online and offline media space.

Result:
Significant increase in enquiries
Nominated in a prestigious industry award
Gained Media buzz

Who we are
We are a marketing services company, committed towards helping industrial and
engineering companies in building and executing an effective B2B marketing
and communication strategy.
We offer:

B2B Public Relations

Digital Marketing
Online Survey
Events

Contact us:
Lateral ValueConsulting
Rahul Singh
Phone: 9987 252 139
Email: rahulsingh@lateralvalueconsulting.com

Office:
303, Bldg. 12/A, FAM
Sector 11, Kopar Khairane,
Navi Mumbai, 400709
Maharashtra