Professional Documents
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Consumer Product
A consumer product is generally any tangible personal property for sale and that is used for
personal, family, or household for non-business purposes. The determination whether a good is a
consumer product requires a factual finding, on a case-by-case basis. This basis will vary from
one jurisdiction to another.
The consumer products industry is comprised of a variety of products, such as toiletries and
cosmetics, small appliances, consumer durables, consumer electronics, and other household
items. This industry has seen steady growth since the Industrial Revolution, and with the rising
markets of Russia, China, and India starting to demand more commodities, this growth is
expected to continue into the future.
technology solution has provided the foundation for overcoming the many challenges that these
consumer goods manufacturers face.
Company Overview
Square Consumer Products Ltd.
Company Profile
Square Consumer Products Limited has started its journey in 2001 as a member of Square Group, the
leading corporate house in Bangladesh. Within a short span of time, it has been able to create a strong
foothold in the market through its quality products and customer services. For its obsession with quality
management, the company had obtained the international quality standard ISO 9001 in 2005. Strong
commitment to quality, adoption of advanced technology, stress on human resource development, focus
on continuous improvement and introduction of new products for the growing markets has given the
company a decisive position in the industry. Recently the company achieved ISO 22000 for its food
safety management system.
Square Consumer Products Limited has introduced three popular brands in the market namely Radhuni,
Ruchi and Chashi. Radhuni is the flagship brand of the company. Just after its introduction, Radhuni drew
the attention of housewives who demanded convenience and time saving cooking. The product range of
Radhuni is enriched with basic spices, mixed spices, cereals & pulses based products, edible oil and dairy.
On the other hand, Ruchi is providing ready-to-eat snacks like Chanachur, Fried Dal, Banana Chips,
Jhuribhaja, Peanut, Chutney, Pickles and Honey. Ruchi has won the heart of the youngsters for its
healthy, tasty & innovative ground breaking products.
The new brand of the company, Chashi is the landmark of those products which are collected directly
from the farmers having the indigenous essence and freshness.
The company assures to meet the increasing demand for quality products both at home and abroad. The
products with international standards are being exported to more than 22 countries. Dedication to quality,
innovative products, customer service and reasonable price has given the company a unique position in
the food market.
Mission Statement
We want to be the world-class food products manufacturer in Bangladesh by ensuring intrinsic quality
products and customer services with state-of-the-art technology and motivated employees.
Objectives
To enhance the strength and skill of the organization that will contribute to company's increasing
growth both in domestic and global markets
Easy & fast cooking ensuring delicious aroma & flavor while cooking & eating.
Want to save time in cooking to give more time for kids, family & entertainment.
Want to cook with powder spice and expect traditional authentic taste and color.
More concern about the bout the food quality and well-being of the family members and intend to
take quality product.
Basic Spices
CHILLI POWDER
Radhuni Chilli Powder is produced from the best variety of red chilli which delivers the desired
red color & hotness by providing capsaicin, the main flavoring compound for hotness and
capsanthin, the main coloring compound in proper composition.
Available pack sizes: 100g, 200g, 400g, 500g & 5000g
(Either in pouch or inner carton form)
TURMERIC POWDER
Radhuni Turmeric Powder guarantees the proper proportion of Curcumin from its hand-picked
best turmeric. Thus it gives your dishes a brilliant golden yellow color.
Available pack sizes: 100g, 200g, 400g, 500g & 5000g
(Either in pouch or inner carton form)
CORIANDER POWDER
Radhuni Coriander Powder has the distinct flavor and fragrance of coriander for your delicious
preparations.
CUMIN POWDER
Radhuni Cumin Powder is prepared from selected high-grade cumin to ensure fresh aroma & real
taste of cumin.
GINGER POWDER
Made from the hand-picked best gingers, Radhuni Ginger Powder has all the food qualities intact
and adds much to the taste of the menu.
Mixed Spices
MEAT CURRY MASALA
Radhuni Meat Curry Masala has the right combination of chilli, turmeric, coriander, cumin, fenugreek
etc. for the authentic taste of meat curry. It can be used for cooking all types of meat.
FISH CURRY MASALA
The combination of spices in Radhuni Fish Curry Masala brings out the traditional taste of local fish
curry. Any kind of fish can be cooked with Radhuni Fish Curry Masala.
CURRY POWDER
Use Radhuni Curry Powder to cook any type of fish and meat to get the best taste without any hassle.
VEGETABLE MASALA
For delicious vegetable dishes, Radhuni Vegetable Masala has all the right ingredients in the right amount
for fast and easy cooking.
KABAB MASALA
Radhuni Kabab Masala is a rich mixture of spices necessary for preparing mouth-watering kababs.
BIRYANI MASALA
The proper mixing of different spices according to the age-old recipe of Biryani comes to you in Radhuni
Biryani Masala. Get the unique taste of mutton, beef and chicken Biryani at your home at ease.
BORHANI MASALA
Radhuni Borhani Masala eases preparation of the most popular beverage in our local culture. Borhani is
always present before the rich meals in every special occasion and festival.
Company profile
RADHUNIs mind share, heart share, and market share are in the highest position in its industry.
RADHUNI has successfully made awareness buildup. Almost everyone mentioned the name of
RADHUNI when they are asked to name a brand of this kind. RADHUNI has just finished its
introduction stage in the product life cycle (PLC) and it is now at the beginning of the growth stage in
PLC.
Competitors Profile
Today understanding customer is crucial, but it is not enough. Companies gain competitive advantage by
satisfying target consumer needs better than competitors do. Therefore it is important to know the
competitors, their strengths and weakness and also the strategies of the competitors. First comes the
competitors analysis or identifying competitors.
At the narrowest level, there are a number of competitors competing in the market these are;
Shan
Mehran
National
BD
TIGER
ARKU
FRESH
PRAN
TATA