Apple Inc.

: The Dilemma of Internal and External Responsibility

Introduction

Apple Inc. is a multinational American corporation which produces consumer electronics and
software such as computers, mobile phones, etc. It was founded on 1st April, 1976 by Steve
Job and Steve Wozniak in California. Apple Inc. grow very fast and become the biggest
mutinational company , now Apple owns more than 300 retail stores over 13 countries and an
on-line store. Although they have been predominantly successful, they have any peoblem in
their CSR and has received much criticism.
Corporate social responsibility (CSR) has been highly regarded by most corporations.
However, the exact reason why corporations implement CSR initiatives is often very vague
and confusing to others. This paper will explore in depth how international corporations are
motivated to incorporate CSR into the business strategies and how they deal with it.
Based on academic references, the report firstly outlined the CSR background as well as
some theory and key debates about CSR. Then, the methodology was summarized. After that,
the case study of Apple Inc. was used to demonstrate the reasons for implementing CSR
initiatives in depth. Following that, the types of dilemmas the company faced, the CSR
approach and tactics it used were analyzed. Finally, a conclusion was drawn at the end of the
paper.

CSR in Apple Inc.

Apple Inc. is a multinational American corporation which produces consumer electronics
such as computers, mobile phones and the other electronics. The company have been
received many critics about the CSR in that firm, environmental distruction , underage
worker .
They use the chemical detergent to clean the touch screen of Iphone , workers from Wintek
had been poisoned by n-hexane, a toxic chemical. Many workers resign from their job .
Apple Inc. Have legal proceeding , management managarial and financial condition .
Warranty Costs Stock-Based Compensation Income Taxes Legal and Other Contingenciesm, Warranty Costs
Stock-Based Compensation Income Taxes Legal and Other Contingencies

Item 7A. Quantitative and Qualitative Disclosures About Market Risk Interest Rate and Foreign Currency Risk
Management Interest Rate Risk Foreign Currency Risk
Allowance for Doubtful Accounts Shipping Costs Warranty Expense Software Development Costs Advertising
Costs Stock-Based Compensation

Preferred Stock Restricted Stock Units CEO Restricted Stock Award Stock Repurchase Plan Comprehensive
Income