Php th m t

Mc ch:
- M t cc c tnh cm quan ca sn phm.
- Lng ha s khc bit.

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ng dng phn tch m t

Xc nh tnh cht cm quan c trng

So snh vi Profile mc tiu
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Cc loi php th m t

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M t c in
Quy trnh 4-bc:
1. La chn hi ng
2. Pht trin thut ng m t cho ngoi hnh, mi, hng
v, cu trc, cm gic trong ming v hu v
3. Hun luyn

4. nh gi cho im cc sn phm

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La chn hi ng
- Kh nng pht hin cc sai bit trong cc c tnh c gii
thiu v cng cc c tnh
- Kh nng m t cc c tnh sn phm, s dng cc thut ng
v cc phng php o
- C nng lc t duy tru tng
- S nhit tnh v mc sn sng
- Sc khe tng qut tt:
+ Cu hi sng lc
+ Cc php th nhy
+ Cc php th phn hng / cho im
+ Phng vn c nhn
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V d v bng cu hi trc tuyn chn

1. Thi gian:
C ngy no trong tun m Anh/Ch khng th thu xp c thi
gian tham gia hi ng khng?
Nm nay, Anh/Ch d nh s ngh php bao nhiu tun?
2. Sc khe:
1. Anh/Ch c vn sc khe no sau y hay khng?
Rng gi
Tiu ng
Bnh v rng ming
H ng huyt (Hypoglycemia)
D ng thc phm
Cao huyt p
2. Anh/Ch c s dng thuc gy nh hng n cc gic
quan, c bit l v gic v khu gic khng?
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Cu hi kim tra v hng v, mi v cu trc:

1. Nu mt cng thc yu cu phi c hng ty nhng
hng ty li khng sn c th Anh/Ch s dng g thay
th?
2. Nhng sn phm no khc c v ging vi sa chua?
3. M t ph mai nghin ch bng mt hoc hai t thch
hp nht
4. M t mt vi hng v r nt ca cola
5. t mt vi tnh cht cu trc ca thc phm ni chung
6. Mt s tnh cht cu trc ca khoai ty chin?
7. M t mt s mi ng ch ca sn phm bnh
Meilgaard, Civille & Carr (1999),
Sensory evaluation techniques. CRC Press

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V d: La chn hi ng nh gi m t sn
phm sa ti tit trng hng du.
Bc 1: La chn
Th nghim 1: Php th matching mi/thut ng

Bc 1: La chn hi ng
Th nghim 2: Php th 2 - 3

316

527

Mu A: sa Vinamilk.
Mu B: 50% sa Vinamilk + 50% sa DutchLady cng
loi.
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Bc 1: La chn hi ng
TN3: So hng cng v ngt c trong sn phm sa
ti tit trng

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Bc 1: La chn hi ng
TN4: Xc nh off-flavor

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Bc 1: La chn hi ng
TN5: M t mi

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Bc 1: La chn hi ng
Kt qu nh gi nng lc hi ng

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V d v hun luyn thang o

nh du mt v tr trn on thng bn phi biu th
t l phn trm ca din tch c bi en

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Bc 2: Pht trin thut ng

Mc tiu: M t phn nhm sn phm mt cch ton
din m khng b trng lp

Tin trnh:
- Pht trin thut ng
Ton din
- Rt gn danh sch thut ng
Khng trng lp
- La chn cht chun v nh ngha cho cc thut ng

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V d v cht chun, nh ngha v cch nh gi

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Bc 3: Hun luyn

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Bc 3: Hun luyn

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Bc 4: nh gi cho im sn phm
M s: 534

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X l s liu

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Php th m t nhanh ( Flash Profile)

- Mi ngi th la chn v s dng t ng ca
ring h nh gi ton b tp hp sn phm mt
cch tng i.
- M t nhanh chng cc tnh cht cm quan ca mt
tp hp sn phm.

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Nguyn tc
- M t cc c tnh cm quan chnh ca cc sn phm.
- Phn hng sn phm theo mi c tnh m bn nhn bit
c.
mn:
A
B
C
D
E
F
G
H
Thut ng:
-

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Cch tin hnh

Pht trin
thut ng

Bui m u (30 pht): mi nh gi

vin vit ra giy mt danh sch cc
thut ng c bn nht.

Cp nht thut
ng

Bui chuyn tip (30 pht): mi nh

gi vin c cc thut ng c vit
ra bi cc nh gi vin khc.

So hng sn
phm

Bui chnh (1 gi): so hng cc sn

phm trn mi thut ng pht trin
c.
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Cch tin hnh

- S lng nh gi vin: 4 n 6 chuyn gia cm quan
- S lng sn phm: Ti a l 15 nhng ph thuc vo
bn cht ca cc sn phm
- S ln lp: 2 hoc trnh by mt vi sn phm hai ln
kim tra kh nng lp li.

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Kt lun
Php th m t nhm lng ha s khc bit v tnh
cht cm quan ca cc sn phm.

Design by Th Thu