Professional Documents
Culture Documents
By Candace A. Quinn
Brand=Experience
The following pages are intended to describe for you the major elements in determining a brand
position for an organization.
Many factors can contribute to the time required, and within the discussion of each phase, those
factors are detailed.
Discovery 8-16
weeks
Design 12-24
weeks
Developmen
t 8-12 weeks
Deployment
48-70 weeks
Display 28-52
weeks