2014

Annual Report

Whitney T. Kuniholm
SU USA President

Frank Taylor
SU USA Board Chairman

Dear Friend of Scripture Union,

We are grateful for Gods wondrous works through the ministry of Scripture Union in our annual report
for the fiscal year July 1, 2013 to June 30, 2014. In this report, youll find a summary and highlights of
Scripture Unions activities during that period.
Bible engagement, helping people of all ages to read and live Gods Word, the Bible, is the focal point of all
we do. For adults, the main vehicles for promoting this engagement are The Essential Programs
(The Essential 100, The Essential Jesus, and The Essential Question programs) and the daily Bible reading
guides, Discovery and Encounter with God. As youll read in this report, these programs continue, by Gods
grace, to be used to bring people into Gods Word and closer to him. In particular, we experienced 27%
growth in the nation-wide impact of Scripture Unions ministry, largely through the customization of
The Essential Jesus Bible reading planners for the Son of God feature-length movie.
For children, SUs Bible engagement programs are SuperKids, SUs summer outreach ministry, and
PrimeTime, our after school outreach. Both reach primarily urban, at-risk children with Gods Good News
in Jesus. They continue to grow and touch many young lives for Gods glory.
Indeed, God blessed us in many ways, not the least of which was financially. An audited financial statement
is available on request.
So we present this report with grateful hearts to God for the successes of the past year and for the continuing
privilege of declaring his glory in the year ahead.

Frank Taylor
SU USA Board Chairman

Whitney T. Kuniholm
SU USA President

SU USA Board of Directors

Executive Committee:
Frank Taylor, Chairman
Steven Ross, Vice Chairman
E.J. Rittersbach, Secretary
D. Christopher Miller, Treasurer

Frank Barker
James J. Bowman
Bradley DeForest
Patricia Dunbar
William T. Ensslen
Paula George

Gil Peirce
Betty Purchase
Eduardo Ramirez
Sara Robertson
Allen Swann
David Young

Scripture Union USAP.O. Box 215Valley Forge, PA 19481-0215www.ScriptureUnion.org

Bible Engagement Resources.

Essential Bible Reading Programs

The year was especially exciting for
Scripture Unions Essential Bible
Reading Programs. The original E100
list of Bible passages has grown to 15
separate products for all ages. Newly
released in 2014 is The Essential
Question, a fast-paced journey
through the Book of Acts. It challenges
believers to ask themselves what God
has called them to do, based on Pauls
question in Acts 22:10, What do You
want me to do, Lord?

Bible Ministry

Bible engagement is the process of helping people of all ages take in and live out Gods
Wordand its the heart of everything we do at Scripture Union. 2014 brought an
unusual amount of growth in new programs, new products and the launch of a new
online store, all of which position SU to engage still more children, more youth and more
adults in the next decade. This translates to a 27% growth in the nation-wide reach of
Scripture Unions ministry; 789,563 adults and children engaged with Gods Word through
Scripture Union programs.

The Essential 100, originally published as the Essential Bible Guide, was the original
devotional book by SU President Whitney T. Kuniholm. The 2014 reprint includes new
cover artwork and an all-new layout. The E100 Reading Plan, on which The Essential 100
is based, has reached 2.5 million in 20 languages to date.
The Essential Jesus, originally released in 2009, was also updated with new. These 100
Bible passages trace the story of salvation, through 25 Old Testament Prophecies and
75 New Testament readings to be the Bibles greatest story. Finally, The Essential Series
was given its own brand this year with the E100 Medallion.

Essential Youth Editions

In addition to completing and redesigning the original
Essential Programs, The Essential 100 Program and
The Essential Jesus Program have both been adapted
and released as Youth Editions in partnership with
Doug Fields of Download Youth Ministries. The Youth
Editions feature 20 video introductions each by
Fields, 100 all new mini-studies.

Customized Essential Jesus Resources

Bible Ministry

In December 2013, Scripture Union was

commissioned to provide
customized The Essential Jesus Bible
Engagement resources for the Son of
God movie. The resources became part
of a Curriculum Package that was made
available to churches. So, SU customized
200,000 copies of The Essential Jesus
Bible Reading Planners and Bookmarks
and stock ran out before the movie was
released.

Bible Reading Help Provided for US Military

Scripture Union continues to supply Bible
reading resources to members of the US
military. In partnership with the American Bible
Society, the E100 Bible reading plan has been
provided to over 250,000 soldiers and their
families. In addition, SU sends 3,000-4,000
free copies of Discovery and Encounter with God
to soldiers.

Bible Guides: Backbone of Bible Engagement Ministry

I just wanted to say that I have been using your magazine for 5 years
this coming summer. I love it! A friend got me hooked when I was 32
and I got a few others to join with me.
Encounter With God is the best daily devotional I have ever had.
I am so glad I discovered it. I appreciate the history background to the
passage as well as the spiritual application.

Since 1959, Scripture Union Bible Guides, originally known as

Notes, have helped individuals meet God every day through the
Bible and prayer. Learning the ways that we have helped
never gets old.

Digital Bible Engagement

I am among the daily readers from Kenya, Trans Zoia County. Thank [you], SU USA
Pastor Paulo k.Cheboiywo via Facebook

Digital
33%

Print
66%

Digital 244,538
Print 527,762
Social Media
7,232
People Reached: July 1, 2013 through June 30, 2014

As the world relies more and

more on the internet and online
services, Scripture Union has
developed ways to encourage
people to meet God daily via
email, an app, social media and
the Essential Bible Blog.Encounter
with God and Discovery both
go out each day via email to
8,637 subscribers. In this format,
each days Bible passage and
commentary are also broadcasted
via Twitter and Facebook pages,
which increases the daily reach to
more than 10,560.

Bible Ministry

Social Media
1%

SU President Whitney T. Kuniholm contributes quarterly posts to EssentialBibleBlog.com

that are distributed via our email distribution lists. Fresh content, delivered in an easy
going style pack a punch in nurturing a Bible Reading habit. Topics this year covered Top
10 Bible Myths and a video introduction to The Essential Question, among others.

Bible Guide App: Essential Daily

The Essential Daily is the perfect follow-up to
continue the Bible reading habit after
participating in an Essential Program.
Essential Daily is a daily Bible reading guide for
individuals who want to know God better. It
provides clear Bible explanation and practical
application for the average person. Each days
reading covers 10-15 verses. Essential Daily
covers representative portions of every Bible book in a four-year cycle.
Both the tablet and smartphone versions of the Essential Daily web app are available
for free. They work on both the iOS (Apple) and Android mobile devices.

SU Resources, Your Bible Engagement Partner!

Bible Ministry

Scripture Union is pleased to announce the launch of ScriptureUnionResources.com,

our newest website, completely redesigned with user-friendly navigation. Updated
product pages contain information about existing and new products. Complete
program information gives an overview of each program and how it works, while
individual product graphics, highlights and links to the store ease the user experience.

Bible Engagement for Children

Engaging children with the Bible has been the inspiration for Scripture Union since
its inception the summer of 1867. That was when a young British office worker,
Josiah Spiers, took children from his Sunday School to a special meeting of hundreds
of children. The children were lively and enjoying themselves and seemed to understand the Bible teachings. Spiers was greatly impressed with this informal and effective approach to ministry to children. He soon began holding regular services of his
own for children with attendance in the hundreds as The Childrens Special Service
Mission (CSSM), which later became Scripture Union.

SuperKids Programs

Childrens Ministry

SuperKids provides an opportunity for children to be safe and not in the streets.
It also gives them tools how to handle situations in the streets.
Rebecca, SK Volunteer

I had a lot of fun, it was something different every day. Kira

I like the games and the Bible worksheets.Ian
I really like singing songs!--Diego
SuperKids Missions meet for 5 to 10 days to reach kids with the Good News
of Jesus using our SuperKids curriculums. In the summer of 2014, SuperKids
programs reached 6,683 kids at 125 program sites and volunteers were trained to
teach Good News to You through the SuperKids Gospel of Luke.
A SuperKids survey was commissioned summer 2014 as a follow-up to the 2010-2011
Barna Survey. The 2014 findings revealed that 92% of children surveyed felt that what
they liked the most about SuperKids
was that they felt more loved by
God and that they had learned new
things about Jesus (77%).
Even more encouraging, 85% described that because of SuperKids
they want to read the Bible and
that they believe the Bible is true
(62%). None of the children thought
the Bible was boring.

PrimeTime Program

During 2013-2014, PrimeTime after-school outreach

programs expanded its
reach to at-risk children.
Programs were added in
Pennsylvania, Massachusetts, New Jersey, New York, Florida, Texas and Colorado and
resulted in 84 programs ministering to 3,482 children between 1st and 6th grades.

Childrens Ministry

PrimeTime is a faithbased after school program

jointly developed with The
Salvation Army. Aimed at
children 6-12 years old,
the uniqueness of this
childrens Bible engagement program is that it was
carefully written for reaching children who are not
familiar with the Bible.

SuperKids is a good foundation for children to learn about the Bible. It is great to see
children from the neighborhood that dont normally come to our church.
Bernice, SK Volunteer

Scripture Unions Regional Ministry carries out the vision and mission of Scripture
Union through organizing programs and training volunteers in three major ministry
areas: school year outreach to children through PrimeTime, the faith-based after
school program, SuperKids, the summer outreach to children outside the orbit of
the church, and through The Essential 100 Program.

Childrens Ministry

Reaching Children through Regional Ministry

Northeast Region
Mid Atlantic Region
In the Mid-Atlantic Region, the number
of SuperKids programs nearly doubled
in 2014. The Mid-Atlantic Region also
expanded its PrimeTime programming
this year in partnership with Whiz-Kids
Tutoring when 1st-3rd graders are tutored
in math and reading for an hour. At the
conclusion of Tutor Time, the children
participate in Club Time, in which they
learn all about following Jesus.

In The Northeast Region,

PrimeTime programs had
a strong representation
through New York City
and the surrounding area,
extended as far as Avril,
Massachusetts on the
border of New Hampshire.
A Partnership with
Salvation Army continues
to expand horizons and
launch new ventures, both
nationally and regionally.
In the Northeast Region
PrimeTime programs that
meet at Salvation Army
facilities through New York
and New Jersey averaged
70 to 100 children in
attendance.
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Ministry Overview

4 Quarters Ending June 30, 2014

Ministry Overview

Other Programs
8%
Childrens Programs
1%

Bible Guides
11&

Essential Programs
80%

Bible Guides
Essential Programs
Childrens Programs
Other Programs

66,095
648,790
10,030
64,648

Social Media
1%

Digital
33%

Print
66%
Digital 244,538
Print 527,762
Social Media
7,232

Total # of People Reached last 12 months = 789,563

9

Financial Overview

SUs audited financial statements are available on request by emailing

Info@ScriptureUnion.org or calling 1-800-621-LAMP (5267)
The following charts and figures present the income and expenses
show that Scripture Union ended the fiscal year in the black by
$61,266. We have much to thank God for as we move into the
ministry year ahead.

Financial Overview

Scripture Union is supported by the prayers and financial support of its many
members and partners. As such, we voluntarily submit to the highest standards of
financial management, integrity and ethical conduct in all areas of our ministry and
have been a member in the ECFA (Evangelical Council for Financial Accountability)
since its inception over 30 years ago and an annual independent financial audit.

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Income for Fiscal Year Ending June 30, 2014

$2,575,499

Field Support
16%
Bible and Program
Sales
13%

Financial Overview

Grants and Special

Projects
23%

International Support
25%

Constituent and
Member Gifts
23%

Expenses for Fiscal Year Ending June 30, 2014

$2,514,233
Fundraising
9%

General and Admin

7%
Bible Engagement
37%

International
28%
Children and Field
19%

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Since its inception in 1867, Scripture Union has grown to more than 130
Movements worldwide. In 2017, SU will celebrate its 150th Anniversary. In
2014, the framework from which SU Movements have operated since 1959
were reassessed, reiterated, and repurposed to Maximize mission, strengthen
Movements, and reflect the Kingdom. This framework included new principles for
governance, staffing and fundraising in order to enable SU do more and greater
ministry on into the 21st Century.

We look forward to 2015 and all that God has for us.

International Ministry

Global Fellowship: Scripture Union International

Maximizing mission, strengthening Movements, and

reflecting the Kingdom in our life together

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I am totally, completely and

forever a Scripture Union man.

Billy Graham

I highly recommend
Encounter with God from
Scripture Union.

Tony Dungy

E100 is great because its the

one Bible reading program
people love to complete.

Doug Fields

Scripture Union made me

realize the importance of the
Word of God.

Luis Palau

Scripture Union P.O. Box 215 Valley Forge, PA 19481-0215

1-800-621-5267 www.ScriptureUnion.org