Term of Reference for Colombian Market Study Proposal

THEME: Colombian Market Study

Segment: Architecture and Construction
Client: Brazilian Association of Architecture Offices AsBEA (Project Built by Brazil)

A. ABOUT BUILT BY BRAZIL

Built by Brazil is an internationalization program for Brazilian Architecture and an original
initiative that aims to generate exports of Architectural Services. The Program focuses on
strengthening the Brazilian Architecture Segment and opening foreign markets as a whole.
Through a partnership with APEX-Brasil, a new stage of market expansion opens up for
Brazilian Architects, starting with a Project that will create opportunities by making the
international environment more favorable and building up a culture of service exportation to
the Architecture Segment.

B. OBJECTIVES
Carry out a study based on statistical numbers from different unions, government institutions
and companies from the Architecture sector (constructors, architecture offices, investors etc.)
in order to better understand architecture businesses operations in Colombia.

C. CONFIDENTIALITY CLAUSE
The terms and conditions of the final document are confidential between the parties and shall
not be disclosed to anyone else by the company contracted.
D.

TECHNICAL REQUIREMENTS OF THE CANDIDATES

Knowledge about the construction/architecture sector
Knowledge about operation and methodology of hiring architectural services
Strong network with companies of this industry

E. DELIVERIES AND DATES

09.01.2015: Final proposal with the contents below
14.01.2015: Final decision of the company hired
13.02.2015: Alignment report 1
27.02.2015: Alignment report 2 for final adjustments, if necessary
06.03.2015: Delivery of the Market Study
Rua Tabapu, 479 Cj 62 | 04533-011 | So Paulo | BRAZIL | www.builtbybrazil.com.br

F. CONTENTS OF THE MARKET STUDY

MACRO THEME

ABOUT THE
DYNAMICS OF THE
CONSTRUCTION
INDUSTRY IN
COLOMBIA

1.

General description of the Colombian construction industry and services offered (supply chain);

2.

Mensuration of the size of the construction market in different regions of Colombia (in monetary values) for each one of its segments

(residential, corporative, industrial, infrastructure etc.);

3.

Identification of the segments with most dynamical growth in the Colombian construction industry with short-term projections, as well as

indication of the main growth drivers;

4.

Mapping attractive investment poles in the construction industry and mensuration of the amount of such investments with short-term

perspectives (major trends);

ABOUT THE
DYNAMICS OF
ARCHITECTURE IN
COLOMBIA

5.

Context of use of architectural services in the Colombian market and its importance for the supply chain of the local construction industry;

6.

Mapping processes of purchase of architectural services in the Colombian market and identification of the segments with most dynamic

growth (major trends);

7.

Identification of the main contractor companies of architectural services in Colombia and the contact of decision makers in such

companies;

ABOUT THE
COMPETITIVE
ENVIRONMENT IN
COLOMBIA

ABOUT THE
OPPORTUNITIES
FOR BRAZILIAN
ARCHITECTURAL
SERVICES IN
COLOMBIA

8.

Identification of the main architecture offices in Colombia with respective contact list;

9.

Report of successful cases of international/national offices in the Colombian market;

10.

Identification of other local agents working with architecture in the country (specialized media, fair organizers, trade associations etc.);

11.

Barriers of entry of Brazilian architectural services in Colombia;

12.

Operating conditions (legal aspects, commissioning in effect, certifications needed, technical requirements etc.);

13.

Mapping potential opportunities for Brazilian architecture in Colombia (segments) in view of the characteristics of our offer and opening

the market to our products/services;

14.

Identification of the offices interested in developing partnerships with Brazilian architects; and

15.

Suggestion of entry/positioning strategy for Brazilian architecture in the Colombian market (key success factors/prioritizing potential

partners).

Rua Tabapu, 479 Cj 62 | 04533-011 | So Paulo | BRAZIL | www.builtbybrazil.com.br