How to Write a Marketable Company Profile?

by Fred Victor

Frankly, it isnt as superficial as just gathering company information and

shoving substantial list of products and services into an ideal paginated
company profile thats not the case!

In todays ultra-competitive business environment, a marketable company profile is essential to stand out from the crowd to help you in securing commercial deals and contracts by effective communicated marketing
messages. In sum, a marketable company profile covers both scientific and
artistic elements; and all pages are equally important. Lets explore!

From a scientific perspective on writing a marketable company profile while preparing it, marketable messages for each section of your company profile should be well-conveyed in a good cascading manner.

From an artistic perspective such marketable messages should be evenly-plotted and inserted with convincing and meaningful pictures; and your desired company profiles color should come corresponding to your
companys values and philosophy.

In sum, the NINE (9) recommended critical components in ensuring a winning marketable company profile
are listed in the company profile guide hereunder:-

Ideal Pagination
As a general rule of thumb, the ideal pagination for a marketable company profile should come around 16
28 pages, including front and back cover. Otherwise, your company profile would look likely either a leaflet
or dictionary.

Recommended Cascading
A good cascading flow of your companys information will not only enhance readers reading pleasure, but
also help electrifying the presentation of your company profile to the audience particularly during a business
presentation. I recommend:-

1. Front Cover
2. CEO Message

3. Table of Content
4. Company Information
5. Company Background
6. Vision Statement
7. Company History / Milestone
8. The Management Team
9. Product / Service Index
10. Product / Service Quality Assurance
11. Research and Development
12. Company Facilities
13. Company Strengths
14. Clientele
15. Happenings (e.g. CSR, ISO, OSHA, training, outings etc.)
16. Back Cover

Convincing and Meaningful Pictures

A picture speaks thousands of words. Its ideal to insert some meaningful and convincing pictures that associated with the topic of a page as pictures draw attention, and further explain the meaning of your page.

Persuasive Icons and Tablets

Its pretty convincing when your company has strong testimonials such as Letter of Award (LA) from large
and recognized Corporations and/or Government agencies etc. and/or impressive credit facilities from financial institutions. Thus, you should include such letters and/or certificates in your company profile in an
icon-size manner rather than the actual A4 size. For instance, you can insert four certificates in a page with
an equally small size.

Besides, other icons that represent your companys credibility such as Good Manufacturing Practice (GMP),
ISO related practices such as QMS, EMS etc., industrial awards and recognitions such as Super Brands,
MMVB etc. should be inserted to prove how reliable your company is, instead of just words.

Short Messages, Talk Numbers

Its just boring! A good company profile should not contain long descriptions as neither the readers nor audience has time to read or listen to such long details. More importantly, your company profile should convey

marketable messages especially in numbers in a short and simple language that is easy to understand.

For instance, instead of writing State-of-the-Art Manufacturing Facilities as a subtitle; lets try Produce
15,000 Metric Ton Daily by State-of-the-Art Manufacturing Facilities. Read or listen Produce 15,000 metric
ton daily!

Identical Styling
A good company profile should possess a good sense of art and style. Such styling should work unvaryingly
in reference to your company philosophy, colour and logo font.

Lets take a luxury bath tub supplier as an example, the colour of its company profile should be uniformly
luxury-oriented e.g. dark brown (as dark colours are always associated with luxury magnificence). Cartoon
pictures and drawings shouldnt be considered, but pictures of hotels, resorts and other luxury interior designs.

Branding is the Key

Your brand is the key, and its the name of the game nowadays. Whether youre putting your company profile in a booklet or PowerPoint format, you should always make your companys branding together with its
slogan visible at all time.

Connect Your Audience

Besides listing your key contacts such as correspondence addresses, Websites, emails and phone numbers;
you should indicate your social media networks such as Blog, Facebook, Twitter, YouTube etc. in order to lure
your readers and/or audience to visit with the aim to transform the visitors to followers, and to become loyal customer ultimately.

Presentable by the Presenter

A well-crafted company profile eases presenters pain in presenting the company profile to an audience as the
messages are short, and pictures help significantly during the presentation.

Lets assume that you are going to meet a new client to secure a consignment contract, and your company
profile has more than 30 pages with lengthy descriptions and pictureless. Doesnt it sound funny to you
now?

Put it this way if we arent passionate about the profile, our clients are not going to be!

In sum, the strength of a powerful marketable company profile is that it generates strong impression not only
in your customers like suppliers and/or buyers but also your potential employees and media agency partners in a way that leads them to have a well-built confidence and trust in your company vis--vis the rest of
your brands, products and/or services.

GE Consult is a leading Malaysian-based Company Profile writing expert in Malaysia. Since 2003, GE Consult
has helped numerous local SMEs/SMIs in developing their company profiles, and has assisted clients in securing business deals and contracts. If you are looking for a winning company profile write-up service, please
do not hesitate to contact Rachel at (+6012) 636 8000 and/or email rachel@geconsultgroup.com for further service explanation.

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