Professional Documents
Culture Documents
Submitted By:-
Faculty Coordinator
LMTSM
1. INTRODUCTION
Titan Company Ltd. is an Indian designer and manufacturer of watches, jewellery, precision
engineering components and other accessories including sunglasses, wallets, bags and belts. It is
a joint venture between the Tata Group, and the Tamil Nadu Industrial Development
Corporation. Titan is the world's fifth largest wrist watch manufacturer and exports watches to
nearly 32 countries around the world. Some of the well known brands of Titan include Fastrack,
Sonata, Raga, Edge, Octane, Xylys, Titan Eye+ and Tanishq, Goldplus, Zoya. Its tag line is 'BE
MORE' and the unique selling proposition is that it is an Indian brand with International styling.
WORLD OF TITAN, Ludhiana is a Franchise store of the TITAN company ltd. and was opened
in 1989. The franchise is owned by a partnership firm M/S Haveli Ram Bansi Lal.
The store is located in Feroze Gandhi Market in Ludhiana which is the prime commercial district
of the city. The location is very prime as it is visible from the main road of the city i.e. the
Ferozepur Road (i.e. NH 95).When the store was first opened in 1989, it was the first in Punjab
and covered about 1000 sq. feet of space.
2. ABOUT THE BRAND
Titan Industries Limited engages in the manufacture and retail of watches and eyewear in India
and internationally. The company provides watches under the brands of Titan Edge, Titan Raga,
Nebula, Sonata, Xylys, and Fastrack, as well as Tommy Hilfiger and Hugo Boss. It also offers
jewelry under the Tanishq and Goldplus brand names, as well as operates a chain of luxury
jewelry boutiques under the Zoya brand. In addition, the company provides eyewear, including
frames, lenses, contact lenses, sunglasses, as well as optometric services through its optical
outlets under the Titan Eye+ brand. Further, it offers precision engineering components and subassemblies, machine building and automation solutions, tooling solutions, and electronic subassemblies to the aerospace, automotive, oil and gas, engineering, hydraulics, solar, and medical
instruments industries. The company operates a network of approximately 560 retail stores,
including 300 World of Titan showrooms and 740 after-sales-service centers; 110 Tanishq
boutiques and Zoya stores; 25 Gold Plus stores; and 85 Titan Eye+ stores. Titan Industries
Limited was founded in 1984 and is based in Bangalore, India.
respected business organizations in the industrial circle of the city. The partners of the firm enjoy
a very good reputation with the top management of Titan Company Limited and have a personal
relationship with them.
Cashier
The Franchise/Owner are the partners of M/s Haveli Ram Bansi Lal. The store has one Store
Manager to look after the overall day to day operations of the store, making strategies for selling,
liaisoning wit the company, motivating the staff etc. There is a team of 5 sales people who show
watches to customers, sell them and follow up on customers. Then there is a cashier who looks
after the billing and collection of cash/payments etc. There are 2 helpers who do the cleaning and
help gift wrap new watches. The security staff is outsourced from an external agency.
are borne by the franchisee. During an offer or a scheme, the discount is compensated by the
company.
6. SWOT ANALYSIS
SWOT Analysis
Strength
Weakness
Opportunity
Threats
Competition
1. Timex
2. Casio
3. Citizen
Competitors
7. SALES FIGURES
The graphs below show three critical factors of the business, namely:
Sales (lakhs)
190
185
183
185
180
175
175
Sales (lakhs)
170
164
165
160
155
150
2010-11
2011-12
2012-13
2013-14
41
42
40
37
35
30
30
25
20
15
10
5
0
2010-11
2011-12
2012-13
2013-14
6
5
4
2010-11
2011-12
2012-13
3
2
1
0
2013-14
The graphs clearly show that there is a fall in the total sales and the gross profit of the store. This
was because of unfavorable market conditions and due to opening of a new store in the same city
itself. This lead to a rise in additional income which the Titan company provided to the Store.