BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI

WORK INTEGRATED LEARNING PROGRAMMES

COURSE HANDOUT

Academic Term

SECOND SEMESTER 2014-2015

Course Title

Product Design
Course ID No.
Instructor(s)

MM ZG541
MUJAHED HUSSAINI SYED

Course Modules (add more rows as per needs)

Module No Module Title

Objectives

Product Development Process, Scoping,

Product and Planning

Product development teams, Product

development planning process and basic tools

Understanding Customer Needs

Establishing Product Function and Bench
marking

Customer Satisfaction, Customer needs, Organize

and prioritizing customer needs. Establishing
System functionality, Augmentation

Product and portfolio architecture

Modularity design, Implications and Product

Portfolio Architecture its types

Design for Manufacturing and Assembly,

Environment

Methods of designing for manufacturing,

assembly and Environment

Text Book(s)
T1

T1.

Otto, Kevin and Kristin Wood, Product Design: Techniques in Reverse Engineering and
New Product Development, Pearson Education, 2001.

Reference Book(s) & other resources

R1

Karl T. Ulrich and Steven D. Eppinger, Product Design and Development, Tata McGrawHill, 2003

R2

David G. Ullman, The Mechanical Design Process, McGraw-Hill, 1992

Self-Study & Contact Session Plan

Module Title: Introduction

Session 1:
Topic No. Topic Title
1.1

Introduction to design, modern product development

process, innovative thinking

Reference

TB, Chap: 1

Module Title: Product Development Process and Product Planning

Session 2
Topic No. Topic Title
2.1

Product development teams, Product development

planning process and basic tools

Reference

TB, Chap: 2

Module Title: Scoping Product Development

Session 3:
Topic No. Topic Title
3.1

What to develop? Mission statement, Technical

questioning, Business case analysis, Design drivers

Reference

TB, Chap: 3

Module Title: Understanding Customer Needs

Session 4:
Topic No. Topic Title
4.1

Customer Satisfaction, Customer needs, Organize and

prioritizing customer needs.

Reference

TB, Chap: 4 (and RB 1 Chap 4)

Module Title: Establishing Product Function

Session 5 :
Topic No. Topic Title
5.1

Functional decomposition, Function Trees, Establishing

System functionality, Augmentation,

Module Title: Product Teardown and Experimentation

Session 6

Reference

TB, Chap: 5

Topic No. Topic Title

6.1

Teardown process, Teardown methods, Product teardown

Reference

TB, Chap: 6

Module Title: Benchmarking and Establishing Engineering Specifications

Session 7
Topic No. Topic Title
7.1

Benchmarking, establishing product specifications

Reference

TB, Chap: 7 (and RB1,Chap 5)

Module Title: Product Portfolios and portfolio architecture

Session 8
Topic No. Topic Title
8.1

Product Portfolio Architecture and its types,

Reference

TB, Chap: 8

Session 9: Review Session

Mid-Semester Test (Closed Book) : Topics in Session 1 to 8
Module Title: Product Architecture
Session 10
Topic No. Topic Title
10.1

Modularity design, Implications

Reference

TB, Chap: 9 (and RB1 Chap 10)

Module Title: Generating Concepts

Session 11
Topic No.
11.1

Topic Title

Reference

Activity of concept generation, Basic and advanced

methods

TB, Chap: 10, (RB1Chap 6 and

RB2 Chap 7)

Module Title: Concept Selection

Session 12
Topic No. Topic Title
12.1

Concept selection process, Basic and advanced methods

Reference

TB, Chap: 11 (and RB1Chap 7)

Module Title: Concept Embodiment

Session 13
Topic No. Topic Title

Reference

13.1

Basic Methods, Advanced methods, Case study

TB, Chap: 12

Module Title: Modeling of Product Metrics

Session 14
Topic No. Topic Title
14.1

Mathematical modeling Vs Physical prototyping

Reference

TB, Chap: 13

Module Title: Design for Manufacturing and Assembly

Session 15
Topic No. Topic Title
15.1

Methods of designing for manufacturing and assembly

Reference

TB, Chap: 14

Module Title: Design for Environment

Session 16
Topic No. Topic Title
16.1

Reference

Methods of designing environmentally conscious products TB, Chap: 15

Module Title: Physical Prototypes

Session 17
Topic No. Topic Title
17.1

Prototype and model basics, Principles of prototyping,

Rapid prototyping

Session 18: Review Session

Details of Lab (Online) If any: NA

Reference

TB, Chap: 17

Evaluation Scheme:
Legend: EC = Evaluation Component; AN = After Noon Session; FN = Fore Noon Session
No

Name

Type

Duration Weight

Day, Date, Session, Time

EC-1

Assignment-I/ Quiz-I

Online

February 1-10, 2015

15%

Quiz-II

March 1-10, 2015

Assignment-II/ Quiz-III

April 1-10, 2015

EC-2

Mid-Semester Test

Closed Book 2 hours

35%

Sunday, 22/02/2015 (FN)

10 AM 12 Noon

EC-3

Comprehensive Exam

Open Book

50%

Sunday, 19/04/2015 (FN)

9 AM 12 Noon

3 hours

Syllabus for Mid-Semester Test (Closed Book): Topics in Session Nos. 1 to 8

Syllabus for Comprehensive Exam (Open Book): All topics (Session Nos. 1 to 18)
Important links and information:
E-learn portal: https://elearn.bits-pilani.ac.in
Students are expected to visit the Elearn portal on a regular basis and stay up to date with the latest announcements and
deadlines.
Contact sessions: Students should attend the online lectures as per the schedule provided on the Elearn portal.
Evaluation Guidelines:
1.

EC-1 consists of either two Assignments or three Quizzes. Students will attempt them through the course pages
on the Elearn portal. Announcements will be made on the portal, in a timely manner.

2.

For Closed Book tests: No books or reference material of any kind will be permitted.

3.

For Open Book exams: Use of books and any printed / written reference material (filed or bound) is permitted.
However, loose sheets of paper will not be allowed. Use of calculators is permitted in all exams.
Laptops/Mobiles of any kind are not allowed. Exchange of any material is not allowed.

4.

If a student is unable to appear for the Regular Test/Exam due to genuine exigencies, the student should follow
the procedure to apply for the Make-Up Test/Exam which will be made available on the Elearn portal. The
Make-Up Test/Exam will be conducted only at selected exam centres on the dates to be announced later.

It shall be the responsibility of the individual student to be regular in maintaining the self study schedule as given in the
course handout, attend the online lectures, and take all the prescribed evaluation components such as Assignment/Quiz,
Mid-Semester Test and Comprehensive Exam according to the evaluation scheme provided in the handout.