QUESTIONNAIRE

A Study on Effectiveness of Sales Promotion Activities at Ameya Dyechem PVT LTD,

CHENNAI.

Name of the customer..

Age
Gender
Address
....
1) Are you aware of the products of Ameya Dyechem?
a) Yes
[ ]
b) No
[ ]
2) What is the rate of movement of Ameya Dyechem Products in your store?
a) Low
[ ]
b) Medium
[ ]
c) High
[ ]
3) Is there a regular demand for Ameya Products in your store?
a) Yes
b) No
c) No comment
4) As a dealer are you having?
a) Exclusive dealership for Ameya Products
b) Dealership for other competitor products
c) Dealership for other ancillary products

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5) Do you prefer any local brands other than Ameya Products?

Yes
No

6) Which among the following features of Ameya Products do you think is the best?

Features

Your option

Price
Discounts & offers
Quality
Service
Brand name

7) Which sales promotion that you feel best for selling Construction Material product?
a) Price

b) Discount sale

c) Gift offers

d) Credit Facility

8) Is the promotional activities of Ameya Dyechem are superior to its competitors?

a)
[ ]
b)
[ ]
9) Need any changes in promotional activities?
a) Yes
b) No

[ ]
[ ]

10) Who are the major competitors of Ameya Dyechem?

a) Hilti Anchors

b) Fischer Anchors

c) Dowcorning Sealant

d) Boss sealant

e) Others

11) What nature of problem you face with Ameya Construction Products?
a) Service level

b) Replacement of products

c) Product availability

d) Product awareness

e) Others

12) Kindly select the best benefits offered by Ameya Dyechem?

a)
b)
c)
d)
e)

credit period
Quantity discount
Cash discount
Commission allowed
Others

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13) Ameya Dyechem is somehow trying to survive in its market?

a) Strongly agree

b) Agree

c) Undecided

d) Disagree

e) Strongly disagree

14) Ameya Dyechem is undoubtedly leader in its field?

a) Strongly agree

b) Agree

c) Neither agree nor disagree

d) Disagree

e) Strongly disagree

15) Ameya Dyechem Construction Product market is steadily grabbed by its

competitors?
a) Strongly agree

b) Agree

c) Undecided

d) Disagree

e) Strongly disagree

16) Do you find it difficult to move Ameya Dyechem Products among the
Consumers?
a) Yes

b) No

c) No comment

17) Do you think Ameya Dyechem is more flexible in its approach?

a)
b)
c)
d)
e)

Strongly agree
Agree
Undecided
Disagree
Strongly disagree

18) Quick and easy ordering procedures?

a) Strongly agree
b) Strongly disagree
c) Agree
d) Disagree
e) No comment

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19) What is your suggestion about Ameya Dyechem Construction Material Products?
a) Good
[
]
b) Bad
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c) No comment
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20) Are you satisfied with the behavior of the employees working at Ameya Dyechem?
a) Highly satisfied
[
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b) Satisfied
[
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c) Neutral
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d) Dissatisfied
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e) Highly dissatisfied
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21) Do you feel the advertisements is communicative

a) Yes
b) No
22) How far Advertisements plays a role in selling and reaching the customers?
Primarily

influencer

part of selling activity

cant say

23) Do you believe that Brand strength drives the customers in the buying process activity?
No

Yes

To some extent

cant say

24) How far Advertisements help to promote the Brands and its products?
Probably weak I-------I-------I-------I-------I-------I-------I-------I-------I------I Probably powerful
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20
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50
60
70
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90 100
25) Do Ameya Dyechem should advertise in media to get More customers?
Yes
No