TOPIC: A STUDY ON PRODUCTIVITY CHALLENGES FACED IN OPERATION

ENVIRONMENT AT LAFARGE AGGREGATES & CONCRETE INDIA PVT LTD.

PROBLEM DEFINITION:
To understand the state of Cement manufacturing in our country is becoming much more
challenging. Severe competitive pressures and costly restructurings are partly offset by some
positive signs of renewed growth, due in no small part to ongoing product and process
innovations with a set of circumstances currently impacting the industry and Lafarge faces severe
competitive challenges and are undergoing difficult restructuring as they struggle to bring their
capacity and workforce into line with their diminished market shares.
OBJECTIVES OF THE STUDY
Main Objectives:
To identify the productivity challenges confronting operations management in
Lafarge cement.
Secondary Objectives:
To understand the growth trend in cement manufacturing company like lafarge.
To understand the factors influential in labor productivity and to identify productivity
performance in Lafarge Cement.
To understand government interventions and regulations involved.

Scope
a) This research work will find out the productivity challenges in the Cement
Industry in India.
b) The study will follow the production management in Lafarge Cement.
The report will deliberately reveal the difficulties in production management.

Detailed Research Methodology

The research methodologies to attain the objective of Project are:
I.

Primary Data will be collected by preparing a set of questionnaires and getting the
feedback from employees and experts in Lafarge cement. The sampling would be
done with
a)
b)
c)
d)

II.

Production Managers
HR Managers
Quality Managers
Supervisors

Secondary Data will be collected through materials available on internet

Sampling Segment
A structured questionnaire will be set after integrating the information collected through
lead survey. The primary data was collected throughout questionnaires. Formal and informal
interviews with the Production Managers, HR Managers, Quality Managers and supervisors
within the companies have produced enough information to understand the productivity
challenges. The secondary data will be collected through internet where company information
obtained from the sites and theories from various marketing books.

COMPANY PROFILE:

Lafarge India is a subsidiary of the French Building Materials major Lafarge. Lafarge is the
world leader in building materials, with top-ranking positions in all of its businesses: Cement,
Aggregates & Concrete and Gypsum. Lafarge entered the Indian market in 1999, with the
acquisition of the cement business of Tata Steel. This acquisition was followed by the purchase
of the Raymond Cement facility in 2001.
Lafarge currently has four cement plants in India: two integrated plants in the state of
Chhattisgarh, one grinding station each in Jharkhand & West Bengal. Total cement production
capacity of Lafarge in the Indian market currently stands at around 6.5 million tons. Lafarge
India produces different types cements like Portland Slag Cement, Portland Pozzolana Cement.
Lafarge Cement is famous all over the world for its premium quality and has been used to build
many landmark buildings, structures globally. The company is a leading cement player in Eastern
India. Its brands Lafarge Cement and Lafarge Concreto Cement enjoy high brand equity here and
are amongst the highest priced brands. Lafarge is committed to the Indian market and has firm
plans to expand its capacity in India.
Lafarge cement is available through a large dealer network, throughout eastern India- in the
states of West Bengal, Jharkhand, Bihar, Chattisgarh, Orissa and North-East States. Lafarge
Cement is also available in parts of Madhya Pradesh and Maharashtra (Vidarbha region), Part of
Uttar pradesh , Andhra Pradesh & Tamil Nadu in Vanagaram.