Name:___________________

Introduction to Business
Part 3: Management: Empowering People to Achieve Business Objectives
Part 4: Marketing Management
Part 5: Managing Technology and Information &
Part 6: Managing Financial Resources
Chapters 8-18
(Email to: Dr. Luis Ortiz at lortiz@nmhu.edu)
Essay Exam
Please answer 5 of the following 11 questions (no basic/short answers or only simple
rehash of the books information will be accepted). Please develop your essay into logical
thoughts and logical arguments that concretely demonstrate your mastery and use of the
books concepts. Your use of the knowledge learned is the main part of your grade Hint:
Apply your essay answer to our real world of business. Note: 1) First, explain
section/concept of text (that means a few pages that explains some entire phenomena)
in the book (definitions, examples, a case, and/or an explanation by the author or by your
professor or your experience - life). 2) Then, once you have explained the
section/concept, give examples of how you see that section/concept at work in your
reality. 3) Finally, how will you use your new knowledge to benefit you in business/life.
PLEASE ANSWER 5 OF THE FOLLOWING 11 QUESTIONS. Remember choose a
section/concept that most interested you. If you answer all you will get extra credit for
the additional answer (going beyond the norm). Create a three part answer below!
1. Choose a section of chapter 8 (Management, Leadership, and the Internal
Organization) and explain how you understand the concepts you choose to discuss from
the book. Then give an (or some) example(s) of how you see the concepts at work in
reality. Finally, how will you leverage your new knowledge and understanding of this
concept to benefit you in the real world of business (or life)?
2. Choose a section of chapter 9 (Human Resource Management, Motivation, and Labor
Management Relations) and explain how you understand the concepts you choose to
discuss from the book. Then give an (or some) example(s) of how you see the concepts at
work in reality. Finally, how will you leverage your knowledge and understanding of this
concept to benefit you in the real world of business (or life)?
3. Choose a section of chapter 10 (Improving Performance through Empowerment,
Teamwork, and Communication) and explain how you understand the concepts you
choose to discuss from the book. Then give an (or some) example(s) of how you see the
concepts at work in reality. Finally, how will you leverage your knowledge and
understanding of this concept to benefit you in the real world of business (or life)?
4. Choose a section of chapter 11 (Production and Operations Management) and explain
how you understand the concepts you choose to discuss from the book. Then give an (or

some) example(s) of how you see the concepts at work in reality. Finally, how will you
leverage your knowledge and understanding of this concept to benefit you in the real
world of business (or life)?
5. Choose a section of Chapter 12 (Customer-Driven Marketing) and explain how you
understand the concepts you choose to discuss from the book. Then give an (or some)
example(s) of how you see the concepts at work in reality. Finally, how will you leverage
your new knowledge and understanding of this concept to benefit you in the real world of
business (or life)?
6. Choose a section of chapter 13 (Product and Distribution Strategies) and explain how
you understand the concepts you choose to discuss from the book. Then give an (or
some) example(s) of how you see the concepts at work in reality. Finally, how will you
leverage your knowledge and understanding of this concept to benefit you in the real
world of business (or life)?
7. Choose a section of Chapter 14 (Promotion and Pricing Strategies) and explain how
you understand the concepts you choose to discuss from the book. Then give an (or
some) example(s) of how you see the concepts at work in reality. Finally, how will you
leverage your new knowledge and understanding of this concept to benefit you in the real
world of business (or life)?
8. Choose a section of chapter 15 (Using Technology to Manage Information) and explain
how you understand the concepts you choose to discuss from the book. Then give an (or
some) example(s) of how you see the concepts at work in reality. Finally, how will you
leverage your knowledge and understanding of this concept to benefit you in the real
world of business (or life)?
9. Choose a section of Chapter 16 (Understanding Accounting and Financial Statements)
and explain how you understand the concepts you choose to discuss from the book. Then
give an (or some) example(s) of how you see the concepts at work in reality. Finally, how
will you leverage your new knowledge and understanding of this concept to benefit you
in the real world of business (or life)?
10. Choose a section of chapter 17 (The Financial System) and explain how you
understand the concepts you choose to discuss from the book. Then give an (or some)
example(s) of how you see the concepts at work in reality. Finally, how will you leverage
your knowledge and understanding of this concept to benefit you in the real world of
business (or life)?
11. Choose a section of Chapter 18 (Financing Management) and explain how you
understand the concepts you choose to discuss from the book. Then give an (or some)
example(s) of how you see the concepts at work in reality. Finally, how will you leverage
your new knowledge and understanding of this concept to benefit you in the real world of
business (or life)?