Live Brief 1

Enquiring Minds

Daniel Scognamiglio

Table of
Contents

Position Description

> My Role

> Team Evaluation

Creative & Research Report

> Background Research

> Creative Work

101883 Professiional Design Studio

Live Brief 1 Individual Report

16717406 Daniel Scognamiglio

10

POSITION
DESCRIPTION

101883 Professiional Design Studio

Live Brief 1 Individual Report

16717406 Daniel Scognamiglio

My
Role

As a junior designer on the Enquiring

Minds team the role specified a series
of creative and research related tasks.
The latter of which was undertaken first,
after firmly establishing a Facebook
network among all junior designers on
the team. From this point each designer
was given a research role to which he
or she was to analyse in relation to the
projects concept, these included the
strengths, weaknesses, opportunities
and threats of TVS.
Once initial research was completed,
compiled and each junior designer
had familiarised themselves with the
contents, brainstorming began to
flesh out ideas. Branding and target
audience research was done on
competitor shows, either the show
researched shared the same target
audience as Enquiring Minds or a
similar branding idea.

This was first a series of black and white

logo sketches and tagline words that
would later be placed together under
the branding of Enquiring Minds. Upon
the selection of a few key logo elements
and a distinct colour palette, the team
developed these elements into a series
of colour logo concepts with taglines.
Presenting 2 colour concepts to the
team, both were selected for the final
presentation and branding along with
another junior designers, totally 3 final
concepts selected. From this point
focus was on developing these colour
concepts into final logos along with
branding stationary, lower thirds and
folders for the presentation to the clients.
During this time other junior designers
were tasked with creating animations to
these designs as well as working on the
visual presentation and a script for the
speaking team members.

With a fully established understanding

of the projects audience and existing
competitor knowledge, each junior
designer was then tasked with creating
initial concept designs for branding.

Team
Evaluation

The initial team consisted of seven

junior designers, with the absence of
one designer who would later join the
team. This made it difficult to divide
up roles as the team already had one
designer who would never turn up as
well as one designer absent for the first
week. Research was given to each
team member as they pleased with
some doubling up, with no strengths
or weaknesses in the group defined
this was the easiest way to get a
sense of how the team worked and
improvements that could be made.
Thankfully one junior designer had
previous experience with the client,
which proved to be a major strength
in identifying what would and wouldnt
work. With research compiled and
analysed and team members
developing concept sketches for the
branding of the project, strengths and
weaknesses became clear at each
weeks meetings.

From a team of eight junior designers,

two were experienced animators able
to successfully bring the static concept
art to life, helping express the look and
feel of the project. Three team members
had strength in illustration while two
others were able to appropriately brand
these illustrations and present them in a
corporate scenario.
Aside from the initial week there was
no true weakness among the eight
junior designers, each member had
something to offer and was either willing
to handle a defined role or experiment
with learning something new. After only
a few meetings the team became a
functioning machine, producing the
work that had to be done as well as
getting a grasp on future work with little
time wasted on squabbling and ego
checks.

CREATIVE &
RESEARCH
REPORT

101883 Professiional Design Studio

Live Brief 1 Individual Report

16717406 Daniel Scognamiglio

Background

Research

Research analysing the sector was

conducted during the early weeks of the
project. From this compiled research
a number of things were found to be
useful in understanding how childrens
programming was handled.
Throughout childrens programming on
a weekly basis children are exposed
to a number of themes and instances
including violence, sexual innuendo
and activity, offensive language and
negative behaviour.
A study done on the content within
weekly childrens programming by the
PTC (Parents Television Council) shows
that all of these themes are ubiquitous,
often sinister, and in many cases,
frighteningly realistic. [i]
What we draw from this current situation
across childrens programming
is an ideal that most children are
unsupervised when watching television
and exposed to a much more real
world view within programming.

It is almost a given that the line between

what children see on television and
what occurs around them in the real
world has been blurred to a point where
the two mix frequently on a daily basis.
Within Australia childrens programming
is watched mostly on ABC3, because
of this the channels top rated programs
can be credited as the most popular
in the country. Ranked in the top 20
childrens programs, four are produced
in Australia and the remaining 16
programs are sourced from overseas.
A reflection of this statistic is found within
network programmings childrens
timeframe, If you look at the three
commercial stations, none of them
goes a minute over their childrens
quotas because theres absolutely no
market for it. Its insane.[ii]
The situation economically is that
Australia is pushing funds into
developing and producing quality
childrens programming that no one is
watching.

Background

Research

Essentially we are facing a struggle

on restrictions within Australia that
give the advantage to pay television
networks and push viewership from
local stations. The overall consensus is
that Australia needs to remove or alter
these restrictions so that children are
exposed to local content, hearing their
own language and our diverse society
being reflected back at them.

[i] Fyfe, Kristen. Wolves in Sheeps

Clothing: A Content Analysis of
Childrens Television. Parents Television
Council. 2 Mar. 2006. Web. 10 Mar.
2012. <http://www.parentstv.org/PTC/
publications/reports/childrensstudy/>.
[ii] Mlallo. Childrens Television
Quotas Facing the Chop. The Sydney
Morning Herald. 4 Mar. 2012. Web.
10 Mar. 2012. <http://www.smh.com.
au/entertainment/childrens-televisionquotas-facing-the-chop-201203031ua3o.html>.

Background

Research

In addition to the sector analysis, similar

shows were looked at with notes taken
down detailing content. An example of
these research notes follows this and
is taken from the tevelision show Prank
Patrol Season 2: Musical Soda.
> There is a lot of emphasis from the
get go on being able to laugh, be it at
yourself or with someone.
> A lot of spy themes are placed here
and there, sneaky ninjas, interview
cameras, prank van and the
intelligence and gadgets used.
> Purple is a running colour in the entire
episode; from start to finish my memory
is of purple somewhere on the screen.
> Comedy is very obvious and goofy,
physical comedy is also present but
less violent and more clumsy.
> While the concept is playing a prank
on someone else, these pranks are
harmless. In fact from the episodes
prank, there more of an attempt to trick
someone and get a reaction out of
them.

> Kids are able to freely decide what

they want actors do to as well as
overseeing the prank coming together.
It places the kids in a position of power,
they dont run the show but they get to
take the fun elements and make them
their own.
> Sound effects are very cartoon like,
resembling Saturday morning bumps
and crashes.
> The show is very quickly cut, edits
construct a fast placed story from
the pranks initial description to its
implementation.
> Narration helps guide the events and
keeps the viewer up to date.
> When the prank is completed a debriefing occurs allowing the message
to be projected to both the pranked
person and the audience. We get to
see the reaction of the person and
understand what has occurred and
how the other person felt.

Creative
Work

Logo 1
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Creative
Work

Logo Type
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Creative
Work

q
n
e ui

g
n
i
r

minds
Logo 2

*Note: Charlotte Goslings gear/cog concept is developed from this point.

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Creative
Work

enquiring

minds
Logo 2
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Creative
Work

enquiring

minds

nquiring
E

M inds

Logo 3
14

Creative
Work

Logo 4
15

Creative
Work

Logo 5
*Note: Charlotte Goslings Pinwheel is added to the design.

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Creative
Work

Stationary
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Creative
Work

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