THE SMART PHONE WAR AND SOCIAL NETWORK WAR

1. THE SMART PHONE WAR.

The Smart phone war is a terminology used to describe the the patent battle
between various company like Apple and Google or Apple and Samsung or other smart
phone companies.
Technologies companies like Google and Apple have a number of licensed
technologies which other companies are not allowed to use with out permission from the
owner of the company, when a company want to use patented technology from other
company it has to pay for this technology.
The smart phone war is not limited to patent cases but it also involve competition
for market share, market share is the percentage of the market owned by the the device
manufacturer it indicate the number of device the company can sale in a given financial
year, it show market dominance, and profitability of the company also it indicate customer
satisfaction.
The smart phone war in the side of patent is the result of technology company to
use technology from other company with out permission from the owner of the
technology.
Here are examples of some patent case for various companies.

1.0 Google faces $125m claim after Android found to infringe patent.
Google faces a $125m damages claim over push notification functionality in Android after
a jury decided that it infringes patents owned by SimpleAir, a Texan company.
The decision is believed to be the first time that a US court ruling has gone against Android
as software, rather than a handset manufacturer such as HTC or Samsungwhich has
implemented Google's software in a physical device.
Source:: http://www.theguardian.com/technology/2014/jan/22/google-125m-claim-androidinfringe-patent-simpleair

1.1 Samsung ordered to pay Apple $120m for patent violation.

An American jury has ordered Samsung to pay $119.6m to Apple for smartphone patent
violations, far less than Apple had sought and marking a big loss for the iPhone-maker in
the latest round of the two companies worldwide litigation.
During the month-long trial in a US federal court in San Jose, California, Apple accused
Samsung of violating patents on smartphone features, including universal search.

Samsung denied wrongdoing. On Friday, the jury found the South Korean smart phonemaker had infringed two Apple patents.
Source :: http://www.theguardian.com/technology/2014/may/03/samsung-ordered-to-payapple-120m-for-patent-violation

1.2 Samsung demands $6m as it attacks Apples FaceTime video calling.

Samsung has claimed that Apples FaceTime feature infringes on its video call patent, as
the trial between the two technology companies intensifies.
The Samsung return follows three weeks of defense against infringement claims by Apple,
which is seeking $2bn from its number one competitor in the smartphone market.
Samsung alleged Apples FaceTime app for the iPhone 4, 4S and 5 infringes on a patent for
the compression of video before transmission over a mobile phone network,
demonstrating that Apples software compresses video before sending it to the FaceTime
video call recipient.
Source :http://www.theguardian.com/technology/2014/apr/22/samsung-apple-facetimevideo-calling-patent

The smart phone war in the market share.

1.3 Apple just lost the global smart-phone war to Google.
Much has been reported about Apples biggest volume day to date selling 4 million
iPhone 6s in 24 hours worldwide this past Friday. I
its a tremendous achievement for any company. Less has been said on how Google will
sell 2 million smart phones by year's end in one country alone
and how it will beat Apple
in the process.
Google launched a smart phone that cant be bought in the US, in a country most
Americans cant find on a map and at a profit margin that made Wall Street boil.
Its the Android One. It was just released in India, and its proof that Google gets the global
smart phone game.
In Apples primary marketthe US, it controls 42% of smart phone sales. Thats a problem
because the US is saturated with smart phones--roughly 75% of Americans own one. Most
developed economies have similar ownership levels. Growth in Apples high-end smart
phone market has plateaued--a sweet spot they have focused since the first iPhone. Apple

should be exploring new markets with lower saturation

Instead of adapting to price sensitivities within emerging markets, Apples iPhone 6 starts
at $649 (without contract) and tops out at $949. That's an impossible purchase when the
average household income in India is just US$7,700.
While Apple's CEO Tim Cook might claim that China is now its biggest market, the
company gave up 30% of its market share in the last year to local competitors Huawei and
Xiaomi. (This happened despite blistering iPhone sales.) After flubbing the iPhone 5C
launch in China, he still has not set a release date for the 6 and 6 plusdespite it being
manufactured there.
In Mexico, its share dropped by 50% in the last 12 months. In fact, Apple has lost ground in
almost all major economies in that same time period. Apple has lost its global mojo.
Googles Android One launched in India this week for just $105, and carrier subsidies will
drive that price down into the $60s. Amazon India's massive inventory sold out in a matter
of hours. Google understands what works in Mountain View might not in Mumbai or
Manila..

2. THE SOCIAL NETWORK WAR.

The social network war is a terminology used to describe the competition for users of the
service of the social network companies like facebook, google plus, instagram, snap chat,
tweeter and so on. Also this term is used to describe the rise of new social media ever day
in the market, for big social media like facebook so as to keep the dominance in the market
they tend to buy new social media so as to keep user's in the business.
2.1 The strength of social network,
for a social network to be powerful in is required to have a large user base, and a
reasonable number of active users of active user per month, social media compete by
adding new feature t o their product to ensure that user of ever gender age and race user
their service.
2.2 How social media made money.
Social media made a lot of money daily it is a new industry and it has made several
billionaire and millionaire, social media made profit through selling of advertising on line
companies which place their advertise on social media site they pay when a user click the
advertise on their wall.
2.3 The power of social network .
Social network has changed the way we communicate over the past few year, now days
every one can write to the world through social network like tweeter, protesters are now
using social media to organize strikes against government, terrorist are using social media
to propagate their ideologies, even in the political campaign social media has become an
important part.
2.4 The social network war
The social network is now the hottest on line business due to that most of major
technology company like Google are try to gain the ground, Facebook has become the
dominant force in this error of social network but the game has just started for some
newcomers like snap chat, Microsoft though he is late he decided to buy and existing
company Skype to gain new ground on the web, the social network war is the for the
competition for market share between the social network companies.

2.5 Winning the war

2.5.1 Adding new features
So as to win the social network war major companies introduce new features every day
this companies work day and night to improve user experience and add new innovative
feature to keep user in their services, when a company add a new feature it will not take
long for their competitor to introduce the same features because of the fear of loosing
users.
2.5.2 Buying new company.
These social media giants want to maximize the number of user so as to make more profit,
this companies buy new innovative start up to add to their existing business Facebook as
an examples it has brought Istagram and Whattsapp, this giant can't buy you then the will
introduce features of you company to their services.
2.5.3 Who is winning the social wars? Snap-chat vs Facebook
In the war for hearts, likes, mobiles and selfies, the real battle in the social media sphere is
taking place between the rising Snapchat and the incumbent Facebook.
Everyone can remember when social network Facebook was hip. But some of the users
today could do with hip replacements as users now typically span three generations.
Still, no one can doubt that Facebook is a mobile colossus with 1.12bn of its 1.35bn users
accessing the service via mobile devices. Allied with this, the company has made
interesting acquisitions in terms of photo-sharing app Instagram for more than US$1bn
and messaging app WhatsApp for an estimated US$19bn.
And now Facebook is growing up with plans to enter the business productivity market with
Facebook at Work, which is tipped for a 15 January launch.
Nipping at Facebooks heels is the fast-growing mobile messaging app Snapchat, which is
estimated to be worth US$10bn and has around 100m monthly active users.
Source :: http://www.siliconrepublic.com/new-media/item/39577-who-is-winning-thesocial-w

2.5.4 Facebook vs. Google: the battle for deep linking supremacy
Facebook and Google are in an arms race, but this time not over active user counts.
Both tech giants are making big moves in the deep linking world, allowing users to go
straight from one app to another. For instance, when a user clicks on an ad from

Hotels.com within their Facebook News Feed, theyre led into the Hotels.com app (if
theyve got it installed) instead of a mobile browser. This process is done through a
platform Facebook announced earlier this year at f8, App Links.
For Facebook, this makes mobile advertising much more valuable, as app developers dont
have to worry about a sub-standard experience when a person is led to the mobile
browser site. For Google, its a way to evolve to meet the growing demand on mobile and
bring Android to the forefront.
source :: http://www.adweek.com/socialtimes/facebook-vs-google-the-battle-for-deeplinking-supremacy/300851

2.5.5 From Instagram to WhatsApp: A Snapshot of Facebook's Acquisitions

Back in July 2007, Facebook made its first acquisition when it bought Parakey for an
undisclosed amount of money. The company has continued to buy up other sites in the
years since -- most notably, messaging service WhatsApp for a final price of $22 billion.
The reasons for the acquisitions vary. In some instances, the software of another company
would improve a users experience on Facebook -- the like button came from FriendFeed,
for example. Other times, Zuckerberg and co. want to bring more talented staff aboard or
snuff out potential competition.
Source:: http://www.entrepreneur.com/article/239909