1B Etucteonic News
The field
narrows from
five to three
nopic and 199 was the eat
that proved. The year 3000
Hooks tober just as tough,
sithoug the eampetitne land
Scape hs changed significantly
‘ver thepst ont
“Ate begining 199here
wef fou Lalita companies
Tecan of tho fang
‘Sompes agaist ant ntl i
‘ore busin Advanced Miro
‘ete Cops Cyre unit Ie
‘rated Device Technology In,
Eine Tecnologie
"Wreaing wth achip pantie
Intel wara gos may pet ast
Year andcauatic were many
‘gare 198 neti,
‘etcneof Vente Cor.
the procemor baie od
ane treported ont
Nemes of witcher
oncold be traced ecko
or
+ Indy Taban’s VIA Tech
ne bought Cristom
ieoal fof on om
‘heme aroand andpad St
anuany 3, 2000
OUTLOOK 2000
Year 2000: Smaller Players Try to Tie Intel Down
‘pete om both prc and perform:
“And so the year 200 begins
ish nr eldoompetor
Sildomnatedy I owed at
‘teat dtanee atleast ners
‘fvotame by AMD: Aor VIA
itis the new tal onthe mcr
Proce ck ant jo tat
Fppto une pradceate
Hwee, el as had pr
len ofc in 199. Awe
Totty recip leader
{Wovityrovadintfobe anything
a nai, steed more
than one becache ft prods
‘clysand ening pices
Inte: Suiting othe Hit
"Though fel prabed head
‘ncn 99ers hos tl
Iasi spent sequins companies
veld done chp in £99,
spanning to make 20002
morie
‘converting its manufacturing
fpromssesto mn heat he
‘Smetimeimradn suert
nn
apne
eee
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eres
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ae
aa
eae
secre
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Some
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‘ema otelng the
eed
Lea 19, seemed AMD's
7stMtt Aion processor woukd
‘arth yar 2000s theses
‘hut sceminly determined Yo
‘enter the millennium au ape
{ine inet plemented ocak
Si Tatrmatonst Electron
Device Mestng im Washington
DiCataomedittoral ihe
aannaverion othe Cop.
have ansOOMHe Athlonon deck, Afni coda cont of
btatthswetng had no plas io thelowend PC proesorbasnes
Imove itt volume production WAND Inti cameron
ska bing Tit, nes tem
chip natin sed a the“auctor Corp.'s Cyr unit, tnte-
[rated Device Technology Ine
{nd Rise Technologies Ine
‘Wresting thc pnt ke
Intlwar apo tet har st
Jooren cabin Were ay.
+ AMD reported neat $400mt
fo alee or thet tree
squares nt auntie
feciteal of Vants Corp
«+ lnMay, National bailed ou of
thePC processor busines and
Indune'treportedtflionn
Teneo eh eat $300
Tom olde raced ack
Gr
‘+ Indaly Taiwan's VIA Tech
topes tne bought Cp om
atonal for $16? mio, then
ferme sound and paid $5
(aur Despn unt and he ghs
{othe Winchiparchitecture
«+ laNovember upstart Rise
trew inthe towel saying
‘rou eae the PC proesor
Basins anpushistow power
‘ocompattle MPO archer
{arc tomardset top bores
PC pewcxako dropping
the floor an cox ised per
formance in bo the consumer
tnd corporsie PC market
Ghipmater svonsled
‘at have nothing to do with PC
Imieroprocenos, the company
‘Sveled dozens fhe in 198,
finds planing to make 2000
‘memorable yea frends
Tntt's Coppermine Peni
process debuted inte i 1998
Butasppalrathey were ith PC
OFM they wore ght supp
‘hated seme to wonde tat by
converting its manufacturing
‘rocmesto aaron wie at the
Sn ie introducing diferent
‘Products may hae ten of
flemore than evn could cow
‘Historically, when tntel
wrought ona ew proves thas
‘one it with ony one produc.
‘Sid Marto Moris an nay
The market research im
Mountain » View,
‘recent mustepe an ine comang year
neler ot prod and
sone of what happened ne pa
tically oat ‘of the ordinary
McCarron sid “It jx goto
hore pret coverage. Is the wil ackle ht change this Year,
Pemaltyofteine the uy" Intel won't bean all-sopper shop
“Ove he tat few months the unl 2001
soghfAMDvslotelbarteenone can sethe firs Willamette
sldvelngpredictanpounements being made on 18-mcton al
ach ying to outdo the ete minum then on cope." sid
the wcnotprocewor dock sped." Thelaer prs ofthe yer wil
{tei 199) scemed AMD's ako bring Tima, ntl sytem
"Ollie Aton procesor would On-chip native, simod tthe
‘Kathe yeat 20i0arthe fase. somumerPCsepment Atishear
‘Bat scemingly determined to willbe a Celeron proceso core
cote the milenniom speed inteprated with rapes. mem
ing ntl implemented tweaks ort and raps conde
{olsprosestechnology oulined into angle product
tie Internationa Electron icllbe gest for anyone who
Device Mecting in Washigion docs noedsate-othe art pe.
DicihatatowediiovoSOMrle formance r graphs capably,
Snd0hittzverionso(tbeCop. because i's nlely to deliver
‘ermine Pent inthe waning either.” Brookwood sad
AND AMD: 00.0" Dien 2000
Towne ‘Meanwfle, AMD seems
thane found nw lepr Once
lscibod with acfectives
facturngeapacty and
Tnprvg sprouts
te a last-ditch
atcmpt to shake
the peteeption
hat itsanything
But depend
AMD ha launched its sal on
{mets Pent I product ine
sith he Athlon mitropocesor
‘ik maintaining prenarecoatel
‘nlowerendopacer wth various
‘vor of Ke
"AMD's most important goa
‘wont altri mile making
{etanion rom blag an ate
stvelatorm forconumer PCS
Tobecoming a vibe and eae
source fr eorporte desttop PC
Inroprecesns.
AMD iin really good shape
interme of prove deg econ
‘erson 10.018 micron technol
‘gy going wellbyallaccouts”
Brookwood sad Thera has
theobaty to compete wih ntelat
the mile and ph eves ofthe
market bat they realy need
pre andbuninen types It
Eicdstoovercome ti perception
ta consume bra
McCarron predicted that
AMD il win at least fow
igs for corporate stems.
‘eve ald wth come
ome OEM, and they ate ing
‘AND some serous conser
‘Son hewaid “Therehaen een
{period within the lt ve years
‘thenthe OEM beens
Ingtoget Incl upset at them. And
ftom the OEMs perpetiv is
say coment ane AD
round to pet beter pring tom
intel But wthoutsigtcat sales
fd design wing, AMD i 90 8
threat ol
200, every Athlon shipped
wil be fabbed on Omron
Procencs, Those Aton miro-
Procesorspredced at Fab23in
‘Rosin ave laminar er:
oonets ands rm Fab 30
‘ren Germany ince
inttcounest Cock spe
Sr capete to hit ME du
Around midyeat. two new
part, codenamed Thunderbied
hd Spit, wil hit the market
enn)Janvany 3, 2000 Etectaowte News 23
OUTLOOK 2000
Year 2000: Tying Intel Down PC Semiconductor Revenue Fores, 10-2003
aT 1
Light
in the
: Outta a)
DSOYear 2000: Tying Intel Down
imrket VIA renin een,
“atthe entry-level. Alow-endchip.
Snabied witha faster PCLT
zine in Nove “Rater we
re operating ins section of the
‘market that does not suit their
business model. We view ur-
selves not asa antler but as
provide ovaluc forthe entry:
evel market”
VIA‘ processor strategy is
‘ominginto focus witheodenames
Fightout of The Bite foshua and
‘Stmoc
‘Due in February Joshua is
SE sh cin ormety
[known as Gobi, Cyr
socal yee
‘aeart for
SOON, though sample parts
shown at Comdex were ony
r
“Ausipsa pera expect
Joshuatobe placeholder meant
{o keep PC OEMs interested in
‘VIA until Samoel pets roling in
thesecond half the year That
when things et interesting
‘The Samuel processor wil be
based mostly afound Centuar's
inci fe Wit erbyond
is unclear, but
‘tons are hat further designs wil
bbe based on the Winchip core,
{Boh probaly cary the Cet
Bet YEA imate goal is
Integrated product con.
everything but the hard
‘riveandtheplastieshel Think of
‘poor man's Tina with Samu
Processor, a PC-133 memory
‘hipset andan 3 graphics chipset.
“The whole solution wilbeembed-
ed ona motherboard from Fst