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1B Etucteonic News The field narrows from five to three nopic and 199 was the eat that proved. The year 3000 Hooks tober just as tough, sithoug the eampetitne land Scape hs changed significantly ‘ver thepst ont “Ate begining 199here wef fou Lalita companies Tecan of tho fang ‘Sompes agaist ant ntl i ‘ore busin Advanced Miro ‘ete Cops Cyre unit Ie ‘rated Device Technology In, Eine Tecnologie "Wreaing wth achip pantie Intel wara gos may pet ast Year andcauatic were many ‘gare 198 neti, ‘etcneof Vente Cor. the procemor baie od ane treported ont Nemes of witcher oncold be traced ecko or + Indy Taban’s VIA Tech ne bought Cristom ieoal fof on om ‘heme aroand andpad St anuany 3, 2000 OUTLOOK 2000 Year 2000: Smaller Players Try to Tie Intel Down ‘pete om both prc and perform: “And so the year 200 begins ish nr eldoompetor Sildomnatedy I owed at ‘teat dtanee atleast ners ‘fvotame by AMD: Aor VIA itis the new tal onthe mcr Proce ck ant jo tat Fppto une pradceate Hwee, el as had pr len ofc in 199. Awe Totty recip leader {Wovityrovadintfobe anything a nai, steed more than one becache ft prods ‘clysand ening pices Inte: Suiting othe Hit "Though fel prabed head ‘ncn 99ers hos tl Iasi spent sequins companies veld done chp in £99, spanning to make 20002 morie ‘converting its manufacturing fpromssesto mn heat he ‘Smetimeimradn suert nn apne eee Suapeeeants eres Sipeomereee ae aa eae secre eee Some Paphos Seat, ae eames Sees Imore prem covers ‘ema otelng the eed Lea 19, seemed AMD's 7stMtt Aion processor woukd ‘arth yar 2000s theses ‘hut sceminly determined Yo ‘enter the millennium au ape {ine inet plemented ocak Si Tatrmatonst Electron Device Mestng im Washington DiCataomedittoral ihe aannaverion othe Cop. have ansOOMHe Athlonon deck, Afni coda cont of btatthswetng had no plas io thelowend PC proesorbasnes Imove itt volume production WAND Inti cameron ska bing Tit, nes tem chip natin sed a the “auctor Corp.'s Cyr unit, tnte- [rated Device Technology Ine {nd Rise Technologies Ine ‘Wresting thc pnt ke Intlwar apo tet har st Jooren cabin Were ay. + AMD reported neat $400mt fo alee or thet tree squares nt auntie feciteal of Vants Corp «+ lnMay, National bailed ou of thePC processor busines and Indune'treportedtflionn Teneo eh eat $300 Tom olde raced ack Gr ‘+ Indaly Taiwan's VIA Tech topes tne bought Cp om atonal for $16? mio, then ferme sound and paid $5 (aur Despn unt and he ghs {othe Winchiparchitecture «+ laNovember upstart Rise trew inthe towel saying ‘rou eae the PC proesor Basins anpushistow power ‘ocompattle MPO archer {arc tomardset top bores PC pewcxako dropping the floor an cox ised per formance in bo the consumer tnd corporsie PC market Ghipmater svonsled ‘at have nothing to do with PC Imieroprocenos, the company ‘Sveled dozens fhe in 198, finds planing to make 2000 ‘memorable yea frends Tntt's Coppermine Peni process debuted inte i 1998 Butasppalrathey were ith PC OFM they wore ght supp ‘hated seme to wonde tat by converting its manufacturing ‘rocmesto aaron wie at the Sn ie introducing diferent ‘Products may hae ten of flemore than evn could cow ‘Historically, when tntel wrought ona ew proves thas ‘one it with ony one produc. ‘Sid Marto Moris an nay The market research im Mountain » View, ‘recent mustepe an ine comang year neler ot prod and sone of what happened ne pa tically oat ‘of the ordinary McCarron sid “It jx goto hore pret coverage. Is the wil ackle ht change this Year, Pemaltyofteine the uy" Intel won't bean all-sopper shop “Ove he tat few months the unl 2001 soghfAMDvslotelbarteenone can sethe firs Willamette sldvelngpredictanpounements being made on 18-mcton al ach ying to outdo the ete minum then on cope." sid the wcnotprocewor dock sped." Thelaer prs ofthe yer wil {tei 199) scemed AMD's ako bring Tima, ntl sytem "Ollie Aton procesor would On-chip native, simod tthe ‘Kathe yeat 20i0arthe fase. somumerPCsepment Atishear ‘Bat scemingly determined to willbe a Celeron proceso core cote the milenniom speed inteprated with rapes. mem ing ntl implemented tweaks ort and raps conde {olsprosestechnology oulined into angle product tie Internationa Electron icllbe gest for anyone who Device Mecting in Washigion docs noedsate-othe art pe. DicihatatowediiovoSOMrle formance r graphs capably, Snd0hittzverionso(tbeCop. because i's nlely to deliver ‘ermine Pent inthe waning either.” Brookwood sad AND AMD: 00.0" Dien 2000 Towne ‘Meanwfle, AMD seems thane found nw lepr Once lscibod with acfectives facturngeapacty and Tnprvg sprouts te a last-ditch atcmpt to shake the peteeption hat itsanything But depend AMD ha launched its sal on {mets Pent I product ine sith he Athlon mitropocesor ‘ik maintaining prenarecoatel ‘nlowerendopacer wth various ‘vor of Ke "AMD's most important goa ‘wont altri mile making {etanion rom blag an ate stvelatorm forconumer PCS Tobecoming a vibe and eae source fr eorporte desttop PC Inroprecesns. AMD iin really good shape interme of prove deg econ ‘erson 10.018 micron technol ‘gy going wellbyallaccouts” Brookwood sad Thera has theobaty to compete wih ntelat the mile and ph eves ofthe market bat they realy need pre andbuninen types It Eicdstoovercome ti perception ta consume bra McCarron predicted that AMD il win at least fow igs for corporate stems. ‘eve ald wth come ome OEM, and they ate ing ‘AND some serous conser ‘Son hewaid “Therehaen een {period within the lt ve years ‘thenthe OEM beens Ingtoget Incl upset at them. And ftom the OEMs perpetiv is say coment ane AD round to pet beter pring tom intel But wthoutsigtcat sales fd design wing, AMD i 90 8 threat ol 200, every Athlon shipped wil be fabbed on Omron Procencs, Those Aton miro- Procesorspredced at Fab23in ‘Rosin ave laminar er: oonets ands rm Fab 30 ‘ren Germany ince inttcounest Cock spe Sr capete to hit ME du Around midyeat. two new part, codenamed Thunderbied hd Spit, wil hit the market enn) Janvany 3, 2000 Etectaowte News 23 OUTLOOK 2000 Year 2000: Tying Intel Down PC Semiconductor Revenue Fores, 10-2003 aT 1 Light in the : Outta a) DSO Year 2000: Tying Intel Down imrket VIA renin een, “atthe entry-level. Alow-endchip. Snabied witha faster PCLT zine in Nove “Rater we re operating ins section of the ‘market that does not suit their business model. We view ur- selves not asa antler but as provide ovaluc forthe entry: evel market” VIA‘ processor strategy is ‘ominginto focus witheodenames Fightout of The Bite foshua and ‘Stmoc ‘Due in February Joshua is SE sh cin ormety [known as Gobi, Cyr socal yee ‘aeart for SOON, though sample parts shown at Comdex were ony r “Ausipsa pera expect Joshuatobe placeholder meant {o keep PC OEMs interested in ‘VIA until Samoel pets roling in thesecond half the year That when things et interesting ‘The Samuel processor wil be based mostly afound Centuar's inci fe Wit erbyond is unclear, but ‘tons are hat further designs wil bbe based on the Winchip core, {Boh probaly cary the Cet Bet YEA imate goal is Integrated product con. everything but the hard ‘riveandtheplastieshel Think of ‘poor man's Tina with Samu Processor, a PC-133 memory ‘hipset andan 3 graphics chipset. “The whole solution wilbeembed- ed ona motherboard from Fst

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