12 Evecrronic News Qualcomm Faces Challenges i After stunning stock market gains, CDMA chipset leader looks ahead BY ARIK HESSELDAHL iL eR eR cae ee If you didn’t own stock in Qual- ‘comm Inc.in the closing months of 1999, you missed out. ‘Whena WallStreet analyst raised his target prices on the stock to $1,000, Qualcomm’sper-share price jumped $156 to $659 on Dec. 29. Everyone who didn’thavea block of Having sold its wireless infra- structure business to Sweden's Ericsson and its wireless phone handset operations to Japan’s Kyocera, San Diego-based Qual- comm has set itself firmly on a with. munications gear for truckers (OmniTRACS) and Internet e- ‘mail client software (Eudora). 2000 ‘proved to be the cru- cial one for Qualcomm’s core busi- ness, as its code division multiple access (CDMA) technology for wireless phones and infrastruc- ture finally gained acceptance over competing standards, at least as far the U.S. market is concerned. based on CDMA technology has Qualcomm tech- nology in it. But in the coming year, Qualcomm is expected to see increased competition for those chips from the likes of Philips Semiconductors, LSI Logic Corp., [Continued on page 20] ee SaranQualcomm Faces Challenges in 2000 ‘operas from wireless handsets, multitude of electronic business said. onic from page 12) Samsung emiconductorandoth- ‘Moreover, the wireless indus- try is beginning to migrate in the direction of a new technological standard for CDMA knownas.3G, technology currently in use is based on 20 ecology: Qual ‘comm will have n0. Petes le tea the 3G standard evolves. Sea Sree aoe Ste ic eee miei eee Seeoe secata eee hopes forthe fare on ts inte ‘esl property) asitrelatesto ‘odoin'slong-termconcern for ‘Qualcomm is that it will have to change the way it structures its licensing fees 3s 3G technology ‘comes othe forefront. “Asyoustarttochargeforthe IP of a new technology at the nology going Sines don't know i Qualcomm, has the corporate fortitude to accept that ft may have 10 dra ‘matically change its licensing for- matin oder toget3G accepted the workwide universal mobile telephone serve that Its tobe "Yet Qualcomm says it has already uncheck on he ascent 3G world with chipset that wllallow ell phone users 0 ttanaitand receive lnerne data Artes of 1S3Rbytece alent thre mesa fasta dona Tandtine modem tes which op ut at SaKbtelce. That's jun Pus onside Pind So for product manager in Gua comm’ CDMA dition "Also on deck forthe standard for CDMA tech ology Known as High Data ate HDRetinng whencoupled wath {ts other CDMA wiles data technology, wll boost icles speeds as high as 24Myteses Tria of the now ee ‘way Pineda sai, with market deployments to come later this year. ‘So what would awirelesscus- becoming a useful information “Imagine missing a flight and appliance that will talk 10 wire- being able to buy a replacement ‘ess Intranets in places like air- tieketusnga touch sreen on your ‘ports streaming fightscheduling phone handset,” he said. “This is Information andotherhelpfuldata not outof Buck Rogers. i'sbeing orbusinesstravclers and enabling developed right now." ADI Enters Digital Audio Broadcasting Deals ISA Dicarat Ramotsc. controland data acquisition announced joint mar- ketingand technology agree- ‘ment with digital signal (DSP) maker Ama- Devices Inc. (ADI) to integrate its In-Band On- ‘Channel Digital Audio Broadcast software with ADI's32-bit SHARCDSPs. products. ADI's SHARC DSPs were recently used in test broad cast excitersand radio receivers during BOC DAB field trials. Digital radio Fadosceen such msaong ond srt idntfiatio, local traffic weather,new and tnore: DABisa digital tethod of transiting vie {Wal CD quality audiosignals tomnioreseiver DABis broadcasting tech- nology that wes the arent ‘adioapecirum otranemit ‘aisting AMand FM anslog {aligaats The ecology co Provides an opportunity for broadcastersandtntncrsto convert rom analog o digital Fauiowithoutseriee disp. tio wile maintaningcur ted ponton atom tener ; tsirainwoullveccte brass without is, stale ‘indo and with reduced imederence.