Professional Documents
Culture Documents
Yes it was definitely age appropriate as I was either the same age as
the character or close to it. The content kept my attention.
Would that TV show be popular with children today?
I would say yes and no as to whether this show would be popular
today. The abandonment issue would definitely be relatable to many
children today, however the show would need to be upgraded to the
technological way children deal with learning in this day and age. It
would also need to be advanced in regard to the age maturity of 7
year olds today. Because of the way the media targets this age group,
I do think the content would need to be a little more relevant to issues
that 7 year olds face today. Overall, I think it could definitely be
popular with children today.
2. For one day, chart the time you spend with the media (TV,
radio,
books, Internet, etc.). Note which media you are
using and what type
of content you are experiencing. Also
note when you are media
multi-tasking. Put chart in the
journal:
Time
TV
12:00 p.m.
1:00 p.m.
1:00 p.m.
2:00 p.m.
2:00 p.m.
3:00 p.m.
3:00 p.m.
3:30 p.m.
Work . . .
8:00 p.m.
9:00 p.m.
9:00 p.m.
10:00 p.m.
Sleep . . .
Maury
Povich
Jerry
Springer
Steve Wilkos
CDs
Internet
MultiTasked
While
Driving
Vampire
Diaries
The Secret
Circle
How much of your day did you spend with the media?
I spent 5 hours of my day with the media.
Is your media use similar to that of the typical American child (see
Roberts et al study in Chapter 1)?
My use was not exactly the same as the Roberts study, but it was
close. The study showed that the average U.S. child between the
ages of 8-18 spends anywhere from 3 to 6.5 hours a day using media.
How is it similar and how is it different?
My use was similar in that most of time was spent watching TV as my
primary source of media. It was different in that I multi-tasked
viewing the TV along with checking things on the Internet such as my
Facebook and Email accounts.
3. Watch an episode of a TV sitcom that is popular with
children
(Hannah Montana). What is the main theme of the program, the
sequence of events in the storyline, and the
nature of the characters?
Hannah Montanas best friend Lily does not who she is. She knows
her as Miley. Lily gets two tickets to the Hannah MT concert and
invites Miley to go. Miley doesnt want Lily to know that she is Hannah
Montana because she thinks Lily will treat her differently. Initially Lily
does treat her different because there are two popular girls at school
who treat them badtouch fingers, disc them and say tissss.
Based on development differences in cognitive processing, describe
three ways in which a 4-year-olds interpretation of the episode would
be different than that of a 10-year-old.
Three ways a 4-year-olds interpretation would be different from a 10year-old via cognitive processing would be: From Perceptual to
Conceptual, From Perceived Appearance to Reality, and From
Concrete to Inferential Thinking.
With Perceptual to Conceptual processing, a younger child would pay
more attention to the salient features in Hannah Montana. For
example, they would be more apt to pay attention to the music
occurring or silly sound affects that could occur during the episode.
They also would pay attention to color and shapes more than the plot
of the show.
With Perceived Appearance to Reality processing, a younger child
would not be able to differentiate fantasy from reality as well as a 10year-old. They might consider Hannah Montana to be a real life
character instead of a childs fantasy idol. They wouldnt recognize
her as an actress, but would possibly believe she is only Hannah
Montana and actually lives that characters lifestyle.
3
what
watch soap operas and I watched those, which I think could have been
considered adult viewing in certain scenes.
Did they have rules when you were a teenager?
As a teenager, the rules were pretty much the same. I got to go to
bed a little later and did watch some scary movies.
Did you have a TV set in your bedroom?
No, I did not. My grandmother was pretty frugal in regard to things
like that. We had a huge console TV in the living room and she had a
13 black and white TV in her bedroom. Sometimes she would let me
watch kid shows in there. Most of the time we watched TV together in
the living room.
At what age should parents let up on control over their
childrens/teens media experiences?
I believe I would be strict in regard to parental control over children.
Especially today with all the new technology we have. I think parents
need to give children a certain level of responsibility and teach them
to become trustworthy; however, I would definitely monitor them and
their media activity with restrictions until age 16.
5. Watch a program targeted to children that airs on PBS.
I watched Curious George on PBS
Plot: A girl named Betsy is taking 4 pictures of 4 shapes for a photo
contest. George and Betsys brother are playing with a ball and it
bounces on the keyboard & accidentally deletes Betsys pictures from
the computer and the hard copy prints of the photos fly out the
window! Betsy has a deadline of submitting the photos by a certain
time evening so George decides to go do retakes to replace the loss of
her prints. In the end, Betsy is able to recover her original photos
from the computer because she backed up her data.
Characters: Betsy, George, Betsys brother.
Formal Features: The show teaches how to use technology to upload
pictures, save them, print them, and then erase them from a digital
camera. The pictures taken are of specific shapes like squares, circles,
triangles, and rectangles.
Degree of Realism: The degree of realism is unrealistic and targeted
toward younger children probably ages 3-6 maybe. The plot is not too
5
complex so they can follow the shapes and basic ideas with their level
of cognition. I would say it is unrealistic because George is a
communicating monkey that is taking pictures and having cognitive
knowledge to do so, but he is an attention getter and cute for younger
children.
Now compare it to a cartoon that airs on the Cartoon Network.
I watched MAD TV for kids on the Cartoon Network: A spoof on the
Twilight movies mixed with characters from the High School Musical
movies
Plot: High School musical characters mix with Twilight characters
saying they have been asked to attend the same high school because
of some sort of disruption. The Twilight characters dislike the people
from HS Musical because their personalities are too cheery and
theatrical and they are completely opposite to the atmosphere of the
characters in Twilight. Troy bites Bella and turns her into a drama
song person similar to himself. This angers Edward and Jacob so they
attack Troy and his friends and try to scare them so Bella can get back
to normal. This includes random activity such as Edward biting off the
head of a rat!! The cartoon actually shows blood squirting out and
Edwards head spins around! In the end the characters figure out
there was a mix up as to which high school Troy and his friends were
supposed to go to.
High School Musical kids were actually supposed to go the Glee show
high school and the Newborn Vampires characters were supposed to
go to Twilights high school. In the end the mix up is tragic and
violent. Since the Newborn Vampires go to the Glee high school, they
end up attacking the cheerleaders and there is chaos, etc. The spoof
made sense to me as an adult in regard to making fun of the shows
and because I know about those particular shows, but it was
completely inappropriate for children!
Characters: Edward, Bella, Alice, and Jacob from the Twilight movie.
Troy, Gabriella, Sharpay, and Ryan from the High School Musical
movie.
Formal Features: The cartoon doesnt really teach anything. It shows
inappropriate violence such as Edward biting off a rats head with
blood squirting. It also shows a Newborn Vampires character biting
the neck of a cheerleader and blood squirting! I was really surprised
that the network showed MAD TV in a supposed childrens version.
Even the adult version can be sometimes offensive.
6
type of
probably not that healthy and more sugar packed. Because of the ad,
the child will think its the best cereal even though it doesnt
necessarily have a great nutritional value.
For a 10-year-old?
Yes, a 10-year-old would also be fooled into wanting the brand name
just because of the way they advertise it.
2. Go to the Childrens Advertising Review Unit (CARU) web
site. Examine the guidelines for advertising to children.
Find two
guidelines that are clearly worded and easy for an
advertisement to
follow.
Of the ones listed, which guideline do you think is violated most often
in childrens advertising?
Advertising should not urge children to ask parents or others to buy
products. It should not suggest that a parent or adult who purchases a
product or service for a child is better, more intelligent or more
generous than one who does not.
Chapter 3
1. Sesame Street is the most researched show on televisionand
the most enduring. If you havent watched it for a while,
tune in
and see if you can figure out any ways that it has
changed since when
you were a child.
I havent watched Sesame Street in years! I was surprised that it
actually seemed pretty similar to when I was a kid. The major
differences I saw were the fact that they use more technology. For
example they showed a TV screen and were clicking through different
scenes of information on it.
The other difference is the content that was introduced in the
particular segment I viewed. One of the Muppets, Bear (a male) was
playing with a doll baby. The other Muppet, his friend wants to play
9
with a male figure toy and pretends to fight with the baby. Bear gets
upset because he wants to nurture the baby.
He goes and talks to a man on the street dressed in a pink shirt. That
man tells him not to worry that hes a boy playing with dolls and that
even though some people think pink is a feminine color, its okay to
wear it as long as you are being yourself. He says that Bears
behavior with the doll baby is okay because maybe someday he will
be a father, so its showing him how to nurture. He says its okay that
Bear is different from the rough, more masculine way that his friend
plays.
I was a little surprised at that content matter. I dont think its a topic
that would have been publicly addressed as much when I was a kid.
Chapter 4
1. As regular viewers of The Simpsons know, The Itchy and Scratchy Show
is a parody of violent childrens cartoons.
Like Wile E. Coyote and
the Roadrunner, Itchy and Scratchy
do little more than pummel each
other constantly. After Marge writes a letter to the producer of the show,
however, the tone becomes much more prosocialand dull. Kids begin
turning off their TV sets and heading outdoors. Can
prosocial
programming be entertaining as well as educational?
Yes I believe so. Sesame Street is prime example of that. It is
entertaining and involves learning content either to help children learn
academically or even to help them cope with things emotionally.
Shows like this help to create scripts/knowledge for them to deal with
life as they mature and grow.
Or do most prosocial shows come off sounding too preachy?
No, I dont believe most of the prosocial shows sound to preachy.
They teach children to develop in healthy ways. Like the American
Idol Idol Gives Back segment. They show poor kids who need
financial help and children learn to be giving to others less fortunate
than themselves.
Chapter 5
1. Think back to your childhood. Can you remember a TV
movie that really frightened you?
program or
crocs steal a statue and ruby that Po and Tigress are transporting and
protecting. The crocodiles are punished in the end for their violent
attack on the panda and tiger. The stolen items are recovered, Po and
Tigress learn to work together and defeat the crocodile bandits by
beating them up and retrieving the stolen objects.
Law and order also showed violence, but in an adult level form of
cognitive processing. A younger audience would not be as interested
in the adult crime show because it could become easily boring to
them as they would not be hypothesizing about what was going to
happen in the show. Kung Fu Panda would be more enticing because
of the cartoon form and literal view of the show with sounds, color,
and shapes.
Think about contextual features such as the nature of the
perpetuators, whether the violence is rewarded or punished, and the
consequences of violence. According to the research cited in this
chapter, which program poses more risk to a young child viewer?
Why?
Because children are more drawn to action rather than information, I
think Kung Fu Panda would pose the most risk to a young child viewer.
I say this because young children are more prone to imitate the action
that they see. So when children see the crocodiles hitting and then
the panda and tiger fighting back, they will most likely imitate the
behavior. They could end up hitting each other because they are
acting out what they have just seen. The Law and Order show would
probably not draw their attention as much because of the cognitive
level understanding that little kids have. They might see the action of
guns being used in the adult show, but it wouldnt be as appealing as
bright colored animals/reptiles fighting each other.
3. In the debates about media violence, much less attention
has
been paid to desensitization as a harmful outcome than
to aggression.
Can you think of an occasion during which
you felt desensitized to
media violence?
Yes, Id say that violence in cartoon movies could make a person
desensitized to the action of the violence. I was somewhat
desensitized watching the Kung Fu Panda violence because it was a
cartoon. It teaches children how to fight for things that are taken
away, but I never would have though of it like that, had I not taken
this class.
If our society gradually becomes desensitized to media violence, what
are some of the possible outgrowths of this?
12
I believe that people will be more prone to be violent and the actions
of violence would be more accepted in society. People would accept it
as normal behavior for defense or protection of themselves, etc.
Will it affect parenting?
Yes because as generations pass down, parents who are desensitized
to violence will teach their children that violence is normal way to
deal with things. That line of thought will pass down.
Will it affect the legal system?
It could affect the legal system if the desensitization became so bad
that people found it more lawful to carry weapons, etc. without having
to have licenses like they do now. Society would probably push for
laws that made it okay to carry weapons for protection even if
certain people disagreed.
Explore some of the ways desensitization could affect individuals as
well as our culture.
Depending on personal values and different levels of desensitization,
individuals would have to decide the best way of teaching their
children how to deal with violence. Some people would advocate for
weapons being used and some people would still feel like weapons
might be too much and advocate for physical fighting rather than the
use of weapons. Either way, depending on how individuals chose to
cope with violence, it would affect our general culture as a whole.
Chapter 6
1. What do you think about offensive or indecent language on
television and radio?
Sometimes I am astounded at how much the restrictions on offensive
and indecent language have been lifted! I still remember stories and
reading articles about how the movie Gone with the Wind, caused
such an uproar with Cary Grant using the curse word, damn. It was a
major issue when that curse word was introduced publicly via a movie.
Now you can turn on the TV in general and hear curse words on
almost any show or movie! Its amazing how much the public has
accepted this change in our culture over the years.
Consider the following quote from a newspaper columnist: A few
months back, the solons of the Federal Communications Commission
13
Yes, I think the fine was a good way to send the message that that
incident was a bit over the top. Had they not fined CBS, the network
probably would have found that type of exposure as a great way to
gain more viewers and ratings. It would have allowed our society to
be more accepting of what is appropriate to view without any
restriction.
3. Recently the American Psychological Association issued its
report
on the increasing sexualization of young girls. Is
this a relatively new
problem or an ongoing one?
I believe in the last few years it has been an ongoing problem. Ever
since stipulations and regulations were lifted several years ago, the
media has had more freedom to target younger audiences with
sexualization. They have made make up, revealing clothing, and
certain appearances more appealing to children who should not be
maturing to that level of sexuality until they are older.
How easy would it be to change the portrayal of sexuality in American
society and what will it take to do so?
Implement prior regulations from previous years, or even newer more
specific regulations/laws that restrict sexualized exposure to children.
Society has not always been as open to allowing children to be
targeted in the fashion that they are now being targeted.
Chapter 7
1. Imagine you are a young film director. You have been
offered a plum
feature film directing assignment by a major
studio with a big budget
and big stars. But, the film centers on an anti-hero. You, yourself, do
not drink
alcohol or smoke cigarettes. How do you depict an antihero without showing him smoking or drinkingand, without using 10
extra pages or script?
I would focus on the anti-heros attitude and verbiage, but be specific
with his dialogue so as not to add 10 extra pages of script. The
surroundings of the character would also show his/her preference
toward being rebellious or going against the grain, instead of having
the character smoke or drink. Im sure that with brainstorming and
though, a creative way could be found to depict the anti-hero
character.
15
16
17
particular scary movies until they are a certain age to watch. The
have to have parental permission of supervision to watch scary
movies. I believe it should be the same with video game graphics.
They have ratings, but they are not specific enough with the content
descriptions.
Do you think retailers have any responsibility in video sales?
They should have more responsibility but no, I dont think the retailers
have to answer for much in regard to who buys which video games.
Do you agree with the California law?
Personally, I do not agree with the law, because it is not okay for
certain games to be viewed as appropriate. For example, a body
getting sawn in half!
Why should violence be protected speech but not sexual content?
I dont think violence should be protected speech. I dont understand
why it is considered the same content as that of a movie, but yet not
rated the same. Obviously sexual content would be very
inappropriate if explicitly shared. It is too much of a personal and
private issue.
2. Can exposure to video game violence be desensitizing? Comment on
this based on reading this chapter and your own
experience?
Yes, I believe so. If certain violent games are repetitively played then
it becomes more normal for the person playing it, and desensitization
could occur.
Do you know anyone who plays violent games like Grand Theft Auto
and Postal 2? What do they have to say about it?
Im not very familiar with many video games, but I have seen my
friends kids play violent video games on occasion. Most of the time it
is involving people being shot at war or something of that nature. I
personally believe that a certain level of desensitization has occurred,
because I dont think I would allow my child to play such games until
they were old enough to make their own decision about it like 18
years old.
Chapter 11
19
21