Nottingham University Business School

Chuen-Khee Pek, NUBS Malaysia

GEM Framework for SME Malaysia:

Green Economics, Eco-innovation & -entrepreneurship,
Marketing eco-innovation Framework for Small-medium
Enterprises in Malaysia

Overview and Objective of Study

The proposed GEM Framework

Support

Econ & Env

Sustainability

SME in Malaysia

Welfare

Conclusion

Mktg eco-innov

Eco-innov & -entr

eco-innovative strategies
green entrepreneurs
green competition

Figs: SME MP 2012-2020

Inputs

Focus group discussions, face-to-face interviews and surveys will

be conducted to elicit responses from SME regarding their status,
needs, pains and support required from various governmental and
non-governmental bodies. The same will also be conducted on the
public to understand their concerns about/for SME. This will help
to balance views from different perspectives of the community.
Regression models will also be estimated to answer several
research objectives to be determined after details of the discussion
is formalised. Tobit, logistics and ordinary least squares
regressions can be are proposed to be estimated where fit.

SME in Malaysia require formalised framework, guidelines and

support from the various community stakeholders to stay
competitive, contributive and relevant
(CCR). The GEM
Framework is a comprehensive A-Z guide ranging from sourcing of
resources to disseminating new eco-innovations through ecoentrepreneurship for the SME , which aims to suggest feasible
approaches for sustainable growth under the context of the Triple
Bottom Line. With continuous growth and sustaining contributions
from the SME, the growth of the wider economy can be enhanced.

Source: SME Corp. Malaysia (October, 2013)

Support
Policies

Methodology

Impact of the Study

(strategies)

Awareness

Policies

Eco-innovation & -entrepreneurship

Small-medium enterprises (SME) are the backbones of innovation

and entrepreneurship in developing countries. In Malaysia, SME
contributes about 32% (2012) to GDP and this figure is expected to
reach 41% by 2020. Owing to this, it is crucial for SME to stay
innovative, entrepreneurial and sustainable. Eco-innovation and entrepreneurship are green economics, which can help SME to
stay vigilant and competitive in the rapidly changing environment,
economics and social (ESS) spheres. A green framework for SME
eco-innovation and eco-entrepreneurship focusing on green
economics (inputs), eco-innovation and -entrepreneurship
(strategy) and marketing eco-innovation (dissemination of
innovation) paths ways for sustainable growth for the SME. This
study aims to develop the proposed three-stage green framework,
known as the GEM Framework for SME. GEM, a micro-level model
can complement the Local Innovation System (LIS), Regional IS
(RIS), National IS (NIS) and Green IS (GIS), to guide and boost SME
eco-innovation and eco-entrepreneurship especially in Malaysia.

U21 ECR Interactive Poster Session

University College Dublin, Ireland

green ocean
greening 7Ps
green mktg
philosophy

Awareness
Outputs
Welfare
Econ & Env sustainability

This study aims to strengthen the micro-economics of an

economy, targeting at sustainable growth in the backbone sector,
SME. The GEM Framework will serve as the foundation for further
growth and development in all sectors of SME together with the
broader systems like the National- and Green- Innovation Systems.
As this is a preliminary proposal, this study welcomes suggestions,
ideas and constructive comments for improvement. This study also
welcome collaborations from keen partners.

Contact Information
Chuen-Khee Pek
Nottingham University Business School
Malaysia Campus
chuen.pek@nottingham.edu.my