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JOB DESCRIPTION

LOCAL COMMITTEE VICE PRESIDENT OF Marketing


2014-2015
Role:
The person in charge of Communication and Information Management
area in each LC has to ensure that communications channels, both
internally and externally, are being used correctly, generating
positioning and supporting the core processes of Exchange and Talent
Management. This also includes the management of the LC systems
including myaiesec.net, PODIO and social media channels.

Time:
Start date - End date: August 1st, 2014 8th May 2015
Preparation and Transition: After being elected

COMPETENCIES:
Level of behavior

Competencies Developed
Little
evidence

Global Mindset

Some
evidence

Regular
evidence

Strong
evidence

Entrepreneurial Outlook

Social Responsibility

Emotional Intelligence
Proactive Learning

Technical Competencies -Skills Required

Basic

Average

Good

Project Management

Conference Management

Partnership Development

Excellent

Management of Exchange Process

People Development

Strategic Planning and Change management


Evaluation and Measurement Systems
Facilitating and Training

x
x
x

Leadership

Financial Management - Budget, cash flow etc

Team Management

MyAIESEC.net usage and Management

Responsibilities:
Description

EB Responsibilities

VP Marketing
and PR
Responsibilities

Coaching Members
Participation in Team Meetings, Team Days,
Planning Days.
Building and facilitating Local conferences.
Preparing an running transition for successor
Gaining and sharing knowledge on local level
Transmitting strategies from national level
Filling in national surveys and reports.
Creation
and
implementation
of
local
communications and information management
plan and local media plan
Visual guidelines and branding alignment
Local support and education
Releases and external communication (media)
Internal communication (Newsletters, channels
of communication)
Templates design (Product sheets, outputs, etc)
Run local Recruitment campaigns.

Local Positioning of the AIESEC Brand


Knowledge Management
Education and support in all virtual systems.
Attend to national conferences
Attend to national webinars and meetings

Measure of Success - KPIs:

% of plan realization
# of brand aligned media appearances
# of Young People who go through the Engagement with AIESEC Stage
# of partners on marketing
# and growth of fans and followers on social media
% of members using myaiesec.net and PODIO for internal communication.

Subordination levels:
Subordinates to
LCP & MCVP Marketing + PR

Subordinates for
Members

Opportunities after the position:

National Support Team


LCP
CEEDer
Exchange
MCVP (National, abroad)

Cooperates with
LCVPs Marketing, NST,

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