Professional Documents
Culture Documents
The Plan
June 20, 2014
Community Name:
Geek CreaAve has come up with the name of the community :
SAY AYUSANTE
Community Name:
Reasoning:
Since Ayusante has a beauAful meaning, which is wishing good
health unto you, it is a good idea to get people to start saying
Ayusante to each other.
By calling the community SayAyusante.com, we will be
reinforcing the meaning of the name.
Tagline:
Geek also believes that a tagline will add value and clarity to the
nature of the site.
Suggested Tagline:
Communica=on Plan
Geek CreaAve has mapped out the enAre scope of
communicaAon and have come up with a 2-pronged
approach:
Crea=ve
Informa=ve
Online
Online:
-Crea=ve and informa=ve banners
-Social Media
-SEO
-ORM
-Email
Social Media:
Facebook:
Facebook:
Facebook: Contest
To create engagement and get responses from people, we can
run a contest on:
Wellness to me is:_________
Write to us and tell us what wellness means to you and one
lucky winner can get a surprise gik hamper.
Facebook: App
Say Ayusante App:
A Facebook app which allows you to wish Ayusante to somebody
can be created. This message gets shared on the receivers
wall.
The receiver can return the Ayusante greeAng by sending it back
to the receiver.
The app will also give a count of the number of Ayusantes what
were wished in all, thereby showing how the greeAng is
gelng used more commonly across all plaNorms, genders,
countries and languages.
Twi\er
Say Ayusante can be the Twi\er handle.
Regular contests can be conducted.
MulAple handles can be followed that are about health and
wellness
Events and oers can be promoted on Twi\er.
Montly Twi\er contests can be held to increase virality.
Youtube
A video showing how all around the world, across all ages, in
every corner of the globe, people are using one gesture when
they see each other- whether meeAng, greeAng or parAng.
A nice soothing soundtrack can be played in the background.
This video can be part of the Ayusante Youtube channel, where
such mulAple videos can be posted.
These videos will then be shared on Facebook.
Emailers:
Emailers:
InteresAng emailers on the origin of the word Ayusante and
what it means, why one should join the community and be
part of the wellness portal can be created and circulated.
Snippets of arAclies from the community can also be emailed.
Regular updates can be emailed to people who have joined the
community.
Oine:
Oine:
There are many ways to reach people oine.
There are many people who lead a healthy lifestyle too. These
people can be reached out in parks, gyms and apartments,
corporate organizaAons, schools and colleges.
Oine:
Oine:
Oine:
Oine:
Oine:
Thanks!